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COMPANY PROFILE

CHROME DATA ANALYTICS & MEDIA


CHROME DATA ANALYTICS & MEDIA
Website: www.chromedm.com
 Name of the company: Chrome Data Analytics & Media private limited

 Founder and CEO: Pankaj Krishna

 Founded on: 2008

 Headquarter: Noida, Uttar Pradesh, India

 Branches: Mumbai, Maharashtra, India

 Turnover of the company: $5.1 million

 Vision: To be the partner of choice for delivering first hand quality data
for Brands, Advertisers and Broadcasters. With Chrome DM’s strength in
its infrastructure across India as well as a qualified team of researchers,
we strive to be the industry leaders in providing primary data driven
results across verticals.

 Businesses: Chrome Data Analytics & Media is India’s largest primary


research & data analytics company. It is a consultancy firm which deals
in broadcast & media solution, brand audits & analytics, brand
research & insights and surveys. It has over 100 clients including
Mercedes, Zee and NDTV etc.

 Clients: Chrome’s Client list includes Star India, NDTV Network,


DISCOVERY Network, DISNEY Network, NGC Network, Network18, UTV,
Turner Network, Times Group, Reliance TV, 9X Media, Viacom18
Network, Bloomberg TV, ESIPL Network, Madison Media, DDB Mudra
Group, Maa Group, FoodFood, P7 News, Sahara Group, Star CJ Alive,
Travel Trendz TV, News Express TV.

 Agencies: RedQuanta, ChannelPlay, Trans Mr Consulting: the research


center, V5 Global Services Pvt Ltd.
 Product and Services:
 Broadcast & media solution
1. Chrome Track 2.0
2. Chrome DPi
3. Chrome Dii
4. Chrome LC1
5. Chrome SES
6. Chrome DRR
7. Chrome language feed
8. Chrome AV
9. Chrome live
10.Chrome break strategy
11.Chrome north east
12.Chrome piracy track
13.Chrome on air presentation
14.Chrome hotel track
15.Chrome real time insight
16.Chrome DTH
17.Chrome rate impact calculator
18.Chrome interconnectXion
19.Chrome geo tag
20.Rural track
21.Rating plus
 Brand Audit & Analytics
1. Retail track
2. Cine track
3. OOH track
4. Mystry shopper program
 Brand research & Insights
1. Rural establishment survey
2. Briqual
3. Brand insights
4. Campaign evaluation study
5. Optimal
 Surveys
1. Net promoter score
2. 10K
3. EASe

 Competitors:
1. AbsolutData
2. Latent View
3. Mu Sigma Analytics
4. Manthan
5. SIBIA Analytics
6. Simplify360
7. Cartesian Consulting
8. Convergytics
9. Unmetric
10.Fractal Analytics

 Recent news:

1. Chrome Data Analytics & Media: Carriage fees have dropped in


2018: Chrome Carriage Optimizer Report.
2. Chrome Data Analytics & Media: Chrome DM services helps to
optimize viewership ratings: Pankaj Krishna.
3. Chrome Data Analytics & Media: IPL Commentary does affect the
viewership largely: Chrome Data Study.
 Gist: Chrome DM is a technology-driven market research firm with a
Pan-India on-ground presence. As of September 2017, the organization
has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers
speaking over 22 languages to gather data from 6100 towns. With a
presence in over 2,15,000 villages, Chrome DM also has an
unprecedented reach into Rural India. Since its inception, Chrome DM
has worked with some of the biggest brands across industry verticals,
including Dabur, Gionee, Lava, Sony, Samsung, Government of
Rajasthan, BJP, Employee Provident Fund Organization, Star India,
Bureau of Energy Efficiency, Times Group, Future Group, Mercedes,
Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed
organizations, by providing them research & advisory.

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