A STUDY ON MARKET ANALYSIS OF REDMI MOBILE AT

KILAKARAI
Submitted in partials fulfillment of the requirement for the award of the degree

of bachelor of business administration in Syed Hameedha Arts & Science College,

Affiliated to the Alagappa University, Karaikudi

SUBMITTED BY

RAFEEK YASAR. M
REG NO: 2016153048

UNDER THE GUIDENCE OF

Mr.I.REYASTHEEN, M.B.A

ASSISTANT PROFESSOR
DEPARTMENT OF BUSINESS ADMINISTRATION
SYED HAMEEDHA ARTS AND SCIENCE COLLEGE

UGC2(F)&12(B) APPROVED & ACCREDITED WITH ‘B’ GRADE BY NAAC

DEPARTMENT OF BUSINESS ADMINISTRATION

KILAKARAI - 623806
2016-2019
CERTIFICATE
 SYED HAMEEDHA ARTS AND SCIENCE COLLEGE
KILAKARAI - 623806
DEPARTMENT OF BUSINESS ADMINISTRATION

CERTIFICATE
This is certificate that is project report titled “A STUDY ON MARKET ANALYSIS OF
REDMI MOBILE AT KILAKARAI” is the bonafide work of RAFEEK YASAR. M ,
REG NO: 2016153048 Who carried out the project under my supervision certificated further,
that the best of knowledge the work reported here in does not form part of any other project
report or dissertation, on the basis of which a degree or award was conferred on earlier to the
candidate.

GUIDE HEAD OF THE DEPARTMENT

EXTERNAL
DECLARATION
 SYED HAMEEDHA ARTS AND SCIENCE COLLEGE
KILAKARAI - 623806
DEPARTMENT OF BUSINESS ADMINISTRATION
DECLARATION

RAFEEK YASAR. M a bonafide student of SYED HAMEEDHA ARTS AND

SCIENCE COLLEGE, KILAKARAI hereby declare that the project report work under the
title “A STUDY ON MARKET ANALYSIS OF REDMI MOBILE AT KILAKARAI’’ “Is
my original work done under the guidance of Mr. I. REYASTHEEN, M.B.A. Assistant
Professor, Department of Business Administration It also declares that this observational study
has not been submitted fully or recognition.

P . SABARINATHAN
DATE :
PLACE :
ACKNOWLEDGEMENT
 ACKNOWLEDGEMENT

Nothing is achieved without the profound blessing of the almighty, the omniscient and the
most benevolent. I am grateful to him, because he has always been steering me to the shore of
fulfillment under his projective wings.

I express my sincere gratitude to JANAB Dr.E.RAJABUDEEN PRINCIPAL, SYED

HAMEEDHA ARTS AND SCIENCE COLLEGE, for having given me this opportunity to
undergo project work.

I convey my gratitude to Dr. S. VIMALI., M.Com., M.Phil., M.B.A., Ph.D. Head,

Department of business administration for her timely support.

I am extremely thankful to Mr. I. REYASTHEEN.,M.B.A, Assistant Professor,

Department of Business Administration for his guidance and suggestion for the completion of
this Project

I would like to express my sincere thanks to Mr.K.AJMAL KHAN, MBA., Assistant

Professor, Department of Business Administration For giving Valuable suggestion

I would like to express my sincere thanks to Mr. P.R.SUBRAMANIAN, M.B.A.,

M.Phil., Assistant Professor, Department of Business Administration for his suggestion for
completion of this project.

I would like to express my sincere thanks to Ms.V. JANANI, M.B.A., Assistant Professor,
Department of Business Administration for supporting me to do the effort efficiently.

I would like thank to Mr.S. MOHAMED HUSSAIN, MBA., M.phil., For supporting to
me effort efficiently.

I would like to convey from the depth of my heart gratitude to my parents and friends who
have been always the source of inspiration in my all endeavors.

AMEER ARSATH.M
CONTENTS
 CONTENTS

SL.NO CHAPTER PARTICULARS PAGE

NO.

1. I 1.1 INTRODUCTION 1

1.2 OBJECTIVES THE STUDY 4

1.3 SCOPE OF THE STUDY 5

1.4 LIMITATIONS OF THE STUDY 6

1.5 RESEARCH METHODOLOGY 7

1.6 CHAPTER SCHEME 8

2. II 2.1 COMPANY PROFILE 9

3. III 3.1 REVIEW OF LITERATURE 11

4. IV 4.1 ANALYSIS AND 14

INTERPRETATION

5. V 5.1 FINDINGS 64

5.2 SUGGESTIONS 66

5.3 CONCLUSION 67

BIBLOGRAPHY

ANNEXURE
LIST OF TABLES
 LIST OF TABLES

SL.NO TABLE TABLE NAME PAGE

NO. NO.

