Professional Documents
Culture Documents
SUBMITTED BY:
STUDENT’S NAME: AHMED AITSAM GULL
COMSATS INSTITUTE OF
INFORMATION TECHNOLOGY. LAHORE
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1. Acknowledgement:
First of all, I must thanks to “ALMIGHTY ALLAH” for helping me in many ways to
complete this “Internship Report”.
And also thanks to Mr.Jamil Asghar Khan (National Manager HR), Miss Asma Azmi
( Manager HR), Mr. Mutahir (Assistant manager HR),
And special thanks to logistics department Mr. Sohail Qaiser (national manager logistics),
Mr. Ahmad Ali (manager logistics), Sayyad Sikandar Raza Zaidi (Assistant manager
logistics), Faheem Dawood (Executive logistics), Farhan (Executive logistics), Hussnain
(Executive logistics), Abdul Sattar (Executive logistics) Najam Gilani (Executive logistics)
whose guidance, encouragement and wide range of suggestions and comments provide me
the way to think in quite different way to practically apply my knowledge.
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2. Dedication:
I dedicate it to ALMIGHTY ALLAH and his beloved prophet HAZRAT MUHAMMAD
(PBUH). And my parents and all my loved ones.
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3. EXECUTIVE SUMMARY:
This report is about my internship I have under gone at Atlas Honda limited. The main
Purpose of internship is to learn by working in a practically scenario and to apply the
Knowledge acquired during studies I have stayed there as an internee for 6 weeks and Learnt
a lot of things which I cannot learn without the exposure in the real world’s I have Put my
efforts to show how all departments are working and how they are interlink with Each other
my report focuses on giving an insider view of the organization its systems And workings and
also of the customers. It also high lights the differences and the
Similarities between the real world and the academic world. It also highlights Atlas Honda
Limited leads the list of fifty competitors in motorcycle manufacturing industry in Pakistan
due to distinctive quality policy. Their corporate vision and values are
The driving forces and at present Atlas Group spreads over 11 companies both private and
public limited.
Atlas Group is a responsible entity which is highly committed to comply with corporate,
environmental laws and to conduct their business with utmost honesty and sincerity. At AHL
it is believed that development can only be achieved by equality and respect at work place.
They have been doing it for decades and there is no doubt they are reaping its benefits.
AHL has a manufacturing capacity of 910 units per shift under strict quality standards and
their sale network is well spread to sell all of them. They have a 5s dealer network to satisfy
the customer to the optimum level.
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Introduction about organization Business sector (Automobile
Industry):
4. Motorcycle Industry:
The two wheeler industry maintained momentum from last year and registered handsome
growth of 17.6%. The growth was somewhat affected by the floods in August 2010, however,
higher prices of crops more than compensated the effects of the floods. This growth can also
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be attributed to escalating fuel prices, poor transportation system, shortage of natural gas and
increase in transportation fares coupled with hike in four wheeler prices, which has created
demand for motorcycles in urban and semi urban areas In anticipation of growth prospects
and market dynamics, greater competition attracting fresh investments, better products and
better network is scheduled for the years ahead. However, the formal sector in the industry is
currently facing stiff competition in pricing of products against the malpractices of the
informal sector through sales tax avoidance, under invoicing and smuggling. At a time, when
Government is looking for different sources of revenue generation, this apparent source of
collection must be brought into the tax net by checking illegal practices.
5. The Group:
Atlas Honda Limited is a joint venture between the Atlas Group and
Honda Motor Co., Japan. The foundation of the Atlas Group was laid in
1962 with the establishment of Shirazi Investments (Pvt) Limited with a
capital of half a million rupees and three men doing business in trading
shares and real estate. The growth of the Atlas Group is the result of its focus on good
corporate governance. Today Atlas is a diversified group dealing in engineering, financial
services and trading. It consists of seven public limited companies out of which six are
quoted on the Stock Exchanges in Pakistan, and five private limited companies. Atlas
shareholders equity now stands over 25 billion rupees; assets have increased to over 60
billion rupees; personnel strength is over 7000 and annual sales have crossed 60 billion
rupees. The Group paid taxes of Rs. 15 billion over 2% of the total government revenues.
All this progress is due to the Group's reliance on the intellectual capital, dedicated efforts
and team spirit of all the stakeholders. Every member is striving for excellence and taking
pride in the Group's motto:
Organization Development
Through Self Development
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6. Overview of the Organization:
6.1. Company:
Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co.
Ltd., Japan. The company was created by the merger of Panjdarya Limited and Atlas Autos
Ltd. in 1988. Both these motorcycle manufacturing concerns were established by the Atlas
Group. In addition, a third concern, Atlas Epak Ltd. was taken over by the Government of
Bangladesh in 1971 after the fall of Dhaka. AHL manufactures and markets Honda
motorcycles in collaboration with Honda Motor Company. The Company also manufactures
various hi-tech components in-house in collaboration with leading parts manufacturers like
Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest selling motorcycles
in the country with an unmatched reputation for high quality, reliability and after-sales-
service. AHL has undertaken to develop local manufacturing capabilities to the highest,
economically feasible level. While a major role in localization has been assigned to vendor
industries, Atlas has the country’s largest in-house manufacturing capability at its Karachi and
Sheikhupura plants. To support the production facilities, the company has established an
R&D wing and tool making facilities through CAD/CAM which are growing rapidly in size
and function as the company expands. Atlas has managed to execute 12 Joint
Venture/Technical Assistance Agreements between local vendors and foreign manufacturers
for transfer of technology. Besides, Atlas has directly executed 9 Joint Venture/Technical
Assistance Agreements other than Honda. AHL management is striving to modernize
company operations by adapting applicable aspects of research and theory and more
specifically, Honda’s unique philosophy of hard/soft technologies to the realities of Pakistani
conditions. Company management structure, systems and processes are changed according to
the demands of the customer, growth and new technology. Efforts are being made to develop
participation at all levels of personnel in decision-making and a substantial and effective
delegation has been established at levels where applicable. Various participation programs
such as ‘Ala Mayar’ Quality Circles movement, launched in 1985, are strongly encouraged to
allow constructive self-expression and teamwork. The Company training and development
programs encourage all members to develop themselves and contribute to their full potential..
A vast and growing network of over 1600 sales service and spare parts dealers has been
established. In order to back up this system. Mobile training facilities take the latest know-
how, technology and maintenance of motorcycles to major rural and urban centers around the
country.
