SPECIALTY SPONSORSHIP OPPORTUNITIES

Hudson Valley
Art &Wine
A G R A N D C E L E B R AT I O N

Presented by
 Pairing food and wine is an art.

In the Hudson Valley,

pairing food, wine and art is sublime.

Hudson Valley
Art &Wine
A G R A N D C E L E B R AT I O N

One year ago, Hudson Valley Wine Magazine paired nineteen jury-
selected Hudson Valley artists with twelve Hudson Valley wineries to
create original works of art reflecting this unique region.

Now, for the first time, over thirty-five works of art created for this unique
program will premiere at the Hudson Valley Art & Wine Grand
Celebration at Lyndhurst, the esteemed historical site overlooking the
majestic Hudson River, on Friday, May 20 – Saturday, May 21, 2011.

Contact:
Robert Bedford / Linda Pierro

press@hvwinemag.com
[518] 731-1332

ON THE COVER:
Judy Reynolds
Salute to the Hudson
K. Velis Turan
Earth & Sky
Virginia Donovan
View from BenMarl
John Laurenzi
Garlic Festival
 Hudson Valley
Art &Wine
A GRAND CELEBRATION

{ DO YOU WANT TO REACH LOVERS OF

FOOD, WINE AND CULTURAL EXPERIENCES? }
SPONSOR THE SPECIAL FEATURES OF THE
HUDSON VALLEY ART & WINE GRAND CELEBRATION

• Create enthusiastic interest in your products and services

• Reach your targeted consumer

• Attract an affluent crowd of attendees

– local dignitaries – travel and hospitality media hosts
– elected officials – members of Lyndhurst, a
– travel and tourism executives National Trust Historic Site
– press and publicity insiders – the program’s artists and
– art and wine critics winemakers
– culinary writers

• Network with wine connoisseurs and art lovers

• Provide a unique image-association opportunity for your product or service

• Engage with:

– Major artists and award-winning winemakers

– Cultural tastemakers

– Hudson Valley region enthusiasts

– “Locavores” supporting the local movement and local agri-businesses

– Visitors, travelers and tourists

– Hudson Valley Wine Magazine readers and subscribers

www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332
 Hudson Valley
Art &Wine
A GRAND CELEBRATION

THE HUDSON VALLEY

ART in the Hudson Valley

Art and wine share a special kinship in the Hudson Valley. Art and architecture exist
side-by-side with beautiful vineyards and farms that have inspired artists for centuries –
with views that were made famous by painters of the Hudson River School, America’s
first and oldest art movement, founded in the mid-19th century.

WINE in the Hudson Valley

The Hudson Valley, the oldest grape growing and wine producing region in the U.S.
and one of the first designated American Viticultural Areas (AVA), is home to Brotherhood
Winery, America’s oldest, continuously-operated winery since 1839, and Benmarl Winery
the country’s oldest vineyard. Wines produced in the Hudson Valley have attained national
and international prominence, with award-winning wines made from classic European
varieties, regional hybrids and even local fruit. Today, there is a renewed, burgeoning
interest in the local wine industry in the Hudson Valley.
“ ...one of the few bright spots...the grape and wine industry is
New York State’s fastest segment of the agriculture and tourism
sectors, generating over $3.76 billion to the State’s economy each
year.” –NY Wine & Grape Foundation

ART AND WINE in the Hudson Valley

Once home to artists, inventors and gentleman farmers who shared a love of fine art
and fine wine, the Hudson Valley’s cultural sites now provide visitors an opportunity to
experience the region’s rich cultural past – and its connection to art and wine. Today,
cultural and winery tourism brings economic vitality to the Hudson Valley, with the opening
of world-class museums, galleries, and art and wine trails, drawing visitors from all
over the world.

www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332
 Hudson Valley
Art &Wine
A GRAND CELEBRATION

YOUR SPECIALTY SPONSORSHIP

CREATES A POSITIVE IMAGE-ASSOCIATION WITH YOUR
HUDSON VALLEY COMMUNITY

• Create an effective promotional impact by tie-ins in that complement

your product.

