Excellus BCBS/Univera Healthcare

Medicare Birthday/65
Direct Marketing Plan

cover

1
 Agenda
• Creative Concept Presentation
• Yearly Birthday/65 Direct Marketing Plan
• Why This Recommendation Makes Sense
• For Future Discussion
• Next Steps

2
Engagement Strategy
 Timing
• Major change in offering will be the timing of
the tactical touches – much earlier than in
previous years starting at 64th birthday
– Previous schedule timed communications to land
1-3 months before 65 birthday which is believed
th

to have depressed response/conversion.

– New timing establishes a relationship with the
prospect BEFORE the government and
competitive Medicare Advantage Plans have the
opportunity 4
 Trend Summary
• Decrease in applications for Age-in/Birthday
category
– Primary reason:
Prospects working past age 65 is increasing
• Strategy cannot focus on turning 65 only
• A new approach must be developed for our
65+ still working prospects

5
 65+ Still Working
• Very difficult audience to target

– Mailing lists do not capture intended year of

retirement which ultimately leads to Medicare
Advantage Plan purchase

6
 Key Component to Strategy
• Survey
– Sets the stage/We are here every step of the
way
– Establishes ongoing relationship
– Allows us to obtain vital information on prospects
that are critical to our success
• Age Planning to Retire
• Preferred method of communication
– “The right fit for each individuals specific needs”
• Opportunity to get permission to communicate via
email (online is preferred method) and phone numbers 7
 Online

Retire at 65 Mail

Non Respondents

First Touch Survey

Online

Still Working 65 Mail

Note: Twitter and Smartphone

communication not being used as Non Respondents

only 2-3% of our target audience use

8
these vehicles
 Offer Strategy

• Must have a perceived value to prospect

– Clear and concise path
– Simplifies confusing process
– Streamlines choices
– Provides guidance and interaction every step of
the way

9
 Offer Strategy
• Offer sequence will be:
– Relationship Building & Survey
– Premium incentive to provide data (concept specific/does not draw
unqualified leads)
• Personalized time line
– Education
• Seminar offer/Free gift to attend (Baby Boomer specific)
– Shop/Plan Comparison
• One-on-one appointment which provides trusted/consultative
guidance
– Enroll Now
• Personalized and easy ways for assistance 10
• Ongoing testing
– Testing will be done on a regular basis to ensure
overall plan effectiveness and cost efficiencies.
• Offers
– New incentives/premiums and partnership
opportunities
• Vehicle: Letter Package vs. Postcard/Self-Mailer
• Non-Respondents: # of touches/Cost Effectiveness
• Mail/Print opt-in: mailing complete application vs. offer
800# and online to enroll
11
Additional Engagement Plan Enhancements

12
• Add Word of Mouth/Friend Referral Program
– Research proved it to be the strongest media vehicle
and response to “How did you hear about us?”
• Link online to forward friend information
• Cards to give to friends (contact information) in
Welcome Package
• Invite friend to seminar
• Confirmed enrollees: thank you letters with cards to
pass onto friends/family approaching retirement age
with links to Excellus program.

13
• Website refresh using winning creative
concept
• Integrate new creative concept for other
Medicare communication channels for
consistent/cohesive look, feel and
messaging.

14
2011 List Strategy
 Segment 1: Excellus BCBS Commercial
Plan Participants Age 64
• Names extracted from house file at Excellus
• Flag segments for performance tracking:
– Has attended an Excellus workshop
– Spouse (over 65) chose Excellus for Medicare
Advantage
– Spouse (over 65) did not select Excellus (At-Risk)
– Single person household (match to external
database to obtain)
 Segment 2: Prospects Age 64,
Competitive Commercial Plan Members
• Experian as the list source
– Most trusted source for EXACT date of birth
– Very stringent requirements with regard to data quality and requires
info from 2 or more sources when validating information on an
individual
– Universe of 62,833 with DOB 05/1946-10/1947
• Geo select for counties
• Key code with lifestyle interests to observe list performance
(creates list segments)
– Sourced from BehaviorBank, a 57 million record database of self-
reported interests, ailments, and lifestyles
– Key code for Health and Fitness/Health Club; Travel; Ailments
– Number of adults 64+ in HH
– Income
Segment 2: Prospect Universe
Prospect List Counts by Month/Year of Birth (62, 833 prior to merge-purge)

