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TABLE OF CONTENTS

Contents
INTRODUCTION....................................................................................................................................... 2
Section A: PROBLEM DESCRIPTION ................................................................................................... 3
Section B: VARIABLE DESCRIPTION .................................................................................................. 4
Section C: DATA AUDITING ................................................................................................................... 5
Section D: DATA ANALYSIS ................................................................................................................... 6

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INTRODUCTION

Retail Analytics using Advanced Excel is a course that aids in providing business related insights
like inventory, profits, sales, prediction, etc. Retail Analytics helps in the analysis of any big data
for the convenience of studying them and accordingly taking the further steps for the business
organization. Through data analysis, retailers can identify the consumer behavior, their
purchasing patterns, the loyal customers, the prospects, etc.

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Section A: PROBLEM DESCRIPTION

 To analyze the data and make recommendations concerning how and where efforts
should be focused in business
 Analysis should be from as many angles as possible using all applicable tools and
techniques
 To develop search and categorization-based models
 To analyze whether the information provided has quality and what information is
important and what is not
 Assumptions or constraints being applicable should be rationally substantiated with its
listings in a tabular format
 After the completion of the analysis, to provide with the detailed and thorough
documentation (in narrative, numeric, table & graphic formats including interpretation
and relevance of each analysis to the main objective of project along with
recommendation/suggestion & conclusion) that justifies the analysis and
recommendations

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Section B: VARIABLE DESCRIPTION

The variables in the analysis are:


Row ID - List down row number
Order ID - List down order number allotted for an order
Order Date - List down the date when the order was placed by customer
Ship Date - List down the date when the order was shipped
Ship Mode - List down the mode of shipping
Customer ID - List down the customer id to whom the order was shipped
Customer Name - List down the customer name to whom the order was shipped
Segment - List down the segment of business, like Consumer, Corporate etc.
Country - List down the country where the order is to be shipped
City - List down the city where the order is to be shipped
State - List down the state where the order is to be shipped
Postal Code - List down the postal code where the order is to be shipped
Region -

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Section C: DATA AUDITING

The Orders sheet of has been modified into a new sheet of the same excel workbook named as
Modified Orders. The modification of the sheet has been done by linking the sheet of People in
the sheet of Order using the “nested if” function. One People/sales representative has been
assigned with a single region thus, it becomes easier to link the People to the Regions, and
finally come up with a new worksheet. The new worksheet or the Modified Orders sheet then
becomes the base sheet to move further with the analysis.

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Section D: DATA ANALYSIS

Data analysis will contain the questions, their solutions and the interpretation/significance. This
will also have the snapshots of the solutions which will be in the form of tables/pictures.

Q11. Categories sold by different salesperson


Solution:
People Category
Anna Andreadi Furniture

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Office Supplies
Technology
Anna Andreadi Total
Cassandra Brandow Furniture
Office Supplies
Technology
Cassandra Brandow Total
Chuck Magee Furniture
Office Supplies
Technology
Chuck Magee Total
Kelly Williams Furniture
Office Supplies
Technology
Kelly Williams Total
Grand Total

Steps:
1. The data was taken from Pivot Table
2. Both the parameter People & Category was taken to the Row Feld Area

Interpretation/Significance:
To have a summary of all the sales representatives/people selling the various categories in the
four regions given in the main problem, as each representative has been assigned with one
region.

Q12. Quantity sold by different salesperson


Solution:
Sum of Quantity
People Total
Anna Andreadi 12266
Cassandra Brandow 6209
Chuck Magee 10618
Kelly Williams 8780
Grand Total 37873

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Steps:
1. The data was taken from Pivot Table
2. Both the parameter People & Quantity was taken to the Row Field Area

Interpretation/Significance:
Brings out the total quantity sold by each sales representative in their respective regions.

Q13. Category-wise products in different regions.


Solution:
Region
Category Central East South West Grand Total
Furniture 1827 2214 1291 2696 8028
Office Supplies 5409 6462 3800 7235 22906
Technology 1544 1942 1118 2335 6939
Grand Total 8780 10618 6209 12266 37873

Steps:
1. The data was taken from Pivot Table
2. The parameter Category was taken to the Row Field Area, the parameter Region was
taken to the Column Field Area and the parameter Quantity was taken to the to the Data
Field Area

Interpretation/Significance:
To have the summary of category-wise in the different region.

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Q14. To find the following parameters given below
i. Frequency of salesperson (people) in making sales
ii. Average of quantity sold
iii. Maximum quantity sold by salesperson (people)
iv. Minimum quantity sold by salesperson (people)
v. Standard deviation of qty sold by people
vi. Variance of qty sold by people

Solution:

Steps:
1. The data was taken from pivot table.
2. The parameter People was taken to the Row Field Area and Sum of Quantity was taken to
the Data Field Area
3. Sum of Quantity was replicated five times taking it to the Data Field Area
4. Double Click on the replicated Sum of Quantity
5. Calculated the various functions - Count, Average, Maximum, Minimum, Standard
deviation and variations of Quantity by choosing them one by one from the box
appearing
6. Renaming the headings according to the respective functions

Interpretation/Significance:
To have summary of the how much quantity, Number of quantity, Average of quantity,
maximum of quantity, minimum of quantity are sold by each salesperson.
Standard deviation describes the how much the members of a group differ from the mean value
for the group.
The variance measures how far each number in the set is from the
mean. Variance is calculated by taking the differences between each number in the set and the
mean, squaring the differences (to make them positive) and dividing the sum of the squares by
the number of values in the set.

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Q15. Find the various parameters as below:
i. Profits generated by different People
ii. Profits as % of Grand Total
iii. Ranking of salesperson (People) based on profit generated (highest to lowest)

Solution:

(i) (ii) (iii)


Values
Profit as a % of Grand Ranking (max
People Sum of Profit Total profit)
Anna Andreadi 108418.4489 37.86% 1
Cassandra Brandow 46749.4303 16.32% 3
Chuck Magee 91522.78 31.96% 2
Kelly Williams 39706.3625 13.86% 4
Grand Total 286397.0217 100.00%

STEPS:
1. The data was taken to Pivot Table
2. The parameter People was taken to the Row Field and Sum of Profit, Profit as a
percentage of Grand Total and Ranking was taken to the to the Data Field Area

Interpretation/Significance:

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