Synopsis

INTRODUCTION
Formerly, the word `management' was used mostly in relation to circuses
and restaurants. But, of late, it has acquired much glory and significance. Let us
discuss the reasons which have made it so important.
Management is a critical element in the economic growth of a country. By
bringing together the four factors of production (viz men, money, material and
machines), management enables a country to experience a substantial level of
economic development. A country with enough capital, manpower and other natural
resources can still be poor if it does not have competent managers to combine and
coordinate these resources. Poor economic growth of many Asian and African countries
very well illustrates this point. Peter Drucker rightly observes that without
management, a country's resources of production remain resources and never become
production.

AIMS AND OBJECTIVES

 To study the services provided by Event mangers.
 To see the internal working of Event management companies.
 To see in detail the workings of Event management in big cities like Nashik,
Pune and Mumbai.
 The most important scope of this project to find out the various aspects of
Event management.
 To focus on their organization needs and their ability to positively improve
their business.

METHODOLOGY
RESEARCH METHODS :
Information was gathered using a variety of methods to gain a better
understanding of the services provided perspectives and priorities. Dada collection
methods included literature review. Investment, questionnaires and observations.

LITERATURE REVIEW :
Literature concerning Event management was reviewed. Information was
taken from different facility management staff and subject experts.
INTERVIEWS :
Interviews were conducted with various heads of Event mangers in Nashik.
An initial set of questions was prepared in advance and additional questions were
asked as the interviews were conducted. Interviews were also held with different
employees working in the management. The use of interviews proved to be
beneficial as it helped to study the topic.
EVENT MANAGEMENT
Event management is the application of the management practice of project
management to the creation and development of festivals and events.
Event Management involves studying the intricacies of the brand, identifying
the target audience, devising the event concept, planning the logistics and
coordinating the technical aspects before actually executing the modalities of the
proposed event.
The recent growth of festivals and events as an industry around the world
means that the management can no longer be ad hoc. Events and festivals, such as the
Asian Games or the Dubai Shopping Festival, have a large impact on their
communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a
breakfast meeting for ten business people. Every industry, charity, society and group
will hold events of some type/size in order to market themselves, raise money or
celebrate.

FINDINGS AND OBSERVATIONS

To find out the scope and observations of event management.

CONCLUSION
After studying the theoretical and practical aspects of event management
detailed conclusion will be drawn.

BIBLIOGRAPHY
Books and websites will be referred according required to complete this project.

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