INTERNATIONAL COLLEGE OF THE CAYMAN ISLANDS COURSE SYLLABUS

The mission of the International College of the Cayman Islands (ICCI) is to prepare students for career
placement and enhancement. The ICCI education instills attitudes, behaviors, sensitivities, skills and
knowledge that are essential to life and learning. The ICCI experience advances the potential for
leadership and a commitment to community service. ICCI equips graduates with practical skills of
critical thinking, problem solving and self-directed learning for success in the 21st century job market.

Course Title: Special Topics: Seminar on Travel and Tourism

Course Number: BE 444A

This course provides business and non-business majors with the skills
Course Description: necessary to succeed as an entrepreneur. The fundamentals of starting
and operating a business, developing a business plan, obtaining financing,
marketing a product or service and developing an effective accounting
system will be covered.

Prerequisite(s) EN 101, 102 and SO 201

Instructional Credits: 5 hours

Instructors: Melisa Bent-Hamilton and Robert Lynch

Contact Information: melisa.hamilton@icci.edu.ky, Robert.lynch@icci.edu.ky

Tel: 947-1100 or via the Group Chat (WhatsApp)
Dates: Quarter dates: Oct 1 – Dec 13, 2018
Seminar dates: Nov. 9 - 16, 2018

Upon completion of the course, the student will be able to demonstrate

knowledge of the following topics:
 Understanding the dynamic role of entrepreneurship and small
Student businesses
 Organizing and Managing a Small Business
Learning Outcomes
 Financial Planning and Control
 Forms of Ownership for Small Business
 Strategic Marketing Planning
 New Product or Service Development
 Business Plan Creation
Instructional Small Business Management: An Entrepreneur’s Guidebook 7th ed
Materials
PUBLISHER McGraw-Hill, Irwin
AUTHORS Byrd Megginson
BUNDLE ISBN 978-0-07-802909-7

Instructional Methods This course entails assignments, quizzes, field trips, interviews and an e-
Portfolio.

At the end of the course, students will sit the Entrepreneurship and
Small Business (ESB) Certification Examination.
.
Assessment Criteria Content Weight Percentage Grade
and Methods of
Evaluating Students Discussion Posts (3) 15% 90-100 A

Interview Posts (2) 10% 80-89 B

Community Outreach Activity 10% 70-79 C

Field Trip Reflections (5) 10% 60-69 D

Team Quiz 10% Below 60 F
E-Portfolio 15%
Business Plan Presentation 15%
Business Plan Report (PPT/Prezi) 15%

Total 100%

Course Outline Please see Populi for the Specific Course Outline in the Lessons’ Section.
 Discussion Posts (3)

1. Introduction Discussion Post.

Please introduce yourself to the rest of the class. Please be sure to tell us:
 What you are studying.
 What you hope to get from this seminar, from your instructor, and from your colleagues.
 What you expect from yourself during this Seminar.
 Are you planning to be an entrepreneur? Please state reason for either yes or no response.

Your post must be 300 words. You must reply to at least two other classmates.

Your first post is due Thursday, October 4, 2018 at 11:59 pm.

You will need to respond to 2 classmates by Monday, October 8, 2018 at 11:59 pm. Kindly post to Populi and add to
E-Portfolio.

2. Pre-departure Discussion Post

For this Discussion Post, kindly answer the following questions:

 Share what excursion/meeting/activity you would be interested in doing during your trip and why.
 What do you consider to be the biggest challenge affecting young entrepreneurs in the Cayman Islands?
 Identify one new student in the group whom you have met for the first time (or seen but did not speak with
before) and one interesting thing about that person.

Your post is due Monday, October 22, 2018 at 11:59 p.m. and must be at most 300 words. Kindly post to Populi and
add to E-Portfolio.

3. Business Selection Video Presentation

Now that you have selected your business in your groups, please prepare a five slide PowerPoint Presentation telling
the class what your topic selection is and why you have chosen that business.

You will present this video at our Pre-departure meeting on Sunday, October 28th at 3:00 p.m. This should also be
posted on Populi and added to the E-Portfolio.
 Interview Assignment (2)

You should interview at least two entrepreneurs; one from the Cayman Islands and one from Atlanta. In your
video clip, ensure that the following details are captured:
- His or her name, name of business, and type of business (i.e. sole proprietorship, limited partnership etc.)
- The process involved in becoming an entrepreneur (use his or her own experiences)
- Financing strategies used for the business
- Marketing and promotional tools used for the business
- Benefits/challenges of owning your own business (use his or her own experiences) in that country.

