JAN.

2019

Credentials 2019
Version 2.0

Rollan Rodriguez WAREHOUSE 26,

ALSERKAL AVENUE,
FOUNDER/CREATIVE DIRECTOR
JEBEL ALI, DUBAI

wwww.theape.co
ABOUT US

My name is Rollan Rodriguez, a multi-disciplinary

artist and designer with more than a decade of solid
experience in graphic design, advertising and the
visual arts. Purveyor of the lowbrow / urban art
movement in the UAE, Middle East and Asia. He is
the founder of a Dubai based art collective, The
Brownmonkeys. 

My mission is simple - to explore unique projects in

the visual arts and communication. Our aim is to
consistently play with ground breaking ideas, push
new creative boundaries and develop a passion that
is then translated into client’s work.

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LOGO
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ABOUT US

Clients worked for:

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WHAT WE DO

Expertise and Capabilities

We love crafting beautiful, smart and inspired work that is focused on
a business’ goals and their customers. We do this across multiple
touch points to help organizations achieve their goals.

GRAPHIC DESIGN / BRANDING ART DIRECTION ILLUSTRATION CURATION

BRAND DEVELOPMENT & REBRANDING
LOGO & ID SYSTEMS
BRAND STYLE GUIDES
MESSAGING
COLLATERAL, PRINT & PACKAGING
ENVIRONMENTAL DESIGN
ICONOGRAPHY
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT EVENT CONCEPT DEVELOPMENT
ART MANAGEMENT
STYLE DEVELOPMENT AND EXECUTION ARTIST SOURCING AND MANAGEMENT
MESSAGING
LIAISING WITH CLIENTS EXHIBITION CURATION
SUPERVISION
CREATIVE SUPPORT ART CONSULTATION
STYLE DEVELOPMENT
LIAISING
PROJECT COORDINATION
BUDGET AND TIMELINE

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Graphic Design Art Direction Illustration Curation
 O U R A P P R O A C H

DISCIPLINE C R E AT I V I T Y VISION O U T S TA N D I N G
 Kaleidoscope of projects

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BRANDING

The Art Map

CLIENT
The Jam Jar

An branding and identity design for the ArtMAp.

The ArtMap is a publication detailing a specified calendar

of events and exhibitions in the arts and culture scene in
the UAE and Doha, Qatar. This cultural guide features up
to date maps of the developing landscapes of the
featured countries, navigating its reader to all relevant
arts locations, including those hard to find spaces.

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BRANDING

Al Hadad Identity

CLIENT
Al Had Group of Companies

Dubai based corporate group. Their

businesses are mainly import and export,
real estate and insurance. They want to
show a positiveness on their identity
which clear shows an upward target in
the logo.

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ILLUSTRATION

Monarqi

CLIENT
Monarqi

A rebranding exercise for Monarqi. 

Monarqi is a company with more than 160
employees from 30 different nationalities
working in Oil & Gas, Fine Dining, Retail,
and Distribution - in a very dynamic,
challenging and exciting region.

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BRANDING

La Hacienda

CLIENT
La Haceinda Properties, USA

La Hacienda is a desert retreat in the

Arizona hillside of Fountain
Hills. Inspired by the Spanish-colonial
spirit and architecture, La Hacienda is
an exclusive neighborhood that is both
inspiring and nurturing.  To amplify that
spirit, we designed an identity that is
modern looking and show its distinct
architectural feature. The palette of the
sun kissed terra-cotta Arizona desert.
Borrowing the craft of the early 1900
stamp style and minimize it into simple
workable geometry. We took two iconic
elements found on the La Hacienda
environment; the Saguaro (cactus) the
Arizona native plant and the La
Hacienda arch porch, making it a
recognizable graphic representation of
the identity.

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BRANDING

Resley Louise

CLIENT
Resley Louise, Texas USA

Resley Louise is a handmade jeweller

based in Texas, who specializes in
creating unique pieces of jewellery for
every client. Resley came to us looking
to create a solid logo & brand that is
inspired by her love of nature,
simplicity, handcrafted objects,
geometric shapes, gemstones, and the
colour rose gold.
 
