A Project Report

On

“Study of Sales & Distribution Channel for

FDC (Fair Deal Corporation) Limited”
Submitted to: - Raji mam

By

Anil Makwana

Dharmistha Parmar
Company Profile

 FDC (Foods, Drugs & Chemicals) formerly known as Fair Deal Corporation, has been
in the pharmaceutical business for more than seven decades now.
 In 1936 Mr. Anand Chandavarkar founder of the company set up Fair Deal Corporation
(FDC) to import drugs, infant foods and surgical appliances for distribution in India.

With a modest beginning in 1936 - marketing vitamins and a range

1936 of prescription formulations - FDC set up its first formulations
manufacturing facility in 1949.

Subsequently, in 1963, FDC pioneered the manufacture of

1963 specialized ophthalmic formulations in India.FDC was the first
organization to introduce the BFS (BLOW-FILL-SEAL)
technology for ophthalmics in South East Asia.

In 1972, FDC initiated the concept of Oral Rehydration Salts

1972 (ORS). Today its pioneer brand 'Electral', stands apart with a
special identity- an impressive achievement in a fiercely
competitive market.

FDC's API plant at Roha (Maharashtra) was among the first few
1984 API facilities in India to get US-FDA approval in 1984. Since
then, FDC has to its credit a number of new molecules, introduced
for the first time in the nation.

Recognitions
 FDC received the Quality Excellence Award from "Indian Drug Manufacturers'
Association" (IDMA) in 1993 and 1994.
 For breakthrough R&D efforts, FDC has been awarded the "National Award for R&D
effort in the industry" by the Department of Scientific Affairs, Ministry of Commerce,
Govt.of India. Apart from being WHO-GMP certified, FDC's API and formulation
manufacturing facilities are approved by regulatory authorities from all over the globe,
including UK MHRA, US FDA, ANVISA (Brazil), and MCC (South Africa).

 
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Manufacturing facilities

 At present company do have a wide range of manufacturing plants across the nation
which includes locations like Roha, Raigad, Maharashtra(Waluj, Sinnar, Verna)
Urangabad, Nashik, Goa (Plants I, II & III), Himachal Pradesh.

Products & Product Categories

 Besides ORS, FDC was the first to offer soya-based infant foods in India. Today, FDC
has a distinct presence in numerous therapeutic segments such as anti-infectives,
dermatologicals, respiratory, haematinics, and is the undisputed leader in ORS and
ophthalmics.
 FDC has earned widespread recognition by virtue of its leading brands viz. Electral, Zifi,
Pyrimon, Zoxan, Zocon, and Mycoderm to name a few.

Company has total 190 brands and it has divided them into five divisoin namely,

1) VISTA (Pediatric) e.g. Zifi 100 (contains cefixime 100mg.)

2) SPECTRA (Adult) e.g. Zifi 200 (contains cefixime 200mg.)
3) SELECT (Speciality Agents)
4) PROXIMA (Cardiac and Diabetic)
5) LUMINA (Dermatology and Ophthalmic)

Separate sales force for each division is available in FDC Ltd.

 
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Distribution Channel

 Finished products from all the manufacturing units are brought to the central
where house first. FDC Ltd. Has two central ware house in India
subsequently at Bhivandi (Maharastra) and Ghaziabad (Utter Pradesh).

 FDC Ltd. Has established some own sales depots at state levels as well as
company also acquired Carrying and Forwarding agents (C&F Agents) as
listed in the table. From the central ware house products goes to either sales
depots of C&F agent of the company in every state of the nation.

 From the sales depots/C&F agents product reaches to the stockiest which
exists at the district level it may be single or multiple in numbers according
to the requirement.

 At last, product reaches to the retailer or Hospitals/doctors.

 
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List of Distribution Centers

Sr. State Locations Status

1 Maharashtra Bhiwandi Central Ware House

2 Uttar pradesh Ghaziabad Central Ware House

3 Delhi Delhi Sales Depot

4 Maharashtra Kandivali Sales Depot

5 Maharashtra Pune Sales Depot

6 Maharashtra Aurangabad Sales Depot

7 Maharashtra Nagpur Sales Depot

8 Gujarat Ahmedabad Sales Depot

9 Uttar pradesh Lucknow Sales Depot

10 Karnataka Bangalore Sales Depot

11 Tamilnadu Chennai Sales Depot

12 Chattisgarh Durg C & F Agent

13 Madhya pradesh Indore C & F Agent

14 Gujarat Baroda C & F Agent

15 Rajasthan Jaipur C & F Agent

16 Rajasthan Jodhpur C & F Agent

17 Punjab Zirakpur C & F Agent

18 Haryana Panchkula C & F Agent

19 Jammu & kashmir Jammu C & F Agent

 
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 20 Uttar pradesh Kanpur C & F Agent

21 Uttar pradesh Ghaziabad cf C & F Agent

22 Uttar pradesh Varansi C & F Agent

23 Uttar pradesh Gorakpur C & F Agent

24 Uttaranchal Dehradun C & F Agent

25 West Bengal Kolkatta C & F Agent

26 Bihar Patna C & F Agent

27 Andhra Pradesh Hyderabad C & F Agent

28 Andhra Pradesh Vijaywada C & F Agent

29 Karnataka Hubli C & F Agent

30 Tamilnadu Madurai C & F Agent

31 Kerala Ernakulam C & F Agent

32 Goa Goa C & F Agent

33 Jharkhand Ranchi C & F Agent

34 Orissa Cuttack C & F Agent

35 Assam Guwahati C & F Agent

36 Punjab Chandigarh C & F Agent

 
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Hierarcchy of Salees force an
nd mainten
nance of sttock

FDC's distribution neetwork is exttremely welll developed with distribuution centerss in every noook
and corneer of the cou
untry.

L 24th day
In FDC Ltd. y of every moonth is consiidered as cloosing day.

So, Mediical represenntative of resspective areaa visits the stockiest

s of the 2 th of every
t city on 24
month annd collects th
he statementt regarding the inventoryy, sold stockk and requireed stock and
also places order for new stock.

This stocck statement and order of purchase passes

p to areea manager then
t from arrea manager
to regionnal manager and ultimateely estimated required stock statemeent reaches to
t the zonal
th th
manager by the 25 or o 26 .

Finally thhis panel off zonal manaagers passess stock statem ment to the national salles manager
and at a time
t places order
o to the central
c waree house for thhe dispatch of
o stock.

So by thee 1st day of next

n month the
t forecasteed sales stockk reaches to the stockiesst in the city
very smooothly.

By this way
w FDC Ltd
d. maintains the stock reequirement inn the markett.

 
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