A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS

PURCHASING SMARTWATCHES
QUESTIONNAIRE
Dear Respondents,
We, the third year BBA(CA) students of Vellalar College for Women, Erode, are
undergoing a research work. So, kindly help us to complete the research work by providing
your response.

I.DEMOGRAPHIC FACTORS
1. Name:
2. Age: Below15 15-30 years 30-45 years above 45 years
3. Gender: Male Female
4. Education: Secondary Higher secondary UG PG Other(specify)
5. Occupation: Business Job Professional Housewife Students
6. Marital status: Married Unmarried
7. Monthly income:
Below Rs.20000 Rs.20000-40000 Rs.40000-60000 Above Rs.60000
8. Family size: Upto 3 members 4-5 members Above 5 members
9. Residential area: Urban Semi-urban Rural

II. SMART WATCHES DETAILS

10. Do you own a Smart watch? Yes No
11.Which of the following brand of Smartwatch are you mostly interested while purchasing?
Apple Acer Samsung Xiaomi Motorola
Pebble Garmine Huawai Asus Kingwear
12. State the price of the smart watch you had purchased?
Below Rs.1000 Rs.1000-5000 Rs.5000-10000 above Rs.10000
13. What kind of strap material of Smart watch you had brought?
Leather Steel Metal Ceramic Rubber
14. What was the most important feature of the Smart watch that made you want to purchase?
Design Price Brand Quality Attraction Technology
Durability After sales service Warranty Offers Colours
15. Which functions of Smart watch attracted you the most?
Touch screen Voice navigation Rechargeable Mobile device connection
Camera Phone call Others (specify)
16. How do you came to know about the ideas of Smart watch?
Television Magazines Newspaper Social networks
Family members Others(specify)
17. State the factors that affects your buying decisions? (SA-strongly agree, A-agree,
N-Neutral, DA-Disagree, SDA-Strongly disagree)

S. No FACTORS SA A N DA SDA
1. Cultural(needs, wants, nationality, religion,
racial group, geographic regions)
2. Social(reference group, family, role, status)

3. Personal(age, gender, occupation, education,

income, lifestyle)
4. Psychological (motivation, perception,
learning, beliefs and attitudes)
5. Marketing & other stimuli(product, price,
place, promotion, fashion, packaging)

18. Rank your buying process of Smart watch. (Rank 1, 2, 3, 4, 5, 6)

S. No CONSUMER BUYING PROCESS RANK

1. Need recognition
2. Information search
3. Evaluation of alternatives
4. Purchase decisions
5. Purchase
6. Post purchase behaviour

19. Are you satisfied with your price?

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

20. Are you satisfied with your brand?

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

21. Are you satisfied with the features of Smart watch?

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

22. Give you suggestion to improve Smart watch features?

THANK YOU