Professional Documents
Culture Documents
Executive Summary………………….……3
Advantage India…………………….……. 4
Case studies…..………….…………….....30
Useful Information……….……….......….. 35
EXECUTIVE SUMMARY
India’s HNWI population The number of HNWI increased to 330,400 in 2017 and the population of HNWIs is expected to double by
to double by 2020 2020.
For the year 2017-18, the assets under management of the mutual fund industry stood at Rs 23.26 lakh crore
(US$ 360.90 billion).
Robust AUM growth Mutual fund industry AUM recorded a CAGR (in Rs) of 15.51 per cent over FY07–18. India is considered one
of the preferred investment destinations globally. The Association of Mutual Funds in India (AMFI) is
targeting nearly five fold growth in assets under management (AUM) to INR 95 lakh crore (US$ 1.47 trillion)
and a more than three times growth in investor accounts to 130 million by 2025.
A total of 153 initial public offers (IPOs) were issued in the Indian stock markets in 2017, which raised a total
Fundraising via IPOs on of US$ 11.6 billion.^
the rise The total amount of Initial Public Offerings increased to Rs 84,357 crore (US$ 13,089 million) by the end of
FY18.
Note: HNWI – High Net Worth Individual, NBFC – Non-Banking Financial Company, AUM – Assets Under Management
Source: IMF, ICRA, Economic Times, Capgemini Wealth Report, Aranca Research, ^ - as per a report by EY
ADVANTAGE INDIA
ADVANTAGE INDIA
Rising incomes are driving the demand for India benefits from a large cross-utilisation of
financial services across income brackets channels to expand reach of financial services
Financial inclusion drive from RBI has Maharashtra has launched its mobile wallet
expanded the target market to semi-urban and facility allowing transferring of funds from other
rural areas mobile wallets. Maharashtra is the first state to
launch it.
Investment corpus in Indian insurance sector
can rise to US$ 1 trillion by 2025 Airtel recently got the payments bank license
from the RBI and is starting its pilot services
across 12000 outlets in Karnataka in
supplement to Andhra Pradesh and Telangana
ADVANTAGE
INDIA
Government has approved new banking
Credit, insurance and investment penetration is
licenses and increased the FDI limit in the
rising in rural areas
insurance sector
HNWI participation is growing in the wealth
management segment Gold Monetization Scheme, 2015, Atal
Lower mutual fund penetration of 5–6 per cent Pension Scheme, Pradhan Mantri Suraksha
reflects latent growth opportunities Bima Yojana, Pradhan Mantri Jeevan Jyoti
In January 2017, Central Government Bima Yojana
inaugurated the INX (International stock
exchange), subsidiary of BSE Ltd., in the
International Finance Services Centre, Gujarat.
Note: HNWI – High Net Worth Individual, NBFC – Non-Banking Financial Company, F – Forecast, NRFIP – National Rural Financial Inclusion Plan
Source: IMF, World Bank, KPMG report “Indian Mutual Fund Industry”, Ministry of External Affairs
MARKET
OVERVIEW
SEGMENTS OF THE FINANCIAL SERVICES SECTOR
Financial services
Investment
Banking
The asset management industry in India is among the fastest Mutual fund
Visakhapatnam
assets under port
management*
traffic (million
(AUM)tonnes)
(in US$ billion)
growing in the world. As of November 2017, 42 asset management
companies were operating in the country
400.00
CAGR (in Rs): 15.51%
As of April 2018, the assets under management of the mutual fund
industry stood at Rs 23.26 lakh crore (US$ 360.90 billion).
350.00
360.9
Inflows in India's mutual fund schemes via the systematic investment
331.4
plan (SIP) route reached Rs 536 billion (US$ 8.34 billion) between
April-January 2018. 300.00
272.6
(US$ 966.63 million), thereby taking their asset base to Rs 6.58 lakh 250.00
252.1
crore (US$ 102.09 billion) in April 2018.
The number of mutual fund (MF) portfolios have increased to 66.5 200.00
million as of December 2017, backed by rising interest in MFs
179.6
among investors.
150.00
136.9
129.8
129.5
129.2
125.4
125.3
100.00
90.4
50.00
0.00
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
Note: AUM – Assets Under Management, * - as on April 2018* - Exchange rate used is average of 2017-18 i.e. 64.45
Source: AMFI, Aranca Research
In March 2018, corporate investors accounted for around 43.44 per Investor breakup (as of March 2018)
cent of total AUM in India, while HNWIs and retail investors
accounted for 30.09 per cent and 24.79 per cent, respectively.
