The private coaching industry in India is one of the fastest growing areas in the service sector.

It
caters to various sections of students like primary and secondary education, JEE and other
engineering entrances, medical entrances, CAT and other management entrances, law etc. Not
even the biggest economic recession was able to slow down this industry. The average growth
rate for the coaching industry for the past six years is a whopping 35%. A majority of the
middle-class parents have been spending one-third of their monthly income on private tuitions
for their wards to do better in their examinations and prepare them for competitive entrance
exams for professional courses. Even high-calibre students sign up for private tuition to score the
96-99% cut-off averages demanded by the best colleges.

The coaching industry in India can be divided into two broad categories namely, school students
and students preparing for competitive exams. These two categories are discussed below
separately.

(i)The school students sector:

The desire to score well has resulted in more and more schoolchildren going for private tuitions.
According to a recent survey by ASSOCHAM, a whopping 87% of primary school students and
95% of high school students in metros receive private tutoring. In the last six years, the number
of primary school children taking private tuitions increased by 100% while the number of high
school students enrolling in tuitions increased by 92%.
The basic reason behind the increase is that parents rely on tuitions due to lack of time in case of
working parents or they are ill-equipped to teach their children. Private
tutors charge Rs.1, 000 to Rs.4000 per hour per student on a one-to-one basis while group tuition
costs Rs.1, 000 to Rs.6, 000 per month. The spurring growth of this sector has propelled many
teachers of reputed schools and colleges to leave their jobs to take up private coaching.

(ii) Competitive exams sector:

The size of the entrance exam sector is even bigger than the school exam sector. As soon as the
class 10th exams get over, students flock the coaching centres to start preparing for competitive
examinations. Around 10 lakh students take up these exams every year. Since the school
education system does not emphasize on concept application and problem-solving, all students
irrespective of their performance in school take up coaching.
Even though the cost of private tuitions is very high, it has not yet made the full use of
technology. The concept of smart classrooms, if effectively implemented, will be a win-win
situation for both the institute and the students studying in it. There are a lot of renowned
teachers whose lectures can be recorded and used.
Thus the boom in tuition centres can be easily attributed to the perception that the country’s
education system is flawed. This also clearly shows that the Indian education system is becoming
increasingly competitive and examination oriented.

1
IBS Coaching Institute is the leading institute in India for Banking & SSC exams. I.B.S.
(Institute for Banking Education Services) Pvt. Ltd. Established in 2006 has a vision to be among
the top global education providers by offering comprehensive services Guidance, Material
Support, Online Assistance Testing tools to the students for fulfilling their dreams. IBS with its
services has filled the immense gap through quality guidance and mentoring for Bank PO,
Clerical, Insurance, SSC, TET, Railways, CDS and other Govt. Entrance Exams. In last 10 years
IBS has established a mark in the field of Competitive Exams.

Today IBS Coaching Institute has over 80+ Branches across India. IBS has Experts from
Banking & Corporate Sector associated with us who have mentored thousands of students to
achieve their goals. With the mission of imparting result oriented training to the young aspirants
all across India. IBS is going to add new branches. IBS is looking forward to Business
Associates who are willing to make a mark in the field of education.

IBS has delivered outstanding results since its inception in the year 2006. IBS has helped Over
35000 students to be successful in last 10 years.

 Visions of IBS:

“IBS Institute Aspires to be the Leader in the field of Competitive Exams and thereby Shaping
the lives of all those who aspire to fulfil their dreams”

IBS has always been driven by its principles. These principles continue to direct the growth and
business of IBS. The six core IBS principles underpinning are:

1. Provide highest quality education to all the students

2. Help students to understand and realize their potential

3. Deliver more value than expected by students

4. Without compromising on the quality of preparation that we give to students we charge very
reasonable fees for all courses.

5. Always act in the best interest of students

6. Act in socially responsible manner

 Mission of IBS:

“IBS is committed to provide quality education to all the aspiring students who wish to compete
with the best in India. We at IBS are committed to provide the best services to its students in
terms of study material, Personal Attention, Quality Teaching and above all the competitive
atmosphere where the students can realize their true potential"
2
Branches of IBS across India:

3
3.1 Background of the study
This research is on student’s preference and perception. First of all we need to understand what
customer preference and customer perception is.

