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Rhetorical Analysis:
Bradley R. Schiller
Daniela Quiroz
RWS 1301
Dr. Vierra
Abstract
The paper presents a study on the use of rhetorical analysis. It is stated on how people use
human interaction and many other sets of principles. It helps us as we research different topics,
for example, The Economics of Poverty and Discrimination (1976) book. Schiller talks about
how poverty is a big problem and it is frequently ignored by people. The use of rhetoric and
ethos, pathos, and logos have helped communicate with the audience of our research topic.
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Rhetorical Analysis:
According to Downs (2013), rhetoric is a set of principles for human interaction that most
people know but do not really think about (p. 458). Rhetoric has so many meanings to it that we
do not really know to what it refers to. Some examples would be how rhetorical principles
organize and explain human interaction, communication, and experience (p. 458). Through these
set of principles, people apply them to their set of research and reach out to the people’s
audience. The author effectively uses rhetoric in his monograph as he applies the rhetorical
principles to his research to inform the audience about the struggles and facts about poverty.
The Economics of Poverty and Discrimination is about the study of poverty and how it is
a worldwide problem. According to Bradley R. Schiller (1976), only after a moment of hesitation
do people deny the existence of poverty or discrimination in the United States and offer solutions
to help out (p. ix). Schiller also claims that people give very little consideration to the nature of
these social ills. In order to help and do something about poverty and discrimination, one must
know something about them. Schiller emphasized that elimination of poverty or discrimination
does not imply the elimination of the other (p. x). These two subjects attract attention of students,
policy makers, and taxpayers alike. This book is a monograph to a broader audience as it is not
set to a specific group of people but to everyone, as poverty is an economic problem in today’s
society.
According to Vierra (2018), there are many types of genres, two including monograph
and compilation. A monograph is a scholarly book that makes one argument written as a whole.
A compilation, is the opposite, having many arguments and many authors. According to Janine
Ungvarsky (2017), monographs are usually published by a small group of presses that specialize
in academic works. They usually have a discussion of a single topic written by one. On the
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contrary, an example of a compilation would be our RWS book, Writing about Writing as it has
Discussion
Audience
The audience is a group of people to whom the author writes to (Dr.Paul Vierra). The
considered a boarder audience because Shiller is talking about a subject that informs everyone
rather than a group of specific people. Schiller (1976) is a professor of economics at the
University of Nevada-Reno and American University and is the author of The Economy Today.
He focuses on world problems that are worldwide and in his book of Poverty and
Discrimination, his audience is recognized to Americans who, for example, no longer accept the
existence of poverty (p. 3). According to Ede and Lunsford (1984) those who envision audience
as addressed emphasize the concrete reality of the writer’s audience and share assumption that
knowledge of this audiences’ attitudes, beliefs, and expectations is essential (p. 156). This
connects with Schillers claim as the audience’s beliefs about poverty is essential to the world.
Ethos
Ethos is the authors ability to convince the audience with his beliefs and expertise
(Wardle and Downs). In his monograph, instead of taking about himself, Schiller gives great
appreciation to all those who were a big part in creating this research book. For example, he
gives thanks to Dudley Dillard who provided flexibility at the University of Maryland, and his
two research assistants, Tom Anderson and Sheldon Gnatt (p. xi). Schiller also gave gratitude to
those who suggested improvements to many universities, some which included the University of
California, Harvard, University of Wisconsin, and the University of Kansas. The last person who
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he was grateful for was his wife, thanking her for patience, sacrifice, and hard work. This just
Pathos
Pathos is an appeal or an emotion that has been written by the author (Dr.Paul Vierra).
Schiller uses pathos in mentioning how many Americans no longer accept the existence of
poverty as inevitable (p. 3). Many view the poor as something normal as it has become so
widespread that very little is done to help the poor become self-sufficient or even help with their
suffering. For example, in India you would not have trouble uncovering the poor as they are
everywhere while in the Unites States, the poor is a minority, and many are unheard of (p. 27).
As a result of thinking they are a minority, we depend on gross generalities and unfound
stereotypes and not even being interested in their characteristics that might be affecting them (p.
28).
Logos
Logos is a claim or thesis supported by evidence in the book (Dr.Paul Vierra). Schiller
claims that we have not yet agreed to what we mean by the term poverty (p. 6). Many people
might refer to it as a lack of money, but a lack of money can mean many things. For example, it
can mean no money, no income, no assets, and no credit, but the word poverty goes beyond that.
Schiller describes to us that there are two basic economic approaches to the concept of poverty.
The first being that those who do not possess the ability to obtain goods and services are
considered poor (p. 7). This means that the poor don’t have the ability of the minimum caloric
intake needed for humans. This leads to the people showing bare bones, now leading them to
Conclusion
As we applied the set of principles to our audience and our set of research, we now have
a better understanding of what rhetorical is. Examples of how to use rhetorical principles are
organize and explain human interaction, communication, and experience. We can learn the
meanings through these set of principles. And, according to Downs (2013), rhetoric is a set of
principles for human interaction that most people know but don’t really think about.
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References
Downs, D. (2013). Rhetoric: Making Sense of Human Interaction and Meaning-Making. Writing
about Writing: A college reader (3rd ed., pp. 457-483). Boston, New York: Bedford/St.
Martin’s
Schiller, B.R. (1976). Economics of Poverty and Discrimination. Englewood Cliffs, NJ: Prentice
Hall
http://eds.b.ebscohost.com/eds/detail/detail?vid=1&sid=3f89c7c9-90d7-412e-bc88-
148f94ba1831%40sessionmgr102&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0
ZQ%3d%3d#AN=121773087&db=erssubject matter.
.
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