Xander Dorsch

Pd. 7 14 Dec 2018

NAME DATE

Project 10 Planning Form

Radio Commercial Script
Using the Radio to Promote Your Restaurant

Instructions
Complete this form to help you organize the information that you will use in the radio commercial script for your restaurant.

1. Using the Internet and/or listening to the radio, research different types and styles of restaurant radio commercials. In the
space provided below, note some of the things you learned:

Type of information provided in the Delivery style (serious, humorous,

Sounds or music used
commercial musical, etc.)

When people can pick up Serious

Example 1 application forms.

When the restaurant will open Humorous

Example 2        Upbeat music
and close.
Specials, and special offers.
Example 3 Musical

2. Who is the target audience for your restaurant’s commercial?

Young Adults will be targeted in this commercial.

3. What is the name of the celebrity you have chosen to read your commercial?

Dwayne “The Rock” Johnson will speak in my commercial.

4. What types of sound and music will be used?

The music will be 60's music, because that is the genre of the restaurant.
5. Complete the table on page 2 by filling in the information for the Cues, Output, and Time in Seconds. For the Cues column,

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include cues or reminders of what happens and when, such as when a sound effect, music, or speaking part should begin.
For the Output column, include what the listener will actually hear. For the Time in Seconds column, include how many
seconds each cue will last. Rehearse your script and time yourself to make sure it will fill the 30-second time requirement for
the commercial.

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NAME DATE

Project 10 Planning Form

Radio Commercial Script
Using the Radio to Promote Your Restaurant

Cues Output Time in Seconds

(What is happening) (What the listener will hear) (How long each
cue will last)

"Come down on January 15! The first 50 customers will get a 10 seconds
The Restaurant will
open January 15th, $50 Amazon Gift Card!
2019.

The restaurant will We're open for 12 hours, from 8 a.m. to 8 p.m! So come enjoy 15 Seconds
open at 8:00 a.m., and our delicious Burgers and Fries!
close at 8:00 p.m.

We even have specials! These include, the "Flaming 10 seconds

The specials include,
Burger", "Taco Salad" and more!
the "Flaming Burger",
"Taco Salad" and more.

Happy Hour is from 1 Happy hour is from 1 p.m to 4 pm! 5 seconds

p.m to 4 p.m

If you comment on one of our Facebook posts you are

©2014 B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE.

Entered into a giveaway, 10 Seconds
automatically entered into a giveaway! The prize is a meal
the offer is a meal for two for two!
if you comment on one of
our Facebook Posts.

Gae nights are every And come down on Fridays for our classic Game Nights. 10 seconds
Friday. Where we play From 7 p.m to 8:30 p.m
classic games.

Total time in seconds: 60 seconds

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