BUSINESS REPORT: Success Story of Wal-Mart

Success Story of Wal-Mart

Present BY:
Muhammad Areeb Shahid
ID: F2016054059
Submit: Mam zainub binte irfan

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 BUSINESS REPORT: Success Story of Wal-Mart

ACKNOWLEDGMENT
First of all, I would like to thank Allah All-Mighty for giving us the strength to carry out this
research. With the blessing of Allah, I successfully completed this project.

I would like to thank everyone who had contributed to the successful completion of this project.
I would like to express our gratitude to my Course Instructor, Miss Zainab Binte Irfan for her
valuable assistance, guidance and her enormous patience throughout the completion of this
project.

Executive Summary
Wal-Mart Stores Inc. is the biggest retail organization in the United States and has been
positioned number one on the Fortune 500 Index by Fortune Magazine. Wal-Mart has four
sections to their corporate procedure.

 Predominance in the Retail Market  Making of Positive Brand and Company

Recognition
 Extension in the U.S. furthermore,
International Markets  Branch Out into New Sectors of Retail

Wal-Mart's open issues methodology must work to influence usage of these approach objectives
to happen. Its open issues system empowers the organization to move into different segments of
the commercial center and venture into remote nations.
These worries must be tended to if Wal-Mart is to appreciate proceeded with accomplishment in
making positive name acknowledgment.
Wal-Mart should actualize these suggestions in the event that they will stay at the highest point
of the Fortune 500, while at the same time keeping a decent notoriety and making their name
synonymous with shoddy costs and great quality stock.

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Introduction
Wal-Mart is the greatest retail store in the United States, and is greater than some other retail
chain on the planet. At this moment Wal-Mart works in excess of 4,150 retail workplaces all
around. Moreover, the association is the predominant retail store in Canada, Mexico, and the
United Kingdom (www.walmart.com). As showed by the Fortune 500 record of the wealthiest
and best ventures on the planet, Wal-Mart holds the principle spot, situated by its total
arrangements. The association is situated as the second most refreshing association on the planet
by Fortune (www.fortune.com).
The organization propelled its business in residential areas all through the South and Midwest, in
the long run venturing into bigger urban communities (Vance, 69).

Mission and Vision

Wal-Mart’s Vision Statement. The organization follows its prosperity to the beliefs of its
organizer, Sam Walton. These standards are stressed in Wal-Mart’s vision proclamation: "To be
the best retailer in the hearts and brains of customers and workers."

Wal-Mart’s Mission Statement. The organization's vital choices are likewise an immediate sign
of its central goal. Wal-Mart’s statement of purpose is "Sparing individuals cash so they can live
better."

Goals and Objectives

This section looks at three successful elements of strategy formulation and a fourth element,
where the strategy is implemented successfully. These are as follows:

 Dominate the Retail Market wherever Wal-Mart has a presence.

 Growth by expansion in the US and Internationally.
 Create widespread name recognition and customer satisfaction with the Wal-Mart brand,
and associate the retailer with the reputation of offering the best prices.
 Branching out into new sectors of retailing such as pharmacies, automotive repair, and
grocery sales.
Company Profile

Background

Name Walmart Inc.

Founded July 2, 1962

Logo

Industries
Retail
served

Geographic
Worldwide (11,718 stores in 28 countries)
areas served

Headquarters Bentonville, Arkansas, U.S.

Current CEO C. Douglas McMillon

Revenue (US$) 500.343 billion (2018) 2.98% increase over 485.873 billion (2017)

Profit (US$) 9.862 billion (2018) 27.7% decrease over 13.643 billion (2017)
Employees 2.3 million (2017)

Alibaba Group Holding Limited, Amazon.com, Inc., Costco Wholesale Corporation, Dollar
Main
General Corporation, Dollar Tree, Inc., Kohl's Corporation, Macy's, Inc., Sears Holdings
Competitors
Corporation, Target Corporation and many other retailers/wholesale companies.

Wal-Mart is the biggest retail location in the United States, and is bigger than some other retail chain
on the planet. Right now Wal-Mart works more than 4,150 retail offices all around. Additionally, the
organization is the prevailing retail location in Canada, Mexico, and the United Kingdom
(www.walmart.com). As indicated by the Fortune 500 record of the wealthiest and most effective
enterprises on the planet, Wal-Mart holds the main spot, positioned by its aggregate deals. The
organization is positioned as the second most appreciated organization on the planet by Fortune
(www.fortune.com).