Consumer preference is defined as the subjective tastes of individual consumers, measured by

their satisfaction with those items after they’ve purchased them. This satisfaction is often
referred to as utility. Consumer value can be determined by how consumer utility compares
between different items.

Consumer preferences can be measured by their satisfaction with a specific item, compared to
the opportunity cost of that item since whenever you buy one item; you forfeit the opportunity to
buy a competing item.

The preferences of individual consumers are not contained within the field of economics. These
preferences are dictated by personal taste, culture, education and many other factors such as
social pressure from friends and neighbours. For example, someone prefers to own a specific
brand of a Smartphone because her friends all have the same brand.

People often prefer some aspects of a product, but not others. When comparing sofas, the colour,
fabric and size of the sofas can each have an impact on consumer preference, as well as the
number of extra cushions they have. Not all of these aspects carry the same weight. For example,
When comparing two restaurants, you may prefer the food and the ambiance of one over the
other, but having a rude waiter at one restaurant may cause you to prefer the other restaurant
overall.

While consumer preference is an indicator of consumer demand, it’s important to note that
consumer choices are not always determined by preference alone. Choices are often limited by a
consumer’s income or budget, compared to the cost of the item, which is why so few people
drive luxury cars or fly first-class.

Consumer perception applies the concept of sensory perception to marketing and advertising.
Just as sensory perception relates to how humans perceive and process sensory stimuli through
their five senses, consumer perception pertains to how individuals form opinions about
companies and the merchandise they offer through the purchases they make. Merchants apply
consumer perception theory to determine how their customers perceive them.

4
3.2 Conceptual framework

Preferences refer to certain characteristics any consumer wants to have in a good or service to
make it preferable to him. This could be the level of happiness, degree of satisfaction, utility
from the product, etc. Preferences are the main factors that influence consumer demand.
Economists study preferences to perceive the demand for each commodity and the future
implications it may cause. The following are common types of customer preference.

Convenience:
Convenience means preferring things that are easy, such as settling for a nearby
restaurant. Convenience is considered a strong type of customer motivation.

Effort:
Efforts mean the satisfaction that results from effort. For example, a customer may gains a sense
of accomplishment from a day project.

User Interfaces:
Some customers will prefer the simplest user interface possible. Others will prefer lots of buttons
to play with. This can be as much about preference as need.

Communication & Information:

Preferences related to communication style and information density. For example, some
customers want to read detailed specifications and others want to hear a story.

Stability vs. Variety:

Customers who would prefer the same exact shoes they purchased a year ago in the same season
versus customers who prefer an incredible variety of shoes and avoid repeat purchases.

Risk:
The risk tolerance of the customer. Applies to seemingly innocuous things such as purchasing a
new brand for the first time.

Values:
Preferences related to values such as customers who purchase environmentally friendly products.

Sensory:
Preferences related to colour, look, taste, smell, touch and sound.
5
Time:
Time preferences such as a customer who prefers an attentive waiter who drops buy every 5
minutes versus a customer who doesn't want to feel rushed.

Customer Service:
It is well known in the customer service industry that some customers prefer friendly service and
others prefer diligence and professional distance. For example, a hotel porter who engages in
friendly conversation versus dry information about the room and hotel.

Customer Experience:
Preferences related to the end-to-end customer experience. For example, the interior design
lighting, art, music and social atmosphere at a cafe.

Customer perception is the reality of how customers view your brand, products and services. In
many cases, customers form impressions, assumptions and opinions about a firm that differ
substantially from how a firm views itself. The following are illustrative examples.

Brand:
You may position your brand to be luxury but customers may develop their own impression that
leans more towards budget.

Prices:
Generally speaking, customers perceive each price as high, low or fair. Some customers may
also be indifferent to price for certain items.

Engineering:
Your software engineers may tell you something isn't broken, but customers may view it as
broken nonetheless.