5,000

4,500

4,000

3,500

3,000

2,500

2,000

1,500

1,000

500

0
 Segment 3: Excellus Group Plan
Members age 65+
• Names extracted from house file at Excellus
• Flag segments for performance tracking:
– Has attended an Excellus workshop
– Spouse (over 65) chose Excellus for Medicare
Advantage
– Spouse (over 65) did not select Excellus (At-
Risk)
– Single person household (match to external
database to obtain)
 Segment 4: Competitive Group Plan
Members age 65+
• No good source identified that will give us
retirement intentions
– Universe of self-reported data not that robust
– Too much waste to contact entire 66-70 cohort
• Might have to attack this from Benefits
Manager angle…as influencer effort
 Segment 5: Veterans
• Universe of names from BehaviorBank (self-
reported data) expected to yield
approximately 2,600 names per year
• Need to determine if quantity warrants
creation of a separate version, or if they will
naturally self-select from Segments 1-3.
– Evelyn’s experience suggests veterans DO buy
MA, albeit the least expensive plan
 Merge-Purge
• Suppressions will include the DMA pander
file, deceased file, Excellus BlueCross Blue
Shield supplied member files, Do Not Mail
files and Age-In files
– Process on a monthly basis
 Email Lists
• YesMail offers opt-in email names for
possible test:
– Prospect data is provided by InfoUSA
– Limited quantity available in our footprint
• Year of birth 1946 = 3,480 and 1947 = 3,998
– May wish to have list owner flag/suppress current
Excellus members
 Future List Considerations
• Explore list trades with organizations in similar
footprint, with like interests
– AAA Western and Central NY and AAA Northway
(Clinton, Essex, Franklin, Fulton, Hamilton, Montgomery counties only in Northway)
• Auto, home life insurance inquiries; lapsed members
– YMCA
• Many clients choose to trade Inquiries, not
Customers
• Structure a contract outlining usage and terms
 Why This Recommendation Makes Sense

• Establishes relationship early, when prospects are most

impressionable
• Drives communications to more efficient digital tactics
• Greater personalization to increase response rate and
relationship building
• Aligns with natural path to purchase, particularly for
Excellus BCBS Commercial Plan Members
• Focuses on decision-making window
• Addresses new market trends
• More effective way to increase leads and decrease costs25
 For Future Discussion
• Financial Planning and Analysis
– Annual plan in process. (Details on next page)
– Budget review of 2010/2011
– Provide incremental expenses to catch up
birthday months to our new timing strategy
– Determine internal costs for program
implementation (new additions)

26
 For Future Discussion
• Tracking and Analysis
– Track results by 800#’s with extensions for each
touch and online activity with Google analytics
– Collaborate with Excellus BCBS team to analyze
reports
• Response rates
– Segments
– Each touch
– Online/Mail/Non Respondents
– Offers: primary offer vs. secondary offer
27
 For Future Discussion
• Investigate region specific opportunities to test
– Increase touches in Monroe County
• 60% of Medicare members choose Advantage plans
(More than double the national and state averages)

– Add new offers to support new quarterly Event

Program
• Region specific incentives given for attending Events
(Qualitative Research for targeted segments)
• Live Theatre, Zoos, Festivals/Fairs, Museums (free
admission)
• Could also apply to seminar incentive gift 28
Next steps
 Creative implementation of final three concepts for
quantitative and qualitative testing
 Financial Planning
 Budgets
 Targets
 Detail internal and external execution

29
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Memorial Art Gallery Fine Craft Show
Publicity
Objective
 Increase show attendance through multiple
communication vehicles.
 Review expenses and revise budget accordingly to
be more cost effective.
 Increase marketing to higher income women.
 Promote educational component to attract
attendees.
 Attract future artisans by increased attendance
figures.
Target Audience
 Attendee Profile:
 MAG members

 Fine Craft enthusiasts

 Local college students and staff

 Higher income level women

 People looking for unique holiday gifts

 Rochestarians wanting to learn more about

art and Fine Crafts
Tactics
 Advertising
 America Craft Magazine (TBD)*
 WXXI
 Messenger Post Newspapers
 Democrat and Chronicle Weekend and Online
 City Newspaper
 Little Theatre (TBD)*
 RPO Playbill (TBD)*
 Articulate Insert

*Need to discuss budget options

Tactics
 Advertising, con’t
 MAG

 Framed poster in MAG Foyer

 Clothesline Flyers
 Banners
 Email blasts to MAG members and U of R for
preview party and show
 MAG website
Tactics
 Direct Mail
 Invitations to MAG members and custom
mailing list for preview party and the show.