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Annual Production Capacity: Authorized Capital:
600,000 units 1 Billion (rupees)
1 Billion (rupees)
Paid Up Capital: - 625.52 Million
(source:www.Atlashonda.com)
6.2. Plants:
6.2.1. Karachi Plant:
Company mother plant is based in the city of lights and provincial capital of Sindh, The
Karachi city. It is located at F-36, Estate Avenue, S.I.T.E. Karachi. Atlas Group signed
technical agreement with Honda in 1963 and plant started commercial production
subsequently. Plant spread over an area of 5 acres. In 1964, production began with 7
motorcycles per day. Now plant production has reached to 300 units in a day. Plant
manufactures CD 70 only.
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Export:
Bangladesh
Afghanistan
Regional Offices:
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7. Vision:
Market leader in the motorcycle industry, emerging as a globally competitive centre of
production and exports.
8. Mission:
A dynamic growth oriented company through market leadership, excellence in quality and
service and maximizing export, ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the industry, customer
satisfaction and protection of the environment by producing emission friendly green products
as a good corporate citizen fulfilling its social responsibilities in all respects.
Our slogan:
For Honda to remain Honda, and for everyone to realize their aspirations, we must believe in
9. Quality Policy:
Commitment to provide high quality motorcycles & parts
Right work in first attempt and on time
Maintain and continuously improve quality
Training of manpower and acquisition of latest technology
Safe, clean and healthy environment
Market leadership and prosperity for
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10.Environment Policy:
Reduce and prevent the generation of waste and pollution in our production system
Establish management program to promote energy conservation and reduce waste or
resources
Comply with requirements of environmental legislation and local regulations as a responsible
corporate citizen
Promote relevant environmental protection knowledge and activities through education and
training
Initiate and extend environmental improvement activities from the company itself to its
business partners including parts manufacturers, general suppliers and dealers
11.Group Companies:
. 1962
1962
1966
1973
1980
1981
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Honda Atlas Cars (Pakistan) Ltd. 1992
. 2002
2007
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12. Organizational Structure:
Appendix 1.
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ATLAS HONDA LIMITED (SKP PLANT) Quality assurance
department
Appendixes 2:
12.2. Number of Employees:
More than 4000 employees are working in the organization in three shifts.
Regular schedule of work will be nine (9) hours & (35 minutes) per working day, from
Monday to Friday and Alternate Saturday, total of not more than forty eight (48) hours per
week, except where the nature of work or exigencies of the business operations require the
establishment of a special working schedule.
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13.Management:
Board of Director
Audit Committee
Koji Takamatsu
Nurul Hoda Director
Member
Nurul Hoda
Director Zaheer Ul Haq
Head of Internal Audit
Sanaullah Qureshi
Director
Syed Tanvir Hyder
Secretary
Sherali Mundrawala
Director
Takashi Nagai
Director
Saquib H. Shirazi
Chief Executive Officer
Rashid Amin
Company Secretary
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Management Committee
Bankers
Saquib H. Shirazi
Allied Bank Limited
Chief Executive Officer
Bank Al-Habib Limited
Barclays Bank PLC Pakistan
Deutsche Bank AG
Faysal Bank Limited
Habib Bank Limited
MCB Bank Limited
National Bank of Pakistan
NIB Bank Limited
Soneri Bank Limited
Standard Chartered Bank (Pakistan) Limited
The Bank of Tokyo-Mitsubishi UFJ Limited
United Bank Limited
Nurul Hoda
Vice President Marketing
Hisao Kobayashi
Vice President Technical
Suhail Ahmed
Chief Financial Officer
Sultan Ahmed
General Manager Quality Assurance
Koji Takamatsu
General Manager Research & Development
Mushtaq Alam
General Manager Information Technology
Javed Afghani
General Manager Marketing
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Razi ur Rahman Factories
General Manager Human Resources,
Administration & Corporate Affairs 26-27 KM, Lahore-Sheikhupura Road,
Muhammad Khalid Aziz Sheikhupura-39321
General Manager Plants Tel: (92-56) 3406501-8
Fax: (92-56) 3406009
Registered Office
1-McLeod Road, Lahore-54000
Tel: (92-42) 37225015-17, 37233515-17
Fax: (92-42) 37233518, 37351119
E-mail: ahl@atlas.com.pk
Website: www.atlashonda.com.pk
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Ernst & Young Ford Rhodes 4B, Zamindara Colony, Rahim Yar Khan
Sidat Hyder, Chartered Tel: (92-68) 5888809
Accountants Azmat Wasti Road, Multan
Tel: (92-61) 4540054, 4540028, 4571989,
4572898, Fax: (92-61) 4541690
14.MILESTONES:
The company is engaged in the manufacturing and marketing of motorcycles and auto parts.
Since its inception the company has experienced an unprecedented growth in its operations
from a small manufacturing company to the leading motorbike manufacturer of Pakistan.
Following is the chronological order of the major events in the company's history:
2010: Launched New Model of CG 125 Deliuxe - Euro II
2010: SAFA Award for Best Corporate governance
disclosures in annual report 2008
2010: Best Corporate report award by Joint Committee of
ICAP & ICMAP
2009: HRM Excellence Award 2009
2009: National CSR Award 2009
2009: Launched New Model of CD 100 - Euro II
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2009: ISO 14001-2004 Environment Certificate acquisition
2008: Established DCC (Delivery Control Center) at Karachi Plant
2007: Successfully implemented SAP ERP to its business process, all over Pakistan
2006: Top 25 company award by KSE 2006 Established DCC at Sheikhupura Plant
2006: Annual Production reached to 360,000
2004: Top 25 company award by KSE
2003: Best Corporate Report award by joint committee of ICAP & ICMAP
2002: Deletion level reached to 87% and 80% for CD70 & CG125 respectively
2002: Establishment of Research and Development Wing 2002 Introduction of Gratuity
2002: Best Corporate Report award by joint committee of ICAP & ICMAP
2001: Concept of 5S dealership - Sales, Service, Spare Parts, Second hand exchange and .
. Special (Credit) sales launched
2000: Investment in Crankshaft Project
1999: ISO 9002 certification for both factories
1995: Export Agreement signed with Honda Motor Company Limited Japan
1995: Exports to Bangladesh 1994 Mr. Kawamoto President, Honda Motor Company
Limited, . visited AHL
1992: Change of name to Atlas Honda Limited (AHL
1991: Inauguration of CG125 Engine Project at Sheikhupura Factory
1989: Export of built up motorcycles to Nepal
1988: Merger of Panjdarya Limited into Atlas Autos Limited
1988: Production capacity expansion III
1988: Joint Venture agreement signed with Honda Motor Company Limited
1987: Inauguration of CD70 Engine Project at Karachi Factory
1981: Commercial Production started at Panjdarya Limited
1981: Production capacity expansion II
1979: Incorporation of Panjdarya Limited as Joint Venture with Honda Motor Company
. Limited
1976: Production capacity expansion I
1965: Public offering of Shares
1964: Commercial Production started
1962: Technical Assistance Agreement signed with Honda Motor Company Limited Japan
1962: Incorporation of Atlas Autos Limited
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15.Six key principles of ATLAS HONDA:
15.1. Back to basics:
The analysis of customer, competition, company, and cost is put in focus at the start of each
endeavor.
