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Profile Summary
Conceptualized & implemented brand marketing strategies for various National & International brands
Go-to-Market execution specialist with focus on driving business growth & profitability
Recognized as Multi-category NPL Specialist with focus on Marketing and S&D
Brought a paradigm shift in the organization’s way of Generating business; achieved this through a targeted strategy
involving digital marketing, thought leadership, and event marketing
Gained extensive international experience by working across South East Asia, Middle East, Africa, Europe & South
America across different product categories
Revenue accelerator who delivered the revenue growth worth 400% in Tupperware Bangladesh. Spearheaded
marketing for Tupperware Bangladesh start-up business worth over INR 5 cr. (in year 1)
Resourceful in streamlining operations for effective delivery of solutions
Strengthened brand positioning and credibility with strategic capability to resolve critical business problems in quick &
cost effective manner leading to positive results for the organization
An effective leader and negotiator with capabilities in directing, leading, training & motivating large workforce
Skill Set
Category Management Brand Planning & Extensions New Product Development & Product
Lifecycle Management
Integrated Marketing Campaigns GTM planning & Execution Creative conceptualization &
Development
Budgeting & Cost Control Digital Marketing & Business Stakeholder Engagement (Client/
Development Business)
Career Timeline
Work Experience
Since Mar’14 with Godfrey Phillips India, Delhi as Senior Manager - Marketing
Growth Path:
Mar’14-Mar’17: Manager Marketing
Since Apr’17: as Senior Manager - Marketing
Key Result Areas:
Ensuring achievement of value & volume targets in co-ordination with the sales team for Cavanders brand across India.
Manage the Cavanders brand portfolio in terms of franchise expansion and offer development for new SKU’s
Managing diversified portfolio for International markets – Middle East, Africa, Far-East, Europe & Latin America
Working in coordination with Designing & Market Research agencies for business development & marketing projects
Managing of mid to large scale product launch events, and exhibitions with various stakeholders
Directly managing all Digital marketing efforts, including organic search, paid search, and social media marketing
Significant Accomplishments:
Standardized brand identity by implementing branding guidelines on design using new age digital tools such as Social
Listening to gather consumers insights
Created and implemented 360 brand awareness campaign for the launch of Symphony Tea in Oman that increased sales
and ultimately profit margins by 50% over a 18 month time period
Managed and enhanced profitability, growth and image of multiple Cigarette brands including Jaisalmer, Originals &
Business Kings making them a 800 cr. franchise within 3 years
Streamlined the process of new business development & enabled business transformation
Drove a project to enable Sales Managers getting quality qualified leads digitally, that attained been nearly INR 10 cr. for
the company for FY 2018
Added new product line (Rolling Tobacco) to the company’s portfolio, that opened new avenues of growth in International
markets & in 1st year has returned around 20cr. net margin to the company
Sep’10- Feb’14 with Tupperware India, Location as Manager, Marketing | Emerging Markets (Asia Pac)
Growth Path:
Sep’10- Jun’11: Asst. Manager, Product Development
Jul’11- Feb’14: Manager, Marketing | Emerging Markets (Asia Pac)
Significant Accomplishments:
Formulated new market entry strategy & P&L management and reached the untapped market of South East Asia
Drove revenue and related forecasting through information gathered from sales and cross-functional teams for the assigned
product portfolio
Used the Product Diffusion Curve to assess target segment for product of the 200+ SKUs basis its stage in the lifecycle;
crafted the appropriate marketing message for the identified segment
Owned 3-4 mid to large scale events across the year
Managed communication across multiple media including sales collateral, presentations, direct/e-mail, website, social
media, events/tradeshows
Education
PGDM-FT from IMT, Ghaziabad in 2009 with CGPA 6.47/ 10
B.Tech. from Jaypee Institute of Information Technology University, NOIDA in 2007 with 75%
12th from Delhi Public School, New Delhi, CBSE in 2003 with 77.60%
10th from Bishop Conrad School, Bareilly, CBSE in 2001 with 79.40%
Academic Projects
Organisation: Grasim Industries Ltd., Consumer Products Division
Project: Retailer Behavior and Supply Chain of FMCG Companies
Description: Coverage of two regions, West Delhi and Gurgaon to prepare stockist information database (parties,
contact person with deciding powers & their contact nos.). Interview retailers regarding their
expectations from the company and the market opportunity for the new product (KARA wet wipes).
Conduct an overall survey and identify potential channel partners for effective distribution of their new
product. Proposed a suitable supply chain model based on study of models of other F.M.C.G. companies
Extracurricular Activities
Participated in the child rights and protection program, dedicated to the Recognition and Response to Child Abuse, hosted
by UNICEF, 2008
Member of the Organizing Committee of the sports fest “Chakravyuh’08” at IMT, Ghaziabad, 2008
Successfully completed first level in Spanish Language from Instituto Hispania, New Delhi, 2008 and first level in certified
Salsa and Marengue dances from Ballatino Dance Studios, 2008
Academic Achievements
Academics:
o Selected for the finals in Case Presentation competition on Mutual Funds as an Investment Option for Retail
Investors, organized by ICICI Prudential Asset Management Company Limited, 2008
o Qualified for the final stage (All India) in the Indian National Olympiad in Informatics, 2002
Honored by:
o IMA on World Environment Day for extraordinary contribution to the society, 2008
o IMA for contribution towards the successful execution of the Polio Eradication Drive, 2005
o For contribution to the Rural Literacy Program, 2005
Personal Details
Date of Birth 19th October 1984
Permanent Address: R-1/A, Rampur Garden, Bareilly- 243001, Uttar Pradesh
Current Address: House No. 97, Pocket D, Mayur Vihar Phase-2, New Delhi-110091