Report on

Field Work @ ASHOK LEYLAND LTD,

Ennore Unit, Chennai

25th Aug 2010 – 14th October 2010

(Wednesdays and Thursdays)

Submitted on -14-10-10

Done by- Jasmine Raichel .U

Iyr, M.A(HRM)

Department of Human Resourse Management,

Madras School of Social Work ,

Egmore,Chennai
Acknowledgments

I would like to thank Ashok Leyland Ennore Plant for providing me

with this wonderful learning opportunity.

I would like to thank Mr.Rathinasabapathi, Div Mgr.,HR, Personnel

and

Mr. Shankaranarayanan, HR Officer, Personnel for their guidance

and support.

I would also like to thank all the Employees of Ashok Leyland

Ennore unit for taking us project trainees under their wings and

making us feel at home.

I would like to thank the management of Madras School of Social

Work for bringing out such an innovative element to the syllabus

and giving the students an on the job exposure.

I would like to thank my Principal and faculty members for their

tireless efforts in ensuring a smooth flow to the whole process.

Finally I would like to thank my fellow project trainees for being

outstanding colleagues and friends.

Thank you all once again.

Introduction

The trainee was referred to the organization, Ashok Leyland,

Ennore Unit by the Madras School of Social Work for field work

spanning over a spread of 3 months where in the trainee had to

report every week on Wednesdays and Thursdays for a total of 28

days in this 3 months.

The trainee commenced his field work at the concern on July

7th and ended his field work on 7th of October. In this span of 3

months, the trainee had a very good exposure to the various

responsibilities of the HR department. The trainee thanks the

management of Ashok Leyland for this wonderful opportunity.

Organization Profile

Industry Automotive

Founded 1948

Headquarters Chennai, Tamil Nadu, India

R. Seshasayee, R. J. Shahaney, S. P. Hinduja , D. G. Hinduja , Vinod

Key people
Dasari.

Automobiles
Products
Engines

Revenue US$ 1.4 billion (2008-09)

Employees 11,500

Parent Hinduja Group

Subsidiaries Ennore foundries Limited

Automotive Coaches and Components Limited
Gulf-Ashley Motors Limited
Ashley Holdings Limited
Ashley Investments Limited
Ashley Design and Engineering Services (ADES)
Avia Ashok Leyland
Ashok Leyland Project Services Limited
 Lanka Ashok Leyland

About the organization

Ashok Leyland (NSE: ASHOKLEY, BSE: 500477) is a commercial

vehicle manufacturing company based in Chennai, India. Founded

in 1948, the company is one of India's leading manufacturers of

commercial vehicles, such as trucks and buses, as well as

emergency and military vehicles. Operating six plants, Ashok

Leyland also makes spare parts and engines for industrial and

marine applications. It sells about 60,000 vehicles and about

7,000 engines annually. It is the second largest commercial

vehicle company in India in the medium and heavy commercial

vehicle (M&HCV) segment with a market share of 28% (2007–08).

With passenger transportation options ranging from 19 seaters to

80 seaters, Ashok Leyland is a market leader in the bus

segment.The company claims to carry over 60 million passengers

a day, more people than the entire Indian rail network. In the

trucks segment Ashok Leyland primarily concentrates on the 16

ton to 25 ton range of trucks. However Ashok Leyland has

presence in the entire truck range starting from 7.5 tons to 49

tons. The joint venture announced with Nissan Motors of Japan

would improve its presence in the Light Commercial Vehicle (LCV)

segment (<7.5 tons).

History

Following the independence of India, Pandit Jawaharlal Nehru,

India’s first Prime Minister, persuaded Mr.Raghunandan Saran, an

industrialist, to enter automotive manufacture. The company

began in 1948 as Ashok Motors, to assemble Austin cars. The

company was renamed and started manufacturing commercial

vehicles in 1955 with equity participation by British Leyland.

Today the company is the flagship of the Hinduja Group, a British-

based and Indian originated transnational conglomerate.

Early products included the Leyland Comet bus which was a

passanger body built on a truck chassis, sold in large numbers to

many operators, including Hyderabad Road Transport,

Ahmedabad Municipality, Travancore State Transport, Bombay

State Transport and Delhi Road Transport Authority. By 1963, the

Comet was operated by every State Transport Undertaking in

India, and over 8,000 were in service. The Comet was soon joined

in production by a version of the Leyland Tiger.

In 1968, production of the Leyland Titan ceased in Britain, but was

restarted by Ashok Leyland in India. The Ashok Leyland Titan was

very successful, and continued in production for many years.

