PARANAQUE CITY COLLEGE

Col. E. De Leon Street, Sto Nino, Paranaque City

S.Y. 2017-2018

COURSE SYLLABUS IN TOURISM & HOSPITALITY 1

CODE: THC1 UNITS: 3

VISION
HOSPITALITY MANAGEMENT SERVICES

TOURISM & HOSPITALITY 1

A leading urban college recognized for its diversity, innovative
and known for academic excellence in Tourism and Business General Objectives:

Management, Technical Vocational, Entrepreneurial and After successful completion of this course, students will be able to:
Research. 1. Enhance their awareness of the growing importance of the
tourism and hospitality industry to our society, nation and the
world.
MISSION
2. Acquire a comprehensive understanding of the tourism and
hospitality industry, in particular the tourism system and those
To provide inspiration and innovative leadership for learning dimensions of hospitality (skills, personal qualities and attitudes)
and human development within Paranaque City and nearby that are valued by the industry.
3. Develop the appropriate knowledge, values and skills that
communities.
support the sustainable development of the industry.
4. Develop the general intellectual capacity for life-long learning
CORE VALUES through the application of relevant concepts and theories in THS
to daily situations.
S – Skills 5. Acquire knowledge and pre-employment industrial experience to
E – Excellence explore multiple pathways for further studies in post-secondary
R – Resourceful institutions and for career development in the tourism and
V – Values Oriented hospitality industry.
I – Integrity 6. Apply appropriate knowledge and skills in a wide range of
C – Competent industry-related situations.
E – Entrepreneurial Mindset 7. The dynamic nature of the tourism and hospitality industry and
the importance of being a self-motivated problem solver and
life-long learner.
PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018

8. Develop a range of technical, personal, interpersonal,

organizational and generic skills that can be applied in various
contexts, both within and beyond the workplaces of the tourism
and hospitality industry. These include effective communication
skills, customer service skills, information processing skills,
critical thinking skills, creativity, problem-solving skills.
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018
Pre-Requisite/s: NONE
Course Description: Output Requirement: Compilation of Research and Oral Activity

In this entryway course, students will be introduced to the major 1. Active Class Participation/ Class Topic Reporting and contribute to class
discussions
concepts, issues, and theories of tourism and hospitality as an
2. View movie/video clips regarding the topic
economic sector and topic of academic study. The course will 3. Take Quizzes and Major Exams
cover a broad range of topics related to the travel experience, 4. Attend class regularly
5. Proper hair and uniform policy
from business development to the linkages between tourism as
6. Compilation of lecture notes/handouts, case studies and individual exercises for
an industry and the impacts it has on communities and places. each term.
Students will also be introduced to key elements of the 7. Workshops/Seminars, Educational/Familiarization/Adventure Tour
8. Practice professionalism and acquiring values and being responsible students.
hospitality service industry and opportunities for employment
Grade Composition:
within this industry. The course will also introduce concepts a. Class Performances 40%
such as sustainability, planning, and ethical responsibility. This Attendance 20%
Recitation/ Reporting 20%
course is required of all T&H majors. There are no
Quizzes/Long test /Assignment 30%
prerequisites. Project/ Tour 30%
b. Major Examination 60%
100%
Computation of Grades: Averaging
Semester Grade = Prelim Grade + Midterm Grade + Finals Grade
3 (three)
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018
TIME FRAME TOPIC/CONTENT SPECIFIC OBJECTIVES STUDENT LEARNING ASSESSMENT OUTCOME EVIDENCE
ALLOTMENT OUTCOMES STRATEGIES AND AND ASSESSMENT
ACTIVITIES TOOLS