Usability:
Customers often have a strongly formed opinion regarding the usability of tools such as mobile
devices, software and appliances.

Senses:
The taste, smell, touch and sound of products and environments.

6
Promotion:
Customers may interpret advertising and promotion in ways not envisioned by creative teams.

Quality:
The quality of products and services are interpreted by customers using criteria that may differ
significantly from one person to the next. One customer may view a beverage in a plastic bottle
that is easy to open as high quality while another customer may view products in glass bottles as
inherently higher quality.

Reputation:
A brand that presents itself as sustainable and reputable may not achieve the same image in the
market depending on their actions as a firm.

Customer Service:
Some customers may prefer friendly customer service such as engaging in personal
conversations. Others have a strong preference for professional distance. Skilled customer
service professionals discover such preferences and adapt.

Features:
Features may be viewed as a bug or annoyance. For example, notifications that are repetitive,
trivial or delivered with unpleasant sounds may be unpopular.

7
3.3 Importance of customer preference and perception
Consumer preference determines what products people will buy within their budget,
understanding consumer preference will give you an indication of consumer demand. This
information will help to ensure that you have enough products to meet demand and will help you
determine the price for your product.

As the preference for one product over another increase, one product may outsell the other even
if the price is much higher. However, when the preference is negligible, then price and
availability become the determining factors over which one will sell better.

If, for example, a company makes dresses, knowing what women prefer in a dress will help you
determine which colours and fabrics will sell better than others, as well as whether shorter
hemlines will sell better than longer hemlines. If your products are comparable to more
expensive brands, you may be able to sell them at a higher profit. On the other hand, if your
competitors offer similar dresses for less money that are also preferable to yours, you may need
to reduce production, change the design or reduce your profit to ensure you aren't left with too
much inventory at the end of the season.

To determine what consumers prefer, you have to give them similar products to compare. When
offering them two or more products to evaluate, each product should be complete. Asking them
to compare apples to oranges is fair, but asking them if they would rather have six apples or two
oranges is not. One preference that does not change when evaluating commodities is that
consumers always prefer more to less. As well, if consumers prefer product A over product B,
and they prefer product C to product A, then it is always safe to assume they prefer product
Cover product B, too.

A common way to determine consumer preferences is to create a consumer panel. A company

may do this itself or by hiring a market research organization. The panel is typically selected
based on the demographics you hope your product will appeal to. There are four different ways
to determine preferences with a consumer panel.

Customer perception is also equally important. When customers buy your products, they
purchase much more than physical objects. Successful marketing involves building a brand with
sensory and emotional triggers and then working daily to reinforce the image that your brand
triggers in the hearts and minds of customers.

The consumer perception that can make or break your brand may be carefully cultivated through
clever and effective advertising. Changes in consumer perception of brands can also spring
seemingly out of nowhere, as when the Hush Puppies shoe brand became a fad during the '90s
with little engineering from the company itself.

8
Whether a company has painstakingly fostered customer perception or had the great fortune to
unwittingly benefit from it, the importance of your brand's reputation should never be
underestimated.

Marketing and Action:

Successful marketing is a process of reaching out to customers through advertising, selling
strategies and the product itself to create an impression that inspires loyalty. However, that
impression is unlikely to endure unless you work hard to maintain it. The outdoor apparel
company L.L. Bean has a return policy of replacing any product that a customer returns for any
reason, regardless of how long it has been worn. This policy surely costs the company extra
when unscrupulous customers choose to take advantage and return items that have been worn for
a considerable period of time. Over the long term, though, this legendary return policy has
worked to the company's advantage by building trust and extraordinary loyalty.

Negative Perceptions:
Negative consumer perceptions can be at least as powerful as positive ones especially in the era
of social media when stories about companies' bad behaviours spread quickly and can have
devastating repercussions. When United Airlines had a ticketed customer dragged off a flight in
April 2017, the story spread through both social and mainstream media, creating a backlash from
consumers who boycotted the airline and cancelled credit cards affiliated with it. The negative
publicity rippled among shareholders as well causing the company's price to plummet by $1.4
billion.