In developing the logo & branding, we
took to keeping things handmade and
crafted the logo by hand to create a
wordmark that is clean, simple and
chic. Elements in nature have inspired
the brand right from the photography
down to the colour palette and organic
flow & form of the wordmark.

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BRANDING

Barako Grill

CLIENT
Barako Grill Restaurant. UAQ

Barako, a Filipino word for fearless, macho,

manly. The icon is based from a Tamaraw, a
water buffalo indigenous in the Philippines.
Characterized by its strength.


Located in the heart of Umm Al Quwain.

Barako Grill is set to make waves in the
Filipino dining experience in the UAE. 

A place to satisfy your Filipino food craving
and to chill out with your family and friends.
Barako Grill is the perfect place to go. Its
menu fits right into any occasion and
budget. It serves the best Filipino favorites,
grilled specialties, an array of alcoholic &
non-alcoholic beverages.

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 application

BRANDING

Urban Farmer

CLIENT
FNB 360

A proposed identity for an urban-

organic food shop and
restaurant in Dubai.

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BRANDING

Bonyan Identity

CLIENT
Bonyan

The Bonyan Development Corporation is

a Dubai based company specialising in
real estate. Using a fingerprint “b” as a
marque, symbolising strong identity and
personal approach in the market.

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BRANDING/CAMPAIGN

Al Qasba Winter
Campaign 2017

CLIENT
Al Qasba

Winter season campaign for Al Qasba,

Sharjah. The visuals were inspired by Al
Qasba’s brand colors as well as the
brand iconography that makes use of
the silhouettes of people interacting
with each other, doing a range of
activities at Al Qasba.
‘
A Place Just For You’ invites people to
the idea that Al Qasba is a place that
anybody can come to experience more
of culture, more of dining, and more of
entertainment.

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BRANDING/CAMPAIGN

AGC Public Art

Commission

CLIENT
Al Ghurair Centre

An identity design and branding

campaign for Al Ghurair Centre's Public
Art Commission. 

Al Ghurair Centre’s Public Art

Commission founded by Al Ghurair
Centre aims to energize public spaces
by making art accessible to the
community while allowing local artists
the opportunity to showcase their
talent and be recognized within the
community. Al Ghurair Centre aspires to
become a pinnacle zone in Dubai for
public art through reinvigorating the
streetscapes around the mall for both
tourist and locals to enjoy.

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BRANDING/CAMPAIGN

Dubfest 2015

CLIENT
Al Ghurair Centre

Al Ghurair Centre’s Dubfest is a

signature annual event that includes a
calendar of intense Street Theatre
performers from March 19 - 28, 2015
featuring A-Class Street Artists from
around the globe.  Back for its 2nd year
in the heart of the city, it is the biggest
international Street Festival in the
Middle East .

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BRANDING/CAMPAIGN

FLAG / BANNERS

TOTE BAGS

Band Jam

CLIENT
Al Ghurair Centre

Al Ghurair Centre’s Band Jam is a

signature annual event that includes a
performers featuring the best bands in
the UAE in one anticipated competition.

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BRANDING/CAMPAIGN

DFF Campaign

CLIENT
Dubai Film Festiva

Drawing people together. Cinema, like any

form of art, is a medium of expression, of
telling stories that bring people together
regardless of their background.  This
execution uses a traditional art form of the
region to express how movies in the Dubai
Film Festival excite the senses and leave
their mark on anyone and everyone.  

Bridging Cultures. Meeting Minds. Bridging Cultures. Meeting Minds. Bridging Cultures. Meeting Minds.

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PRINT DESIGN

Injazat Annual Report

CLIENT
Injazat Capital

Injazat Capital is one of the Middle East’s

foremost private equity investors, advisors
and fund managers, providing capital and
strategic support for growth companies.
Using the forward movement of the paper
plane as symbol, the brochure gives a firm
and modern insight about the company.