Week 1 Philippine tourism, culture &
geography
 comprehensive coverage
of the major tourist
destinations in the
Philippines
 political structures &
subdivisions
 geographical
characteristics
 major attractions
 gastronomy, culture &
traditions
Week 2 Risk management as applied
to safety, security and
sanitation
 skills
 principles of personal
hygiene
 sanitation as applied in
tourism
 hospitality industry
This course presents Classifying Group Dynamics, 88% of the students
comprehensive coverage of Concepts, Critical, Readings and understand and learn
the major tourist Creative and Researches, Mind about different key
destinations in the
Analytical Thinking, Mapping, areas related to the
Philippines. Major
Resourcefulness, Lectures, subject and the
discussions will be in
political structures & Awareness of the Argumentation and contents of each
subdivisions, geographical Events and National Debates, presentation
Situation Recitation, Journal
characteristics, major
attractions, gastronomy, Critic and
culture & traditions of the Synthesis
various regions of the
country leading to the
realization of potentials of
the tourism industry of the
Philippines. Students will
also have a comprehensive
knowledge about the
mechanism, logistics,
operations & management
of the tourism network
system in the Philippines
with its inherent physical &
cultural resources as seen
in the various provinces of
the country.
Classifying Group Dynamics, 88% of the students
Concepts, Critical, Readings and understand and learn
To develop knowledge, Creative and Researches, Mind about different key
skills & values on the basic
Analytical Thinking, Mapping, areas related to the
principles of personal
hygiene, food safety
Resourcefulness, Lectures, subject and the
&sanitation as applied in Awareness of the Argumentation and contents of each
tourism & hospitality Events and National Debates, presentation
industry. Situation Recitation, Journal
Critic and
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
Week 3 Quality Service Management
in Tourism and Hospitality
Industry
 quality management
processes
 departmental processes
and planning strategies.
Week 4 Legal Aspects in Tourism
and Hospitality
 comprehensive
domestic, and
International, legal and
regulatory framework.
 law applicable to
hospitality, tourism and
related industries.
 law regulating
 liability
S.Y. 2017-2018
synthesis
Classifying Group Dynamics, 88% of the students
Concepts, Critical, Readings and understand and learn
To enable the students to Creative and Researches, Mind about different key
recognize and assess areas related to the
Analytical Thinking, Mapping,
quality management subject and the
Resourcefulness, Lectures,
processes in a hospitality contents of each
and tourism related Awareness of the Argumentation and
presentation
organization and to Events and National Debates,
evaluate departmental Situation Recitation, Journal
processes and planning Critic and
strategies. Synthesis
The tourism and Classifying Group Dynamics, 88% of the students
hospitality industry Concepts, Critical, Readings and understand and learn
operates within a Creative and Researches, Mind about different key
comprehensive Analytical Thinking, Mapping, areas related to the
domestic, and Resourcefulness, Lectures, subject and the
International, legal and Awareness of the Argumentation and contents of each
regulatory framework.
This course examines
Events and National Debates, presentation
Situation Recitation, Journal
this framework and
covers the key principles Critic and
of law applicable to Synthesis
hospitality, tourism and
related industries.
To examine the law
regulating the issuance
of visa and travel
documentation, and
considers the liability of
the operators, agents,
carriers and government
instrumentalities in
relation to health and
safety issues (including
acts of terrorism).
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
Week 5 Macro Perspective of
Tourism and Hospitality
 local knowledge
 tourism industry
knowledge
Week 6
Week7 Professional Development
and Applied Ethics
 understanding the
ideas
 ideas presenting
 proper collaboration
S.Y. 2017-2018
This is designed to give Classifying Group Dynamics, 88% of the students
a clear and whole Concepts, Critical, Readings and understand and learn
overview of Tourism and Creative and Researches, Mind about different key
Hospitality as an Analytical Thinking, Mapping, areas related to the
ecosystem and goes Resourcefulness, Lectures, subject and the
beyond the usual closed- Awareness of the Argumentation and contents of each
concept of tourism. It
Events and National Debates, presentation
introduces the concepts
Situation Recitation, Journal
and terms that are
common throughout the Critic and
different sectors. It also Synthesis
intends to develop,
update and maintain
local knowledge as well
as tourism industry
knowledge.
PRELIMINARY EXAM
To be able to describe Classifying Group Dynamics, 88% of the students
the skills, knowledge and Concepts, Critical, Readings and understand and learn
the performance Creative and Researches, Mind about different key
outcomes required to Analytical Thinking, Mapping, Lectures, areas related to the
develop the ability of
Resourcefulness, Argumentation and subject and the
students to become
professionals in their
Awareness of the Debates, Recitation, contents of each
Events and National Journal Critic and presentation
field by understanding
Situation Synthesis
the ideas of improving
one’s personality and
ways on how they are
going to be valued in the
business industry by
means of presenting
their ideas like company
meetings, professional
networking, interviews
and through proposals of
services considering the
proper collaboration to
their associates and
portraying professional
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018
business ethics.