15.2. 3Rs (Respect, Recognition, and Reward):
To b a great company, we need to put respect, recognition, and reward-and in that order-at the
core of our management practices.
15.3. Cash is king:
The company is cash rich, we will have the resources to beat the competition. we must re-
assess and re-vitalize the focus on generating and preserving cash.
15.4. Analysis, analysis and analysis:
The decision making procedure be supported by a combination of ”data analysis” backed by
”genba” on the spot analysis.
15.5. Customer first:
The endeavor of our company need to be that we understand the company more deeply and
create market or financial solutions for him to buy his “dreams product-our product”
15.6. 650 k is must in 2011:
It is our goal to to sell a minimum of 650k in 2011. For this we must use revolutionary path
instead of evolutionary in everything we do.
16.STRAITEGIC GOALS:
16.1. Customers:
Our customers are the reason and the source of our business. It is our joint aim with our
dealers to ensure that our customers enjoy the highest level of satisfaction from use of Honda
Motorcycles.
16.2. Quality:
To ensure that our products and services meet the set standards of excellence.
16.3. Local Manufacturing:
To be the industry leader in indigenization of motorcycles parts.
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16.4. Technology:
To develop and maintain distinct business advantages through continuous induction of
improved hard and soft technologies.
16.5. Shareholders:
To ensure health and viability of business and thus safeguarding shareholders interest by
maximizing profit. Payments of regular satisfactory dividends and adding value to the shares.
16.6. Employees:
To enhance and continuously up-date each member's capabilities and education and to
provide an environment which encourages practical expression of the individuals potential in
goal directed team efforts and compensate them attractively according to their abilities and
performance.
16.7. Corporate Citizens:
To comply with all government laws and regulation, to maintain high standard of ethics in all
operations and to act as a responsible members of the community.
AHL Commitments:
AHL commitments to provide high quality motorcycles and parts. Right work in first attempt
on time. Maintain and continuously improve quality. Training of Manpower and acquisition
of latest technology. Safe clean and health environment.
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Competitors:
16.9. Management:
Maintaining a global viewpoint we are dedicate to supplying product of the `highest quality
yet a reasonable point for worldwide customer satisfaction. Honda remains its rich culture of
customer satisfaction, it being serving nation. For management we have following our
management strategy.
Proceed always with ambition and youthfulness.
Respect sound theory, develop fresh ideas, and make the most effective use of time.
Enjoy your work and encourage open communications.
Strive constantly for a harmonious flow of work.
Be ever mindful of the value of research and endeavor.
Respect for all – man has priority over others.
PLANNING
CONTROLLING ORGANIZING
LEADING
Standard of Conduct:
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Atlas Honda limited conducts its operations with honesty, integrity and openness, and with
respect for human rights and interests of the employees. It respects the legitimate interests of
all those with whom it has relationship.
Obeying the Law:
Atlas Honda Limited is committed to comply with the laws and regulations of Pakistan.
Employees:
Atlas Honda Limited is committed to create a working environment where there is mutual
trust and respect and where everyone feels responsible for the performance and reputation of
the company.
It is an equal opportunity employer which recruits, employs and promotes employees on the
sole basis of qualification and abilities needed for the work to be performed.
It is committed to provide safe and healthy working conditions for all employees.
It will not use any form of forced, compulsory or child labor.
It is committed to working with employees to develop and enhance each individual’s skills
and capabilities.
-t respects the dignity of the individual and right of employees to freedom of association.
It will maintain good communication with employees throughout company based information
and consultation procedures.
Consumers:
Atlas Honda Limited is committed to provide branded products and services, which
consistently offer value in terms of price and quality. Products and services will be accurately
and properly labeled, advertised and communicated.
Shareholders:
Atlas Honda Limited will conduct its operations in accordance with principles of good
corporate governance. It will provide timely, regular and reliable information of its activities,
structure, financial situation and performance to all shareholders.
Business Partners:
Atlas Honda Limited is committed to establish mutually beneficial relations with its
suppliers, customers and business partners.
In its business dealings it expects its partners to adhere to business principles consistent with
its own.
Community Involvement:
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Atlas Honda limited strives to be a trusted corporate citizen and, as an integral part of society,
fulfills its responsibilities to the societies and communities in which it operates.
Public Activities:
Atlas Honda Limited encourages to promote and to defend its legitimate business interests.
It will co-operate with government and other organizations, both directly and through bodies
such as trade associations, in the development of proposed legislation and other regulations,
which may affect legitimate business interests.
It neither supports political parties nor contributes to the fund of groups whose activities are
to promote party interests.
The Environment:
Atlas Honda Limited makes innovations to meet consumer needs. It respects the concerns of
consumers and of society. It works on the basis of sound research, applying high quality
standards.
Competition:
Atlas Honda Limited believes in fair competition and supports development of appropriate
competition laws. Atlas Honda Limited and employees will conduct their operations in
accordance with the principles of fair competition and all applicable regulations.
Business Integrity:
Atlas Honda Limited does not give or receive, whether directly or indirectly, bribes or other
improper advantages for business or financial gain. No employee may offer, give or receive
any gift or payment, which is, or may be construed as being, a bribe. Any demand for, or
offer of, a bribe must be rejected immediately and reported to management. Its accounting
records and supporting documents must accurately describe and reflect the nature of
underlying transitions. No undisclosed or unrecorded account, fund or asset will be
established or maintained.
Conflict of interests:
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All Atlas Honda Limited employees are expected to avoid personal activities and financial
interests, which could conflict with their responsibilities to the company. They must not seek
gain for themselves or others through misuse of their positions.
Compliance with business principles is an essential element in Atlas business success. The
board of Directors of Atlas Honda Limited is responsible for ensuring that principles are
communicated to, and understood and observed by, all employees.
Day-to-day responsibility is delegated to the senior management. They are responsible for
implementing these principles, if necessary, through more detailed guidance tailored to local
needs.
Assurance of compliance is given and monitored each year. Compliance with the code is
subject to review by the Board supported by Audit Committee of the Board.
Any breach of code must be reported in accordance with the procedures specified by the
management.
The Board of Atlas Honda Limited expects employees to bring to their attention, or to that of
senior management, any breach or suspected breach of these principles.