Referrals:
Referrals are a powerful way to foster positive consumer perception because they often come
about organically through customers telling their friends which products they buy and why they
buy them. Because they come from customers rather than from marketing or advertising,
referrals gives a company genuine credibility. Referrals grow out of brand loyalty and generate
additional loyalty to your brand. You can give customers incentives to make referrals such as by
offering free products or services, but if you've done a good job fostering positive consumer
perceptions, you'll get customer referrals whether or not you reward customers for them.

9
4.1 Review of literature
Consumers normally implement preferences when they go for comparing different alternatives
and choices. Preference based on scientific evaluation is always a reasonable one. Real-life
marketing primarily revolves around the application of a great deal of common-sense dealing
with a limited number of factors, in an environment of flawed information and limited resources
complicated by vagueness. Use of traditional marketing techniques, in these circumstances, is
inevitably partial and unequal. Now a day the role of marketing has becoming an essential part
for any product. Marketing plays the pivotal role after establishing target specifications, concept
generation, and concept selection through concept screening matrix and concept scoring matrix,
and finally testing of concept selection. Marketing has been comprehensively classified into two
categories such as product selling and concept selling. The marketing of any product might be
reached only because of concept selling. The role of the concept selling is to sell the concept to
the customers after getting their feedbacks through face to face interactions, Electronic mails,
panel discussions, interaction with extreme users, end users, lead users, written survey and word
of mouth advertising. Above described methods might be congruous and helpful for concept
generation too. It will help the marketers to market the product more gullible, notable and
plausible.

Marketing communications are the means by which firms attempt to inform, persuade, incite,
and remind consumers – directly or indirectly - about the brands they sell.

Brian Thomas (2002) has mentioned that brand awareness plays an important role in consumer
preference.
Mohanty and Bhasker (2005) have proposed a different methodology to the consumers based on
the decision support tool for the internet shopping. This tool generally comprises of multiple
number of attributes of the products which are generally conflicting, ambiguous and non-
commensurable in nature. They have mentioned in the following example, the data such as
mileage, comfort, maintenance cost, re sale value and cost seems to be imprecise in nature. Here
fuzzy logic has been used to solve the complex issue.
probit analysis. Results indicated that the coefficients of five automobile quality attributes were
statistically significant while the coefficients of most household characteristics were not
significant. Households were interested in more fuel efficient and heavier cars as well as cars
with lower depreciation rates and a lower frequency of repair are more likely to buy Japanese
than non-Japanese cars.

Gary A. Knight (1984) has compared the consumer preferences for goods made abroad and made
in the home country by both home country and foreign firms. Indeed he has suggested that the
country of manufacture and product quality strongly influence consumer decision making in
globally available product categories.

10
Venkato Rao R (2007) has demonstrated the details of graph theory and the matrix approach as
decision making method in the manufacturing environment. The linguistic terms with their
corresponding crisp scores were given. Instead of assigning arbitrary values for various
attributes, this fuzzy method reflects the exact linguistic descriptions in terms of crisp scores.
Hence, it gave better approximation of linguistic descriptions that were widely used.

Zenith Ismail et al (2012) have compared a preferred solution between global brand and local
brand. It was designed to find out the buying behaviour patterns. It was suggested that consumer
might evaluates products based on information uses which were extrinsic and intrinsic. The
results revealed that most important factors that influence a consumer’s final decision are the
price and quality of the product.

David B. Eastwood et al (1987) have examined the consumer behaviour based on the purchase
regularity, satisfaction, origin and willingness to pay for selected local versus non-Tennessee
grown fresh produce.

Ali Nasr Esfahair (2012) has analysed the psychological factors on consumer’s buying
behaviour. Siren W. Scholzet al (2010) have stimulated and expanded on the substantial
discussion on the preference measurement for complex attributes products which are imprecise
in nature and vague to predict which is suitable and where to use which is based on paired
comparison-based preference measurement. To perceive and predict the decision, preference
measurement approaches are needed that accommodate large number of attributes without
overburdening the respondents. This study provides empirical support for the predictive validity
and managerial usefulness of PCPM in understanding preferences for complex products.