Week 8 Multicultural Diversity in This course describes Classifying Group Dynamics, 88% of the students
Workplace the skills, knowledge and Concepts, Critical, Readings and understand and learn
 organization’s diversity performance outcomes Creative and Researches, Mind about different key
policy required to manage Analytical Thinking, Mapping, Lectures, areas related to the
 encouraging diversity multicultural diversity in Resourcefulness, Argumentation and subject and the
workplace that covers contents of each
 proper communication organization’s diversity
Awareness of the Debates, Recitation,
presentation
Events and National Journal Critic and
policy, encouraging
Situation Synthesis
diversity in work teams
and upholding the
benefits of a diverse
workplace. It should also
develop the ability to
communicate with
people from a range of a
social and cultural
groups with respect and
sensitivity, and to
address cross – cultural
misunderstanding if it
arises.

Week 9 Tourism and Hospitality To equip students with Classifying Group Dynamics, 88% of the students
Marketing the necessary skills to Concepts, Critical, Readings and understand and learn
 actual marketing develop actual marketing Creative and Researches, Mind about different key
campaigns campaigns for a Analytical Thinking, Mapping, Lectures, areas related to the
business within the Resourcefulness, Argumentation and subject and the
tourism and hospitality Awareness of the Debates, Recitation, contents of each
industry. Emphasis is on
Events and National Journal Critic and presentation
the analysis of the
Situation Synthesis
market, its competition
and its product,
preparation of a financial
budget and the
development of short-
term and long-range
strategies to achieve
desired profit through
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018
effective advertising,
sales and an effective
public relations plan.

Week 10 Entrepreneurship in Tourism Classifying Group Dynamics, 88% of the students

and Hospitality Concepts, Critical, Readings and understand and learn
 business plan Creative and Researches, Mind about different key
 entrepreneurship Analytical Thinking, Mapping, Lectures, areas related to the
 entrepreneurial venture Resourcefulness, Argumentation and subject and the
opportunities Awareness of the Debates, Recitation, contents of each
 entrepreneurial venture To describe the skills, Events and National Journal Critic and presentation
 strategic management knowledge and Situation Synthesis
 error and rewards performance outcomes
 environmentally required to plan.
sustainable practices
 social entrepreneurship
 intellectual property
management
Week 11 Hospitality and tourism Classifying Group Dynamics, 88% of the students
industry Concepts, Critical, Readings and understand and learn
 hospitality industry Creative and Researches, Mind about different key
 tourism industry Discuss the importance Analytical Thinking, Mapping, Lectures, areas related to the
 service of a strong Resourcefulness, Argumentation and subject and the
 sustainability infrastructure. Awareness of the Debates, Recitation, contents of each
 perishability Events and National Journal Critic and presentation
Identify the 4 segments
 intangibility and Situation Synthesis
of the Hospitality and
changeability Tourism Industry.

Week 12 MIDTERM EXAM

Week 13 Impact of hospitality and Classifying Group Dynamics, 88% of the students
tourism on the economy Concepts, Critical, Readings and understand and learn
Discuss the impact of
 social, cultural, technology on the
Creative and Researches, Mind about different key
economic, and Analytical Thinking, Mapping, Lectures, areas related to the
hospitality and tourism
environmental impacts industry Resourcefulness, Argumentation and subject and the
of travel Awareness of the Debates, Recitation, contents of each
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018

 product life cycle Events and National Journal Critic and presentation
 effect on an economy Situation Synthesis
from tourism
 inflation and staycation
 convert money from an
exchange rate

Week 14 Basic Marketing Principles Classifying Group Dynamics, 88% of the students
 marketing Concepts, Critical, Readings and understand and learn
 target market Creative and Researches, Mind about different key
 segmentation Understand the Analytical Thinking, Mapping, Lectures, areas related to the
 marketing mix definitions of each Resourcefulness, Argumentation and subject and the
marketing principles. Awareness of the Debates, Recitation, contents of each
Events and National Journal Critic and presentation
Situation Synthesis

Week 15 Importance of customer Classifying Group Dynamics, 88% of the students

service in hospitality and Concepts, Critical, Readings and understand and learn
tourism Creative and Researches, Mind about different key
Define customer
 3 main objectives of the Analytical Thinking, Mapping, Lectures, areas related to the
service and its vital Resourcefulness, Argumentation and subject and the
hospitality and tourism
role in the industry
o Make the guest Awareness of the Debates, Recitation, contents of each
feel welcomed Events and National Journal Critic and presentation
Know and Implement
o Make sure the 3 main objectives Situation Synthesis
the product of the hospitality and
and services tourism into practical
work for the applications
guest. (implementation can
o Make sure the occur through DECA
operation role plays).
continues to
provide service
and make a
profit
Week16 Market segmentation for the Classifying Group Dynamics, 88% of the students
lodging industry Concepts, Critical, Readings and understand and learn
Creative and about different key
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018
Analytical Thinking, Researches, Mind areas related to the
 Types of hotel To develop an Resourcefulness, Mapping, Lectures, subject and the
 Variables that affects understanding of the Awareness of the Argumentation and contents of each
the room rates lodging industry and Events and National Debates, Recitation, presentation
 Yield management destination marketing Situation Journal Critic and
Synthesis

