Xmedia

Get a complete, unduplicated view of how

audiences consume content across platforms

Analyze consumption of all media

Comscore Xmedia™ measures consumption of display and video content across TV, across platforms
mobile, desktop and TV, mobile and desktop to reveal unduplicated, overlap and
incremental audiences.

This dynamic measurement solution allows for a comprehensive view of how

consumers engage with content, regardless of time, place, platform or media type.

Xmedia provides deep cross-platform insights via two in-product tools: Xmedia
Audience for audience analysis and Xmedia Planner for campaign planning.

Why Comscore DATA SCALE & QUALITY

Leverage massive, passively-collected data from multiple platforms to gain
an impartial, continuous view of consumer media consumption.

UNDUPLICATED MEASUREMENT
Get a total and unduplicated view of consumption based on multi-sourced panel
and census assets applied to best-in-class overlap methodologies, not reliant on
random duplication or fusion methods.

EXPERIENCE & INNOVATION

Benefit from Comscore’s history of innovation and industry-firsts in measuring
cross-platform audiences and advertising.

Xmedia helps clients leverage total, incremental and overlap audience insights
to drive planning, buying and selling strategies.

© 2018 Comscore, Inc. Product capabilities and availability vary by market.

Xmedia

How Comscore can help

T V N E T WO R K S Average Monthly TV Minutes Per Viewer

• Know the value of your total cross-platform audience with access to

+23%
unduplicated, incremental and overlap audience insights.
349
285
• Understand how TV and digital work together by determining how each
platform contributes to or drives overall viewing. TV-Only TV and Digital
Audience Audience

• Monetize your cross-platform audience with the ability to determine your

Find out if digital helps to drive overall viewer
full TV and digital reach for more targeted selling. engagement.

Reach by Platform for Select Media Packages

D I G ITA L P U B L I S H E R S 117M
90M
• Prove the value of digital audiences relative to TV by comparing TV metrics +30%
with your digital metrics.

• Discover partnership opportunities by identifying other complementary TV-Heavy Package Custom Package
networks or publishers with which you could team to create effective packages. TV ONLY TV + DIGITAL DIGITAL ONLY

Prove that a predominantly digital package

• Show how your sites and apps add incremental value to TV buys by
can compete with TV-heavy packages.
demonstrating the worth of your audience.

Simulated Spend Allocation Between

TV & Digital (Reach)
AG E N C I E S & A DV E R T I S E R S

• Improve overall campaign ROI and effectiveness by allocating your total ad

spend between TV and digital to yield the highest reach and frequency for your
26M 23M
budget. 20M

• Anticipate the results of your campaign by running a simulation using your

Heavy TV Even Split Heavy Digital
actual inventory. 80% TV 50% TV 80% Digital
20% Digital 50% Digital 20% TV
• Eliminate waste by identifying the point at which buying incremental GRPs has
a diminishing return. Build optimal cross-platform media plans
to improve ROI and eliminate waste.

To learn how Comscore can help you make business decisions with confidence,
Ready to learn more? contact your Comscore representative or email learnmore@comscore.com .

learnmore@comscore.com comscore.com

© 2018 Comscore, Inc.