Timeline
 1960s and 70s
1962 Wal-Mart opened the first store In Rogers, Ark.
1970 Wal-Mart opens first distribution center and home office in Bentonville, Ark.
1970 Wal-Mart traded stocks as a publicly held company
1971 Wal-Mart in five states: Arkansas, Kansas, Louisiana, Missouri and Oklahoma.
1972 Wal-Mart approved and listed on the New York Stock Exchange.
1973 Wal-Mart in Tennessee.
1974 Wal-Mart stores now in Kentucky and Mississippi, Texas becomes 9th.
1977 Wal-Mart entered Illinois. 11th state: Alabama.
1981 Wal-Mart opened at Georgia and South Carolina
1982 Wal-Mart opened at Florida and Nebraska.
1983 First SAM'S CLUB opened in Midwest City, OK People Greeter implemented at all store. Wal-
Mart enters Indiana, Iowa, New Mexico and North Carolina.
1984 David Glass named company president. Wal-Mart enters Virginia
1985 Wal-Mart has 882 stores with sales of $8.4 billion and 104,000 Associates.
Company adds stores in Wisconsin and Colorado.
1986 Wal-Mart enters Minnesota.
1989 Wal-Mart is now in 26 states with the addition of Michigan, West Virginia and Wyoming.
1990 Wal-Mart becomes nation's No. 1 retailer. McLane Company of Temple, Texas acquired Wal-
Mart enters California, Nevada, North Dakota, Pennsylvania, South Dakota and Utah.
1991 Wal-Mart enters Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New
Jersey and New York.
Sam's American Choice" brand products introduced.International market entered for first time with the
opening of a unit Mexico City.
1992 Sam Walton passes away April 5.
S. Robson Walton named chairman of the board April 7.
Wal-Mart has entered 45 states with the addition of Idaho, Montana and Oregon.
Wal-Mart enters Puerto Rico.
1993 Wal-Mart enters Alaska, Hawaii, Rhode Island and Washington.
1994 Wal-Mart enters Canada by the acquisition of Woolco, and takes over 123 former Woolco stores
across Canada. It opens 96 stores in Mexico. Three value clubs open in Hong Kong.
1995 Wal-Mart enters its 50th state - Vermont - and builds three units in Argentina and five in Brazil.
1996 Wal-Mart enters China
1997 Wal-Mart replaces Woolworth on the Dow Jones Industrial Average
2000 Wal-Mart ranked 5th by FORTUNE magazine in its Global Most Admired All-Stars list.
2001 Wal-Mart has the biggest single day sales in history: $1.25 billion on the day after
Thanksgiving.

Success Story
Sam Walton began Wal-Mart in 1962 with one straightforward objective: to "enable individuals to spare
cash so they could live better." Despite its present size and history, the association has never dismissed
this reason. Indeed, even today, helping its clients spare cash is integral to everything the retailer does, 24
hours per day.
In light of Wal-Mart's capacity to successfully satisfy its motivation, client faithfulness is solid and
individual.
That is Wal-Mart's motivation and its image guarantee nothing all the more, not all that much. It is basic
and one of a kind to Wal-Mart.
In the event that you are attempting to figure out what your association's motivation is.
A basic, important, and all around conveyed intention is center to Wal-Mart's prosperity, and its
motivation fills in as the organization's north star, adjusting hierarchical execution and guaranteeing that
the retailer keeps on driving the correct way.

Current Scenario
A year ago, Wal-Mart had incomes of $191 billion. Wal-Mart's 2002 deals topped $218 billion, with deals
development at 13.8 %. Its 2002 net pay was $ 6.7 billion, a development of 6 %. Wal-Mart has 1,283,000
workers, starting at 2002; a development of 11.2 % (www.fortune.com).
Sam's Club is the country's driving individuals just distribution center club. Neighborhood Markets
offer an advantageous shopping background for clients who require basic supplies, pharmaceuticals
and general stock.

SWOT Analysis
Strengths
1. Efficient utilization of online sales channels
Weaknesses
2. Huge financial resources 1. Low profit margin
3. Leadership position in the US 2. Brand image damaged by a series of scandals
4. Sophisticated supply chain operations 3. Lack of flexibility due to its large size
5. High brand value 4. Business model easy to replicate
Opportunities
Threats
1. Further international market expansion
1. Failure to sustain cost advantage
2. Formation of strategic alliances
2. Eruption of quality-related or ethics-related scandals
3. Vitalizing CSR programs and initiatives
3. Negative impact to revenues from currency
4. Exploring diversification opportunities fluctuations
4. Risk of a new global economic crisis

Conclusion
Taking everything into account, Wal-Mart is the main retailer in the United States and is at
the highest point of the Fortune 500 posting. Wal-Mart works in numerous nations worldwide
and is moving into new nations consistently. Because of Wal-Mart's consistently developing
size and assortment of administrations they offer, their open undertakings division will turn
out to be increasingly vital.
All together for Wal-Mart to remain at the highest point of their amusement and take after the
organization technique and accomplish their key arrangement objectives, they will have
bargain better with their partners and ensure they watch their notoriety well