Joseph Aditya

THE B2B E-COMMERCE 2.0

IN INDONESIA
Our Journey

RALALI.COM RALALI.COM RALALI.COM

Started as E-commerce Became B2B Marketplace B2B RFQ Features

RALALI.COM RALALI.COM
Focus on MRO & office supplies Wholesale Marketplace
 Indonesia

Battle of the Giants

in Marketplace /
eCommerce Sectors Background
 Is Indonesia The Right market at The Right Time?
Five essentials on which markets are the best fit for B2B Ecommerce

• High Fragmentation. Are there many suppliers and buyers?

• Monogamy vs Playing the Field. Are buyers fiercely loyal to certain
(B2B) suppliers?
• Higher Frequency. How often buyer/seller use the marketplace?
• Total Available Market. How big is the online B2B market? How
much we can capture?
• Transactional. Do buyer/seller need the marketplace to exchange
money?
China & Indonesia is Incomparable

• Alibaba founded in 1999

• China’s GDP: $11,390 billion

• Represents 17,75% of the world economy
• #2 largest (nominal), #1 largest (PPP)
• 1,903,380 factories located in China
• 87,652 retail companies in China (companies, not stores)
• Nation of one huge plain land, with population centralized on eastern side
China & Indonesia is Incomparable
Ralali founded in
Indonesia GDP in USD 2014

Indonesia’s GDP: $861.93 billion

Represents only 1,39% of the world economy
In 2014, GDP decrease due to weaker commodity price
Only 23,941 factories located in Indonesia
Nation consist of thousands islands, with 50% population centralized on Java
Source: BPS
 The B2B Evolution In The Last 20 Years
Directory/Catalogue Classified E-Commerce
 E-Procurement Software/Platform

SAAS Model
B2B Marketplace Is The Most Suitable Solution

From total 60 million business in

Indonesia,
58 million of them are MSME.
Unlike China, whose country is
dominated by manufacturer, more
than 70% of Indonesia Business is
Trading Company
 B2B online marketplace landscape
 B2B online marketplace is growing strongly as more
and more manufacturers, wholesalers, and
distributors are attracted to it and see its value in
helping them find new buyers, markets, and growth
 In two of the world’s largest markets: China
― in the US, by 2020 the B2B ecommerce sales is
projected to increase to more than US$1 trillion India Korea
― while in China, Alibaba.com is a major player in a
B2B ecommerce market expected to reach US$2.1
trillion in sales by 2020
 B2B is the next frontier in technology business in
Indonesia
Indonesia – a large economy (G20 member country)
with GDP nearly US$1 trillion in 2016, and sustainable
annual economic growth of over 5%

Globally, size of the B2B

ecommerce market is US$3.2
expected to reach trillion USA
nearly US$7 trillion by US$6.7
2020 – more than trillion
double that of B2C

B2C B2B
Source: Frost & Sullivan, Oct 2014 6
Ralali’s B2B marketplace 2.0 benefiting from the manufacturer‐to‐end
consumer economic chain (domestic and international)

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Comprehensive Category
Marketplace & Wholesale Value Proposition

• Digital leads sourcing

• Fast & automated response mechanism by automated notification
Marketplace to sellers
• Full team customer service for continuous follow-up until
transaction is closed [ end-to-end services ]

• Competitive pricing from principal / large retailers

• All products warranty
Wholesale
• Original products
• Secure transaction with return policy
Wholesale Category (Purchase in large quantities at lower
prices)
 All in One Business Services – Order Taking Features

Wholesale

B2B
Purchasing
Style
Request
For Price
Quotatio Negotiation
n
Ralali’s network effects provide seamless B2B marketplace platform
experience for its customers

Ralali Ralali
Escrow Financing Partners

Payment &
Financing Services

SELLERS RDigi – Managed marketing BUYERS

RBiz E‐commerce Managed Services
enabler

Fulfillment Services

Ralali tracking

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7
 Why Business Needs B2B Marketplace?
Marketplace acting as an enabler for business through technology

An effective tools for branding and expanding business network

Access to million buyers and suppliers across the nation

A great way to automate the sales

Imrpoved efficiencies and also business intelligence

Indonesia Government’s new regulation focusing on purchasing transparency

and good governance which rely on technology
THANK YOU!
Don’t hesitate to catch up:

Joseph Aditya
aditya@ralali.com