Professional Documents
Culture Documents
IISM was conceptualized and founded by former India Test Cricketer, Mr. Nilesh Kulkarni.
We provide students and young professionals with an in-depth understanding of design and implementation of the evidence-based sports-specific training
interventions. Our comprehensive curriculum is a judicious blend of classroom learning along with field exposure to various sporting events, industry assignments,
conferences and live projects in the sports industry.
Our USP comes from our enviable industry patronage in the form of experts and professionals who design our curriculum, share experiential learning and explore the
possibilities of internships & placements for deserving IISM students.
At IISM, success is but a milestone that fuels our voyage towards the next level of value creation for the community
We offer three programs- Bachelor of Sports Management (BSM), Master of Sports Management (MSM) and Post Graduate Program in Sports & Wellness Management
(PGPS & WM)
• Bachelor of Sports Management: Three years full time Bachelors Degree Specialization in Sports Management & Sports Coaching from University of Mumbai
• Master of Sports Management: Two years full time Masters Degree Specialization in Sports Management from University of Mumbai
• Post Graduate Program in Sports & Wellness Management: 11 Months Autonomous Sports & Wellness Management Program
More than being just an institute, we have strived to become the movement that creates young heroes with the ability and agility to unfurl new prospects in the sports
sector and the business that surrounds it. The environment at IISM is so nurturing and fostering that it instils the spirit of initiatives, ingenuity and courage in each
student along with imparting classroom education and field experience side by side.
A sport like cricket, especially on a platform like the Indian Premier League, has paved the way for sportainment in India and continues to dominate the field; but newer
leagues like the PKL, ISL, PBL, HIL, PWL, various Marathons (Delhi, Mumbai, Bangalore, Hyderabad) have further expanded the sports industry, making it a commercially
viable platform.
The GroupM and Sportzpower reports reveal that, in totality, the sports industry has grown by 10 percent - up from Rs. 43725 million in 2013 to Rs. 48069 million in 2015.
This growth has led to a demand of professionally trained Sports Managers who can organize, manage and administer various leagues, teams and sports organizations
efficiently and effectively.
At IISM our aim is to groom these Sport Managers - equip them with knowledge and required skills to thrive in this sunrise.
Vision and Mission:
Vision:
To be a key contributor in developing India as a sporting country globally; to be the catalyst in this
growth by being the Center of Excellence in Sports Management & allied areas of Education.
Mission:
To develop Sports Management heroes that would engage in representing India on a global
map in leading sporting events such as the Olympics, Fifa World Cups,
World Championships, Asian Games & major leagues.
These leagues have not just aided in the overall awareness of the sports but also increased the affinity towards it. The
consumption of sports on television has increased immensely, giving a further fillip to the development of sports in India. One
must not forget that this has thus, aided in making a middle class parent receptive to the idea of their children pursuing careers
in sports-a sure facilitator in the demand for sports management. However with growth, also comes responsibility. While, there is
no doubt that the sports industry is seeing an upward surge, it’s also signalling towards the need of professionals at various skill
levels, Sports Managers being crucial in the same.
In a short span of 8 years, International Institute of Sports Management, Mumbai (IISM), we’ve succeeded in carving a niche for
ourselves as the first professional Sports Management education provider of India.
Mr. Nilesh Kulkarni The field offers a pool of opportunities depending on one’s interests and the sector that one wishes to join. Whether it’s
Founder Director, IISM managing athletes, curating venues; managing and creating sporting properties; creating wealth and marketing of events or
developing businesses, etc. a specialization in Sports Management provides challenging as well as satisfying career avenues.
With its collaborative arrangements within the Sports Industry and global sporting industry icons as its advisors and supporting pool of visiting faculty from top B-Schools
among many others, IISM is an embodiment of underlying philosophy of ‘Global Mindset, Indian Roots’. The academic rigour of our curriculum is complemented by insightful
guest lectures delivered by personalities with a record of outstanding accomplishments in all areas of Sports Management providing a deeper perspective to the ideas and
practice of management to the students.
As an institute, we’ve always strived to break the stereotypes & create new paths for our students & the industry as a whole. I take immense pride in mentioning that in January
2016, IISM created history by producing India’s first ever National Anthem – Jana Gana Mana – sang by the leading sports heroes of India including – Bharat Ratna Sachin
Tendulkar, Sunil Gavaskar, Sania Mirza, Mahesh Bhupathi, Bhaichung Bhutia, Gagan Narang and Sushil Kumar. The anthem has so far inspired over 2.5 million (and counting)
hearts through social media and cinema halls!
