1.

1 INTRODUCTION TO VIDEOCON

Videocon is an industrial conglomerate with interests all over the world and based in India.
The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico.
It is also the third largest picture tube manufacturer in the world.

Videocon is an Indian multinational with interests in Consumer Electronics, Home

Appliances, Colour Picture Tube Glass, and Oil & Gas. Videocon was founded in 1987 by
Nandlal Madhavlal Dhoot. At that time it used to manufacture TV and Washing Machine. In
1989-90, Videocon started manufacturing Home Entertainment Systems, Electric Motors &
AC. Videocon entered Refrigerators and coolers segment in 1991. In 1995, Videocon started
manufacturing Glass shells for CRT and in 1996 it ventured into Kitchen appliances and
crude oil segment. In 1998, Videocon started manufacturing Compressors & Compressor
Motors. In the year 2000, Videocon tookover Philips Color TV Plant. In 2005, Videocon
tookover 3 plants of Electrolux India and acquired Thomson CPT. Today, it has evolved into
a giant conglomerate with annual revenues of over U$4.1 billion

1.1.1 BUSINESS INTERESTS OF VIDEOCON

• Consumer Electronics & Home Appliances:

Videocon enjoys leadership position in consumer products like Colour Televisions, Washing
Machines, Air Conditioners, Refrigerators, Microwave ovens and numerous other home
Appliances. Videocon's refrigerator manufacturing enjoys synergy with its in house
compressor manufacturing technology in Bangalore.

• Display industry and its components:

After the acquisition of Thomson in 2005, Videocon has emerged as one of the largest Colour
Picture tube manufacturers in the world. It has plants in Mexico, Italy, Poland and China and
manufactures a range of high-tech products such as slim CPT, extra slim CPT and High
Definition 16:9 format CPT.

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 • Colour Picture Tube Glass:

Videocon is one of the largest CPT Glass manufacturers in the world. It has plants in
Poland and India. Videocon's CPT Glass manufacturing complements its Colour Picture
tube manufacturing business.

• Oil and Gas:

Videocon Group has interests in oil & gas exploration, prospecting and intends to get into gas
distribution. It produces 7% of all oil in the private sector in India. Videocon's Ravva oil field
has one of the lowest operating costs in the world and it produces 50,000 barrels of oil per
day. Videocon is also actively looking for exploration and production opportunities in
countries like Oman, Australia and the Timor Sea near Indonesia.

1.1.2 MAJOR ACHIEVEMENTS OF VIDEOCON INDUSTRIES LTD

• The largest panel production facility in the world under one roof providing very high

economies of scale.

• One of the world's largest and most respected CRT glass manufacturers.

• Firing the largest furnace of its kind in the world with a tank size of 3300 sq ft.

• One of the few companies in the world to convert sand to TV.

• One of the largest and most acknowledged CPT manufacturer in the world.

• Manufactured India's first rust-free Washing Machine.

1.1.3 MILESTONES OF VIDEOCON

1987: Color & B/W TV, Washing Machines.

1989-1990: Home Entertainment Systems, Electric Motors, AC.

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1991: Refrigerators, Coolers.

1995: Glass Shells for CRT.

1996: Kitchen Appliances, Crude Oil.

1998: Compressors, Compressor Motors.

2000: Philips Color TV Plant Takeover.

2005: Electrolux India 3 Plants Takeover, Thompson CPT acquisition.

2008: Sansui & Akai Takeover.

1.1.4 TIE-UPS WITH GLOBAL LEADERS

Partner Product Nature of Tie-Up.

Samsung Electronics Fly Back.

Transformers, Tuners Technical Support.

Matsushita Electric Washing Machine Technical (Collaboration).

Matsushita Electric Air Conditioner Design & Drawing.

Matsushita Electric Refrigerator Design & Drawing.

Sansui Electric Co. Ltd Audio Products.

Colour TV ODM for Indian Market.

Techneglas Glass Shell Technical Collaboration.

Akai Audio Products.

Colour TV ODM for Indian Market.

Hyundai Colour TV ODM for Indian Market.

Electrolux AB Sweden Refrigerator.

Air Conditioner and Washing Machine .

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ODM & Indian Market.

Sourcing of components for Global Market.

1.1.5 VISION, MISSION & OBJECTIVE OF VIDEOCON

Vision:

• To become the No.1 Service Provider in India.

• To build a brand around substance.

• To communicate simple truths that customers understand.

• Become a leader in our chosen field and become a globally recognized, prestigious
company through synergistic business investment, differentiation through innovation,
passion through empowerment, cost through economies of scale and world class
systems.

Mission:

• To ensure Total Customer Delight by offering prompt and quality services.

• Contribute to product quality improvements.

• Train service force continuously on field requirement.