This is due by Monday, November 19, 2018. Kindly post to Populi and add to E-Portfolio.

Community Outreach Assignment (1)

You will be advised of the actual Community Outreach Activity by your instructors. From the activity, you should create
a short video clip (max. 5 minutes) featuring you doing your part in the activity, and sharing the following details:
 what you learnt from this activity
 why is this important to engage in the community as an entrepreneur?
 how would you encourage/support your employees in being socially responsible?

This is due by Monday, November 19, 2018. Kindly post to Populi and add to E-Portfolio.

Field Trip Reflections (5)

You will be required to make oral reflections on excursion days: Sunday, Nov. 11th to Thursday, Nov. 15thklnk,. In
your response, you should answer the following questions:

1, What was the highlight of the day’s activities/trips?

2. How can you apply what you experienced today with the course in general?
3. Is there any particular topic that you can make reference to base on your experiences today?

You will present at the end of each day’s excursion.

 Business Plan Project (1)
In groups of three, come up with a product or a service and make a business out of it. Below are the areas that you
will need to present:
1. Cover Page

2. Table of Contents

3. Executive Summary

4. Business Description
A. Mission Statement
1. Type of Business
2. Name
3. Location
4. Product Description
5. Position
6. Pricing Strategy

5. Market and Industry Analysis

A. Customer Profile
B. Market Segment
1. Target Market and Demographics
2. Competition

6. Sales and Marketing

A. Method of sales
B. Advertising and Promotion
C. Slogan
D. Character/Spokesman

7. Management
A. Ownership

8. Financial Analysis
(Projected Income Statement for Year 3)

You will also need to prepare a PowerPoint presentation addressing the information above. Think of this presentation
as our version of “Shark Tank”. You need to make the rest of the class want to invest in your business.

This will be presented on Sunday, December 2, 2018. Kindly post to Populi by Sunday, November 25 and add to E-
Portfolio.
 E-Portfolio

This is the grade for the overall e-Portfolio. The e-Portfolio is not due until the December 9, 2018, but there are some
of the items which will have an earlier due date on Populi.

Here is a model of the sections of your final e-Portfolio that you will be submitting on December 9, 2018.

INTRODUCTION
- Post your Introduction post here along with the Student Learning Outcomes, and a copy of your syllabus (use official
one posted on Populi).

INTERVIEW
- Upload your interview videos here along with instructions given and a summary of both interviews. Also, include the
business cards of these entrepreneurs.

COMMUNITY OUTREACH ACTIVITY

- Upload your video here along with at least 10 photos of the activity.

BUSINESS PLAN REPORT

- Upload your PPT/PREZI Presentation here along with some of the positive and negative aspects of creating this report
and working in your team.

BUSINESS PLAN GROUP PRESENTATION

- Upload your Business Plan Group Presentation here along with photos of the team and working as a team to
complete the assignment.

This will be due on Monday, December 9, 2018.

Team Quiz

You will participate in a team quiz competition that will cover all 14 chapters of the book. The date of this competition
will be announced in advance. This means that YOU MUST READ THE ENTIRE BOOK.
 INTERNATIONAL COLLEGE OF THE CAYMAN ISLANDS: TEST POLICY

1. When students arrive for an in class exam all materials not to be used in their exam must be left
at the front of the room. If the exam is closed book the only materials the student should have
at their desk are their pen, blank paper and calculator, if calculators are permitted. Instructors
should review all blank papers to insure no impermissible items are present. Students are
encouraged not to bring personal items to the room on test days.
2. If students are permitted to use their text book or other items on the exam they must check
with the instructor first so the instructor can confirm they do not have any impermissible items
in their text.
3. All cell phones, blackberries or other communication items must be turned off and stored in
their belongings at the front of the room. Students may not use their cell phone, blackberry or
other communication device as a calculator. Students are encouraged not to bring their cell
phones, blackberries etc. to class on exam days.
4. Students are not permitted to speak to each other or communicate in any way whether verbally
or in writing once the exam is passed out and any communication during the exam will be
considered as inappropriate.
5. Students may not share textbooks (if exam is open book) or notes (if notes are permitted for
use) during an exam or share calculators if they are permitted.
6. It takes two to cheat and anyone who is caught taking answers or giving answers is equally
guilty. In addition, anyone who witnesses cheating and does not report it is guilty of cheating.

Any student caught cheating on an exam will be given a zero for that exam. If a second
instance occurs then the student will fail the course. All allegations of cheating will be
reviewed by the Office of the Director of Academic Affairs.