Our classroom sessions go hand in hand with real-life, real-time exposure to various sport events, practical case studies and project assignments, thus offering you an
unparalleled experience of learning that enriches the rest of your lives.
This is your moment to shine, rise & set out of this journey of becoming the Jerry Maguire’s of the sporting ecosystem & represent India on the global map. Bon Voyage!
Our Programs
IISM’s Bachelor of Sports Management program is a three years full time bachelor degree in association with University of Mumbai which comes in two-fold prepping you for the
industry just the way it should. The course is specially designed to provide you with specialisation into Management & Coaching
While the specialization into the Management aspect of it let’s you embrace the study of management for issues related to the administrative tasks, planning, organizing, managing
and operating for various types of sporting ventures. It also teaches you about the business aspects of sports including sports systems and organizations finance, promotion,
management, law and other relevant areas. On the other hand, specialisation into the coaching establishes a foundational base for you to be well-equipped with everything that
goes on the field- right from technology to nutrition, anatomy-physiology to direction.
BSM
The Master of Sports Management program at IISM is a specialized business management degree in Sports domain in association with University of Mumbai. The advanced
program includes a 60:40 ratio of Management studies and sports management in the curriculum.
The MSM program aims to develop world class managers to handle and manage the sports industry with an understanding of the practices, strategies and the fundamentals of
the sports industry to manage key functions of sports marketing, sports operation, sports finance, sports events and grassroots development.
The student is offered an in-depth understanding about the fundamentals of business of sports through classroom education, industry visits, field works, internships, live
MSM
The Post Graduate Program in Sports & Wellness Management is a rigorous 11 months full time specialized Sports Management program that delves into the professional
aspects of Sports & Wellness Management with robust input of general management and focussed inputs in sport managment domain. This advanced program includes
studies leadership in Sports and Personnel Management, Sports Accounting and Finance & Sports Marketing Management.
PGPS & WM
Duration: 11 Months Full time
Sports Management Program
Lecture Days: Monday -Saturday
Semester 1 Semester 2
• Business Statistics • Sports Organisation & Administration
• Strategic Management From the moment I came to IISM, I was filled
• Sports Analytics Management
with with nothing but great energy
• Business Statistics • Sports Financial Management and enthusiasm.
• Sports Management The faculties and staff members at IISM are
• Sports Sponsorships beyond amazing and shall always
• Sports Human Resource Management
• Sports Wellness & Leisure want the best for us.
• Sports Facility & Event Management Personally as well, they’ve
• Sports Law • Media Marketing in Sports helped me beyond words.
Each faculty came from an active sports
• Sports Marketing • High Performance Leadership in Sports
industry background and the experience and
• Winter Internship • Project Work knowledge they bring to our class can’t be
matched. Its a privilege for me to have joined
IISM and I am glad I too that decision.
-Ankit Kasera
PGPSM, 2015-16 Batch
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Placements@IISM
IISM students have successfully established a mark for themselves in the ever
evolving & growing sporting ecosystem. Recruiters
IISM, students are equipped with the professional skills and proficiency necessary to
lead meaningful careers within the sports industry & be a reckoning force behind its
success. We understand how entrepreneurship is blooming in our country & how
the start-up space in India has a phenomenal growth lying ahead. Thus as an
institute, we’ve strived to become a movement that creates young heroes with the
ability and agility to unfurl new prospects in the sports sector and the business that
surrounds it. At IISM, we wish to transform our students from being first class
management students into astute thought leaders who are ready to take on the
challenges of the sports corporate world, both in India and abroad.
IISM as an institute have created more than 700+ sports management professionals
for the fast growing sports industry of India, thus playing a pivotal role in
facilitating its growth.
When it’s about the sports industry, it’s a lot more than “just a job” & it’s a lot more
than “the love for the game”. It’s about sheer dedication, passion and hard work
blended with the skill-based learning. It’s about the decision you’re taking today to
create a better future for tomorrow.
Learning Campus Address: Third Floor, Annex Bldg, Jai Hind College Campus, Churchgate, Mumbai 400 020.
T: +91-8976018871 / 72 | E: admissions@iismworld.com
www.iismworld.com | www.facebook.com/iismworld