Your Aesthetic Style

Branding + Business Models

How Branding Influences Your Pricing and Positioning

What is branding and why does it
matter?
“People don’t buy what you do,
they buy WHY you do it”
-Simon Sinek
How I got into branding...
No need to compete. Create your own market.

01

02

Oversubscribed Daniel Priestley

This is Marketing Blue Ocean Shift
Seth Godin Renee Mauborgne
Your Brand = promise to your clients
“My product/service is for people/businesses who believe
______________ (core value). I will focus on people/businesses
who want ______________ (problem). I promise that engaging
with what I make will help you get _____________ (solution).”
Seth Godin This is Marketing
Infinite Game - Simon Sinek
Think Like a Brand
Client-focused vs. Competitor-focused
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01Long term vs. short
a diam term
quis suscipit. Class aptent taciti sociosqu ad litora et nec torquent
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What’s the END GOAL for your

It’s NOT buying your

product/service
(that’s a middle step).
 Your Why
What’s important to you,
how you make decisions.

CORE Your Position (USP)

Personalized definition,
BRAND what you want to be
known for.
VALUES Your brand
Dictates how you interact with
clients and build trust.
Sprinkle your Brand Values EVERYWHERE!

Website

Materials

Marketing

Visuals

…..everything!
Signs you’re a Brand
Returning clients, excited about new offers.
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01
Clients use core valuesquis
a diam to describe
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per conubia nostra.

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You can ONLY offer 2: McDonalds: low Price &
fast Service

Quality Norwegian Air: low

Price & Quality facilities
0M
ch1

Price Service
This helps with positioning and pricing!

Which 2 does your

Quality business offer?
0B
ER
Beb
1
Price Service
RECAP: Think Like a Brand
Client-focused vs. Competitor-focused
Lorem
vs. ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eleifend
01Long term short term
a diam quis suscipit. Class aptent taciti sociosqu ad litora et nec torquent
per conubia nostra.

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Thank you!

Your Aesthetic
Style