• Promote your products to tastemakers and foodies – enthusiasts

who love food, wine, and cultural experiences

• Reach your consumer – those living in the Hudson Valley, West-

chester, New Jersey, Connecticut, and the surrounding Metro-New York
and Tri-State areas

www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332
 Hudson Valley
Art &Wine
A GRAND CELEBRATION

{ OPENING NIGHT GALA BENEFIT .................. Friday, May 20, 2011 I 5pm–8pm
A ticketed event open to the general public, with featured celebrities. Original works of art
for sale, with proceeds benefiting the artist and the educational programs at Lyndhurst, a
}
National Trust Historic Site.

Welcome Toast on the Veranda

Enjoy the evening view of the Hudson River. Walk the beautiful grounds of the
Lyndhurst Estate and tour the Mansion.
• Taste Hudson Valley sparkling wines
• Sample local artisanal gourmet foods
• Visit sponsor exhibits

Path to Art & Wine

Sponsors will exhibit their products on a “Path” that meanders from the Veranda
of the Mansion to the Wine Pavilion and the Grand Art Gallery. Artist’s works on
display.
• Sample sponsor products and view sponsor exhibits along the path

Wine Pavilion
Meet the winemakers and mingle in a relaxed, comfortable atmosphere, under a
permanent tent in the Courtyard.
• Sample limited-edition, estate or special winemaker-selected wines from twelve
Hudson Valley wineries
• Tastings of artisanal, gourmet and local foods
• Sample sponsor products

Grand Art Gallery

View the winery-inspired artwork created for this program, and meet the artists
one-on-one. Artwork will be available for purchase.

Cupcake Challenge
Local pastry chefs vie for attendee’s votes for “favorite cupcake” prepared
with Hudson Valley wine as an ingredient, and decorated with an art & wine theme.

{ GRAND CELEBRATION ................................ Saturday, May 21, 2011 I 1pm–6pm

A ticketed event open to the general public, featuring:
}
Path to Art & Wine (see above)
Wine Pavilion (see above)
Grand Art Gallery (see above)
Cupcake Challenge (see above)

www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332

{ SPONSOR OPPORTUNITIES
EXCLUSIVE SPONSOR: $3,000.00
• Official recognition in all event
materials as an Exclusive sponsor in a
specified category. Includes corporate
identity and logo on all promotional
material including paid advertisements
and press releases
• Product sampling and giveaway
opportunities at the Hudson Valley Art
& Wine Grand Celebration events
• Corporate identity and logo included
on event signage
• Recognition on the special Donor Page
in the 2011 Spring and Summer/Fall
issues of Hudson Valley Wine
Magazine
• 1/4 page color ad in the Spring issue
of Hudson Valley Wine Magazine
• Online homepage ad on Hudson Valley
Wine Magazine website with a link to
your company’s website for six
months
• Complimentary admission for (4) to
either event
Hudson Valley
Art &Wine
A GRAND CELEBRATION
PREMIER SPONSOR: $2,000.00
• Official recognition in all event
materials as a Premier sponsor.
Includes corporate identity and logo
on all promotional material including
paid advertisements and press
releases
• Product sampling and giveaway
opportunities at the Hudson Valley Art
& Wine Grand Celebration events
• Corporate identity and logo included
on event signage
• Recognition on the special Donor Page
in the 2011 Spring and Summer/Fall
issues of Hudson Valley Wine Magazine
• 1/8 page color ad in the Spring issue
of Hudson Valley Wine Magazine
• Online ad on Hudson Valley Wine
Magazine website (inside pages) with a
link to your company’s website for
three months
• Complimentary admission for (2) to
either event
www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332
}
SELECT SPONSOR: $1,000.00
• Official recognition in all event
materials as a Select sponsor. Includes
corporate identity and logo on all
promotional material including paid
advertisements and press releases
• Product sampling and giveaway
opportunities at the Hudson Valley Art
& Wine Grand Celebration events
• Corporate identity and logo included
on event signage
• Recognition on the special Donor Page
in the 2011 Spring and Summer/Fall
issues of Hudson Valley Wine Magazine
• Logo on Hudson Valley Wine Magazine
website with a link to your company’s
website for three months
• Complimentary admission for (2) to
either event
 Hudson Valley
Art &Wine
A GRAND CELEBRATION

{ PRESENTED BY
HUDSON VALLEY WINE MAGAZINE }
• The sole publication dedicated to promoting the wines and wineries of the Hudson
Valley, in an award-winning format

• The “go-to” resource for wine enthusiasts looking to explore and experience the wines
and wineries of this region

• Distributed to affluent venues throughout the Hudson Valley, surrounding areas, and
the tri-state region

