Questionnaire for Retailers/ Authorized Dealers

Dr. Hari Singh Gour Central University, Sagar (M.P.)

PERSONAL INFORMTION:-

Name: _______________________________ Gender: _______

Address: ____________________________ Contact No.__________

1. Which brand of air cooler is most selling in your shop?

(a) Kenstar ( ) (b) usha ( )

(c) Bajaj ( ) (d) Symphony ( )

2. From how many years you are selling Kenstar air coolers?

(a) More than 2 years ( ) (b) More than 5 Years ( )

(c) More than 10 Years ( )

3. What is competitive advantage of Kenstar air cooler over other air coolers
companies?

(a) Price ( ) (b) Quality ( )

(c) After sales service ( ) (d) other ( )

4. Which company provides you better promotional scheme?

(a) Kenstar ( ) (b) Usha ( )

(c) Bajaj ( ) (d) Symphony ( )

 5. Which company provides you more for the advertisement of air cooler?

(a) Pamphlets ( ) (b) Hoardings ( )

(c) Posters ( ) (d) Other ( )

6. Which type of air cooler is mostly preferred by the customer?

(a) Swamp Cooler ( ) (b) Desert Cooler ( )

(c) Wet Air Cooler ( ) (d) Evaporative Cooler ( )

7. In future if you will sell the air cooler then which brand you will prefer?

(a) Kenstar ( ) (b) Usha ( )

(c) Bajaj ( ) (d) Symphony ( )

8. What is its sales position of Kenstar air cooler?

(a) Going up ( ) (b) going down ( )

9. Major Weakness of Kenstar air coolers marketing strategy.

(a) Branding ( ) (b) Publicity ( )

10. Which is the major factor to increase the sale of your products?

(a) Only Brand ( ) (b) Demand-Supply factors ( )

(b) Only Quality ( ) (d) Other factors ( )

THANK YOU
 CONSUMER QUESTIONNAIRE

Kenstar air cooler

Dr. Hari Singh Gour Central University, Sagar (M.P.)

Personal Information:-

Name: _______________________________ Gender: _______

Address: ____________________________ Contact No.__________

1. Do you own an Air cooler?

a) Yes ( ) b) No ( )

2. If you are planning to purchase an air cooler which brand do you preferred?

a) Kenstar ( ) b) Usha ( )

c) Bajaj ( ) d) Symphony ( )

3. What is the reason for buying the particular Air cooler?

a) Brand name ( ) b) Price ( )

c) Quality ( ) d) others ( )

4. Do you consider air cooler as?

a) Luxury ( ) b) Comfort ( )

c) Essential ( ) d) others ( )

5. Do you have /want your air cooler at?

a) Home ( ) b) Shop ( )

c) Office ( )
 6. You got know more about air cooler through?

a) T.V. Advertisement ( ) b) Dealers ( )

c) Friends & relatives ( ) d) others ( )

7. Air cooler of your preference should have these features?

a) Trolley ( ) b) Ice tray ( )

c) Motorized operation ( ) d) Water level indicator ( )

8. Are you satisfied with performance of Kenstar air cooler?

{If you already own a air cooler}

a) Yes ( ) b) No ( )

9. after sales provided by air cooler is?

a) Excellent ( ) b) Good ( )

c) Fair ( ) d) Poor ( )

10. If not in what aspect?

a) Price ( ) b) Quality & Performance ( )

c) Color ( ) d) Technical matters ( )

11. Do you intend to purchase an air cooler?

a) Yes ( ) b) No ( )

THANK YOU