Rachel Dardis and Horacio Soberon-Ferrer (1994) have investigated the rapport between
automobile attributes and household characteristics to consumer preferences for cars. The
analysis was confined to households that purchased new cars in 1986 and employed two-stages
profit analysis. Results indicated that the coefficients of five automobile quality attributes were
statistically significant while the coefficients of most household characteristics were not
significant. Households were interested in more fuel efficient and heavier cars as well as cars
with lower depreciation rates and a lower frequency of repair are more likely to buy Japanese
than non-Japanese cars.

Gary A. Knight (1984) has compared the consumer preferences for goods made abroad and made
in the home country by both home country and foreign firms. Indeed he has suggested that the
country of manufacture and product quality strongly influence consumer decision making in
globally available product categories.

11
2.2 Need of the study

1. To get successful in the field of business, it is very important for every business student to
have both theoretical as well as practical knowledge of the subjects.
2. To know does the students aware about the various courses offered by IBS Institute.
3. To know what the students thinks about IBS Institute.
4. To compare IBS institute with other institutes.
5. It is necessary for the future growth of IBS

12
2.3 Scope of the study

1. Through this study company can know about the preferences of students studying in
their institute.
2. Through this study company can know what they think about the IBS Pvt. Ltd.
3. Through this study company can know about its growth.
4. To find out the relation between quality of product and its brand name

13
2.4 Objectives of the study:

 To study the origin and growth of IBS

 To analyse the preference of students with respect to IBS Pvt. Ltd.

 To study the perception of students towards IBS Pvt. Ltd.

 To find out major competitors.

14
2.5 DATA COLLECTION
 PRIMARY DATA
 SECONDARY DATA

PRIMARY DATA:-
Primary data are obtained by study specifically designed to fulfil the data needs of the
problem at hand. Such data are original in character and are generated in large number of
survey conducted mostly by government and also by some individuals, institutions and
research bodies. For example, data obtained in a population census by the office of the
registrar general and census commissioner, ministry of home affairs, are primary data.

Questionnaire method is used for obtaining the primary data for this research.

SECONDARY DATA:-
The secondary data constitute the chief material on the basis of which statistical work is
carried out in many investigations. In fact, before collecting primary data it is desirable that
one should go through the existing literature and learn what is already known of the general
area in which the specific problem falls And any all surrounding information that may give us
leads and lessons.

Secondary data includes journal, manuals and books on the topic under study. To get
information about industry and company, many web sites were also visited.

Secondary data offers the following advantages:-

 It is highly convenient to use information which someone else has compiled.
 There is no need for printing data collection forms, hiring enumerators, editing and
tabulating the result etc.
 If secondary data are available they are much quicker to obtain than primary data.
 Secondary data may be available on some subjects where it would be impossible to
collect primary data.

15
2.6 SAMPLING DESIGN
An integral component of a research design is the sampling plan. Especially it addresses three

Questions: Whom to survey (sample Unit), how many to survey (Sample Size) and how to

Select them (sampling Procedure). Making the census study of the entire universe will be

impossible on the account of limitations of time and money. Hence sampling becomes

Inevitable. A sample is only his portion of population. Properly done, sampling produces

Representative data of the entire population. The research design is given below,

NATURE OF RESEARCH:

The research design followed for this study is descriptive research for analysing the

Collected data, an in-depth research analysis was framed and various statistical tools

And techniques were also used for the purpose.

DESCRIPTIVE RESEARCH:

Descriptive research includes surveys and fact-findings inquiries of different kinds. The

Major purpose of descriptive research is description of the state of affairs as it exists at

Present. The methods of research utilized in descriptive research are survey methods of

All kinds, including comparative and correlation methods.

C) Sampling

1) POPULATION:

Population or universe can be defined as the complete set of items, which are of

Interest in any particular situation. In case of population data is collected from each

And every unit.

16
2) SAMPLE:

Sample denotes only a part of the universe which is studied and conclusions are drawn

On this basis for the entire universe.