Provision has been made for employees to be able to report in confidence and no employee
will suffer as a consequence of doing so.
18.SWOT Analysis:
18.1. Strength:
Organizational culture.
Good Corporate Image.
Qualified and well trained staff
High Quality Products
ISO Certified
Resale value
Customer Care
Motivated, loyal and skilled employees.
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Market share and volume.
Experienced, developed and loyal service dealers network.
Largest and penetrated 4-Stroke mechanics network.
Availability of Spare parts
Best training facilities
Best warranty system.
18.2. Weakness:
18.3. Opportunities:
18.4. Threats:
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Instability of Government
Energy crisis
High rate of Taxation
19. Marketing
19.1.1. Products:
Currently we have following products to fulfill the needs of market.
Honda CD 70
Honda CD 100
Honda CG 125
Honda CG 125 delux
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(source: www.AtlasHonda.com)
Honda CD 70 is the first choice in motorcycles. The New CD 70 gives a perfect blend of
Japanese technology along with charismatic design, in addition to its established superiority
in terms of durability and fuel economy.
Further, 2 years engine warranty not only provides peace of mind to its valuable customers
but also the best value for their money.
(source: www.AtlasHonda.com)
New CD 70 is an ideal combination of attractive design with super econo-power and smoke-
free 4-Stroke engine, which promises you the most economical ride of your life. The new
eye-catching graphics, comfortable new seat design and aerodynamic shape have made
Honda CD 70 best choice and a perfect partner. Further, high resale value of Honda CD 70
proves to be a life time asset for its customers. Atlas Honda's extensive dealership network
makes the motorcycle and its parts, available at your doorstep and its countrywide warranty
facilities provide you trouble free companionship.
Key Features:
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Petrol tank with 9 liter capacity.
Latest Switch Assembly (controlled with left hand).
Strong Side Cover with Lock.
Non-asbestos Eco-friendly Brakes
Specification CD-70:
Engine 4-Stroke OHC single cylinder cooled by air
Displacement 72 cm3
Bore & Stroke 47.0 x 41.4 mm
Compression Ratio 8.8:1
Clutch Multiple wt plates
Transmission continuous 4 speed mash
Starting Kick start
Frame Backbone type
Dimension(Lxwxh) 1900 x 760 x 995 mm
Ground Clearance 140 mm
Petrol Capacity 9 Liter
Tyre at Front 2.25 - 17 4 PR
Tyre at Back 2.50 - 17 4 PR
Dry Weight 82kg
Key Features:
Strong Footrest
Fuel Gauge Indicator
Multi Reflector Head Light
Winning Style
Econo Power 4-Stroke Engine
Double Cradle Strong Tubular Frame
Strong Suspension
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Wider Tyre & Strong Road Grip
Crankcase Emission Control System
Bigger Brake Drum with Non-Asbestose Brake Shoe
Element Air Cleaner (Foam Type)
Utility Box
Specification CD-100 :
Honda Motorcycles are defined by Quality, Performance, Speed, Economy Petrol and Re-sale
Value. All these have managed to successfully bag your trust on the New Honda CG125. It is
a stunning result of advanced Japanese technology and right up there as an outstanding
performer representing all the qualities that make Honda motorcycles so special.
The 125 cc 4-stroke engine generates 11-Horse Power with low fuel consumption. It is ideal
for high speed, long runs and rough pathways.
Honda CG125 has a CDI Ignition System and a 12-volt
battery (instead of 6-volt). The headlight and indicators
are brighter, with an easy starting-up of the engine.
Key Features:
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Comfortable Seat with Rear Grip
New Beautiful Petrol Tank with Graphics
Strong 4-Stroke Smoke Less Engine
Stylish Speedometer with Economy Zone
Elegant Front Light
New Shape For Back Light
(source: www.AtlasHonda.com)
Specification CG-125 :
The CG 125 Deluxe is the unique combination of power & style, a new addition in the
company as 125 cc. The new power up 4 stroke engine gives same fuel economy as CG 125.
An ideal model for youth and high income segment.
Honda CG 125 Deluxe has heavy duty front absorbers and 130 mm brake drum with
environment friendly non-asbestos brake shoes, Elegant contoured seat for better riding
posture. Special designed bigger impressive wheels.
Key Features:
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Tachometer with Fuel Guage Indicator
Black painted silencer with stylish cover
Front hydraulic disc brakes
Back light with aerodynamic cowl
Stronger and adjustable cushion
Euro2 Technology now with ASV (Air Section Valve)
Due to 5- Gear Transmission more Power on Low RPM
19.1.2. PRICE:
Atlas Honda products are well known due to its quality and reliability.
Company commitment is not to just sale products for profits but
quality which enables us to win the confidents of people and customer
satisfaction.
MODEL PRICE
Honda CD 70 Rs. 65900/-
Honda CD 100 Rs. 73900/-
Honda CG 125 Rs. 89900/-
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Honda CG 125 Delux Rs.111000/-
19.1.3. Placement:
Atlas Honda has developed Pakistan’s largest after sale services network. The company has
made its 5 S dealers throughout the country.
These 5S stands for
Sales
Services
Spare Parts
Second Hand Exchange
Special Sales (credit)
According to the company these are not the simple selling points but these are the complete
HONDA Company. The company has made Dealer Development Department, which is
responsible for the co-ordination with dealers and training of mechanics.
The year 2010 saw improvement in almost all the major marketing areas. The 5‘S’ dealer
network was further expanded dealers have upgraded their dealerships to a modern, global
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standard. The resultant image enhancement in the eyes of the public has generated more
customers for the company. The recall value of the promotion has been rated as one of the
highest ever. This policy has further cemented the value of the product and a greater number
of first time users are now Atlas Honda customers.
Delivery System
Since Honda Company established, company has given the contract to Saleem Raza Goods
Transports Co. for delivering their products to their sales points. They have very good
relation with the company and they are contributing their best in growth of company.
19.1.4. PROMOTION:
The company focuses on its promotion campaign very seriously. There are several internal
and external programs to increase its sale.
The company has made Service Development Department, which is responsible for the co-
ordination with dealers and training of mechanics.
The company is mostly using push strategy to promote its motorcycles.
Like CD 100 promotes by following strategy
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As CD-100 is their new product to promote it they force the dealers to keep a CD-100
bike with them so that when customers come they offer him to try the new bike.
The company is offering package to dealers that for every ’x’ bikes of CD 70 or CG 125
you have to take “y” bikes of CD 100. This also forces the dealers to try to sell this new
product.
Technicians Training
For the promotion of its products the company has trained 7000 mechanics. These
mechanics are not only providing repairing services to the people but also publicize the
products of company by word of mouth.