Week 17 Various types of ground Classifying Group Dynamics, 88% of the students
transportation Concepts, Critical, Readings and understand and learn
 various types of ground Creative and Researches, Mind about different key
transportation that exist Analytical Thinking, Mapping, Lectures, areas related to the
 major car-rental Resourcefulness, Argumentation and subject and the
companies The students will Awareness of the Debates, Recitation, contents of each
 rental car policies and develop an Events and National
Journal Critic and
presentation
procedures understanding of the Situation
Synthesis
 Compare and contrast various types of ground
ground transportation transportation that exist
and rail service in the and the role they play in
United States with that the hospitality and
of other countries tourism industry.
 career opportunities and
necessary training
required to work in the
ground transportation
industry
Week 18 FINAL EXAM

REFERENCES:
Recommended Textbook

McIntosh Robert W., Goeldner Charles R., Tourism. Principles, Practices, Philosophies. John Wiley&Sons Inc. USA 1986.

Chris Cooper, John Fletcher, David Gilbert and Stephen Tourism. Principles& Practice. Pitman Publishing Wanhill, 1993.

Norma Polovitz Nickeson Foundations of Tourism Prntice Hall 1996

 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018
Recommended reading:

Sara Nordin, Utredningsserien, Tourism of Tomorrow. Travel Trends and Forces of Change. MID Sweden University, 2005.

George McIntyre with the assistance of Arlene Hetherington and Edward Inskeep, Sustainable Tourism Development: Guide for Local Planners.
World Tourism Organization, Madrid 1993.

Rob Davidson, Second edition, Travel and tourism in Europe. Longman, Singapore 1998.

Burkart A., Medlik S. Tourism. Past, present and future Heinemann London 1981.

Web References :

http://ched.gov.ph/wp-content/uploads/2018/03/CMO-62-BS-Hospitality-Tourism-Management.pdf

file:///C:/Users/PCC/Downloads/Principles-of-Tourism.pdf

http://ched.gov.ph/wp-content/uploads/2017/10/Zonal-Public-Hearings-Consultations-on-the-Proposed-Revised-PSGs-for-Bachelor-of-Science-in-
Hospitality-Management-and-Bachelor-of-Science-in-Tourism-Management.pdf

COURSE/CLASS POLICIES:

A. Academic Dishonesty. Academic dishonesty shall in no way be tolerated. Any paper or part thereof, which is discovered to have been
copied/plagiarized or prepared by another person, shall be given a grade of 5.0. The student shall not be allowed to submit another paper in lieu of
the copied/plagiarized paper.
B. Class Participation. Active participation in all class discussions/activities is highly encouraged.
C. Course Requirements Submission. Date of submission of each requirement must be followed strictly.
D. Examinations/Quizzes. Examinations/Quizzes must be taken according to schedule. A special examination may be given provided that the
student has valid reason(s), and with corresponding excuse letter signed by his/her parent/guardian with necessary attachment such as medical
certificate (in case of sickness) and/or other reference. No privilege is given for student to take missed quiz or quizzes.
 PARANAQUE CITY COLLEGE
Col. E. De Leon Street, Sto Nino, Paranaque City
S.Y. 2017-2018
E. Missed class session. If there is a requirement/paper needed for a particular schedule, missing the class session is not an excuse for the
student not to comply with what is due.
F. Student Conduct and Discipline, Attendance and Tardiness.
a. The students are encouraged to develop not only their physical personality but also mental behavior for their chosen field – Tourism, through
putting light make-up, fixing hair, wearing proper shoes and earrings, and practicing good traits. This is strictly implemented and will reflect in their
attendance.
b. Those students who will come late will be giving a grace period of 15 minutes unless, will considered him/her absent. However, he/she can still
come on class.

Prepared by: Noted by:

___________________________
Instructor
College of Hospitality Management Services
Parañaque City College

Approved by:

DR. NELSON A. SILVA, FRIBA

College Administrator
Parañaque City College