In the journey towards global standards of quality, Ashok Leyland

reached a major milestone in 1993 when it became the first in

India's automobile history to win the ISO 9002 certification. The

more comprehensive ISO 9001 certification came in 1994, QS

9000 in 1998 and ISO 14001 certification for all vehicle

manufacturing units in 2002. In 2006, Ashok Leyland became the

first automobile company in India to receive the TS16949

Corporate Certification.Editor’s note: This is part of a series of

articles peeking into clean car industries and car manufacturers of

China, India, South Korea and Germany.

In fact, even before laws were placed on car emissions, Ashok

Leyland was already producing low-emission vehicles. Back in

1997, they have already released buses with quiet engines and

low pollutant emission based on the CNG technology. In 2002 it

developed the first hybrid electric vehicle. Ashok Leyland has also

launched a mobile emission clinic that operates on highways and

at entry points to New Delhi. The clinic checks vehicles for

emission levels, recommends remedies and offers tips on

maintenance and care. This work will help generate valuable data

and garner insight that will guide further development.

When it comes to the development of environmentally friendly

technologies, Ashok Leyland has developed Hythane engines.

An Ashok Leyland-Nissan joint venture produced light commercial

vehicles (LCVs) from the former's Hosur facility near Bangalore as

well as from Renault-Nissan's car plant near Chennai

Current status

Inter-city luxury busAshok Leyland is the second technology

leader in the commercial vehicles sector of India behind Tata

Motors. The history of the company has been punctuated by a

number of technological innovations, which have since become

industry norms. It was the first to introduce multi-axled trucks, full

air brakes and a host of innovations like the rear engine and

articulated buses in India. In 1997, the company launched the

country’s first CNG bus and in 2002, developed the first Hybrid

Electric Vehicle.

The company has also maintained its profitable track record for

60 years. The annual turnover of the company was USD 1.4 billion

in 2008-09. Selling 54,431 medium and heavy vehicles in 2008-

09, Ashok Leyland is India's largest exporter of medium and

heavy duty trucks. It is also one of the largest private sector

employers in India - with about 12,000 employees working in 6

factories and offices spread over the length and breadth of India.

The company has increased its rated capacity to 105,000 vehicles

per annum. Also further investment plans including putting up

two new plants - one in Uttarakhand in North India and a bus body

building unit in middle-east Asia are fast afoot. It already has a

sizable presence in African countries like Nigeria, Ghana, Egypt

and South Africa.

Ashok Leyland has also entered into some significant

partnerships, seizing growth opportunities offered by

diversification and globalization – with Continental Corporation for

automotive infotronics; with Alteams in Finland for high pressure

die casting and recently, with John Deere for construction

equipment.[3]

As part of this global strategy, the company acquired Czech

Republic-based Avia's truck business. The newly acquired

company has been named Avia Ashok Leyland Motors s.r.o. This

gives Ashok Leyland a foothold in the highly competitive

European truck market.

The Hinduja Group also bought out IVECO's indirect stake in

Ashok Leyland in 2007. The promoter shareholding now stands at

51%.

Trainee’s role (Work Done)

1. Briefing about the HR dept structure,

2. Quiz program question preparation,

3. Insurance database updating,

4. HR information system write up,

5. Met Mr.Mohan, IR head to get to know about the IR system,

6. Briefing about the FLP(Future Leadership program) &

DLCP (Development linked career plan),

7. Screening & Sorting of the resumes ,

8. Briefing about recruitment policy,

9. Briefing about the CSR activities,

10 Briefing about the various methods of training programs ,

11. Briefing about the IR activities,

12. Briefing about the insurance schemes and read the standing

order of AL,

13. Visited various shop floors

14. Briefing about the organization structure,

15. Briefing about the welfare activities,

16. Briefing about Time Office.

Learnings

1. Learned about Welfare activities in Ashok Leyland .

2. Learned about Employee engagement programs.

3. Learned about attendance marking and shift working.

4. Learned about Recruitment policy and Performance

Appraisal System.

5. Learned about CSR activities at Ashok Leyland.

6. Learned about the various training programs given to the

employees.

7. Learned about Insurance database creation.

8. Learned how to screen the employee resumes based on their

qualifications & experience.

Conclusion
 The trainee finished with his field work at the organization on

14th October, 2010. It was indeed a wonderful learning

experience and the trainee learnt a lot and definitely got a head

start for continuing his learning in the same vigor in his next field

work and internship organizations. Once again the trainee would

like to thank the organization for this wonderful experience.