19.2. Sales:
Types of Sales:
Sales to Customers through Dealer Network
Sales to Institutes through Institutional Sales Network
Exports to Bangladesh, Sri Lanka and Afghanistan.
Market Segmentation:
Middle Middle Class
Middle Lower Class
Customer Type:
Buying Situation First time & Straight Re-buy
Usage Rate High Medium
Purchasing Procedure On cash/Credit
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Honda Motorcycle has brand competition with Suzuki and Yamaha and also with Chinese
Motorcycles.
Competitors:
Major competitors of the organization:
Market always creates competition because there is no restriction for any one, everyone try to
compete other. AHL competitors are:
Chinese Brands:
Ravi, Sthalco, Super Power, Metro, Super Star, Habib, Pak Hero, Super Asia, New Asia etc.
Direct Competitors
Suzuki
Yamaha
Chinese & Local Manufactured Motorcycles
Indirect Competitors
Automobile Industry
Procedure of Sales:
Orders are noted from the retails directly and not from distributors with payment and
are forwarded to Account Section and Sales Office. Then co-ordination is done with Logistics
Department about the availability of motorcycles & trucks and their capacity.
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Availability of Spare Parts where they are needed
Providing repairing services throughout the country
To server our first customers (dealers)
Asking the dealer to PDI (Pre Delivery Inspection)
Two free checkups are offered to customers
Dealing with warranty claims
Activities:
In-House
Field
Training Period:
7-Days (Honda Service Training Course)
3-Days
1-Day (Refresher Course)
Free Service Camps
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To coordinate with the finance department regarding availability of resources for different
marketing activities
To coordinate with the logistics department for the delivery of motorbikes to dealers
To monitor and control existing dealers
To train 5s dealers regarding provision of service facilities to customers
To educate dealers regarding customer care and customer dealing
19.6. Brand:
What is Honda?
Honda is an entity that realizes the dreams of individuals and spreads joy to people. Honda's
philosophy, unique corporate culture, pursuit of challenges that fulfill individuals' dreams and
variety of products and activities born of challenges will remain the foundation of the Honda
brand. We will continue building on our history of realizing people's dreams.
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inspires us to spread the joy of our dreams to others. Ultimately, the power born of a dream is
a creative force, capable of producing revolutionary ideas. Honda encourages all is associates
to pursue their dreams. That is why we say we are a company built on dreams. In the new
century, the power of Honda's dreams will continue to lead new insights and technologies in
automobiles, motorcycles, power products, parts and other fields of mobility that are just
beginning to be imagined. Dreams are the very essence of Honda. The dreams of our
associates, customers, and supporters make Honda what it is today. Our highly original ideas
and free thinking have surprised the world on many occasions. Honda will continue to be
Honda in the 21st century as long as we have our dreams and orignal thinking. We will keep
on dreaming and challenging ourselves to realize our dreams.” What will we come up with
next?” We will continue creating exciting products and realizing people’s dreams and
expectations. Our slogan For Honda to remain Honda, and for everyone to realize their
aspirations, we must believe in "The Power of Dreams".
40
20. Financial Analysis:
2011 2010
Rs.in’000 % Rs.in’000 %
Value Addition
Net sales
including sales
tax and 38,179,4 99.2% 29,830,936 99.2%
special excise 43 0.8% 239,047 0.8%
duty
Other operating 299,337
income
Value
Distribution
965,425
41
21. Introduction of departments:
All departments working independently but with collaboration of other departments each
department head is responsible for his /her department and brief about their department
progress to higher management.
Under vendor improvement Program Company ensure timely supply of raw material; reduce
rejection in parts and ensuring quality under the assistance of quality assurance department.
Improve the sourcing of vendor to make them company strength.
Purchase department control all purchases other than auto (bike) like stationary, kitchen
items, office supplies and all type of purchase but not motorbike or parts related...
Vendor procurement department purchase parts and other auto related parts from local, head
office, and from import. Many parts are manufacture through in-house facility of AHL as
frame body, paint, hub, fuel tank, cylinder head casting, and shocks/cushions of bike in
Sheikupura plant. Fourth department under logistics is dispatch or delivery of finished goods
(motor bike) to the market as required by marketing department. Under this logistic
department control and handle the mobility and transition of company product through
company transport (trucks). The main functions of the AHL can be summarized in the
following ways:
Main Functions:
Functions:
Issuance of Production Plan
Execution of Production Plan
Forecasting Production on the basis of Sales Forecasting of Marketing & Sales
Department
Target setting in Production daily, weekly, monthly and yearly basis
Synchronization between all the department into meet production targets
Two levels of Planning
i. Macro Level Planning
ii. Micro Level Planning
43
21.4. I.T Department:
Transition period in it department is going on and company is shifting its entire system from
oracle developer to SAP (system application & products data process. For this purpose
Siemens professionals are implementing SAP modules in head office and providing training
to AHL executives to be familiar with SAP. Without SAP it is difficult for it department to
prepare global reports as per required by our foreign investor Japan. And there are lots of
hurdles to receive timely information. From September 1 SAP will be implemented company
has purchased its 6 modules out of 21 modules. So it will be great transition period in
company’s IT department. AHL’s Lahore and sheikhupura plant is linked with each other
through radio link on one server. So information can be shared on the same time on the same
places. The main advantage of this change is time saving, efficiency enhancing and
generating extra storage for data. Following are the functions of the IT Department:
Main Functions:
Software Development
Troubleshooting
Oracle & Developer 6AI
Windows upgrading & installation
UNIX
Lotus Notes
LAN & WAN System
Use of WAN
All the company matters at corporate level are handle by corporate affairs department. Like
dealings with manufacturers union (PAMA, Pakistan automotive manufacture association.).
Dealings with government in terms of taxes, import tariffs and other matters etc.
Areas of activities:
44
Its facilitates imports and less import duty by fulfilling the SRO (statutory regulatory
ordinance.) and took facility of less duty.
PSQCA:
It controls quality. And standardize it. If any product meets its standards it gives a certificate
for production. And this certificate is required to be renewing after a specific time period.
PAMA (Pakistan automotive manufacture association): All the government affairs are
handled through PAMA. E.g. cost, taxes etc.
Valuation:
Helps to stop misuse of law. E.g. other motor cycle manufacturers imports parts from china
and say them to paste less price tag and take original price from us to save themselves from
taxes. So it was suggested that tax should be on value or import item not on price.
Valuation of parts are done and duty will be according to their assigned value.