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PRINT DESIGN

Injazat Brochure
Quarterly Report
CLIENT
Injazat Capital

Injazat Capital’s strategic quarterly report

brochure design. The literature enhances
the organization’s vision in a strategic time
of delivery every quarter of the year.

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PRINT DESIGN

Waterhomes Brochure

CLIENT
Nakheel

Brochure design for Dubai Real Estate

giant Nakheel with their project in The
Palm Jebel Ali Watherhomes.

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PRINT DESIGN

R Magazine

CLIENT
Sama Dubai

Brief: Display the complete retail offer of

Sama Dubai at the leading retail exhibition
of the year Insight: Even the world’s
biggest retail exhibition is pretty stiff and
boring, even for retail professionals

Solution: Jazz-up Sama’s presence while

uniting all its retail offers around a central
theme.

Results: The most visible and visited stand

at Mapic 2008.

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PRINT DESIGN

Mamzar Towers

CLIENT
Mamzar Towers

A proposed tower built in

Sharjah’s waterfront.

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PRINT DESIGN

Hamza Tower

CLIENT
Hamza Tower

A proposed tower to be build in Dubai.

The logo was inspired by the building’s
architectural detail. A vertical arch in
the facade.

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ILLUSTRATION

BK Anniversary Folder

CLIENT
Tonic for Burger King

Client: Burger King. Agency: Tonic

Communications. Paper Stock: Conqueror
Wove Smooth 300 gsm. Burger King asked
us to do a press folder and a CD containing
its press information. It must communicate
fun+200th restaurant+the classic flame BK
graphics. The solution is to use images of its
consumers eating a whopper. Paper
mechanical was tricky though.

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ILLUSTRATION

Colours of the World

CLIENT
The Classic Partnership for Al Ain Water

Commissioned by The Partnership Group,

Dubai for Al Ain Water. Colours of The
World: A Celebration of Diversity.

We were asked to develop seven separate

illustrations depicting the cultural richness
of the seven continents: Middle East,
Europe, Asia, South America, North
America and Australia.

It celebrates the beauty of the UAE lies in

the diversity of it’s people and this diversity.

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ILLUSTRATION

Nike Air Max 1 OG

CLIENT
Nike Middle East. Sun and Sand Sports

Commissioned by Nike, 30th Anniversary

Air Max 1 OG.

The Air Max 1 OG visual is a limited

edition artwork designed by Manila born /
Dubai based artist Rollan Rodriguez a.k.a
Dogboy, Creative Director at Ape.

It is a representation of his work

retrospective of his style that has been
collected throughout the years
manifested on an Air Max 1 OG key visual.

Since most of his work are mostly done in

an organic collage form, he transforms
objects into iconography and symbolism
thus becoming point of subjects of the 

art piece.

The event was launched at Concepts

store, City Walk, Dubai. 03.11.17

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ILLUSTRATION

Rove Downtown

CLIENT
Capsule Arts for Rove Hotels

Commissioned by Capsule Arts, The Rove

Downtown project is one of the more
exhilarating and challenging tasks we've
had the opportunity to work on.

The design approach was to have the mind

of a street artist and the skill of a graphic
designer. As a result, the product is both
eclectic and relevant to its local flavoring. 

Immense research went into the core of

this project's creative process, immersing
designers into creating products that are
culturally sensitive to its execution.

This project is subdivided into smaller

tasks: traditional stenciling, digital art, and
packaging design.

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ILLUSTRATION

Rove Downtown

CLIENT
Capsule Arts for Rove Hotels

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ILLUSTRATION

Healthpoint ENT Art

CLIENT
Healthpoint, Abu Dhabi

A series of artwork commissioned for

Healthpoint Hospital ENT clinic. The brief
was to move away from conventional
medical illustration but gravitating into a
more stylish approach but still keeping
intact its scientific aspect. 
.