43.44%
Leading AMCs in India (as of March 2018)
SBI Funds Management Private Limited 33.82 Corporates HNWI Retail Banks/FI FII
Note: HNWI - High Net Worth Individuals, AMC - Asset Management Company
Source: AMFI, Aranca Research, Money Control
Indian stocks markets, S&P Sensex and Nifty 50, rose 27.9 per cent and 28.6 per cent respectively in CY 2017, thereby yielding the best returns
since 2014.
The number of companies listed on the NSE rose from 135 in 1995 to 1,890 by the end of April 2018.
India has scored a perfect 10 in protecting shareholders' rights on the back of reforms implemented by Securities and Exchange Board of India
(SEBI).^
500
0
Australian SE Hong Kong SE Korea SE Shanghai SE NSE India
Note: CAGR – Compounded Annual Growth Rate; NSE – National Stock Exchange, ^ - as per World Bank's Ease of Doing Business 2018 report, CY – calendar year
Source: National Stock Exchange, SEBI,
The number of listed companies on NSE and BSE were 7,501 in Companies listed on NSE and BSE
March 2018.
9,000
The revenues of the brokerage industry in India are estimated to 8,000
grow by 15-20 per cent to reach Rs 18,000-19,000 crore (US$ 2.80- 7,000
7,719
7651
7501
7,357
7,024
6,877
2.96 billion) in FY 2017-18, backed by healthy volumes and a rise in 6,000
6,779
6,641
6,445
6,361
6,268
6,049
5,850
the share of the cash segment.^ 5,000
4,000
The total amount raised by 14 companies through Initial Public Offers 3,000
2,000
1890
increased to Rs 18,591 crore (US$ 2.88 billion) first three months of
1,000
2018 due to introduction of long term capital gains tax, as per the
0
data from Prime Database.
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
The total amount of initial public offerings increased to Rs 84,357
crore (US$ 13,089 million) by the end of 2017-18.
During 2017-18, 155 SME IPOs raised Rs. 2,247 crore (US$ 348.64 Amount raised by IPOs (US$ million)
million)
14,000
12,000
13,089
10,000
5,173
8,000
4,535
3,899
6,000
2,315
1,015
921
4,000
318
188
472
2,000
0 2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
Note: FII – Foreign Institutional Investors, NSE – National Stock Exchange,
BSE – Bombay Stock Exchange, ^ - as per a study by rating agency ICRZ, * - from 1st - 30 April 2018 only NSE data
Source: SEBI, ^ - as per a report by EY
The number of HNWIs in India reached 3,30,400 by the end of 2017. Visakhapatnam
Numberport
of HNWIs
traffic in
(million
India tonnes)
Between 2011 and 2017, number of HNWIs in India has seen a
steady rise at a CAGR of 18.67 per cent. By the end of 2025, global
350,000
HNWI wealth is estimated to grow to over US$ 100 trillion.
330,400
High net worth households would grow at an even faster rate till
2019 growing at a CAGR of about 21.5 per cent 300,000
Advisory asset management and tax planning has one of the highest
demand among wealth management services by HNWIs; this is 250,000
followed by financial planning
219,000
200,000
200,000
198,000
150,000
156,000
153,000
153,000
125,000
120,000
100,000
84,000
50,000
-
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
The life insurance market in FY 17 valued at US$ 64.64 billion. Life insurance segment (US$ billion)
Over FY02–17, life insurance premiums witnessed growth at a
70 CAGR 13.25%
CAGR of 13.25 per cent.
60
46
45
42
Business of life insurance companies from first year premium stood 50
41
39
38
39
37
34
at Rs 1,64,694.92 crore (US$ 25.44 billion) for the period ended 40
29
February 28th 2018. 30
28
20
21
FY05 2 17
19
FY04 1 14
18
18
17
10
16
15
11
13
FY09 14
FY13 14
0 10
FY08 13
FY07 6
FY06 3
0
FY02
FY03
FY10
FY11
FY12
FY14
FY15
FY16
FY17
0
Private Public
Non-Life insurance premiums were Rs 1.09 lakh crore (US$ 16.91 Visakhapatnam
Non-life insurance
portpremiums
traffic (million
(US$ tonnes)
billion)
billion) during April-December 2017.