Objectives:
Meeting Organizational Goals
Developing Future Managers
Major Functions:
Human Resource Planning
Forecasting Human Resource Needs by keeping touch the concerned departments
Competitive Influences
Retaining Employees
Attracting Employees
45
Labor Relations Influences
Balancing Labor & Management concerns
Organizational Structure
HR Analysis
Job Analysis
Staffing
Training & Development
Compensation Management
Employee Evaluation
Employee Movement & Replacement
Leave Policy:
Compensation Privilege Leave (CPL) in lieu of working in off day.
Give Rs. 750 for Grade 12
Can get leave in working day
Retirement Policy:
Age: 60Years
What’s give at retirement? 20 grams gold (Gift)
Termination Rate 2%
Resignation Intimation Period (1 month before)
Career Development
High Management System
Grades
46
Job Grade
Personal Grade
Management
Executive Grades: 12 ~ 1
Others: 20 ~ 13
Workers: 0
Minimum time period for promotion in each grade = 2 yrs
Benefits:
47
car and motor cycle (grade 11 and above car, grade 12 and 13 motorcycle, grade 15 motor
cycle with installments)
bonuses
gratuity
provident fund
group life insurance
health insurance
personal benefits
compensatory leaves
allowances
personal loan
48
Store Department can be classified into six further sections. Which are as follows:
Receiving Section
Issuing Section
Raw Materials Store
General Store
Sales taxation
In atlas Sales tax is a department which is working on two type of sales tax the account
manage vendor’s tax on their sale and also manage tax payment on our product sale.
49
In input sales tax the department has to deduct present rate of sale tax from vendor’s cheque
and Sale tax is claimed by the government
Withholding tax:
Sales tax department also deduct withholding tax from vender cheques there are two types of
withholding which is deducted on good the department deduct 3.5% on goods and deduct 6%
on supplies
The department reconciles receivable or payable by ‘fBR at monthly
Account payable:
In vendor payment department invoices come from billing department the department have to
verify bill invoice and vendor specific code and enter payment in his account and create
cheque for him. some time department directly paid or directly received payment from
supplier or customer they create three type of voucher for the this purpose
Cash received voucher in this voucher the receive cash against sale of their scrap cash
payable voucher in this type they pay cash to private contractor for their service or good .
Payroll
FOH
Employees who are linked by manufacturing and by production department those salary
expenses enter into FOH by SAP specific code e.g. 5210100
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Admin
Employees who are linked by Administration department those salary expenses into Admin
by SAP specific code e.g. 5310100
Selling
Employees who are working in regional offices and in head office those salary expenses enter
into selling by SAP specific code e.g.5412000
Bank reconciliation
Bank reconciliation deal with different types of banks in this department Atlas finance system
mostly ,make payments through bank and also receive cash through bank so at the end of the
month department reconcile its balance with the bank it is happened at every end of the
month
22. CULTURE:
Culture is a set of defined values, norms and beliefs that are commonly held among the
members of a particular organization or society.
Culture is not always in the written form, rather this is something to be observed and
watched out with open eye and mind.
How culture develops:
Shared values are the common beliefs held by the members of a particular organization. In
shaping an organizations culture, shared values do play a very vital role and generally
employees are recognized by the values they keep.
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When we talk about that whether an organization has strong or the weak culture, the key
distinguish parameter is the shared values. If organization values are most commonly shared
among the members of a particular organization than we would say that it has a strong culture
otherwise organization is characterized by the weak culture.
Values are not always the explicit ones, rather when some values are strongly and commonly
shared, than these become as taken for granted and need not to be told again and again.
23.Critical Analysis:
The thing is E-Business organization is not interested to start business through internet
because organization says it is not traditional way of marketing but theory say’s e-business is
the newest way for marketing because it cheapest, timeless and cost less way of marketing
and you can earn and extend your business across international boundaries. Organization
should give importance to marketing department of the organization. Representatives think
that we are market leaders so there is no need of marketing.
Organization should concentrate on greater quality in minimum cost. Because people buy
competitor Chinese brands just because of one reason that is price. So we can increase sales
by price reduction.
52
24. Conclusion & Recommendations:
Conclusion:
Suggestions:
Atlas Honda’s culture is their competitive edge in terms of administration and human
resourse. Company must remove flaws to make it effective for the employees loyalty.
A consideration is required to improve the transport conditions and facility. Small vans
should be replaced by Coasters, which have greater facilitations for employees. And scanners
are installed for time saving. Then why work is done manually. Manual work and scanners
both have increased the time.
Security staff of the plant requires some training about some social values. And how to guide
new comers. How to welcome them.
There should be person incharge of canteen who have degree in hotel management. So that to
increase better facilitation. Canteen facilities should also be improved in terms of crockery
and cleanliness.
The card in/out booths should at every gate instead of specific locations.
53
E.g. some employees from skp inn their card at gate 1 and enters in factory from gate 3.this is
wastage of time.
Today almost every organization is going to conducting e-business by developing their
friendly user, dynamic, attractive in appearance and covering all the aspects of business, web
sites. AHL must develop such web site, which is according to company’s image as a market
leader in motor bike industry and also containing some sections that take directly feedback
from customers about their satisfaction level with our products and in order to enhancement
of product line.
Equality is company’s major characteristic. Providing the same image of equality at all levels.
There should be increase in frequency of inspection sampling. The production of AHL grew
dramatically during the past few years and the company is now planning to produce more
than 650000 motorbikes for the current year. As production has increased there should be
increase in the number of people involved in the inspection process. Due to increased
production there is a greater level of burden on quality inspectors. By increasing the number
of quality inspectors we can increase the frequency of quality inspection. Due to lesser
frequency of inspection there are greater chances of defective items being produced. This can
have a negative impact in the minds of the customers.
The survival of the two-wheeler automobile business depends on providing quality services
to customers by providing them the quality products. The concept of 5S serves that purpose.
The main vehicle of 5S is our dealer. If they don’t realize in full the spirit of 5S by not having
the belief that sale is the only profit taking activity rather other services like service, spare
parts, special sales and second hand exchange are the services which complement the sale, it
is difficult to satisfy customers. The efforts should be made to realize them the real benefits
of this 5S system since many dealers don’t take serious.
There are number of illicit practices undergoing in the market like under pricing, over
charging, black marketing and supply of fake spare parts. AHL must take steps to make its
dealers abide by its policies to better serve the market.
In future we see great sensitivity for environmental concerns. The paint shop of the Atlas
Honda is excreting the waste, which is not good for the environment. At the moment there is
no proper waste treatment system available. There should be a proper waste treatment system.
54
This can really elevate the image of the company.
On Friday there is a break from 1:30 pm to 2:30 pm for lunch and to offer the prayer. Time is
sufficient but in such a large group like Atlas Group, there will be a mosque inside the factory
in which all members can offer prayer.