 Directmail postcard to targeted mail list

audience of high level income women.

 Postcards to artists for distribution.

Tactics
 Networking

 Arts
at the Garden (Sonnenberg) flyers and
posters at check in and refreshment
centers.

 Postcards/Posters to local businesses.

Tactics, con’t
 Test new communication vehicles to enhance
existing plan with the ultimate goal of increasing
attendance. Track effectiveness of test for
future shows.

 Direct Mail Campaign

 Feature article on local artisans that exhibit
 Co-Marketing Partnerships
New Communication Vehicles
 Direct Mail Campaign
 Utilize UofR database of donors and alumni
for mailing list (no charge)
 Purchase list targeting high income women
 Offer incentive to attend the show. Bring
postcard in to enter a drawing for a XXXX.
 Code postcards to track effectiveness of the
list/attendee.
New Communication Vehicles
 Artisan Feature Article
 Rochester Magazine confirmed for October
issue
 Democrat and Chronicle in progress
 Messenger Post Newspaper in progress

Promote educational component of the show.

New Communication Vehicles
 Co-Marketing Partnership
 Identify local businesses that would be a good
fit to partner and cross promote with. As
opportunities are identified, details will follow.
 Country Club holiday shows: investigate
getting a table to promote upcoming show.
 Fashion Show highlighting artisans work
Communication Vehicles
Timelines, Closing Dates, Budget
 Refer to Spread Sheet
“Community partnerships have served and
strengthened our schools, students and
community. We value these mutually
beneficial school/community relationships .”

Michael Pero
Superintendent
 What would it take to change the world?
Rotary's 1.2 million members believe it starts with a
commitment to Service Above Self.

In more than 34,000 clubs worldwide, you'll find members

volunteering in communities at home and abroad to support
education and job training, provide clean water, combat
hunger, improve health and sanitation, and eradicate polio.
Explore this site to learn more about Rotary and how you can
join your local Rotary club.
 Rotary Involvement

Consider becoming a Mentor

 Students are our future —you can make a significant

impact on their lives by becoming a Mentor.

 Our program relies on our valuable community

partnerships and we would like to encourage your
participation.

 Our Mentors not only find this to be a rewarding

experience but also a contribution to the community.

You can make a difference in the life of a student and

the future of your career field.
 Career Exploration
Major objectives of Career Exploration
 Provide students with real world experiences to obtain an
awareness of interested careers so they make informed career
and college choices for the future

 Provide students the opportunity to obtain first-hand

understanding and appreciation of the knowledge, skill,
occupation outlook and education requirements necessary for
various occupations

 Introduce students to positive adult role models who can help

instill, reinforce and demonstrate important behaviors
(positive attitude, integrity, ethics, human relations,
teamwork, timeliness, good study habits, etc)
 Career Exploration

Career Shadowing
This is an opportunity to shadow a career interest for a day. It is a great
way to find out more about careers when a student has multiple interests.

Community Service by Career Interest

Community service is a donated service or activity that is performed for
the benefit of the public. There are many opportunities in the community to
learn about a career interest while giving back to the community.

Internship
The Career Internship Program (CIP) is a school-business partnership for
Juniors and Seniors in good academic standing; demonstrates motivation
and responsibility; flexible schedule based on Mentor availability;
recommended by School Counselor; and approved after CIP Department
interview. This is an accredited NYS course that requires a 40-75 hour
time commitment, Leadership Development Seminars, course work and a
final project. Students are required to have a specific career interest.
 Career Exploration

Service Learning
Service Learning is a method of teaching that combines classroom
instruction with meaningful community service.
Let’s Hear From our Students
Think Most College Students Graduate in Four Years?

• On average, less than 50% of students

graduate in four years.

• This % has become so low that many

colleges now report their graduation rate as
% who graduate in 6 years.

Source: U.S. Department of Education, National Center for Education

Statistics, Integrated Postsecondary Education Data System (IPEDS).

