1

Proposal for Lecture Seminar

‘How to Read a Building’
{ Travel : People : Stories }

Submitted by-

January 2019

This document is reviewed and produced by team studio adda and is the intellectual property of studio adda. This
document can be circulated/produced only by studio adda. It can be referred by anyone for educational purpose
only. Copying or reproduction of the document by others can be done with the concern of team studio adda.
 2

About
is an open creative studio to share ideas about art, architecture, heritage, design
innovation and philosophy. It is a hardcore research studio which practices design &
architecture. We believe in the pedagogy of holistic approach towards art and design
innovation. While executing our design projects on site, at this open studio we conduct various
talks, debates, discussions, lectures, book reading sessions, movie screenings, research work,
documentation, workshops, symposiums, heritage walks, travel talks, travel workshops and
travel documentations. At studio adda we intend to learn and grow together in a holistic way.

studio adda has been working immensely on and off field by conducting various hands on
workshops all over India including Arch, Vault & Dome (AVD) Construction, Wood-cut Print
Workshop, Bamboo and its products Workshop and Pottery Workshop. We have documented
and published various temples, old city, and vernacular architecture documentation and have
successfully conducted travel workshops in Delhi, Rajasthan, Gujarat, Maharashtra and Leh,
Ladakh in Jammu & Kashmir.

Lecture Seminar
How to Read a Building
“Once you learn to read, you will be forever free.” These are the words of Frederick Douglass,
an African-American social reformer, orator, writer, and a national leader. It may seem like he is
talking about reading books, but we believe he is talking about “Reading”. Reading has a far
deeper meaning than just reading a book. It means observing, asking questions, listening and
most importantly understanding why a thing or an object or a person is the way it is! Being in
the field of design and architecture it is very important for the students and the architecture
professionals to understand ‘How to Read a Building’. Mies van der Rohe said, "God is in the
detail.", and we realized our historic cities, no matter how small or big they are has a wonderful
treasure within them. We believe the young generation has a lot more to learn from the cities
of India, from architecture, aesthetics, space utilization, material, climate, nature, topography,
urban design and many more. In design and architecture schools, the students are learning
many aspects of design, but in the process they are missing out the minute detailing which
leads to the aesthetics of the whole and parts of the design. They fall short to read the
buildings, products, spaces and the magical effect they have because of lack of time and
completion of technical drawings. We try to bring that sensitivity in the students and
participants through these workshops and seminar.

This document is reviewed and produced by team studio adda and is the intellectual property of studio adda. This
document can be circulated/produced only by studio adda. It can be referred by anyone for educational purpose
only. Copying or reproduction of the document by others can be done with the concern of team studio adda.
 3

Why this Seminar?

 Making the participants understand about the aesthetic sensitivity in art, architecture
and design innovation.
 Understanding and learning the methodology of observation and analysis and learning
“How to read and sense aesthetics.”
 Emphasizing on aesthetics in design and architecture– detailing, joineries, forms,
connections, and the sensitivity towards human behavior towards beauty.
 Understanding the importance of asking questions.
 To develop a thinking process that helps in asking the right questions.
 Understanding the importance and relevance of research in design thinking.

What do the students gain?

 This seminar will sow the seed of interest about aesthetics, beauty and the profession in
student’s mind.
 Understanding of relation between design, detailing and aesthetics becomes clear.
 Learning how to read and sense aesthetics helps them to analyze every other thing in
details.
 Respect and love towards our own work, culture and lifestyle helps them to be a better
human being in values and ethics.

Schedule-
 Lecture with Power Point Presentation
 Informal Discussion
 Questions & Answers Session

Duration-
 2h 30m to 3 h

This document is reviewed and produced by team studio adda and is the intellectual property of studio adda. This
document can be circulated/produced only by studio adda. It can be referred by anyone for educational purpose
only. Copying or reproduction of the document by others can be done with the concern of team studio adda.
 4

Participants-
 Open for all: students, professionals, academicians.
 Maximum no. of participants for one session: 80
 Above 80 participants the mentor fees will be re-worked.

Economics-
 Mentor Fees: Rs.15,500/- ( for 80 participants)

Note:
 We have received immense love and support in past years for our work and we
decided to offer back to the society.
 This New Year we are thanking our supporters by offering New Year Free Seminars.
For the New Year Seminar Proposal, there are no Mentor Fees.
 It is a Free Seminar for 80 participants.
 If the participants are more than 80, nominal fees will be charged according to the
number of participants.

 Travel Expenses of the mentor and one research assistant (host will be informed
accordingly). -

Nashik (Maharashtra) to the Venue of Seminar; and back to Nashik.

One Way Travel Time:

a. In case of Road Journey (private cab) or Air Travel- Less than 8 hours.
b. In case of Train Journey (3rd AC and above) - Less than 14 hours (Only night
journey is preferred)
c. In case of Air Travel, private cab charges till Mumbai airport will have to be
considered in TA by the host.

 Stay & Food (a decent accommodation- 3 star or above hotel).

This document is reviewed and produced by team studio adda and is the intellectual property of studio adda. This
document can be circulated/produced only by studio adda. It can be referred by anyone for educational purpose
only. Copying or reproduction of the document by others can be done with the concern of team studio adda.
 5

Past Seminars-
 IDEA (Institute for Design Environment and Architecture), Nashik, Maharashtra.
 Centre for Heritage Management, Ahmedabad University, Gujarat.
 College of Architecture & Centre for Design, Nashik, Maharashtra.
 Zonal NASA (National Association of Students of Architecture) 2018,
 D.Y. Patil College of Architecture, Ambi Campus, Pune, Maharashtra.
 ITM University, School of Architecture, Gwalior, Madhya Pradesh.
 Upcoming Seminar-AMITY University, Gwalior, Madhya Pradesh.

Validity-
 The proposed fees is as per to the current education policies.
 This proposal is valid till 15/02/2019.

Note:
 Weekends are preferred for conduction.
 The free seminar must be organized on or before 30th April 2019.
 The Free Seminar confirmation email should be sent to studio adda before
15/02/2019.
 Once the confirmation is done it cannot be cancelled by the host organization.

 The economics are subjected to change after the validity date.

 Once the proposal is accepted, in case of change of dates or cancellation the host has to
inform at least a week before the seminar date.
 The host is obliged to pay the fees within a week’s time of the seminar date.

This document is reviewed and produced by team studio adda and is the intellectual property of studio adda. This
document can be circulated/produced only by studio adda. It can be referred by anyone for educational purpose
only. Copying or reproduction of the document by others can be done with the concern of team studio adda.
 6

Contact-
 ,
“Krushnakunj” bungalow, plot -1, lane-1,
Shivgiri Nagar, Vidhate Mala,
Behind INOX Cinema,
Nashik- 422006
Maharashtra

 Call on - +91-9021948848
 e-mail – info.studioadda@gmail.com
 instagram- @studio_adda
 wordpress- studioaddablog.wordpress.com

Ar. Amol D. Deshmukh

Director

studio adda.

This document is reviewed and produced by team studio adda and is the intellectual property of studio adda. This
document can be circulated/produced only by studio adda. It can be referred by anyone for educational purpose
only. Copying or reproduction of the document by others can be done with the concern of team studio adda.