Employee rotation from one department to the other department for handling multiple tasks
and to train them for emerging situations.
Technological upgrading within Short span of time so that plant must to be a strategic
advantage or competitive edge not only in Pakistan but in Asia.
25. My internship:
55
25.2. LOCAL PURCHASE SYSTEM
PROCEDURE:
1. Initial document for any purchase need will be “Purchase Requisition” (PR) (Ref: LP-0S-
03, pg # 11). All departments shall initiate PR for any item required to be purchased. The
concerned Departmental Head or Manager Operations shall sign the PR, complete
specification (i.e. dimensions, brand name, country of origin, unit & packing standard etc.)
shall be mentioned on PR.
2. Purchase Requisition duly signed by the shop in-charge and authorized and approved by
Departmental Head / General Manager will be submitted to Raw Material Store (RMS).
RMS, after checking the existing stock position shall prepare a system generated PR
Summary (Ref: LP-0S-04 ,Pg.# 12), which shall contain code No. & Qty. of each item duly
signed by Manager Stores.
3. Only Accounts Dept. (with the assistance of I.T Dept.) shall be authorized to generate
code for any new item, which is required to be purchase.
4. RMS will also ensure/ confirm that complete specification i.e. dimension, brand, model,
origin, unit & packing standard of each item is mentioned on PR to eliminate the chances of
wrong purchasing or rejection and delay.
5. At least two quotations (Sample Ref: LP-0S-05, Pg. # 13) shall be obtained from two
different suppliers (registered or un-registered) for general items except proprietary items or
those items, which are available only with the sole Distributor / Agent / Importer /
Manufacturer and customize as per user demanded. (In SAP system called Request for
quotation “RFQ”)
There are few exceptions in which two quotations not required:
- Some suppliers are supplying few items regularly so in such case there is no need
to get 2nd quotation.
- Small value items suppliers i.e, Karyana item, in case of such items they are
purchases from single source, Makro, Metro etc. So in this case 2nd quotation is not required.
- In case of Cash purchases there is no need of 2nd quotation.
- When some supplier unable to attend the price committee, in such case his
quotation signed after discussion with him on telephone.
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6. Manager Logistics and his team will take all necessary measures to ensure competitive
purchases by:
7. After obtaining quotations from various parties, Purchase Dept. shall prepare a System
generated “Comparative Statement”(Ref: LP-0S-06, Pg.#14) System shall Recommend the
party Whose offer is lowest provided it qualifies in terms of specifications and meet the
required Delivery schedule of concerned shop. In case, the lowest bidder fails to qualify &
Show his inability to meet the Delivery Schedule, the next higher bidder will be considered.
(In SAP system Price Comparison List called “PCL”)
8. In case of re-sourcing existing supplier price will be taken as 1st quotation and New
supplier quotation will treat 2nd in such case no need to get new quotation from existing
supplier. We can see the last purchase price in system for verification.
9. In case, all offers do not meet the exact requirement of the user, the matter shall then be
referred to user Dept. for suitability of specification and Purchases shall be made accordingly.
10. After scrutiny of all quotation documents, Purchase Dept. shall submit Indent &
Quotations to a committee called “Price Committee” which will comprise of following
members:
11. Price Committee shall further negotiate price with the lowest bidder and shall ask/know
the justification of price quoted by the supplier (If needed).
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12. On the basis of recommendation of Price Committee a system generated Purchase Order
(P/O) ( Ref: LP-0S-07, Pg.# 15), shall be issued in favor of the Supplier; the following shall
approve P/O.
For value up to Rs. 500000/-
Jointly by Manager Finance, Manager Logistics & Manager Operations.
For value above Rs. 500001/-
Jointly by G.M.Finance, G.M Supply Chain & G.M.Plant or G.M. of
concerned Dept.
13. Purchase Order shall contain three leaves, distribution of each leaf will be:
- White (Original) = Supplier’s copy
- Blue (second) = Payable section copy
- Yellow (Third) = Finance Dept. (Master record copy)
All goods purchased by the Local Purchase Dept. shall be received by RMS
along-with Delivery Challan of the concerned party. RMS shall then arrange inspection of
goods in terms of quality, quantity and specific requirement of the user’s Dept., already
mentioned in PR and acknowledges the Receipt within 24 hours of receiving.
14. In case of rejection of item or lot, reason of rejection shall be mentioned on RR & Local
Purchase Dept. shall be informed who shall arrange to return the rejected goods to the
concerned supplier’s on proper Gate Pass through RMS.
15. Local Purchase Dept. will receive Supplier’s Bills, which shall be checked & matched
with Purchase Order, Delivery Challan & Goods Receiving Report. After verification Bill
will be passed on to Accounts Dept. along-with copies of Purchase Order, Challan & Goods
Receiving Report for processing of payment.
15. Local Purchase Dept. will try their best to arrange to provide the required items within
shortest possible time. However, Local Purchase Dept. shall ensure to provide items as
follows:
For Normal Indent / readily available items not more than 15 working days.
For Imported items normally 04 ~ 05 months.
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Paint / Thinner manufacturing 01 ~ 1 1/2 month
Printing Items, 03 ~ 04 weeks.
CASH/EMERGENCY PURCHASES:
Appendix 4
Appendix 5
(source: www.AtlasHonda.com. Procedural manual 2010-2011. ISO manual)
1. Request shall be raised by the user Department. Manager of the concerned Department on a
standard form titled “CAPITAL EXPENDITURE REQUEST” and called CP-1 (Ref: LP-0S-
08, Pg.#16), shall initiate purchase, mentioning details of the purchase and estimated
expenses along with its justification. CP-1 (Ref: LP-0S-08, Pg.#16) form shall then be sent to
Accounts Department duly Recommended by Head of the Department / G.M.
2. Accounts Department shall analyze the CP-1 (Ref: LP-0S-08, Pg.#16) with regard to Budget
Provision & expenses made so far, against Budgeted amount.
3. CP-1 duly verified by CFO shall then be sent to CEO for final Approval.
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4. Concerned Department shall then raised PR to RMS from where compile P. R. statement shall
be made and handed over to Purchase Department along with CP-1 (Ref: LP-0S-08, Pg.#16)
duly approved by CEO.
I t e m s. Approving Authority
Purchase Department shall then proceed with procurement action in accordance with the
procedure laid down for general items.
Record Keeping:
Record maintained in Purchase department usually kept for one year, after one year the same
transferred to record room.
