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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019

NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics).

Dr. M. ARUL
DIRECTOR
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2.1 HUMAN RESOURCE MANAGEMENT
1."HR outsourcing has become a common practice throughout the world"-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
2.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. 1. Female Cosmetics, 2. Children Health
Drinks and 3. Adult Bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- comment on this
statement.
2.4 OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
3. Prepare PERT network for assembling a Motor Bike.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
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2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. ABC & CO Ltd wishes to setup a paper manufacturing unit in the sub urban
area of your city. You have been assigned to examine the preliminary
requirements and to conduct a feasibility study. What factors you will consider
to study the technical and economic feasibilities of the project. Give an outline
of the feasibility report.
2. ‟Detailed project report forms the foundation on which the entire super
structure of the project is built,” if it is weak, the project cannot withstand the
turbulent times ahead. Discuss bringing out the do’s and don’ts of a good
report.
3. Discuss about the infrastructure projects in the context of present day’s
economic developments of the country. Brief out the common problems
associated with it and the efforts made by the government to solve the same.
4. Why do role models impact the decision of people to become the entrepreneurs?
Do you think that a person whose parent was an entrepreneur of a failed
business is more or less likely to start his or her own business than a person
whose parents were managers of large established companies?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and
analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was
the vital reason for its dropdown? Consider the strategic issues and justify
it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?

2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS


1. Do you think that the rules laid down on the various Acts pertaining to labour
welfare are employer friendly or employee friendly? Justify your stand with valid
examples.
2. What is your view that a small organization having an employee strength of 10 -
30 cannot implement employee welfare measures as per the prescribed Act or
beyond the purview of the Act? Discuss with supportive evidences.
3. “Providing too many benefits to employees leads to industrial unrest hence they
should be kept within certain limit”. Do you agree? Justify your stand.
4. “The Government plays an important role in establishing a better industrial
relations and it passes various laws to protect the interest of both employers
and employees”-Discuss.
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2.7.1 HRM: (b) TRAINING AND DEVELOPMENT

1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a pharma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?

2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT


1. Sales Manager’s dilemma is mainly in using the Sales Management Information.
System towards hiring, training and allocating tasks – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.

2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR


1. Marketing research is undertaken to guide managers in the analysis of
marketing problems. Elucidate.
2. If you have to conduct interviews in a field survey, describe how you would
establish a rapport with respondents.
3. “Knowledge about individual’s exposure to various media of communication will
enable the marketer to understand consumer social behaviour:” Do you agree
with this statement? Why?
4. How dogmatism and cognitive personality factors affect the purchase behaviour
of consumer.

2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT


1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a
period of time”. Do you agree or disagree? Give your views by taking the present
situation.
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2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject? Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success
to superior analysts. Assume that none of the analysts to whom you have
access is superior, what specific investment practices you would implement for
your clients?
4. Reported earnings typically differ, sometimes considerably from economic
earnings. Nevertheless, it is often argued that reported earnings are intended
simply to provide source information to investors about the value of the firm. If
so, might there not be alternative accounting procedures of equal use to
investors? How might one go about evaluating the usefulness of such
procedures?

2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES


1. Outline the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Discuss the main elements of the RBI framework
of NBFC regulation.
2. I like to invest Rs 2 laths for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
3. Discuss the process of selecting an investment in venture capital financing.
Explain briefly the framework of the scheme of regulation of venture capital
funds by the SEBI.
4. Discuss the structure and working of Indian banking industry. What
suggestions would you offer for improvement of their performance?

2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE


1. Identify two industries of your choice. When one industry practices TQM and
the other practice six SIGMA. What will be the defective rate of the two
industries?
2. Visit a manufacturing industry find out the areas in which control chart are
used. Prepare a detailed report.
3. Visit a manufacturing organization. Monitor the organization structure and
functions of the production planning and control department. Prepare your
detailed report.
4. Visit a manufacturing organization. Collect all relevant information regarding
vendors of the organization. Prepare a detailed report on the vendor
management practice of the organization.
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2.7.4 PM : (b) QUALITY MANAGEMENT
1. Quality and profitability are incompatible objectives.'' Do you agree? Write the
quality and profitability factors for FORD motor.
2. How would you provide for quality assurance in financial services being offered
by a NBFC?
3 How a quality awards can be planned and the formalities can be achieved? Write
the ISO awards in automobile manufacturing industry.
4. How the core competencies its reliability of the strategic alliances for ensuring
quality? Write the factors on health care industry in India.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. For what purpose the Macros are used in MS-Word. Give two examples with
including the procedures to be followed while inserting Macros with step by step
instruction.
2. What are the methods adopted to draw various types of Charts in Excel. Draw
any three Charts of your choice. (Attach the printout copy of the charts from
Excel sheet).
3. Mail Transfer Agent (MTA) role in e-mail is important – do you agree, bring out
the types and issues in it.
4. An organization wants to computerize the HR department and network their
activities. Prepare a presentation on the merits and demerits of computerizing
and prepare the slide animation and transition explaining the challenges of
network activities. (Attach the print out copy of PPT).

2.7.5 (b) INFORMATION TECHNOLOGY


1. List and explain the issues involved in development of a business website.
2. Describe the various methodologies used in Business Process Reengineering
and compare these methodologies.
3. Discuss the issues to be considered in planning, design and implementation of
Cross Functional Integrated ERP Systems.
4. Manufacturers of a mobile phone may assume unique name, address, contact
details with model number and type. One manufacturer made one product and
different manufacturers may have different products with the same model
number. But no manufacturer would have two products with the same model
number. With the help of unique identity number customers are identified and
have email id and physical address. Many customers may live at the same
physical address, but to assume that no two customers have the same mail id.
One customer placed an order with unique order number and date. For each
order there are one or more products ordered and there is a quantity for each
product on the order. Draw an E/R diagram to capture the above information.

M.B.A. – 2nd Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 -2019

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