Apollo Cradle hosted two-day 'National Cradle Conference 2018' in

Hyderabad with an extended care for mother and child

Hyderabad, 10th December, 2018: Apollo Hospitals, Apollo Cradle and Apollo Fertility hosted a two-
day National Cradle Conference, 2018 on December 08 and 09 at Park Hyatt, Hyderabad. The
conference was inaugurated by Dr Prathap C. Reddy, Chairman, Apollo Hospitals Group and the
focussed was completely on Obstetrics, Gynaecology, Fertility and Neonatology. It was organised in
partnership with National Neonatology Foundation, Paediatric Academy of Telangana State and
Obstetrics & Gynaecological Society of Hyderabad (OGSH) and was attended by over 600 delegates
from across the country and over 80 renowned national faculty including international experts from
USA, UK, Canada and Australia. The distinguished personalities who were presented at the occasion
were Shobana Kamineni, Vice-Chairperson, Apollo Hospitals Group; Ms Sangita Reddy, Joint
Managing Director, Apollo Hospitals Group and Mr Chandrashekar, CEO, Apollo Health & Lifestyle
Ltd.

These days the biggest healthcare concern in India has been the high Maternal Mortality Rate
(MMR), though it has declined to 130 deaths per 100,000 women giving birth in 2014-16. The
southern states performance is much better than the rest of the country. Union health ministry is
attributing this improvement mainly to the rise in institutional deliveries across the country.
Institutional deliveries has improved from 26% to 81%.

“Apollo Cradle has built a reputation for clinical excellence, and has the capabilities to handle high
risk pregnancies and complex pre-term babies. Through the recently launched, first of its kind eNICU,
Apollo Cradle specialists will now be able to monitor minute details - including medication levels,
nutrition, feeding pattern, calorie and growth charts of babies in NICU, whilst in the hospital and also
remotely. This eNICU will also help Apollo Cradle doctors to support NICU’s in smaller towns” says Dr
Prathap C. Reddy.

Speaking on the occasion Ms Shobana Kamineni said, “Apollo has been playing a stellar role in the
mission to reduce Maternal Mortality Rate and Child Mortality rate, we have done over 1.5 lakh
deliveries and continue to take great care for each mom and baby. The various Healthcare
initiatives being undertaken by the Government like medical insurance to ten crore needy families
under the Ayushman Bharat scheme, establishing 1.5 lakh Health and Wellness Centers across the
country will all give tremendous impetus to mother and child care and should see drastic
improvement in the health indices in the coming years. It is crucial for a developing nation like
India to provide a healthy and happy childhood for its children and participation and cooperation
of both Public and Private sectors is paramount to accomplish this.

“The specialties of Fertility, Obstetrics & Gynaecology, Pediatrics and Neonatology are so much
interlinked, yet the approach has been to look at them as standalone areas of expertise. There is a
great need to integrate these for optimum outcomes and this Conference is a step in that direction. It
is bringing the eminent specialists in each of these fields on a single platform for a better
understanding and synchronization” says Ms. Sangita Reddy.
About National Cradle Conference 2018

The Conference will focus on advances in the field of Fertility, Obstetrics & Gynaecology, Paediatrics
and Neonatology with eminent faculties from across India and other countries showcasing the latest
trends. This is an effort to bring multi-disciplinary focus on these specialties in an endeavour to make
all aware about the team effort and multi-disciplinary approach required to ensure optimal clinical
outcomes for both mother and child. The Conference is in partnership with National Neonatology
Foundation (NNF), Paediatric Academy of Telangana State (PATS) and Obstetrics & Gynaecological
Society of Hyderabad (OGSH). Five International and eighty National speakers will be enlightening
the delegates over the next 2 days on varied topics of significance.

About Apollo Cradle

Apollo Cradle, India’s leading hospital network for Women and Children, is driven by the aim to
provide the highest standards of Clinical Excellence, with Personalized Care to each mother. Apollo
Cradle offers Maternity, Gynecology, Pediatric, Neonatal and IVF services in Hyderabad, Bangalore,
Mumbai, Delhi, Chennai & Amritsar. It is driven by the vision of Apollo to offer healthcare of
international standards in India. In 35 years, over 1,50,000+ babies have been safely delivered, and
yet each mother and baby remains unique to us. Apollo Cradle, with highly trained specialists, many
with international experience, advanced technology and well trained nurses is equipped to manage
high risk pregnancies, complex pre-term babies, difficult fertility cases and children with medical and
surgical complications.

For further information, please contact: Santosh – 07892772953/santosh@prhub.com