The non-life insurance market grew from US$ 2.6 billion in FY02 to 25.0 CAGR 14.46 %
US$ 19.71 billion in FY17.
10.5
players surged at a CAGR of 35.2 per cent and premiums from
public sector companies increased at a CAGR of 10.05 per cent
during the same period. 15.0
7.6
7.7
7.3
7.2
6.8
6.7
10.0
5.8
9.2
4.6
7.4
4.4
4.2
6.3
6.1
5.0
5.7
3.8
5.1
3.6
4.7
FY05 0.8 3.3
3.8
FY04 0.5 3.1
FY03 0.32.8
2.9
2.7
2.7
2.5
FY07 1.9
FY02 0.1
FY061.2
-
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18*
Private Public
Note: YoY – Year on Year, * - from April 2017-December 2017, CAGR till FY 2017
Source: IRDA, General Insurance Council
NBFCs finance more than 80 per cent of equipment leasing and hire 7,000
purchase activities in India
The public deposit of NBFCs increased from US$ 293.78 million in 6,000
6,098.52
FY09 to US$ 6,089.52 million in FY17, registering a compound
5,651.21
annual growth rate (CAGR) of 46.10 per cent.
5,000
The gross loans of India’s Non- Banking Finance Company-
Microfinance Institutions (NBFC-MFIs) increased 24 per cent year-
4,313.76
4,000
on-year in Q2 FY18 to Rs 38,288 crore (US$ 5.89 billion). ^
1,056.04
2,000
854.82
610.82
1,610.97
421.97
293.78
1,000
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17 P
Note: NBFC - Non Banking Financial Company,; P-Provisional, ^ - according to Microfinance Institutions Network (MFIN), * - as per latest data available.
Source: RBI
Threat of Substitutes
Low– Low bargaining power of High – Competitive rivalry between Moderate – Although customers do
suppliers as the industry is highly big players is intense in the industry not have much bargaining power, they
regulated by RBI
Financial services companies often can easily switch to another company
compete on the basis of offering lower based on the terms and quality of
financing rates, higher deposit rates services provided
and investment services
RECENT TRENDS
AND STRATEGIES
RECENT TRENDS
New distribution channels such as bancassurance, online distribution and NBFCs have widened the reach and
reduced operational costs
The life insurance sector has witnessed the launch of innovative products such as Unit Linked Insurance Plans
(ULIPs)
Insurance Sector
Most general insurance public companies are planning to expand beyond Indian markets, especially in South-
East Asia and the Middle East
Government announced to divest US$ 1.63 billion worth of stake in PSU general insurance companies to execute
the steep disinvestment target of US$ 10.78 billion, next fiscal year.
As the Reserve Bank of India (RBI) allows more features such as unlimited fund transfers between wallets and
bank accounts, mobile wallets will become strong players in the financial ecosystem,
Mobile Wallets
India's mobile wallet industry is estimated to grow at a compound annual growth rate (CAGR) of 148 per cent to
reach US$ 4.4 billion by 2022. ^
Indian companies are strengthening their footprint on foreign shores, enhancing geographical exposure. Digital
transactions reached an all-time high of 1.11 billion in January 2018. India's digital payments are estimated
Digital Transactions
to increase to US$ 1 trillion by 2023, backed by global technology majors boosting infrastructure as aggregators
for retail payments. *
NBFCs have served the unbanked customers by pioneering into retail asset-backed lending, lending against
securities and microfinance. NBFCs aspire to emerge as a one-stop shop for all financial services
The sector has witnessed moderate consolidation activities in recent years, a trend expected to continue in the
near future
NBFCs
New banking licence-related guidelines issued by RBI in early 2013 place NBFCs ahead in competition for
licenses owing largely to their rural network
New RBI guidelines on NBFCs with regard to capital requirements, provisioning norms and enhanced disclosure
requirements are expected to benefit the sector in the long run
Note: ^ - according to the 'World Payment Report 2017' by Capgemini, * - according to Credit Suisse.
Source: Aranca Research
GROWTH
DRIVER AND
OPPORTUNITIES
GROSS NATIONAL SAVINGS TO CONTINUE GROWING
AT A HEALTHY PACE
Gross National Savings as percentage of GDP was 30.00 per cent in Visakhapatnam
Gross national savings
port traffic
as per
(million
cent tonnes)
of GDP
2017.
