Netflix, Inc.

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Type of business Public

 NASDAQ: NFLX
Traded as
 NASDAQ-100 component

 S&P 100 component

 S&P 500 component

Founded August 29, 1997; 21 years ago[1] in Scotts

Valley, California

Headquarters Los Gatos, California, U.S.

Area served 190 countries[2]

Founder(s)  Reed Hastings

 Marc Randolph

Key people  Reed Hastings (Chairman, CEO)

 Ted Sarandos (CCO)

Industry Entertainment Mass media

Products  Streaming media

 video on demand

Services  Film production

 film distribution

 television production

Revenue US$15.794 billion (2018)[3]

Operating US$1.605 billion (2018)[3]

income
 Net income US$1.211 billion (2018)[3]

Total assets US$25.974 billion (2018)[3]

Total equity US$5.289 billion (2018)[3]

Employees 5,400 (2017)[4]

Divisions US Streaming

International Streaming

Domestic DVD[5]

Subsidiaries  DVD.com

 Millarworld[4]

 LT-LA[6]

 ABQ Studios

 Netflix Pte. Ltd.

 Netflix Services UK Limited

 Netflix Streaming Services International

B.V.

 Netflix Streaming Services, Inc.

 Netflix Global, LLC

 Netflix Services Germany GmbH

 NetflixCS, Inc.

 Netflix Luxembourg S.a r.l.

 Netflix Studios

Website www.netflix.com

Alexa rank 26 (October 2018)[7]

Registration Required

Users 148 million worldwide (total),

139 million (paid)[8]

Netflix, Inc. is a media-services provider headquartered in Los Gatos, California, founded in 1997
by Reed Hastings and Marc Randolph in Scotts Valley, California. The company's primary business
is its subscription-based streaming OTT service which offers online streaming of a library of films
and television programs, including those produced in-house.[9] As of January 2019, Netflix had over
139 million paid subscriptions worldwide, including 58.49 million in the United States, and over 148
million subscriptions total including free trials.[8][10] It is available almost worldwide except in mainland
China, Syria, North Korea, Iran, and Crimea. The company also has offices in the Netherlands,
Brazil, India, Japan, and South Korea.[11] Netflix is a member of the Motion Picture Association of
America(MPAA).
Netflix's initial business model included DVD sales and rental by mail, but Hastings jettisoned the
sales about a year after the company's founding to focus on the DVD rental business.[9][12] Netflix
expanded its business in 2007 with the introduction of streaming media while retaining the DVD and
Blu-ray rental service. The company expanded internationally in 2010 with streaming available in
Canada,[13] followed by Latin America and the Caribbean. Netflix entered the content-production
industry in 2012, debuting its first series Lilyhammer.
Netflix has greatly expanded the production and distribution of both film and television series since
2012, and offers a variety of "Netflix Original" content through its online library.[14] By January 2016,
Netflix services operated in more than 190 countries.[15] Netflix released an estimated 126 original
series and films in 2016, more than any other network or cable channel.[16] Their efforts to produce
new content, secure the rights for additional content, and diversity through 190 countries have
resulted in the company racking up billions in debt: $21.9 billion as of September 2017, up from
$16.8 billion from the previous year.[17] $6.5 billion of this is long-term debt, while the remaining is in
long-term obligations.[18] In October 2018, Netflix announced it would raise another $2B in debt to
help fund new content.[19]