Quotation (appendix 7)
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FINISHED GOOD DISPATCH SYSTEM:
PROCEDURE:
After production of motorcycle from assembly line ,final inspection staff of quality assurance
department checks these and in case of no fault (ok) a green sticker is put on the back light
cover of each motorcycle. If some rectification is required the same are separated for re-work
immediately or at later stage depending upon the nature of re-work
All O.K. motorcycle are then handed to over logistics department for onward delivery to sales
dealers .these ok motorcycle are shifted into finish goods stores which is maintained by
logistics dept while executing physical dispatch of motorcycle logistics dept ensures that
F.I.F.O(first in first out)system is followed except special deliveries i.e institution etc.
PROCESS:
Major steps involved in finished goods dispatch process include.
Fleet and stock information
Allocation from sales dept.
Summarize delivery data into bar code scanner
Physical bar coding of motorcycles as per delivery order.
Handing over of m/c to the transporter’s rep. as per truck capacity.
Transfer bar coding data into delivery system.
Print out of delivery orders/gate passes with engine & chassis nos.
Signing authority of delivery order/gate passes.
Distribution of delivery order/gate pass.
Issue of motorcycle accessories.
FLEET & STOCK INFORMATION:
Daily movement of trucks is monitored by the logistics dept. through a report called “Truck
Movement Report”, however physical availability of finished goods truck is also confirmed
from the transporter on telephone in the morning on daily basis. The same is communicated
to representative of National Sales Manager at AHL, Lahore.
The same time tentative availability of Deliverable Stock (model-wise & color wise) is also
conveyed NSM office LHR, where stock is distributed among different regions and
instructions are passed-on to logistics as well as regional sales managers accordingly.
ALLOCATION PROCESS:
61
Logistics dept manages to obtain online dealer-wise allocation from the Regional Sales
Offices, on the bais of distribatuon of stock by NSM office & availability of “ready for
delivery” stock.
Sales dept hand over system (SAP) generated allocations as per trucks capacity to logistics
dept.
SUMMARIZE DELIVERY DATA INTO BAR CODE SCANNER:
Delivery data (i.e. dealer-wise, model-wise & color-wise quantity) is then entered into
“Delivery System” which is summarized/loaded into bar code scanner and bar code list is
generated by the system.
Print out of bar code list is obtained for cross-checking of dealer0wise Qty, model & color
with allocation.
PHYSICAL BAR CODING OF MOTORCYCLES:
In order to bring time efficiency in delivery and to eliminate possible human error in
reading/writing of engine & chassis nos. of m/cs, bar coding system is used.
Engine & Chassis no. of each motorcycles are scanned, these are handed over to the
representative of the transporter for physical inspection prior to loading into delivery trucks.
The transporter keeping into mind town-wise locations arranges truck-wise loading.
HANDING OVER OF M/Cs TO THE TRANSPORTER:
As soon as motorcycles are scanned, these are handed over to the representative of the
transporter for physical inspection prior to loading into delivery trucks.
The transporter keeping into mind town-wise locations arranges truck-wise loading.
TRANSFER BAR CODING DATA INTO DELIVERY SYSTEM:
Data scanned into bar code scanner is then transferred into delivery system (SAP) where
particulars of motorcycles are posted in system as per bar code list and complete delivery
order/gate passes are generated through system.
SIGNING AUTHORITY OF DELIVERY/GATE PASSES:
Dealers accounting of accounts dept is authorized to sign all delivery order/gate passes before
physical delivery of motorcycles, so system generated signature are automatically pasted on
delivery orders from accounts dept.
Only authorized persons from logistics department can sign delivery orders/gate passes.
DISTRIBUTION OF DELIVERY ORDER/GATE PASSES:
Once Logistics incharge or authorized person signs the delivery order/gate passes,
transporter’s representative also sign the same and copies are distributed as follows:
1. White copy (original) --- customer copy to dealer
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2. Pink copy --- acknowledgement
3. Blue copy --- gate office copy
4. Green copy --- sales & godown copy
ISSUANCE OFMOTORCYCLE ACCESSORIES:
Dispatch section receives accessories from CKD stores through IR by Production department.
Following accessories are handed over to the transport along with each motorcycle.
Back view mirror
AGS battery (dry)
Standart tool kit
Free warranty & service card
Owner manual
Delivery truck finally leave the factory gate after security staff duly checks it and found all
stocks and documents complete.
BILLING OF TRANSPORTER:
Dispatch section receives Transformers bill, which shall be checked & matched with deliver
orders receipts. After verification, bill will be forwarded to account department for processing
of payment.
REPORTS OF FINISHED GOODS:
All the reports are system based which are prepared on daily & monthly basis to analyze and
review.
(Specimen attached)
Stock position report --- daily updated on system
Daily activity report ---- daily updated as per receipt & dly of m/cs
Finished goods dispatch --- daily updated as per allocation from sales dept.
Dispatches v/s. delivery plan --- weekly updated for review of previous week
Month-wise & annual (cumulative) reports are also compiled on the basis of above reports for
review.
RECORD KEEPING:
Main areas of record keeping are as under:
Proper filling of sales godown copies and acknowledgment copies of delivery orders having
signature and stamp of dealer forwarded kept for one year with logistics department and more
than one year record kept in record room.
Daily entry of delivery order (truck wise) in register for verification of bills.
63
(source: www.AtlasHonda.com. Procedural manual 2010-2011. ISO manual)
27. Bibliography
Atlas Honda. (n.d.). Atlas Honda. Retrieved from Honda Pakistan: www.atlashonda.com
Persons Inquired
Mr. Sohail Qiaser (national manager logistics)
Mr. Ahmed Ali (manager logistics)
Mr. Sayyad Sikander Raza Zaidi (Assistant manager logistics)
Mr. Faheem Dowood (executive logistics)
Mr. Abdul SATTAR (system officer logistics)
Mr. Muhammad Farhan Baber (executive logistics)
Mr. Hussnain Nasir (system officer SAP purchase)
Mr. Munir Ahmed siddiqi (Incharge camshaft manufacturing engine plant)
64
Appendixes:
Appendix 1: organizational structure
C.E.O
Sales V. P
Human
Resources
Services F. G. D
Paint
I. Sales V. I .P
Frame Assembly
IN-HOUSE ORGANIZATION
MANAGER
MANAGER
SECTION MANAGER
SECTION MANAGER
ASST. MANAGER
ASST. MANAGER
ATO
ATO
INSPECTORS
INSPECTORS
66
Appendix 3: marketing structure C.E.O
V.P
Marketing
G.M
A.M
67 A.M A.M A.M A.M
Appendix 4: logistics dept, organizational chart:
68
Appendix 5: local purchase system flow
69
Appendix 7: Quatation
70
71
Appendix 8: Perchase order
72
73