Graduation rates by college: nces.ed.gov/collegenavigator

 Case Study

Alexis Hinson
Pittsford Sutherland Graduate

Career Interest: Work with Children in Medical or Education

 Pediatric Medical Internship
 Elementary Education Internship
Save Time & Money with an Internship

Cost/Time Analysis

Total
$215,500 $80,000 Savings
$135,500
6 Years 4 Years
2 Years

UofR and Geneseo/No Prior Internship

Geneseo/Prior Internship
 Our Mentors

“It is a very exciting time to be involved with

students as they are exploring their career of
interest, and that I had the ability to inspire a field
that I am in…I enjoyed the opportunity to influence
others in making the right decision for their future.”
Chuck Ruffino
Vice President of Engineering
Lab X Technologies

“I think it really helps develop students to see what

they want to do and don’t want to do.”
Dr. John P. Sullivan
Damon and Sullivan Orthodontics
Former Pittsford Graduate
“The skills I learned in my orthopedics internship will not
only help me in achieving my dream of becoming a doctor
but will also help me throughout life. My Internship has
been one of the best parts of my high school years and I
will never forget it.”
Alex Ogden
Pittsford Sutherland Graduate

“It was a privilege to have participated in the life of an

exceptional student.”
Dr. Jason Kim
University of Rochester
Medical Center
Vascular Surgery
“Tell me and I forget, teach me
and I may remember, involve me
and I learn.”
Benjamin Franklin
Questions
and
Answers
“Community partnerships have served and
strengthened our schools, students and
community. We value these mutually
beneficial school/community relationships .”

Mary Alice Price

Superintendent
 Career Exploration
Major objectives of Career Exploration
 Provide students with real world experiences to obtain an
awareness of interested careers so they make informed career
and college choices for the future

 Provide students the opportunity to obtain first-hand

understanding and appreciation of the knowledge, skill,
occupation outlook and education requirements necessary for
various occupations

 Introduce students to positive adult role models who can help

instill, reinforce and demonstrate important behaviors
(positive attitude, integrity, ethics, human relations,
teamwork, timeliness, good study habits, etc)
 Career Exploration

Career Shadowing
This is an opportunity to shadow a career interest for a day. It is a great
way to find out more about careers when a student has multiple interests.

Community Service by Career Interest

Community service is a donated service or activity that is performed for
the benefit of the public. There are many opportunities in the community to
learn about a career interest while giving back to the community.

Internship
The Career Internship Program (CIP) is a school-business partnership for
Juniors and Seniors in good academic standing; demonstrates motivation
and responsibility; flexible schedule based on Mentor availability;
recommended by School Counselor; and approved after CIP Department
interview. This is an accredited NYS course that requires a 40-75 hour
time commitment, Leadership Development Seminars, course work and a
final project. Students are required to have a specific career interest.
Let’s Hear From our Students

Click on Black to Play

Think Most College Students Graduate in Four Years?

• On average, less than 50% of students

graduate in four years.

• This % has become so low that many

colleges now report their graduation rate as
% who graduate in 6 years.

Source: U.S. Department of Education, National Center for Education

Statistics, Integrated Postsecondary Education Data System (IPEDS).

Graduation rates by college: nces.ed.gov/collegenavigator

 Case Study

Alexis Hinson
Class of 2012

 Career Interest: Work with Children in Medical or Education

 Summer of Junior Year
Medical Internship Pediatric Oncology
URMC - Dept of Pediatric Hematology/Oncology
 Summer of Senior Year
Elementary Education Internship at Summer of Senior Year
 Save Time & Money with an Internship

Scenario 1 Scenario 2
No Internship Internship

• 2 Years of Pre-Med •4 years Education Major

• Decided to change to Education Major (Does not include Masters)

• 3 - 4 more years of college

(Does not include Masters)

Total Years: 5 – 6 years Total Years: 4

Total Cost: $160,000 Total Cost: $60,000

Geneseo Geneseo

Total Cost: $220,000 Total Cost: $120,000

Michigan State Michigan State
 Our Mentors

“It is a very exciting time to be involved with

students as they are exploring their career of
interest, and that I had the ability to inspire a field
that I am in…I enjoyed the opportunity to influence
others in making the right decision for their future.”
Chuck Ruffino
Vice President of Engineering
Lab X Technologies

“I think it really helps develop students to see what

they want to do and don’t want to do.”
Dr. John P. Sullivan
Damon and Sullivan Orthodontics
Former Pittsford Graduate
“The skills I learned in my Orthopedics Internship will not
only help me in achieving my dream of becoming a doctor
but will also help me throughout life. My Internship has
been one of the best parts of my High School years and I
will never forget it.”
Alex Ogden
Class of 2012

“It was a privilege to have participated in the life of an

exceptional student.”
Dr. Jason Kim
University of Rochester
Medical Center
Vascular Surgery
 Rotary Involvement

Consider becoming a Mentor

 Students are our future —you can make a significant

impact on their lives by becoming a Mentor.