India’s HNWIs wealth is likely to expand at a CAGR of 19.7 per cent 34.00
and reach around US$ 3 trillion by 2020
31.60 31.60
31.00
31.00
30.60
30.00
30.00
29.00
28.90
28.00
27.00
26.00
2011 2012 2013 2014 2015 2016 2017
1,890
1,872
1,817
1,808
tap the untapped market. Growing financial awareness is expected to 1,600
1,736
1,688
1,666
1,646
1,400
1,574
increase the fraction of population participating in this market
1,470
1,432
1,200
1,381
Total wealth held by individuals in unlisted equities is projected to
1,228
1,000
1,069
grow at a CAGR of 19.54 per cent to reach Rs 17.64 lakh crore (US$ 800
273.69 billion) by FY22.^ 600
400
Private equity (PE) investments in India increased 59 per cent to 200
US$ 24.4 billion in 2017, with average deal size of US$ 42.8 0
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19*
million.@
Private equity and venture capital firms recorded investments worth
US$ 7.9 billion with 180 deals during January- March 2018.
The total number of companies listed on National Stock Exchange
Turnover for derivatives segment (US$ billion)
end of April 2018 was 1,890.
Turnover for derivatives segment for 2017-18 was Rs 1,649.85 lakh
25,599
crore (US$ 25,599 billion). 30,000
25,000
14,750
20,000
10,254
9,225
15,000
6,539
6,418
6,339
5,806
10,000
5,000
0
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
Note: * - As of April 2018, ^ - as per Karvy India Wealth Report 2017, @ - according to data provided by Venture Intelligence
Source: National Stock Exchange
Wealth
Management
In May 2017, financial services company JM Financial Ltd. voiced plans to extend its real estate lending business
and set up an affordable housing finance unit - JM Financial Home Loans Ltd. The company has received
approval for the new unit from National Housing Bank (NHB) in November 2017.
In insurance industry, several new and existing players have introduced innovative insurance-based products,
Innovation value add-ons and services. Few foreign companies have also entered the domain, including Tokio Marine, Aviva,
Allianz, Lombard General, AMP, New York Life, Standard Life AIG and Sun Life.
HDFC Capital Advisors Ltd has raised US$ 550 million for its second affordable housing fund, HDFC Capital
Affordable Real Estate Fund-2 (H-CARE-2), which will invest in affordable and mid-income and residential
projects in 15 cities across India.
In 2017, 101 deals of Merger and Acquisition took place in various industries* of Financial Sector. The total value
Mergers and of such transactions was US$ 4,608 million
Acquisition Ebix Inc, which entered India in May 2017 with its acquisition of ItzCash in May 2017, is planning to invest
additional US$ 200 million for acquisitions in newer segments in India.
The explosion of mobile phones, uptake of technologies such as cloud computing and rising pace of convergence
Stepped up IT
and interconnectivity have led companies in the financial services industry to ramp up investment in Information
expenditure
Technology (IT) to better serve their end-customers
Indian companies are strengthening their footprint on foreign shores, enhancing geographical exposure.
Expanding
KrazyBee, one of India's largest micro-lending platforms that focuses on financing students' education, has
geographical presence
planned expansion of its business in 11 more cities across India in FY2017-18.
Note: * – Includes industries – Assets Management, Capital Markets, Diversified Financial Services, Insurance, Investment Companies, NBFC, Online Financial Services, Payment
Solutions.
Source: Ministry of External Affairs, RBI, EY Annual Report 2018
Insurance
Two-thirds of India’s population lives in rural areas where financial services have made few inroads so far. Rural India, however, has seen steady
rise in incomes creating an increasingly significant market for financial services.
There are several standalone networks of SHG, NGO’s and MFI’s in different parts of rural India. Cross-utilisation of these channels can facilitate
faster penetration of a wider suite of financial services in rural India.
Increasing use of technology to reach rural India is the paradigm-shifting enabler. Internet kiosk based channels are expected to become the
bridge that connects rural India to financial services.
Rural credit segment is a large market, which can be tapped by ensuring timely loans which are critical to
Credit agricultural sector.
Self Help Groups and NGOs are useful vehicles to make inroads into rural India.
Safe investment options have a potential to tap into rural household savings.
Investments Some private players are coming up with innovative products like 3rd party money market mutual funds to
cater to rural investment needs.
Agricultural, livestock and weather insurance are potentially large markets in rural India.