• To build the image of customer service and to ensure bench marking of all functional
areas with the best in the trade

Objectives:

• To restructure the service network in terms of automation, infrastructure and

manpower to meet the best of service requirements and to minimize service response
time as per market trends.

• To establish the service organization as a value addition to the brand and to provide
total customer convenience and satisfaction at par with or better than the best in the
trade.

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 1.1.6 FUTURE PLANS

To strengthen and maintain & its leadership status, the Videocon group has clearly
charted out its course for the future. Aggressive development is in full swing at the R & D
Centres to bring out state-of-the-art technologies including True Flat, Slim, Extra Slim,
Plasma & LCDs, at the earliest. Cost rationalization processes - are in various stages -
including rationalizing factories in Europe, increasing automation and improvement of
efficiency in China, accessing flass shells from India for international CPT facilities and a
lot more- are in various stages of implementation. Internationally all existing client
relationships are being strengthened. The cost competitiveness and increase in capacity in
Mexico and Polland has opened up big opportunities in the OEM business. Last but not
the least, in the domestic market consolidation with multiple brands paves the way for an
unassailable lead in the market.

In the Oil & Gas business, having all the basic operator capabilities of a prospecting
entity, the group is looking to add more explorations and production depth as also oil
bearing assets. The group will also get into gas distribution in India significantly.

1.1.7 VIDEOCON TO SET UP 9 SEZs

The Videocon group is on a roll. While it's already within striking distance of the largest
overseas acquisition by an Indian company, Videocon's activity on the domestic front is no
less spectacular. Videocon is setting up nine special economic zones (SEZs) in Maharashtra,
West Bengal, Gujarat and Karnataka with a total area of over 12,000 acres. J M Morgan has
been appointed as advisor to chalk out strategies in setting up infrastructure projects for the
group across the country.

Group chairman Venugopal N Dhoot will sign the memorandum of understanding with
Maharashtra Chief Minister Vilasrao Dekhmukh late for setting up two SEZs in the state.
These SEZs will be set up in Pune over 3,000 acres of land and in Aurangabad over 6,600
acres. The group will set the up maximum number of SEZs -- five-- in West Bengal.

However, the total size of these SEZs will be over 2,300 acres. It will set up two multi-
product SEZs l-- one each in North 24 parganas and Howrah district. A food processing and a

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IT-zone will come up in Siliguri. It will also set up a sector-specific zone in North 24
Parganas. These SEZs are expected to create 50,000 employment in the state.

It will also set up one SEZ each in Gujarat and Karnataka which are yet to be finalised. The
SEZ in Gujarat may come up near Gandhinagar on 100 acres of land. Dhoot told Business
Standard that the initial investment for the SEZs in Maharashtra would be around Rs 2,000
crore (Rs 20 billion) which might shoot up to Rs 25,000 crore (Rs 250 billion) in near future.
These SEZs would create employment for 50,000 people in Pune and 75,000 in Aurangabad.
They both would have captive power plants.

While the Pune SEZ would be a multi-product one, the Auranagbad zone would partially be
developed for floriculture and horticulture including large scale orchid farms for export to the
US and Europe. Videocon Reality Infrastructure, an unlisted entity, will chip in with the bulk
of investment while Videocon Industries, the group's flagship entity, will invest Rs 50 crore
(Rs 500 million) to begin with and will have the right to purchase the entire equity at par
within next five years. The state government's investment in these zones will be capped at 26
per cent. Videocon is also in talks with foreign investors for developing infrastructure and
investing in SEZs. The group has started recruiting people from the UAE and China to meet
the human resource requirement of its SEZ programme. Dhoot has been eyeing the SEZ
sector for over two years when the sector was not on top of India Inc's agenda.

INTRODUCTION TO CONSUMER DURABLE MARKET

Before the liberalization of the Indian economy, only a few companies like Kelvinator,
Godrej, Allwyn, and Voltas were the major players in the consumer durables market,
accounting for no less than 90% of the market. Then, after the liberalization, foreign players
like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwa came into the picture. Today, these
players control the major share of the consumer durables market.

Consumer durables market is expected to grow at 10-15% in 2011-20112. It is growing very

fast because of rise in living standards, easy access to consumer finance, and wide range of
choice, as many foreign players are entering in the market. Consumer durables are the
products whose life expectancy is at least 3 years. These products are hard goods that cannot
be used up at once.

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Consumer durables Sector can be classified as follows:

• Consumer Electronics:
Consumer electronics includes VCD/DVD, home theatre, music players, colour televisions
(CTVs), cameras, camcorders, portable audio, Hi-Fi, etc.

• White Goods:
White Goods include dishwashers, air conditioners, water heaters, washing machines,
refrigerators, vacuum cleaners, kitchen appliances, non-kitchen appliances, microwaves,
built-in appliances, tumble dryer, personal care products, etc.