• 20,000 readership

• Full-color publication

• Published two times per year

• Companion website (www.hvwinemag.com) with over 35,000 hits per month

• Social media network

READERSHIP PROFILE:

• Wine enthusiasts and connoisseurs

• 60% women, 40% men

• 25-35 year old professionals passionate about learning more about wine

• 30-49 year old professionals and wine aficionados with incomes exceeding $60K,
and a family

• 49-65 year old professionals and retirees, upper-to-middle income, and single;
married with no children

• Empty-nesters with discretionary income

www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332
 Hudson Valley
Art &Wine
A GRAND CELEBRATION

{ THE SETTING
}

Lyndhurst, a National Trust Historic Site,

located on sixty-seven landscaped acres on the banks
of the Hudson River in Westchester County,
only forty minutes from the heart of Manhattan.

• America’s premier Gothic Revival mansion designed in 1838 by renowned architect

Alexander Jackson Davis.

• A country retreat from New York City, Lyndhurst was home to three prominent families,
including William Paulding, former mayor of New York City, merchant George Merritt
and financial tycoon Jay Gould.

• Elaborately decorated room settings with authentic pieces by Davis, Herter Brothers
and Tiffany, and original paintings by Bouguereau, Gerome, and Daubigny.

• A serene setting with a rose garden, conservatory, specimen trees, and spectacular
views of the Hudson River in historic Tarrytown, NY.

www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332
 Hudson Valley
Art &Wine
A GRAND CELEBRATION

{ PROMOTING THE EVENT

}
Advertising
• Local and Regional newspapers and magazines
• Internet advertising and blogs
• Radio spots on local stations reaching Dutchess, Orange, Ulster, Columbia, Greene,
Putnam, Westchester and Rockland Counties, and New York City Metro area

Publicity
• Local and Regional newspapers and magazines
• Local and Regional radio and television stations
• Art and wine writers and critics
• Online press release blasts and media alerts to e-zines, travel and wine writers
and bloggers
• Press features in Hudson Valley Wine Magazine

Marketing Collateral
• Promotional materials distributed to retail locations throughout the Hudson Valley
and surrounding regions
• Flyers distributed to wine events and expos throughout the region
• Signage at participating Hudson Valley wineries
• Coordinated promotion with participating artists and wineries

Social Media
• Dedicated blogsite (www.hudsonvalleyartandwine.com) promoting the year-long event
• Updates, banner ads, links and news on Hudson Valley Wine Magazine’s website
(www.hvwinemag.com) averaging 10,000 hits/week and Lyndhurst, a National Trust
Historic Site website (www.lyndhurst.wordpress.com) averaging 8,500 hits/week
• Twitter and FaceBook updates
• Website links on event promotion sites

www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332
 Hudson Valley
Art &Wine
A GRAND CELEBRATION

HUDSON VALLEY WINERY & ARTIST PAIRS

Applewood Winery Jan Horton (landscape oils)

Warwick, NY Crista Pisano (oils)

Benmarl Winery Sasha Chermayeff (plein air oils)

Marlboro, NY

Brookview Station Winery Judy Reynolds (landscape oils)

Castleton, NY

Brotherhood Winery Barbara Rubin (still life)

Washingtonville, NY Lee Anne Morgan (photography)

Glorie Farm Winery Virginia Donovan (oils),

Marlboro, NY Patrick Milbourn (landscape oils)

Hudson-Chatham Winery Joan Damiani (oils & photography)

Ghent, NY Anne Gabriele (photography)

Millbrook Vineyards & Winery Susan Togut (mixed media)

Millbrook, NY K. Velis Turin (mixed media fiber)

Palaia Vineyards Paul Gould (landscape oils)

Highland Mills, NY

Robibero Family Winery David Borenstein (sculpture)

New Paltz, NY Sumiko Ports & Sam Winkel (jewelry)

Stoutridge Vineyard Paola Bari (porcelain)

Marlboro, NY

Warwick Valley Winery & Distillery John Laurenzi (acrylics)

Warwick, NY

Whitecliff Vineyard Robert Breur (sculpture)

Gardiner, NY Vince Natale (oil & graphite)

View of the Hudson River from Benmarl Winery, and artist’s interpretation.

www.HudsonValleyArtandWine.com
press@hvwinemag.com I 518 731-1332