1. 4.1 DIFFERENT AGE GROUPS 14

2. 4.2 GENDERS 16

3. 4.3 OCCUPATIONS 18

4. 4.4 EDUCATIONAL QUALIFICATION 20

5. 4.5 MARITAL STATUS 22

6. 4.6 WHICH BANKS MOST TECHNOLOGY 24

ADVANCED

7. 4.7 WHICH TRANSACTION YOU VISIT TO 26

THE BANK

8. 4.8 E-BANKING SERVICES YOU ARE 28

COMFORTABLE WITH

9. 4.9 FEEL ABOUT SERVICES IN YOUR 30

ACCOUNT MAINTAIN THE BANK

10. 4.10 COMPUTERIZATION HAS HELPED ME 32

REDUCE THE WAITING TIME

11. 4.11 COMPUTERIZATION TRANSACTION 34

 ARE SECURED

12. 4.12 USING ATM SERVICES PRE MONTH 36

13. 4.13 CUSTOMER LEVEL USAGE OF 38

TECHNOLOGY

14. 4.14 USE BANKING SERVICES PER MONTH 40

15. 4.15 FEEL ABOUT ATM SERVICE 42

LIST OF TABLES

16. 4.16 PURPOSE OF USED INTERNET BANKING 44

SERVICE

17. 4.17 FEEL ABOUT MOBILE BANKING 46

SERVICE

18. 4.18 AT THE TIME USING ATM SERVICE 48

AFFECTED PROBLEMS

19. 4.19 INTERNET BANKING PROBLEMS 50

20. 4.20 TELEPHONE BANKING PROBLEMS 52

21 4.21 SUFFICIENT NUMBER OF ATM 54

MACHINES

22 4.22 ELECTRONIC BILLS PAYMENT 56

23 4.23 EASY AND CONVENIENT BANKING 58

24 4.24 CUSTOMER FRIENDLY ENVIRONMENT 60

AT BANK

25 4.25 SATISFIED WITH OVERALL 62

TECHNOLOGICAL SERVICE
LIST OF CHARTS
 LIST OF CHARTS

SL.NO CHART CHART NAME PAGE

NO. NO.

1. 4.1 DIFFERENT AGE GROUPS 15

2. 4.2 GENDERS 17

3. 4.3 OCCUPATIONS 19

4. 4.4 EDUCATIONAL QUALIFICATION 21

5. 4.5 MARITAL STATUS 23

6. 4.6 WHICH BANKS MOST TECHNOLOGY 25

ADVANCED

7. 4.7 WHICH TRANSACTION YOU VISIT TO 27

THE BANK

8. 4.8 E-BANKING SERVICES YOU ARE 29

COMFORTABLE WITH

9. 4.9 FEEL ABOUT SERVICES IN YOUR 31

ACCOUNT MAINTAIN THE BANK

10. 4.10 COMPUTERIZATION HAS HELPED ME 33

REDUCE THE WAITING TIME
11. 4.11 COMPUTERIZATION TRANSACTION 35
ARE SECURED

12. 4.12 USING ATM SERVICES PRE MONTH 37

13. 4.13 CUSTOMER LEVEL USAGE OF 39

TECHNOLOGY

14. 4.14 USE BANKING SERVICES PER MONTH 41

15. 4.15 FEEL ABOUT ATM SERVICE 43

LIST OF CHARTS

16. 4.16 PURPOSE OF USED INTERNET BANKING 45

SERVICE

17. 4.17 FEEL ABOUT MOBILE BANKING 47

SERVICE

18. 4.18 AT THE TIME USING ATM SERVICE 49

AFFECTED PROBLEMS

19. 4.19 INTERNET BANKING PROBLEMS 51

20. 4.20 TELEPHONE BANKING PROBLEMS 53

21 4.21 SUFFICIENT NUMBER OF ATM 55

MACHINES

22 4.22 ELECTRONIC BILLS PAYMENT 57

23 4.23 EASY AND CONVENIENT BANKING 59

24 4.24 CUSTOMER FRIENDLY ENVIRONMENT 61

 AT BANK

25 4.25 SATISFIED WITH OVERALL 63

TECHNOLOGICAL SERVICE

CHAPTER-I
INTRODUCTION
CHAPTER-II
COMPANY PROFILE
CHAPTER - III
REVIEW OF LITERATURE
CHAPTER - IV
 DATA ANALYSIS
AND
INTREPRETATION
CHAPTER - V
FINDINGS
SUGGESTIONS
AND
CONCLUSION