 Our program relies on our valuable community

partnerships and we would like to encourage your
participation.

 Our Mentors not only find this to be a rewarding

experience but also a contribution to the community.

You can make a difference in the life of a student and

the future of your career field.
Questions
and
Answers
 Contact us at:
Julie Wittig
Career Exploration/Community Services Manager

julie.wittig@pittsford.monroe.edu

267-3692

Thank you for your time and consideration.

Health & Wellness February Activities

As part of the Health & Wellness Committee mission to

provide continued programs about wellness with
students, staff, and parents, we are proposing that
schools participate in national American Heart Month
again in 2018.

Proposed activities for this year would be a repeat of

2017 activities as well as the addition of:
• Community event with the YMCA
 American Heart Month The Great Replay or other theme
related event
 Staff, students and community members invited

• Health & Wellness Committee to reach out to building

staff to survey interest in:
 Fitness Contest
 Walking Events
 Yoga and Chair Yoga for work environment
 Other health related activities
Health & Wellness February Activities

As part of the Health & Wellness Committee mission

to provide continued programs about wellness with
students, staff, and parents, schools participated in
national American Heart Month.

• Heart disease is the leading cause of death for

both men and women

• Heart disease can often be prevented when

people make healthy choices

• The American Heart Association mission is to

reduce heart attacks and strokes 20% by 2020

• We can make a difference in our community

Health & Wellness February Activities

Members of the Health & Wellness Committee are available

to assist with activities
Building/Organization Name
ACE Amy Pelletier
BRMS Beth Kecskemety
CRMS Mike Falzoi and Lisa Weld

District Patricia Vaughan-Brogan and Tricia Koehn

Food Service Paulette Vangellow

JRE Esther Marino and Cindy Chambers
MCE Richard Albano
MHS Megan Schlageter
MHS/SHS Ann Kane
MHS/SHS Julie Wittig
PRE Debbie Parnell
PTSA Ann Binstock
TRE Anne Holahan

Pittsford Youth Services Loraine Young

National Heart Month & Service-Learning

What is Service-Learning
Service Learning is a method of teaching that combines classroom
instruction with meaningful community service.

American Heart Month is a great service-learning project to support

district initiatives!

District Initiatives
Engage students in the learning by increasing rigor and authenticity
through the development and use of:
• Instructional practices that allow for students to be involved in complex and
challenging thinking.
• Curriculum and dynamic structures that require integrative thinking and a global
perspective/involvement.
• Resources supportive of strategic initiative implementation.
• Assessment of rigor, authenticity and student engagement in learning experiences
Moving on the continuum to increase rigor, authenticity and
engagement…….from Learning by Listening to Learning by Doing.
 District Initiatives

Service-learning projects are also a great way to

promote department collaboration to reinforce subject
areas! Health
• Heart Disease
• Healthy Habits
• Nutrition
Community • Stress
Service Management
Biology
• Interact
• Functions of
the heart

Clubs
National
• Reality Check Physical Education
• Yoga/Wellness Heart
• National Honor Society Month • Fitness challenges to
support healthy heart
• Communications
• Art

Math English
• Word • Essay topic
problems • Public Speaking
Business
• Event
Development
Health & Wellness February Activities

District Activities
• Food Service will highlighted heart smart foods and provided
banner message on lunch menus
• Libraries featured books and display related to maintaining a
healthy heart
• Age appropriate heart facts were provided and incorporated
into some course work
 Math word problems
 English grammar practice, research, essays and public speaking
topics
 Science human anatomy exercises
 Physical Education games and competitions
 Health topics on stress
 Art projects with hearts
 Music songs about the heart

American Heart Association has subject age appropriate lesson plans:

http://www.heart.org/HEARTORG/Educator/FortheClassroom/For-the-
Classroom_UCM_001115_SubHomePage.jsp
Health & Wellness February Activities

District Activities
• Morning Announcements included a myth and truth
statement once a week

• Heart Healthy Gratitude

Students decorated paper hearts with gratitude statement or

heart healthy fact/goal. Hearts were displayed in schools or
taken to a special person in the student’s life.
Health & Wellness February Activities

Elementary Schools

Some schools
participated averaging
over $50,000/year
raised to benefit the
American Heart
Association
Health & Wellness February Activities