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ILLUSTRATION

Rise

CLIENT
Commissioned by TBWA for TwoFou54

Poster designed for Narcy's Rise, a part of

his new LP World War Free Npw. The idea
of the visual is to communicate it's mini film/
music video on one single framed poster.
.

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ILLUSTRATION

Everything Will Be OK

CLIENT
A self-initiated project

A self-initiated project continuing the hand-

painting discipline from our previous
exhibit, Byahe. "Everything Will Be Ok" is
juxtaposition of type, a playful rendition of
saying OK in visual form. When hardtimes
are looming, this piece is a guiding mantra.

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ILLUSTRATION

Amor 28:
State of Play

CLIENT
Project initiative for FN Designs

Typography project for FN Design's AMOR

Magazine Issue No. 28: State of Play.

In the spirit of randomness, each designer

were given a task to pick a subject on their
own. The only brief there is: PLAY. A week
before the submission, here are the
outcome.

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ILLUSTRATION

Modern Revolution

CLIENT
Campaign Middle East

Featured in Coverjunkie.com. This is June

cover for Campaign Middle East: “edition of
the UK’s leading magazine for the
advertising and media industry. The brief is
to champion creativity and best practice
and to act as a constructive forum for
debate in the midst of an ever-evolving
media landscape.”

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ILLUSTRATION

Tiger Beer: 

Added Distinction 

Project

CLIENT
Ogilvy for SIrrocco

Tiger launched its Added Distinction

promotion and has produced 4 limited T-
shirts which not only reflect the premium
beer’s taste distinction, but also the
qualities it shares with target audience. the
designs demonstrate the ability to be
BOLD, INDEPENDENT, BRAVE AND
POWERFUL. Customers who purchased a
Tiger pint/bottle will receive a collection
card and stand the chance to win the grand
prize of a trip to Singapore. Commissioned
by Ogilvy and Mather, Dubai. 

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ILLUSTRATION

Kern

CLIENT
A self-initiated project

A self-initiated project exploring

typographic experimentation on the
alphabet. This is an ongoing project.

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ILLUSTRATION

Sneaker Habit

CLIENT
Sole DXB

“Sneaker Habit” A1, mixed media, digital

print on paper. A SoleDXB entry for the
print exhibit. Inspired while watching
History Channel’s series The Seven
Deadly Sin.

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ILLUSTRATION

VC3 Vespula

CLIENT
Sole DXB

An illustration piece for Robotandspark’s

limited edition, collectible art figure – the
ESC-produced Robot VC3′s! It’s an honor to
participate and got the chance to design a
postcard illustration for Vespula (the yellow
robot, last image). Robert Gibbs, the creator
of the VC3′shas invited artists to interpret
VC3 in his own unique way.

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ILLUSTRATION

The G-Man

CLIENT
A self-initiated project

An entry for AMOR Magazine (a magazine

of randon). The Gadaffi Issue (Issue 05). We
came up with G-Man, the equation is Sex +
Power + Corruption + Politics + Violence =
The G-Man

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ILLUSTRATION

VC3 Vespula

CLIENT
Sole DXB

An illustration piece for Robotandspark’s

limited edition, collectible art figure – the
ESC-produced Robot VC3′s! It’s an honor to
participate and got the chance to design a
postcard illustration for Vespula (the yellow
robot, last image). Robert Gibbs, the creator
of the VC3′shas invited artists to interpret
VC3 in his own unique way.

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ILLUSTRATION

Chowking Mural

CLIENT
Chowking Middle East

A series of digital murals commissioned by

Chowking Middle East. A celebration of
eastern art fused with Chowking's signature
dishes.

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ILLUSTRATION

BK Murals

CLIENT
Tonic for Burger King

This is the new “have it your way” Burger

King digital mural. It’s a towering 2.7m
height x 8.4m length installed in the food
area at the biggest mall in the world, Dubai
Mall. It’s a massive print sandwiched in
acrylic panels. Plus some in-store branding
in future installations. Tonic pushed the
idea of pop art into functional visual
communication, attracting new set of
customers, fun and outgoing, preaching the
“have it your way message.” Lines like I
cannot imagine myself without onions, I’m
an extra cheese kind of guy. Putting
democracy to your whopper, that’s the
bottom line.

