Digital Strategy NEW

B O O S T

& Analytics
Y O U R
DIGITAL
S K I L L S

Connecting digital strategy

with data analytics

®
REAL LEARNING. REAL IMPACT
Overview
How do you gain strategic advantage in today’s networked age?
The most valuable companies have developed digital platforms or engage with those who offer a platform
ecosystem such as Amazon, Apple, Uber etc. But you need to understand how the platform way of doing
business is different from traditional techniques. A crucial aspect of successfully managing platforms
is handling the vast amounts of data and extracting value from it.

Make your data strategic

To succeed in the platform ecosystem, it is critical to not only know the platform strategy,
but also learn how this connects with your data analytics, Artificial Intelligence and data strategy.

Get the complete picture

Digital Strategy & Analytics (DSA) connects you to the complete picture. From the starting point of
choosing the best platform model to reach your business objectives (which could entail building your
own or engaging in a collaborative ecosystem with a 3rd party), to the end point of successfully managing
the data generated and using the right type of analytics to extract value from that data, you will discover
how to gain full benefit from your digital transformation.

Program benefits
 Learn about different digital platforms, the key factors behind their success, and how you can
replicate them in your businesses
 Understand how these platforms create an entire digital ecosystem
 Discover monetization strategies
 Learn about the various types of analytics, and commonly used analytical models
 Build a tight integrated understanding of digital strategies and analytics so you can
execute with confidence

Participant profile
You are a manager looking to dive deeper into the topics of digital transformation, analytics and platform
strategy and connect these topics together. You already have the foundations and will be responsible for
developing and implementing a digital strategy, and/or making complex decisions related to digital
transformation and analytics. Now you are ready to connect strategy with analytics.

Join as a team – fast-track your results

For really rapid results, you are encouraged to join as a team. Typically, team members will come from
distinct functions thereby bringing the different viewpoints in one place which will help facilitate change.

Program Co-Director
Professor Amit Joshi
American | Indian
Marketing, Strategy and
Digital Media
Program Co-Director
Professor Mikołaj Jan Piskorski
American | Polish
Strategy and Innovation
Application:
www.imd.org/dsa
Content & learning
5 days experiential learning at IMD
Offering you a hands-on, fully experiential approach, you will start by
studying diverse strategy frameworks and learn how they require different
analytic models and strategies. You will see how the findings you infer have
a fundamental impact on your strategy choices. You will be introduced
to the latest analytic tools and practise data visualization exercises which
you can quickly apply to your own data. You will identify if your organization
has appropriate data to integrate Artificial Intelligence and how to set up
a feedback loop for automatic learning and improvement.
You will leave the program with the knowledge and frameworks to make
your data strategic. You will have a roadmap to turn your company’s strategic
models into concrete implementation and with the right data management.
Stress-test your own company’s data strategy
in the classroom
The experimental “lab” format offers you the chance to bring your own data
strategy and put it through the different strategy frameworks, so you can
connect deeply to the type of data you need. There will be time allocated to
individual and small group discussions in consultation with faculty to identify
which strategy and data will enable you to usefully move forward.
Machine learning offers you an infinite choice of analyses, but
you need to know which ones are truly strategic and fundamental to
your business. This is where strategy and analysis go hand in hand.
Mikołaj Jan Piskorski
Program Co-Director
High-impact results
Making a difference to you

have become a more

+81%
effective leader
have successfully applied the
new learning to their job*

*Survey of more than 3,400 alumni 6 months after

attending an IMD program (2015–2017)

Participants’ aims achieved

Financial Times rankings 2017 & 2018

Companies that manage their data through superior data

strategies, will gain advantage over their peers and competitors.

Amit Joshi
Program Co-Director
Location
The beautiful IMD campus is situated in Lausanne, known as
“the Olympic capital”, Switzerland. The city nestles between hills
of vineyards and the shores of Lake Geneva. It is only 40 minutes
by road or rail from Geneva International Airport.

Dates & fee

Duration: 5 days

DSA March 18–22 2019*

Fee 2019
 For individual participants: CHF 9,900*
 Special pricing applies if you wish to pursue the Digital Excellence Diploma.
Please enquire.
Tuition, teaching materials and lunch are included in the fee.
*IMD reserves the right to modify the program dates, location and fee at any time.

Earn a Digital Excellence

Diploma from IMD
15 days of Digital Excellence
Exam
digital programs Diploma

To earn your diploma, choose a combination of digital transformation programs

that add up to 15 days of learning, at which point you sit a knowledge-based
exam before being awarded with your IMD Digital Excellence Diploma!

To explore all your digital learning options with IMD, visit www.imd.org/dtp

Talk with us Apply now

+41 21 618 07 00 info@imd.org www.imd.org/dsa
 IMD is ranked in open programs
worldwide – 7 years in a row.
®
REAL LEARNING. REAL IMPACT Financial Times 2012 – 2018

DSA | W 071118
Concept and design: Magic Pencil; Photography: Régis Colombo, Gabriel Garcia Marengo, Richard Juilliart, Yves Ryncki, Oliver O’Hanlon, Jean Scheim (Black and White) ©IMD 2018.
Developing leaders

IMD and IMD INTERNATIONAL REAL WORLD. REAL LEARNING, REAL LEARNING. REAL IMPACT are trademarks of IMD – International Institute for Management Development.
Transforming organizations
Impacting your future

Switzerland Singapore

IMD Switzerland IMD Singapore Connect with us

Chemin de Bellerive 23 IMD SE Asia Pte. Ltd
P.O. Box 915 South Beach Tower
CH-1001 Lausanne 38 Beach Road #17-11
Switzerland Singapore 189767
Central tel: +41 21 618 01 11 Central tel: +65 6715 9988