Colour Televisions

Colour Televisions (CTV) is one of the dominant products in the Consumer Electronics
segment. With the up gradation of technology, there has been a shift from conventional TVs
to Flat TVs andfrom Flat TVs to Slim and Ultra Slim TVs. The markets are changing rapidly
from the conventional CRT technology to flat panel display televisions. With the technology
changing dayby day, the new trends in television industry is Flat Panel Display (FPD).
Undergoingmetamorphosis, FPD market is turning from low volume, high pricing and low
consumerawareness to affordable pricing and desire for enhanced technology and cinematic
viewingexperience. It comprises of Liquid Crystal Display (LCD) TV and Plasma (PDP) TV.
The high endproducts, particularly LCD TVs continue on their growth path.

LCD is the only technology other than CRT that extends down to less than 20 inch screen
sizethereby making it a natural replacement to CRT TVs. Currently Plasma TV extends down
to inch, but the CRT market is largely below this size i.e., 29”, 21”, 20” and 14”.

Though Plasma TV also enjoys growth, it is feeling the heat from its LCD
counterpart.Smaller and more affordable LCDs have managed to penetrate the market

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compared to the larger and more expensive plasma displays. PDP displays are offered from
37‐inch upward screen size, whereas LCD TVs are available from 20‐inch upwards.

The LCD TV segment in India is poised for significant growth in the coming years. The
Indian market is witnessing a consistent growth in LCD TV sales. This growth has been
spurred by a major drop in prices by leading brands coupled with widespread acceptance in
worldwide markets. The consumer today does not prefer bulky and heavy CRT TVs with
lower resolutions. High Density, space efficient sets are in vogue. LCD TVs offer better
benefits in terms of convenience of space, better aesthetics, better picture quality, easy
installation, low maintenance etc. The LCD TV finds popularity with the discerning
consumers and the hospitality sector while the PDP with corporate buyers, shopping malls,
airport and such other places of public viewing.

The key growth drivers of CTV business in India are likely to be:

• Emergence of nuclear families.

• Phenomenal growth of media and entertainment in India and the flurry of television
channels and the rising penetration of cinemas are also the growth drivers.
• Growth of organized retail.
• Higher disposable income with greater aspirations and demographics tilted towards
younger customers.
• The demand for LCD TV is expected to emerge not only from urban areas but also
from semi‐urban areas.
• The narrowing price gap between conventional TV and Flat TV and similarly Flat TV
and LCD TVs is one of the main drivers.
• The decline in prices of Colour Televisions that is expected to trigger surge in the
demand of Colour Televisions especially LCD TVs.
• Electrification in rural India and increasing aspirations of people in rural India.
• Multiple TV demand from middle and high income categories and replacement of
convention to Flat and Flat to LCDs.
• Ready availability of wide array of products.
• The penetration level of CRT TVs in India is lower, as compared to other countries,
worldwide.

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 • E‐Commerce offers great benefits and has also turned out to be a growth driver.
Consumers are willing to purchase branded items over the internet instead of moving
around from one shop to other.

Some of the leading players in the colour television segment include Videocon, Onida,
International players such as LG, Samsung and Sony.

Refrigerators
Refrigerators are one of the most standard features in Indian middle class homes. Direct cool
segment remains the dominant sector. However, frost free segment is witnessing the highest
growth in the category and is expected to take over direct cool sales in coming years.

There has been a qualitative change in consumer preferences wherein consumers are willing
to opt for higher end products resulting in the growth of frost free sales. Also, the sale of frost
free segment is getting reinforced by the replacement purchases at urban and semi‐urban
areas. Owing to the lack of basic infrastructural requirements like electricity and voltage, the
rural penetration level is still very low. Videocon, LG, Whirlpool, Samsung, Godrej,
Electrolux and Kelvinator are the leading brands in the refrigerator market.

The key growth drivers of refrigerator business in India are likely to be:

• Higher disposable income available with the youth with greater aspirations bringing
about a qualitative change in the preferences.
• Emergence of nuclear family and changing lifestyle trends.
• Electrification in rural areas backed by strong aspirations.
• Changing perception of refrigerator as a utility product rather than a luxury product.
• Growth of organized retail.

Air Conditioners
India will continue its sustained growth in the Air Conditioners mainly on account of strong
demand from consumers and corporate buyers. However, at the moment the Indian window
Air Conditioner market is experiencing strong competition from mini splits. Demand from
the residential Air Conditioner segment has witnessed a shift from window ACs to split ACs.

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The Air Conditioner market in India has been expanding because of increased investments in
high‐end industries and introduction of more sophisticated industrial processes. New
commercial users and existing users such as retail outlets, malls, hotels, restaurant, travel
agencies have also contributed to the growth of Air conditioner markets. Another major
contributors to Indian AC Market has been the boom in the Indian software industry i.e., IT
Parks, Call centers and BPOs.

Rise in input costs especially steel, copper and aluminum continue to be an area of concern.
The leading brands in the AC market are LG, Samsung, Videocon, Onida, Voltas, Electrolux
and Godrej.

The growth drivers of Air conditioners are:

• Increase in disposable incomes.

• Boom in the real estate industry.
• Easy finance options.
• Low penetrations.
• Acceptance of Air Conditioners as a utility product rather than a luxury.

Washing Machines
Washing Machines are now increasingly finding a place in Indian homes. The high‐end
segment comprises of fully automatic and front loaders and low‐end segment comprises of
semi automatic and top loaders. The fully automatic category is showing a higher growth
rate, but the semi automatic continues to dominate in terms of market share. Key growth
drivers for the fully automatic segment have been diminishing price differential between the
high – end and low‐end ranges and minimal manual intervention during the washing process.
The leading brands in the washing machine market are Videocon, LG, Whirlpool, Electrolux
and Samsung.

Microwave oven
The Indian Microwave oven market consists of the grill and convection segments and the
solo segment. The solo segment is slowly losing its popularity in urban and semi‐urban cities
but still has some demand in rural areas or smaller cities, due to low prices.

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The convection segment continues to register the maximum growth. The higher growth of
convection category is on account of growing consumer awareness of microwave oven as a
cooking device. Further, in recent times, the convection category of microwave ovens has
become more affordable.

The leading brands in the micro‐wave segment include Videocon, LG, Samsung and
Whirlpool.
Oil and Gas Industry
India is today the 5th largest consumer of energy and imports close to 75% of its oil
requirements (Source: DGH). In the past few years, country’s economy has witnessed a
healthy 7% to 9% growth rate. To sustain this high growth, India needs substantial quantity
of crude and natural gas.

The exploration for hydrocarbons in India began in Assam in 1866, with the country’s first
discovery made at the Digboi oilfield in 1890. The industry received a fillip in the 1950s,
when the GoI entered the oil and gas sector by establishing the Oil and Natural Gas irectorate
(the predecessor to ONGC) in 1955, creating state‐owned refinery companies (Indian fineries
Limited in 1958 and Indian Oil Company Limited in 1959, which were merged in 1964 to
form the Indian Oil Corporation), and forming exploration and development joint ventures
with existing domestic and foreign oil and gas companies (Oil India Limited with the Burma
Oil Company and the Assam Oil Company, and Indo‐Stanvac Petroleum Company Limited,
a joint venture between the GoI and Standard Vacuum Oil Company).

The 1960s were increasingly dominated by state‐owned entities and joint ventures between
the GoI and private oil and gas companies. In the 1970s, the GoI implemented nationalization
policies, taking over the operations of companies such as IBP, Esso, Caltex and Burmah‐
Shell.

Virtually all aspects of the oil and gas industry were highly regulated, including investment,
exploration, production, distribution and pricing of all petroleum products sold in the market.
The first commercial offshore hydrocarbon discovery was made at Bombay High in 1974.

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Following the discovery of several oilfields between 1960 and 1990, domestic crude oil
production rose from 3.0 million tonnes in 1965 to 34.2 million tonnes in 1990.

In 1997, NELP was implemented. Under the first round of NELP bidding, the GoI invited
bids for 48 blocks for exploration of oil and natural gas. In the subsequent five rounds of
NELP, the GoI offered 25, 27, 24, 20 and 55 blocks, respectively. In the seventh and latest
completed round of NELP, the GoI has offered 57 blocks, and 44 blocks were awarded
(Source: Business Standard).
In the eighth round of NELP a total of 70 blocks have been offered. These include 24
deepwater blocks, 28 shallow water blocks, 8 onland blocks and 10 Type‐S blocks. A total of
76 bids have been received for 36 blocks. A total of 62 companies comprising 10 foreign
companies and 52 Indian Companies have bid on their own or as a part of consortia. (Source:
Ministry of Petroleum & Natural Gas).

With the formulation of NELP, the ministry’s objective of increasing the pace of reserve
accretion appears to be achieving results with discoveries and accretion of domestic reserves.
A large proportion of these discoveries can be attributed to private sector, owing largely to its
ability to deploy best available technical expertise worldwide, making their finds per block
ratio more favourable than PSUs. Therefore, despite aggressive bidding by PSU players, no
major find has yet been announced by them (the potential of ONGC’s find in Cambay and
KG basins is currently under assessment).

1.2.1 COMPETITORS OF VIDEOCON

• LG Electronics:

LG Electronics is the world's second-largest manufacturer of Television sets and third-largest

producer of mobile phones. With its headquarters in the LG Twin Towers in Yeouido, Seoul,
South Korea, LG Electronics is the flagship company of LG Group, one of the world's largest
electronic conglomerates. The company has 75 subsidiaries worldwide that design and
manufacture televisions, home appliances, and telecommunications devices. LG Electronics
owns Zenith Electronics and controls 37.91 percent of LG Display.

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By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%.
Its affiliate, LG Display, is now the world's largest plasma panel manufacturer.

Electronics LG Electronics rightly understood the consumer motivations to create magnetic

products, price them strategically, position them sharply and keep making the magnetism
more potent. Having understood the finer differences in consumer motivations, it opted for
sharp- arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of
the other players. It is an aggressive marketer. It focuses on low and medium price products.

A strong distribution network is absolutely essential to compete in this industry. Not only
does it guarantee a country wide reach for a company’s products but is also
necessary for providing good after sales service. Videocon has implemented ERP system,
which helps in integrating the manufacturing, marketing, procurement and distribution
services with the corporate office.

LG Electronics sells in 1800 towns and cities with a population of 1,00,000 and above.
Samsung also has a widespread service network, which includes 123 exclusive service
centres and 200 distributors in any town with more than 1 lakh population. All BPL dealers
are linked via VSAT nodes, ensuring online availability of information on inventory status
and sales movement. Distribution hence is difficult and costly as established firms dominate
distribution.

• SAMSUNG

Initially the strategy of Samsung in India was to create premium image by emphasizing
global brand. After facing stiff competition from another Korean major- LG, Samsung also
started playing price game. In 2004 it reverted back to its premium positioning, although it
resulted in some loss of market share. In line with the Global Digital Initiative of the Parent
Company, Samsung India is seeking to acquire digital leadership in India by introducing its
digital ready televisions like the 40" LCD Projection TV, 43" Projection TV and the Plano
series of Flat Colour televisions.

Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric
Industries, originally manufacturing electronic appliances such as TVs, calculators,
refrigerators, air conditioners and washers. By 1981, the company had manufactured over 10
million black and white TVs. In 1988, it merged with Samsung Semiconductor &

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Communications. In 2006, Business Week rated Samsung as 20th on its list of global brands,
2nd in the electronics industry. Business Week also ranked Samsung as 20th in innovation. In
January 2007, BrandFinance ranked the company as the number 1 global brand in electronics.

• ONIDA

Its popular devil ad although had engendered a strong emotional pull towards the brand,
technologically it represented no advancement. The company plugged the gap by touting its
digital technology. Like Videocon, it has also been able to hold its market share. The world-
class quality of Onida has enabled the company to make a breakthrough on the export front.
It has technical tie- up with the Japan Victor Company, better known as JVC. So focused is
Onida on positioning itself on the premium, high- tech plank that it is even planning to push
its own envelope on obsolescence, much. The strategy is aimed at further broad basing the
product offering of the company, which has largely dominated the top-end of the television
market, across multiple market segments.

Onida is a popular electronics brand in India. Onida has a network of 33 branch offices, 208
Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida
had a market capitalization of Rs.301.46 crore. Mirc Electronics won an “Award for
Excellence in Electronics” in 1999, from the Ministry of Information Technology,
Government of India.

Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in
two years, setting the base for an increased robust international presence. The shipments to
the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast
growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC
countries accounted for 16 per cent of export revenues. Home Theatres and DVD players
have been introduced in these markets to strengthen the Onida brand presence. These
products have customized models with local language user interfaces in line with its

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geographies of focus. Onida models are now available with Arabic, Persian and Russian OSD
(menu).

In addition to the Gulf countries ONIDA has now a sizeable presence in Russia, Ukraine and
neighboring CIS countries. ONIDA has already crossed 100000 mark in CTV exports to
Russia in a span of just 2 years and plans to grow in these markets at a much faster pace.
Apart from Television Exports to Russia, Onida also exports DVD Players and High end
LCD Televisions.

SONY

Sony Corporation or commonly referred to as Sony, is a Japanese multinational conglomerate

corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media
conglomerate with revenue exceeding $78.88 billion U.S. (FY2008). Sony is one of the
leading manufacturers of electronics, video, communications, video game consoles, and
information technology products for the consumer and professional markets. Its founders
Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and
also from the English slang word "sonny", since they considered themselves to be "sonny
boys", a loan word into Japanese which in the early 1950s connoted smart and presentable
young men.

Sony Corporation is the electronics business unit and the parent company of the Sony Group,
which is engaged in business through its eight operating segments – Consumer Products &
Devices (CPD), Networked Products & Services (NPS), B2B & Disc Manufacturing (B2B &
Disc), Pictures, Music, Financial Services, Sony Ericsson and All Other. These make Sony
one of the most comprehensive entertainment companies in the world. Sony's principal
business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures
Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson,
and Sony Financial. As a semiconductor maker, Sony is among the Worldwide Top 20
Semiconductor Sales Leaders.

1.2.2 MERGERS, ACQUISITION & TAKEOVERS BY VIDEOCON

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PHILIPS & VIDEOCON

Philips Electronics, the Dutch consumer durables giant, has officially signed a 5-year
licensing pact with India-based Videocon Industries Ltd. to market its television sets across
the Indian sub-continent. The information was shared on Monday by a top Indian official.

"This is part of Philips global strategy to improve the profitability of its TV business. We
have signed a 5-year brand licensing agreement with Videocon where in they will source,
distribute, sell and market Philips consumer televisions in India", Mahesh Krishnan, Head of
Consumer Lifestyle business in India.

Under the terms of the newly signed deal, Philips will be entitled to royalty by the Indian
Videocon and the former is expecting the pact to boost its television sales across the country
with the help of the latter's extensive, countrywide sales and distribution network.

In March 2010, Videocon had failed a bid to takeover Elcoteq, a Finnish electronics
company. In a weak trading session in Mumbai, shares of Videocon closed 1.74% lower at
Rs. 234.9.

ELECTROLUX KELVINATOR & VIDEOCON

NEW DELHI: Moving fast to consolidate its status in the consumer goods sector, the
Videocon group has taken over the entire 91.85 per cent shareholding of AB Electrolux of
Sweden in its Indian subsidiary, Electrolux Kelvinator. After completion of the deal, the
Swedish company in turn will acquire about 5 per cent shareholding in Videocon Industries
with an investment of about $94 million.

The announcement, which comes just a few days after Videocon took over the French
consumer electronics major Thomson's colour picture tube units, says Electrolux has entered
into a "strategic partnership'' with the Videcon group. Under a separate licence agreement
with AB Electrolux, the Videocon group will distribute products under the Electrolux,
Allwyn and Kelvinator brands. The licences will be managed through a new branch office of
the Swedish company here, which together with Videocon will promote sales of Electrolux
products. The branch office will manage the global sourcing needs of AB Electrolux from
India. As a result of this strategic partnership, Electrolux said it would move from a
subsidiary to a licensing model.

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According to company statements issued here on Thursday, the boards of directors of
Videocon International and Videocon Industries have also approved the merger of the two
companies. The share swap ratio has been fixed at 5:1, which means that the shareholders of
Videocon International will get one share of Videocon Industries for five shares that they
hold.

Under the agreement signed by AB Electrolux and the Dhoots of the Videocon group, the
Indian company will take over Electrolux's manufacturing plants in Shahjanpur in Rajasthan
as well as Warora and Butibori in Maharashtra. The three-tier partnership between the two
firms includes marketing Electrolux products in India and sourcing components from the
country for Electrolux's global operations. It comprises original equipment manufacturing by
a local outfit for Electrolux's global market in the next five years. All these relationships are
targeted to culminate into a trade turnover of over Rs 6,000 crore annually in next three to
five years, says a release.

SANSUI & VIDEOCON

Farhath Husain, local organiser of the Sansui Videocon show held at Wembley in London on
May 29, was hospitalised after he lost Rs 5 crore invested in the show, which boasted of
performances by Lara Dutta, Esha Deol, Salman Khan, Rani Mukerji, Malaika Arora and
Shahrukh Khan.

I wasnt even told that the show was primarily staged for a telecast on Sony Entertainment
Television. But fans got a whiff of the channels plan, and decided not to turn up, explained
Husain. Besides, the ones who did attend were put off on seeing their favourite actors give
single five-minute performances. I went all out promoting it as an award function and since
there are no sponsors for London, my only source of revenue was ticket sales, says Husain
who recovered a mere Rs 3 crore of the Rs 8 crore he had invested.

Never in my 17-year career have I faced such immense failure, he said. A disappointed
Ameeta Parmar who attended the show complained, Unlike the highly successful
Birmingham show, this one was a disaster. It started an hour late! Tusshar Kapoor and
Riteish Deshmukh, Esha Deol and Lara Dutta performed a number each. After Rani Mukerji
danced on tracks from Paheli and Bunty Aur Babli, Salman Khan was on stage for barely
four minutes!

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Parmar also felt that precious time was wasted on handing out the awards. I even forget the
name of the girl group that performed. Whats more, the lights abruptly went off at 10.30 am
and host Sajid Khan murmured Good night into the might without so much as an explanation.

1.2.3 CORPORATE GOVERNANCE

The company's philosophy on corporate governance enshrines the goal of achieving the
highest levels of transparency, accountability and equity in all spheres of its operations and in
all its dealing with the shareholders, employees, the government and other parties. The
company believes in the philosophy on code of corporate governance, which provides a
structure by which the rights and responsibility of different constituents, such as the board,
employees and shareholders are carved out. In carrying out this, it is ensured that the
company's objectives are well defined and performance against those objectives are
adequately measured and monitored. Corporate governance is considered as an important tool
for shareholders protection and maximization of their long -term values. The cardinal
principal such as accountability, responsibility, transparency and fair disclosure serve as the
means for achieving this.

1.2.4 RESEARCH AND DEVELOPMENT

The company gives utmost importance to the R & D activities, which are carried out, at in-
house R & D center. The company carries on new innovations in product development, cost
reduction, quality improvement, process implementations, process controls. The company has
derived the following benefits as a result of the Research and Development. Development of
new design in product and launch of various new models. Able to compete with the foreign
players in the Indian Markets by cost reductions and offering innovation features and to
maintain market leadership in Television under Videocon umbrella. Increase in productivity.
Reduction in power consumption of some of the products. In the coming days company is
aiming to achieve development in the following areas through Research & Development
Manufacturing of components for consumer Electronics Products. Semi automatic. Fully
automatic. Launching of New Brands & Sub-brands under Videocon umbrella. Composite
Home Entertainment system with internet adaptability. To work on better features, better

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quality & improved reliability with reduced/low prices. Company always attempts to use the
latest and advanced technology in production process. Keeping pace with the technological
developments, the company keeps on adding sophisticated equipments with focus on
automation to minimize manual intervention in the manufacturing process thereby ensuring
quality of the final products.

1.2.5 FUTURE PLANS

To strengthen and maintain & its leadership status, the Videocon group has clearly charted
out its course for the future. Aggressive development is in full swing at the R & D Centres to
bring out state-of-the-art technologies includingsemi automatic, at the earliest.

Cost rationalization processes - are in various stages - including rationalizing factories in

Europe, increasing automation and improvement of efficiency in China, accessing flass shells
from India for international CPT facilities and a lot more - are in various stages of
implementation. Internationally all existing client relationships are being strengthened. The
cost competitiveness and increase in capacity in Mexico and Polland has opened up big
opportunities in the OEM business. paves the way for an unassailable lead in the market.

In the Oil & Gas business, having all the basic operator capabilities of a prospecting entity,
the group is looking to add more explorations and production depth as also oil
bearing assets. The group will also get into gas distribution in India siginificantly.

1.2.6 SWOT ANALYSIS

Strengths:

Videocon has largest distributed capacity manufacturing base across India with 17 facilities
and plant in china, Poland, itally, Mexico with manufacturing capacity is 1, 40000 units.

• Videocon has a network of 400 plus service and 85 mobile service vans to give better
service to their customers.

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 • Tie up with the Matsushita electric company of Japan add to the goodwill of
Videocon.

• Customers are aware about Videocon’s products.

• Company has good brand name.

• Strong backward integration.

• Videocon has largest distribution manufacturing based across in India.

• Large brand basket.

• Multi brand strategy.

• 3rd largest picture tube manufacture in India.

• Cheap price.

• Globally acceptance.

Weaknesses:

• Less investment on advertisement of Videocon CTV.

• Fewer margins to the distributor/dealer.

• Weak promotional strategy of CTV.

• No proper approach of target customer.

• Wide brand basket, which might lead to conflictof interest unless Effectively
managed.

• CRT technology is losing popularity.

• Less focus on unconventional channel.

• Not providing good service.

• No exclusive show rooms.

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Opportunities:

• Videocon takes over the Electrolux.

• Videocon buy Thomson color picture tube manufacturing plant.

• Videocon international is going global.

• Videocon exploring whole new segment

• During the climate of Jaipur becomes hotter day by day and coolers donot fully satisfy
the customers requirement. This provides a great Opportunity for ac manufacturers.

• Growing semi urban market.

• Industry is in increasing phase.

• Price has come down; now more and more people are going for it.

• Due to financial facilities even the medium segment is going for it.

• Purchasing power of people is increasing day by day.

• Moving into new attractive market segments.

• Focused on unconventional channels.

• Mergers joint venture of strategic alliances.

Threats:

• Entrance of global competitor like china.

• Brand loyalty is more of LG &other company.

• Market condition like slumps in market.

• A new competitor in your home market.

• Competitor has a new innovative substitute product or service.

• Increased trade barrier.

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 • Brand reputation is not good.

• Competition in global CPT market especially from integrated players such as LG-

• Phillips, Samsung, and Matsushita is intense.

1.2.7 VIDEOCON ANNOUNCEMENTS

• Videocon Inds - Outcome of Right Issue Committee Meeting

Jul 8 - Videocon Industries Ltd has informed BSE that the Rights Issue Committee of
the Board of Directors of the Company, has at its meeting held on July 08, 2010,
confirmed conversion of 1,27,537 partly paid-up Equity Shares into fully paid-up
Equity Shares, pursuant to the payment of the First and the Final Call Money by the
respective shareholders. These partly paid-up Equity Shares were allotted on April 22,
2010, on Rights Basis.

• Videocon Inds - Conversion of Partly Paid-up Equity Shares into Fully Paid-up
Equity Shares

Jun 22 - Videocon Industries Ltd has informed BSE that the Rights Issue committee
of the Board of Directors of the Company, have at its meeting held on June 22, 2010,
confirmed conversion of 2,83,09,456 partly paid-up Equity Shares into fully paid-up
Equity Shares, pursuant to the payment of the First and the Final Call Money by the
respective shareholders, upto June 15, 2010. These partly paid-up Equity Shares were
allotted on April 22, 2010, on Rights Basis.

• Videocon Inds - Outcome of Rights Issue Committee Meeting

Jun 7 - Videocon Industries Ltd has informed BSE that the Rights Issue Committee of
the Board of Directors of the Company, has at its meeting held on June 04, 2010,
approved conversion of 2,22,35,768 partly paid Equity Shares to Fully Paid Equity
Shares, pursuant to the payment of the First and the Final Call Money by the
shareholders upto May 31, 2010. These partly paid Equity Shares were allotted on
April 22, 2010, on Rights Basis.

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• Videocon Inds - Disclosures under Reg. 8A of SEBI (SAST) Regulations, 1997

May 31 - Videocon Industries Ltd has submitted the disclosure under Regulation 8A
of SEBI (Substantial Acquisition of Shares & Takeovers) Regulations, 1997 to BSE
Date of Reporting : May 26, 2010 Name of the Company : Videocon Industries Ltd
Total no of outstanding shares of the Company : 282,657,334* Name of the Entity:
Shree Dhoot Trading & Agencies Ltd Details of Transaction Date of Transaction :
May 15, 2010 Number of Shares pledged: 350,000 Aggregate details after the
transaction Total no of shares held by the entity in the company: 20948392 Total No
of shares pledged : 13,312,000 % of total shares pledged to total no of shares held by
the entity in the Company : 63.55% % of shares pledged to total no of outstanding
shares of the Company : 4.71% Note: *Outstanding shares includes 51,392,243 partly
paid equity shares allotted on Right basis on April 22, 2010.

• Videocon Inds - Allotment of Equity Shares

Apr 23 - Videocon Industries Ltd has informed BSE that the Rights Issue Committee
of the Board of Directors of the Company at its meeting held on April 22, 2010, has
allotted 5,13,92,243 Equity Shares of Rs. 10/- each at a Premium of Rs. 215.00 per
Equity Share on.

• Videocon Inds - Updates

Apr 6 - Videocon Industries Ltd has informed BSE that Videocon Industries Ltd.
(VIL) advises that M/s. Anadarko Petroleum Corporation (Anadarko), the Operator of
block BM-C-30 offshore Brazil in the Campos Basin, has announced the results of the
Wahoo-1 drillstem.

• Videocon Inds - Outcome of AGM

Mar 31 - Videocon Industries Ltd has informed BSE that the members at the 21st
Annual General Meeting (AGM) of the Company held on March 30, 2010, inter alia,
has transacted the following:1. Considered and took on record the Audited Financial
Statements.

• Videocon Inds - Rights Issue of Equity Shares

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 Mar 23 - With reference to earlier announcement regarding Rights Issue of
51,392,243 Equity Shares of Rs. 10 Each at a Premium of Rs. 215.00 per Equity
Share aggregating to an amount of Rs. 11,563.25 Million in the Ratio of 2 (Two)
Equity Shares for Every 9 (Nine).

• Videocon Inds - Updates

Mar 22 - Videocon Industries Ltd (VIL) has informed BSE that:"Videocon Industries
Ltd ("Videocon") clarifies, in continuation to its earlier release on February 18, 2010
to the Stock Exchange wherein it announced the Discovery of gas in a wildcat well
Windjammer-2.

• Videocon Inds - AGM on Mar 30, 2010

Mar 12 - Videocon Industries Ltd has informed BSE that the 21st Annual General
Meeting (AGM) of the Company will be held on March 30, 2010.

• Videocon Inds - Fixes Book Closure for Rights Issue, Dividend & AGM

Mar 11 - Videocon Industries Ltd has informed BSE that the Register of Members &
Share Transfer Books of the Company will remain closed from March 22, 2010 to
March 30, 2010 (both days inclusive) for the purpose of Rights Issue, Payment of
Dividend & Annual General.

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