3) SAMPLE SIZE: 100

4) SAMPLING TECHNIQUES: Convenience Sampling.

5) SAMPLE METHOD: The methodology adopted to collect the primary data was a
structured questionnaire to be given to the respondents, the respondents would be guided to
fill the questionnaire and direct observation method was also adopted.

17
2.7 LIMITATIONS OF THE STUDY
 The survey was limited to the Chandigarh due to limitation of time.
 The study was conducted under the assumption that information given by
respondents is authentic.
 The respondents were reluctant to answer due to their busy schedule.
 Many respondents were biased in their response.
 Many individuals didn’t fill their questionnaire. So, the actual figure can be
somewhat different from the one I have found out.

18
 CHAPTER –III

DATA ANALYSIS AND INTERPRETATION

19
TABLE NO. 3.01
Table showing which institute student prefer for coaching from the following
institutes in term of number of students:
Institutes IBS Pvt Gyanm Bright Guru Marg Any
Ltd. Academy Other
Totally 80 30 20 40 20
Rarely 10 10 40 20 10
Partially 10 40 30 10 20
Slightly 0 10 10 20 30
Never 0 10 0 10 20

A) Pie Chart for number of students who prefer IBS Pvt Ltd:

10%
10%

80%

Totally Rarely Partially Slightly Never

B) Pie Chart for number of students who prefer Gyanm:

10%
10% 30%

10%
40%

Totally Rarely Partially Slightly Never

C) Pie Chart for number of students who prefer Bright Academy:

20
 10%0%
20%

30%

40%

Totally Rarely Partially Slightly Never

D) Pie Chart for number of students who prefer Guru Marg:

10%

20% 40%

10%
20%

Totally Rarely Partially Slightly Never

E) Pie Chart for number of students who prefer Any other institutes :

20% 20%

10%

30%
20%

Totally Rarely Partially Slightly Never

21
TABLE NO. 3.02
Table showing the source from where they come to know about IBS

Factors Advertisement Colleagues Friends/Relatives Any

Reference other
Totally 25 90 60 40
Rarely 23 6 20 20
Partially 27 4 10 10
Slightly 15 0 10 20
Never 10 0 0 10

IBS institute:
A) Pie Chart showing the factor Advertisement:

10%
25%
15%

27% 23%

Totally Rarely Partially Slightly Never

B) Pie Chart showing the Colleagues reference source:

0%
0%
6%4%

90%

Totally Rarely Partially Slightly Never

22
C) Pie Chart showing Friends/Relatives:

10%0%
10%

20% 60%

Totally Rarely Partially Slightly Never

D) Pie Chart showing any other source:

10%

20% 40%

10%
20%

Totally Rarely Partially Slightly Never

23
TABLE NO. 3.03
Table showing number of students know about the courses offered by IBS:
yes/no Respondents Percentage
Yes 65 65%
No 35 35%
Total 100 100%

PIE CHART for above data

no
35%

yes
65%

yes no

24
TABLE NO. 3.04
Table Showing students who think IBS institute charges high Fees:

PARTICULARS Respondents Percentage

Yes 10 10%
No 75 75%
Don't Know 15 15%
Total 100 100%

Pie chart for above data:

yes
Don't Know 10%
15%

yes
no
no Don't Know
75%

25
TABLE NO. 3.05
Table showing students how likely the students would like to recommend
IBS to their friends or colleagues:

Particulars Respondents Percentage

Extremely likely 5 5%
Very Likely 60 60%
Somewhat Likely 30 30%
Not So likely 4 4%
Not At All Likely 1 1%
Total 100 100%

PIE CHART for above data:

1%
4%
5%

30% Extremely likely

Very Likely
Somewhat Likely
60%
Not So likely
Not At All Likely

26
TABLE NO. 3.06
Table showing how students influenced for IBS:
Particulars Respondents Percentage
Family 12 12%
Friend 34 34%
Advertisement 20 20%
Self 25 25%
Other Factors 9 9%
Total 100 100%

