UNIVERSITI KUALA LUMPUR SAMPLE COURSE: WBB10202

UniKL MIAT
COURSE LEARNING PLAN
To be shared with students.

SECTION A: COURSE DETAILS

1 Course Name INNOVATION MANAGEMENT
2 Course Code WBB10202
3 Academic NORAINI MOHD ZIN
Staff Name(s)
4 Rationale for This course is to help students to understand the complex process of innovation which depends
inclusion of on people and their interactions; to stimulate new thinking rather than prescribe some definitive
Course in the methodology; to understand the issues involved in being an innovator and the culture for
Programme supporting innovation; understand the critical issues that organizations need to develop to
support innovation; to be able to develop a marketing strategic planning and able to do qualitative
and quantitative market analysis; to understand the process of product development and market
testing; and to understand commercialization strategy i.e. marketing mix and future plan. These
teaching components would benefit the students in becoming future entrepreneurs.

5 Semester & Semester: 1

Year Offered Year: 3
6 Student
Learning Face to Face (F2F) Independent
TOTAL
Time (SLT) learning
Lecture Tutorial Practical Other TOTAL
14 28 - 4 46 34 80
7 Credit Value 2
8 Prerequisite TECHNOPRENEURSHIP
9 Learning Upon completion of this course students should be able to:
Outcomes
1. Explain the importance of innovation in organization. (MQA LO1)
2. Analyse the different types of innovation, products classes and the impact to the
industry. (MQA LO1)
3. Distinguish the steps in the innovation process. (MQA LO6)
4. Assess the key challenges to innovation. (MQA LO6)
5. Develop a viable innovative project. (MQA LO8)

10 Transferable Skills
Skills Development of the skills
skills assessment
Managerial and Students are required to work in groups
Project
Entrepreneurial Skills to prepare their project.
Creativity and Problem Students are expected to solve
Project
Solving Skills innovation related problems.
11 Strategies Teaching & learning Assessment
 Teaching and learning will be via  CLO1 : Quiz
lecture, tutorial, practical and  CLO2 : Quiz
discussion. Students are also  CLO3 : Final Exam
required to do their own self-  CLO4 : Final Exam
study either through guided  CLO5 : Project
questions or assignments.

12 Synopsis The concept of innovation as a management discipline focuses on achieving the

organizational vision. It searches for unique opportunities in determining whether they
fit the organizational strategic direction. The process involves evaluating opportunities
and their rate of success.

COURSE LEARNING PLAN | Page 1 of 6

UNIVERSITI KUALA LUMPUR SAMPLE COURSE: WBB10202

13 Mode of Lecture, Tutorial, Discussion.

Delivery
14 Assessment Project 50%
Methods Quiz 10%
Final examination 40%
TOTAL 100%
15 Mapping of PEO 1 PEO 2 PEO 3 PEO 4 PEO 5
Course to
Programme
Educational
Objectives
✓ ✓
(PEOs) (✓)
16 Mapping of PLOs ()
Course to CLOs
Programme 1 2 3 4 5 6 7 8 9 10 11 12
Learning
Outcomes 1
(PLOs) 2
3
4
5
17 References Main Additional
1. Hamidon Katan, Mohd Radzi 2. Gaynor, Gerard H. (2002)
Zainuddin, Azahari Jamaludin, Innovation by Design.
Salwah Che Mat, Zawiah Abdul Amacom.ISBN 0-8144-0696-3.
3. Kotler, P, Swee Hoon Ang, Siew
Majid, Suhaiza Ngah, Mohd
Meng Leong and Chin Tiong Tan.
Hazli Mohd Rusli, Mohd Fauzi (1996) Marketing Management:
Zainol Abidin, Rosnizza An Asian Perspective. Prectice
Ramlan, Abd Razak Mohd Hall
Yusoff, Jimisiah Jaafar, 4. Hisrich, Peters and Shepherd.
Sudirman Zainal Entrepreneurship, International 6th
Abidin,Muhammad Pauz Edition. Mc Graw Hill 2005. ISBN
0-07-111143-3
Mushifi. (2015), Innovation
5. Lovelock, Wirtz, Keh and Lu.
Management. Kuala Lumpur Services Marketing in Asia. 2nd
Oxford Fajar Edition. Pearson/Prentice Hall
2005. ISBN 013-127-537-2.
6. William E. Heinecke, The
Entrepreneur 2003 edition, John
Wiley & Sons. (2003) ISBN 0-470-
82098-5.
7. Kotler & Armstrong (2003)
Principles of Marketing, 10th
edition, Prentice Hall. ISBN 0-13-
121276-1.
8. Utterback, James (1994),
“Dominant Designs and the
Survival of Firms” and “Innovation
and Industrial Evolution,”
Mastering the Dynamics of
Innovation, Harvard Business
School Press, pp. 23-37 and 91-
96. [IVLE eLibrary]
9. Kuratko D.F & Welsch H.P (2004)
Strategic Entrepreneurial growth,
2nd edition, Thompson.
18 Additional
information
(if any)

COURSE LEARNING PLAN | Page 2 of 6

 UNIVERSITI KUALA LUMPUR SAMPLE COURSE: WBB10202

UniKL MIAT
COURSE LEARNING PLAN
To be shared with students.

