ITM BUSINESS SCHOOL WARANGAL

MARKETING CRUSADES
PRELIMINARY ROUND (SET-1)

NAME OF PARTICIPENTS:
1)_________________________________________________________
2)_____________________________________________________
3)_____________________________________________________
============================================================
1) What is the full form of AIDA? ______________________________________
2) What is the full form of HDFC? _____________________________________
3) Who is the current brand Ambassador for UBER? _______________________
4) The person who actively made a purchase in the last one year period is known
as _________ ( )
a) Active trader b) Active seller c) Active buyer d) None of the above
5) The phrase ‘This is what I want, won’t you please make it?’ reflects the
___________________________________ concept
6) The development of marketing mix to influence a customer’s perception of a
brand is called ___________ ( )
a) Prospect b) Promotion c) Production d) Positioning
7) Which tool is used to identify the ways to create value for your customers?
______________________________________________________________
8) Mass market is the largest group of end consumers for a specified product,
which consists of several ________________ market ( )
a) Fitch b) Macro c) Micro d) Niche
9) According to Maslow’s hierarchy, customer needs categorised into how many
types? __________________________________________________________
10) MDSS stands for ____________________________________________
11) What is TEST Marketing? ____________________________________
12) What is USP?_______________________________________________

Set 1 | Page 1
 13) EMI can be a marketing tool if it is- ( )
a) very high. b) very low. c) Increasing
d) EMI has no impact on marketing
14) Market information means- ( )
a) knowledge about the competitors.
b) knowledge of company’s share on market.
c) knowledge of customers tastes.
d) none of these.
15) Channels of Distribution come under the purview of which of the
following. ( )
a) Product Mix b) Promotion Mix c)Price Mix d)Place Mix
16) Which of the following pricing strategies require auctioning for
prices? ( )
a) Absorption Pricing b) Marginal Cost Pricing
c) Going Rate Pricing d) Tender Pricing
17) Which company is represented by the below logo? ( )

a) Bank of Madurai. b) Corporation Bank

c) Central Bank of India d) None of the above

18) Which company is represented by the below logo? ( )

a) Parker b) Arrow c) Luxor d) Raymond

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19) Which company is represented by the below logo?

Ans:___________________________________________________________
20) Which company is represented by the below logo? ( )

a) Indian Aerospace b) Indian Airlines

b) Air India d) None of the above
21) Which company is represented by the below logo? ( )

a) Bajaj b) Lambretta c) Yashki d) Yamaha

22) I’m loving it. ------------------ ( )
a) HP b) Coca-cola c) McDonald’s d) Walmart
23) Finger licking’ good! ( )
a) Popeye’s b)Mrs. Winters c) Kentucky Fried chicken d) ChikFila
24) “There are something as money can’t buy”, which companies tag line.( )
a) Visa b) American Express c) Mastercardd) Discover
25) Slogan of HDFC Bank? ( )
a) We Understand Your World b)A premier government of Indian enterprise
c)Relationship beyond banking d) A tradition of trust

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26) Which company has the tagline of "Software powers the Internet."? ( )
a) NDTV profit b) Cognizant c) Oracle d) AT&T
27) PM Narendra Modi honered with first ever Philip Kotler presidential
award, it mainly focusses on ( )
a) Claimed Justice
b) Triple Bottom Line
c) Promoting new areas of cooperation on environmental actions
d) Digital Promotion
28) Among following brands which one is acquired by HUL form GSK? ( )
a) Horlicks b) Bornvita c) Complan d) Boost
29) Green Marketing Refers to. ( )
a) Environmentally Safe b) Less Chemical Proportion
c) Marketing of Fresh Products d) Easily Perishable Products Marketing
30) Parachute coconut oil Brand Belongs to which Company? ( )
a) Dhathri b) Marico c) Himalaya d) Dabur

Set 1 | Page 4