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ILLUSTRATION

BK Murals

CLIENT
Tonic for Burger King

Main visual No.2 for “have it your way”

Burger King digital mural.

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ILLUSTRATION

Ogilvy’s Habit 

Mural Project

CLIENT
Ogilvy Dubai

Commissioned by Ogilvy and Mather,

Dubai. This was executed together with
The Brownmonkeys. A total of nine murals
all over three floors of their office space.
Themes are based on David Ogilvy’s 8
Habit of Highly Creative People. A code of
conduct of Ogilvy’s corporate spirit,

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 Some few notable works

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CASE STUDIES

Streetcon

CLIENT
Al Ghurair Centre

CHALLENGE
Streetcon (Street Art Connection) is an Urban Art Jam organized
by Al Ghurair Centre that spans from the 23rd of April to the 2nd
of May 2015. 

Streetcon aims to energize public spaces in order to make art

accessible to the community. As for the artists, it will allow both
local and international artists to showcase their talent and spark a
conversation between them and the audience to interact and
learn from. This event aspires to transform Al Ghurair Centre into
a pinnacle zone in Dubai for public art that rejuvenates the
streetscapes around the mall for both tourists and locals to enjoy. 

DELIVERABLES
Strategy
Identity Design
Messaging
Collateral
Video
Event Curation

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STREETCON
Main Visuals
Print
STREETCON
Main Visuals
Print
STREETCON
Merchandise
STREETCON
Collaterals

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CASE STUDIES

Byahe:
A Typographic Exporation
CLIENT
Self-initiated project

CHALLENGE
‘Byahe’ is an exhibition and film showing by design studio Ape Creative. It
explores the culture and the craft of hand painted lettering on signage. The core
inspiration for ‘Byahe’ arose out of an interest in hand painted signage iconically
found on vehicles in the Philippines. ‘Byahe’ will explore how people connect
through their stories of their travels and experiences using elements of
typography & design on signage exemplified in collaborative effort of the
designers of Ape Creative. The exhibition is a celebration of the slowly dying
craft of hand painted signage - that often overlooked and or ignored.

DELIVERABLES
Identity Design
Artwork Pieces BYAHE A Typographic
Collateral
Video
Event/Exhibition Curation
Exploration

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CASE STUDIES

Pixie Will.I.Am

CLIENT
Sirendipity Events

CHALLENGE
Dolce Gusto has more than 3,000 expired capsules, the challenge was to make
use all of that capsules into art to be used as an art piece for their product
launch. We had an idea of putting the capsules altogether as an image in pixel
form. We used Will.I.Am’s face to be the subject of the art piece since he is
already the brand ambassador of Dolce Gusto

DELIVERABLES
Concept Development
Artwork Execution
Video
Event/Exhibition Curation

Credits: The Brownmonkeys

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CASE STUDIES

Construction / Deconstruction

CLIENT
Self-initiated project

CHALLENGE
Commissioned by Bates Pan Gulf Dubai for their reception art piece. The
challenge was to create an installation art piece into their reception area, open-
briefed. BPG asked us to interpret how it is to live in Dubai. Using found objects
as medium, we shaped the composition like the Dubai map being a city of
constant construction and deconstruction.

Dubai is a city that is in a state of constant construction and deconstruction. Out

of its rapid development and expansion we carve a map like timeline of
memories and experiences. In which we construct our own little worlds that
makes up what we are today. Constantly deconstructing and reinventing
ourselves. Becoming the living map that is this city.

DELIVERABLES
Concept Development
Artwork Execution
Video
Event/Exhibition Curation

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CONSTRUCTION /
DECONSTRUCTION
Creative Process
Thank you.

ANY COMMENTS? CONTACT:



M. 050 428 4021
E. rollan@theape.co