Professional Documents
Culture Documents
CASE ANGELA
SWOT ANALYSIS
Facts:
The company shows a decline of 2% in sales ✔ ✔
account financial statements.
The cash management was deficient ✔
The company could no longer finance its internal ✔
requirements.
The company is selling a Spanish style fans. ✔
Case Angela offered about 58 different types of ✔ ✔
fans which were distributed throughout the
country
The selling price of the fan is cheap. ✔
The company engaged in minimal advertising ✔ ✔
The demand for fans is seasonal ✔
The company projected another huge decline in ✔
coming months
The company has a workers salary crisis ✔
The production process was steady. ✔
Mrs. Morato is willing to finance his personal cash ✔
to the company.
Lack of consistency in monitoring and control of ✔ ✔
the inventory
I. Time Frame
JULY 2, 1983
II. Viewpoint
V. Areas of Consideration
I recommend option #2, target new customers, the company should make
not only lady fans, but also for the children and men. I think this is the best
option to solved all problems to reach the goal of the needed fund on the
internal requirements of the company. She will also gain profit, much
higher than she gaining as of now because it is only related in Lady Fans.
Identifying a target audience of consumers is among the crucial elements
for a business operator. Lack of audience target is too risky, you cant
realistically expect your business venture to survive. Owners who
successfully master to this plan have a better chance of convincing lenders
to support them.
Specific Activity – Scout the Market on what popular design suited for
children and mens fan