Professional Documents
Culture Documents
Structured conceptualization consists of four initial phases that combine mixed methods
into a hybrid methodology: preparation, generation, structuring, and representation. Further
phases will be described later in Chapter Six on Results.
Preparation
Developing the focus prompt Developing the focus prompt is an important first step in
the structured conceptualization process. A focus prompt is a primer for the participants in the
study and must be carefully constructed in order to clearly direct the generation of statements in
the brainstorming process. The focus prompt for this study was: