Professional Documents
Culture Documents
Introduction
its desired goal(s). Designing the desired goal(s) and crafting ways of
reaching that goal is all part of strategic planning. Strategic planning also
managers will be well prepared for the challenges as they come. Stoner et al
leading and controlling activities. The authors also viewed strategic planning
order to shape and predict the outside world and the organization itself.
Planning therefore is vital for securing the future for any organization.
effectively” (Whittington: 2001: 3). They further argue that the dynamic,
of the day. In a dynamic environment it is the market, and not the managers,
They argue that plans are soon forgotten in a changing environment. They
approach, rational planning does not really matter since events normally
This perspective acknowledges that strategic planning does matter, but not
to the extent of the classicists. It matters to the extent that it reflects the
Zimbabwean Situation
change their plans and how planners are seen as failures given the wide gap
between plans and what obtains on the ground. One case in point pertains to
events on the ground seem to be going the other direction. The question
as ours?
strategists to the kinds of strategy that are both desirable and feasible in
timeless. Strategic planning has proved relevant for the Reserve Bank,
123%, before the current upward trend. While managers do not have access
4. Conclusion
Strategic planning is crucial for the survival of any organization. The nature
of the environment will however dictate the frequency with which the
need constant review that would lead to re-strategizing for the future.
Failure to plan takes away anticipation and leads to failure to read the