12/12/2018 ‘Treating employees well is CSR’ - Nation | The Star Online

‘Treating employees well is CSR’

NATION

Thursday, 26 Jul 2018

By Ivan Loh

Hitting the right note: Tio (second from left) keeping his audience in stitches during his talk, with Punitha (left)
looking on.

IPOH: Bosses treating their employees better is also a form of corporate social responsibility (CSR).

PKT Logistics Group Sdn Bhd chief executive of cer Datuk Michael Tio said company pro ts could
be spent on employees.

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“CSR is not just about giving money to charity and having your photo taken while doing it,” he said
during the Star Outstanding Business Awards 2018 (SOBA) Lab at Mu Hotel here yesterday.

“Treating employees better is also a corporate social responsibility albeit an internal one,” he said,
adding that such a move was part of his branding strategy to encourage the company’s growth.

Tio said the branding aspect was an indirect form of marketing, similar to how Google does it.

“Google uses its of ce to promote themselves and how

cool they are. This inspires people and yet they are not
selling products.

“It’s because of the way they take care of their employees

that people support them,” he said, adding that he was
using Facebook as a medium to brand his company.

Tio was one of the three panellists for the topic

Technology – The Engine of Change.

The others are RHB group transaction banking head

Chung Chee Kai and Digi business division chief business
of cer Eugene Teh.

Chung said cashless transactions would be the way forward for people and businesses in the near
future.

He said all infrastructures for it would be ready by year’s end and that it would be more convenient
and ef cient.

“Going cashless is a national agenda. It would be a catalyst to increase economic growth.

“Bank Negara is trying to do away with cheques and bank drafts, as these are less productive
compared to cashless payment systems,” he said.

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Teh said Small Medium Enterprises (SMEs) should start going digital as the average user spent about
14 hours on their mobile phone daily.

“For businesses, this provides a real opportunity to use the smartphone as a medium to engage with
customers or to reach out to employees,” he said.

The other speakers at the event were Credit Guarantee Corp Malaysia Bhd Ipoh branch manager J.
Punitha, Malaysia External Trade Development Corporation (Matrade) Transformation and Digital
Trade Division senior manager Muhd Shahrulmiza Zakaria, Chriszen Malaysia Sdn Bhd managing
director Mandy Leong and Googolplex Holdings Bhd group chief executive of cer Christopher Liang.

SOBA 2018 is organised by The Star with Digi, PKT Logistics Group Sdn Bhd and RHB Bank Bhd as
the main sponsors, Credit Guarantee Corporation as a co-sponsor, Matrade as an of cial trade
promotion partner and New World Petaling Jaya Hotel as the of cial venue.

It is endorsed by the International Trade and Industry Ministry, supported by Bursa Malaysia and
audited by BDO with 988, SuriaFM and dimsum as of cial media partners.

For more information on SOBA 2018, call The Star Events Business Unit at 03-7967 1388 ext 1432
(Jasmine)/1857 (Pei Wen) or visit www.soba.com.my.

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