PIE CHART for above Data

9% 12%
Family
25%
Friend
34%
Advertisement
20% Self
Other Factors

27
TABLE NO. 3.07
Table Showing will students switch preference if some promotional scheme
available with other institutes:

Particulars Respondents Percentage

Yes 25 25%
No 75 75%
total 100 100%

Pie chart for above table:

yes
25%

yes
no no
75%

28
TABLE NO. 3.08
Table showing if students will switch preference if some promotional scheme
available with other institutes then what is reason:

Particulars COST QUALITY SATISFACTION MORE SEASONAL

BENEFITS CHANGES
Totally 15 30 20 40 50
Rarely 5 6 20 10 20
Partially 5 4 10 20 3
Slightly 70 30 10 20 20
Never 5 30 30 10 7

A) Pie chart for cost factor

5% 15%
5%
5%

70%

Totally Rarely Partially Slightly Never

B) Pie chart for quality factor

Totally
30% 30%
Rarely
Partially

6% Slightly
4% Never
30%

29
C) Pie chart for Satisfaction factor

Totally
22%
34% Rarely
Partially

22% Slightly
11% Never
11%

D) Pie chart for more benefits factor

10% Totally
Rarely
20% 40%
Partially
Slightly
20% Never
10%

E) Pie chart for Seasonal Changes Factor

7% Totally
20% Rarely
50% Partially
3%
Slightly
20% Never

30
TABLE NO. 3.09
Table Showing Students overall opinion towards IBS institutes:

particulars Respondents Percentage

Extremely Favourable 20 12%
Very Favourable 20 34%
Somewhat Favourable 30 20%
Not so Favourable 20 25%
Not at all Favourable 10 9%
Total 100 100%

PIE CHART FOR ABOVE DATA:

10%
20%
Extremely Favourable
20%
Very Favourable
20%
Somewhat Favourable
30% Not so Fvourable
Not at all Favorable

31
TABLE NO. 3.10
Table Showing number of female and male participants:

Gender Respondents Percentage

male 40 25%
female 60 75%
total 100 100%

PIE CHART:

number of participants

male
40%
female male
60%
female

32
 CHAPTER – IV

FINDINGS, CONCLUSION AND RECOMMENDATION

33
 FINDINGS

 80% of students were totally like to prefer IBS for coaching, 40% were partially
prefer Gyanm, 40% rarely prefer Bright academy, 40% totally prefer Guru Marg and
30% slightly prefer other institutes for coaching.
 27% partially come to know about IBS Institute from Advertisement, 90% totally
from Colleagues reference, 60% totally from the reference of friends and relatives.
 65% of the respondents were aware about the courses offered by the IBS private
Institute.
 75% of the students thinks that IBS does not charge high fees from its students.
 60% of the respondents were very likely to recommend IBS to their friends or
colleagues.
 34% of the respondents were influenced by the friends for choosing IBS.
 75% of the students were not likely to change their preference if other institutes starts
some promotional schemes.
 70% change their brand preference slightly because of the cost, 40% totally because
of more benefits and 50% because of seasonal changes.
 34% of the respondents has very favourable overall opining towards IBS Private
Limited.
 60 % of the respondents were female who filled the questionnaire.

34
 CONCLUSION

The various tests conducted on the data obtained from the implementation of the
questionnaire allowed me to measure the student’s preference and perception towards IBS
Private Limited. Most of the students prefer IBS for coaching than other Institutes.

Most of the students come to know about IBS through colleagues references and they are
aware about the various courses offered by the IBS Institute.

Many of the respondents think that IBS does not charge high fees from them and they are
very likely to recommend IBS for their loved once.

From the study it is concluded that IBS offered variety of courses in different fields and
quality education is provided by it. The students does not want to change their preference if
they even get some promotional schemes from other institutes.

The overall opinion about IBS institute from the respondents is very favourable.

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 RECOMMENDATIONS:

My personal opinion is that IBS is doing great job in the field of coaching. The result I
obtained from the questionnaire is very favourable.

I recommend these points to IBS;

 IBS have to work more on its quality of product

 IBS may get more recognition if it work more on its marketing activities and in a
planned manner

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