Middle Schools
• Lunch period trivia contest with heart smart facts

• High school service learning students to implemented

and engaged students
Health & Wellness February Activities

High Schools
• Lunch period Trader Joe’s Heart Healthy Product
Sample Table at Mendon High School

• Trivia contest with heart smart facts at both high

schools

• Service learning students assisted with activities at

middle and elementary schools
Health & Wellness February Activities

National Wear Red Day

February 2, 2018

• Staff and students supported the fight against

cardiovascular disease by wearing red

• A powerful and simple way to raise awareness for

heart disease and stroke prevention
 Health & Wellness February Activities

Reality Check Club* Event

Movie: Moana
• For International Week of Action
(Promotes smoke-free movies), members
hosted movie event on February 2 at
Pittsford Library

• Open to community and funded by Reality

Check grant

• Table and activity to promote healthy heart

• Wear red to the event to support National

Wear Red Day

*Youth action to support tobacco control efforts

Health & Wellness February Activities

Partner for Healthy Heart Theme Activities

• Health & Wellness provided support to promote

healthy heart activities into club activities
Business Plan
2013/2014
Mission Statement
The Pittsford Alliance for Substance-Free
Youth proactively supports Pittsford parents,
students and organizations with knowledge,
skills and tools to influence youth to choose
substance free lifestyles.
 Community Partners
DePaul’s NCADD-RA
Health Care Professionals
Monroe County Office of Mental Health
Monroe County Sheriff’s Department
Nazareth College
Pittsford Businesses
Pittsford Central School District
Pittsford Community Library
Pittsford Ecumenical Council
Pittsford PTSA
Pittsford Recreation Department
Pittsford Rotary
Pittsford Senior Citizens
Pittsford Town Board
Pittsford Youth Services
Reality Check
St. John Fisher College
TIES (Together Including Every Student)
Unity Chemical Dependency
YMCA
 Year In Review 2012/2013
•Year of transition with resignations from John Higgins, President and 
Dave Harney, Treasurer.
•Monthly Meetings:  Current topics presented and events planned.  Low 
attendance.
•Fall Softball Tournament:  Attendance consistent but no new teams.  Red 
Wings mascot and student event help added.  
•Red Ribbon Week:  New activity with red ribbons and message tags 
throughout the village and stores.  Excellent student participation and 
press coverage.
•St. John Fisher Wellness Fair:  Booth activity was slow but RA’s 
distributed information to dorms.
Homecoming Parade:  A table and banner were set up and information 
bags were handed out to spectators.  
•February Health & Wellness Event:  Amazing speakers and content.  
Community supported with raffle donations.  New social media tactics for 
publicity.  Low attendance.
•Winter Newsletter:  Distributed electronically.  Promotional and 
informational.
•Youth Hall of Fame:  Pittsford Mendon student recipient
Youth Risk Behavior Survey
2011 Goals/2013 Results

Reduce the number of 12th graders who have drank alcohol in the past
30 days from 55% to 50%

2011: 55% 2013: 54.5%

Reduce the number of 8th graders who have ever tried alcohol from
21% to 15%.

2011: 21% 2013: 16%

Based on 2013 survey and parent feedback, targeted areas to improve:

• Binge Drinking (2% higher than Monroe County 2011 average)
• Parent Hosting
• How students are getting alcohol
 Situation Analysis
Based on past activity, the board has determined the following:

•Organization cannot survive without community partners and

volunteer involvement.

•Even the most appealing events were not attended

•Parents and students are very busy and do not have the time to
attend events

•Electronic and social media is how our target audience prefers

to receive communications (To be confirmed with surveys).

•Organization needs to move away from events and build on

electronic and social media vehicles to distribute information.
Tactics
Monthly meetings revised to every other month and moved to
evenings (Pittsford Library) to encourage attendance from community
partners and members. Each meeting will have a current event
presenter.
Proposed schedule

11/21 Anxiety and Mental Health Issues Leading to Substance Abuse

1/16 Establishing Healthy Substance Free Habits:

Middle School and Beyond

3/13 Binge Drinking/Access to Alcohol

5/8 Monroe County Sheriff: Safety & Parent Hosting

Tactics
Community Partners

•Identify opportunities where partners can cross promote each other

•Alliance website to post all partner events related to drugs and

alcohol
Tactics
Communication Vehicles

•Distribute bi-monthly electronic newsletter covering information

from each speaker. Also provide as link through the Town of
Pittsford e-news and PTSA.

•Explore effective social media tactics with student ambassadors

(who can gather other youth input; perhaps use youth focus groups)