Insurance Harnessing existing networks of MFIs, NGOs can speed up the process.
Note: MFI – Micro Finance Institutions; NGO – Non Governmental Organisation; SHG – Self Help Groups
Source: Aranca Research
India is one of the fastest growing wealth management markets in the world.
The HNWI population in India is young and therefore more receptive towards sophisticated financial products.
India has over 3,30,400 individuals with net worth of more than US$ 1 million with assets close to US$ 8,230 billion in 2017.
The regulatory environment for fiduciary duties in wealth management is evolving; players will benefit greatly
Investor protection
from quickly adopting new investor protection measures
Brand building coupled with partnership based model will improve the advisory penetration. Greater focus on
Brand building
transparency will speed up the process
Investment in required technologies, imbibing state-of-the-art best practices of advisory and creating
Innovation
customised and innovative products will enable growth
HNWI population in India is expected to expand rapidly over the next seven years
Total wealth holdings by HNWI in India is estimated to be US$ 1.5 trillion and is expected to reach US$ 3 trillion by 2020
Source: Deloitte Center for Financial Services, Capgemini Asia Pacific Wealth Report 2017
Under the Union Budget 2018-19, the government has allocated Rs 3 trillion (US$ 46.34 billion) towards the
Mudra (Micro-Units Development & Refinance Agency Ltd) Scheme.
Budgetary Measures
As per the Union Budget 2018-19, the recapitalisation of PSBs is expected to allow banks to lend additional Rs 5
lakh crore (US$ 77.23 billion).
The Goods and Services Tax (GST) on financial services transactions like banking transactions, mutual funds,
Goods and Services insurance and stock market has been increased from the current 15 per cent to 18 per cent.
Tax (GST) The Government of India is planning to introduce a two percentage point discount in the Goods and Services Tax
(GST) on business-to-consumer (B2C) transactions made via digital payments.
Insurance products are covered under the EEE (exempt, exempt, exempt) method of taxation. This translates to
an effective tax benefit of approximately 30 per cent on select investments (including life insurance premiums)
every financial year
Reduction in securities transaction tax from 0.125 per cent to 0.1 per cent on cash delivery transactions and from
Tax incentives
0.017 per cent to 0.1 per cent on equity futures
Indian tax authorities plan to sign a bilateral advance pricing agreement with a number of companies in Japan.
The agreement is aimed at avoiding conflicts with multinational companies over sharing of taxes between India
and the countries where these firms are based
SBI and FTSE Russell, the arm of the London Stock Exchange, announced plans to jointly develop a Bond Index
for global investors to benchmark Indian bond market, against that of its competitors
The Government of India has launched the 'Bharat 22' exchange traded fund (ETF), which will be managed by
ICICI Prudential Mutual Fund, and is looking to raise Rs 8,000 crore (US$ 1.22 billion) initially.
Other initiatives The Securities and Exchange Board of India (SEBI) has allowed exchanges in India to operate in equity and
commodity segments simultaneously, starting from October 2018.
SEBI has decided to allow strategic investors such as registered Non-Banking Financial Companies (NBFCs) and
international multilateral financial institutions to invest upto 25 per cent of the total offer size of Real Estate
Investment Trusts (REITs) and Infrastructure Investment Trusts (InvITs).
CASE STUDIES
SHRIRAM TRANSPORT FINANCE CO LTD
243.3
AUM: US$ 11.12 million
200.0
211.1
Number of branches: 853
196.2
195.1
195.1
192.1
190.8
182.8
150.0
135.5
100.0
95.0
50.0
0.0
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
Note: Conversion rate: US$ = Rs. 64.45
Source: Company website
Muthoot Finance Ltd. is the largest gold financing company in India Visakhapatnam
Net profit
port(US$
traffic
million)
(million tonnes)
in terms of loan portfolio. The company provides personal and
business loans secured by gold jewellery
300.00
Divisions – Financing, Power Generation and FM Radio
183.06
150.00
121.03 125.61
100.00
104.04
50.00
0.00
FY 14 FY 15 FY 16 FY 17 FY 18
KEY INDUSTRY
ORGANISATIONS
INDUSTRY ORGANISATIONS
Insurance Brokers Association of India (IBAI) Association of Mutual Funds in India (AMFI)
USEFUL
INFORMATION
GLOSSARY
US$ : US Dollar
Year INR INR Equivalent of one US$ Year INR Equivalent of one US$
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