SECTION B: LEARNING SCHEDULE

Relevant
When Topic Delivery Method
Assessments
1.0 PERSPECTIVES ON INNOVATION  Course briefing  Quiz
 Lecture

(Exact dates are

1.1 The factors that affect innovation Discussion

1.2 Creativity versus innovation  Independent study
optional)
WEEK 1

1.3 The Innovation Continuum

1.4 Sources of Innovation
1.5 Innovation culture and myths

Outcome(s): CLO 1

2.0 INNOVATION TYPES AND PRODUCT CLASSES  Lecture  Quiz

 Tutorial  Project
2.1 Standard categories of Innovation 
WEEK 2

Cooperative learning
2.2 A Simplified Classification of Innovation  Problem Based
Learning

Outcome(s): CLO 2

3.0 GENESIS OF INNOVATION  Lecture  Project

 Tutorial  Final Exam
1.1 Top-down and Bottom-up innovation  Cooperative learning
WEEK 3

1.2 Independent innovation  Problem Based

1.3 Dynamic tensions in innovations Learning

Outcome(s): CLO 4, 5

4.0 ORGANIZATION INFRASTRUCTURE  Lecture  Project

 Cooperative learning  Final Exam
4.1 Mission  Problem Based
WEEK 4

4.2 Vision Learning

4.3 Objectives

Outcome(s): CLO 4, 5

4.0 ORGANIZATION INFRASTRUCTURE  Lecture  Project

 Tutorial  Final Exam
4.4 Strategy 
WEEK 5

Cooperative learning
4.5 Structure  Problem Based
Learning

Outcome(s): CLO 4, 5

5.0 THE INNOVATION PROCESS  Lecture  Project

 Tutorial  Final Exam
5.1 Process considerations  Cooperative learning
WEEK 6

5.2 Process model  Problem Based

5.3 Process limitations Learning

Outcome(s): CLO 3, 5

COURSE LEARNING PLAN | Page 3 of 6

 UNIVERSITI KUALA LUMPUR SAMPLE COURSE: WBB10202

6.0. INNOVATION PROCESS DESIGN  Lecture  Project

 Tutorial  Final Exam
1.1 Idea-Concept-Invention  Cooperative learning
1.2 Pre-project 
WEEK 7

Problem Based
1.3 Product launch Learning
1.4 Product follow-up

Outcome(s): CLO 3, 5

7.0 ORGANIZATIONAL RESOURCES  Lecture  Project

 Tutorial  Final Exam
7.1 People  Cooperative learning
7.2 Intellectual Property (IP) & IP house  Problem Based
7.3 Technology Learning
WEEK 8

7.4 Marketing mix

7.5 Customer and Suppliers
7.6 Production
7.7 Operation and Finance

Outcome(s): CLO 4, 5

8.0 SOURCES OF INNOVATION  Lecture  Project

 Tutorial  Final Exam
8.1 Internal sources  Cooperative learning
8.2 Entrepreneur (Employer’s) 
WEEK 9

Problem Based
8.3 Employees Learning
8.4 External Sources

Outcome(s): CLO 4, 5

(Profiling activities and Business Model generation)  Cooperative learning  Project

WEEK 10

 Problem Based
Learning

9.0 ORGANIZATIONAL CULTURE  Lecture  Project

– FROM THEORIES TO PRACTICE  Tutorial  Final Exam
 Cooperative learning
WEEK 11

9.1 Classification of Culture  Problem Based

9.2 Optimizing people involvement Learning

Outcome(s): CLO 4, 5

9.0 ORGANIZATIONAL CULTURE  Lecture  Project

– FROM THEORIES TO PRACTICE  Tutorial  Final Exam
 Cooperative learning
WEEK 12

9.3 Guiding Management Practices  Problem Based

9.4 Promoting professional attitudes Learning

Outcome(s): CLO 4, 5

COURSE LEARNING PLAN | Page 4 of 6

 UNIVERSITI KUALA LUMPUR SAMPLE COURSE: WBB10202

10.0 Innovation & Marketing  Lecture  Project

 Tutorial  Final Exam
10.1 Product  Cooperative learning
10.2 Pricing  Problem Based
10.3 Place Learning
WEEK 13

10.4 Promotion & communication

10.5 People
10.6 Process
10.7 Physical

Outcome(s): CLO 4, 5

11.0 TYPES OF MARKET  Lecture  Project

 Tutorial  Final Exam
11.1 Consumer market  Cooperative learning
WEEK 14

11.2 Business market  Problem Based

11.3 E-Commerce market Learning
11.4 International market

Outcome(s): CLO 4, 5

(Reporting, Monitoring,Continuation)  Cooperative learning  Project

WEEK 15

 Problem Based
Learning

(Reporting, Monitoring,Continuation)  Cooperative learning  Project

WEEK 16

 Problem Based
Learning

(Reporting, Monitoring,Continuation)  Cooperative learning  Project

WEEK 17

 Problem Based
Learning

Quiz ONLINE 10%

Project BUSINESS PLAN 50%

PROPOSAL
Revision for final exam DISCUSSION 40%

TOTAL Student Learning Time (hours) 80

-= End of CLP copy for students =-

COURSE LEARNING PLAN | Page 5 of 6

UNIVERSITI KUALA LUMPUR SAMPLE COURSE: WBB10202

UniKL MIAT
COURSE LEARNING PLAN

SECTION C: COURSE LEARNING PLAN APPROVAL

Course Name INNOVATION MANAGEMENT

Course Code WBB10202

Subject Matter Expert & Expert Work Group Signature Date

1 NORAINI MOHD ZIN 20 FEB 2017

2 -

Approved by

Head of Section
(Signature, Date & Stamp)

COURSE LEARNING PLAN | Page 6 of 6