Course Content Form

PIMA COMMUNITY COLLEGE

Effective Term: Full Academic Year 2017/18

CMN 120 Business and Professional Communications

Credit Hours: 3.00 Lecture Periods: 3.00

Description:
Study and training in organizational communication within a multicultural/global environment. Includes
communication in a multicultural/global business environment, interpersonal communication skills in a culturally
diverse workforce; researching, organizing, and delivering informative, instructional, and persuasive
presentations; interviewing techniques, group process in business, and listening techniques.

Gen Ed: Meets AGEC – OTHER and C, G; Meets CTE - OTHER and C, G.

Course Learning Outcomes:

Upon successful completion of the course, the student will be able to:
1. Explain basic concepts, principles, processes, and techniques of interpersonal, intercultural, and small
group communication in the business context.
2. Demonstrate principles and techniques of interviewing.
3. Demonstrate principles/techniques of instructional, informative, persuasive, and special occasion
speaking in business.

Outline:
I. Communication in a Multicultural/Global Business Environment
A. Hofstede’s taxonomy of cultural differences
B. Ethical issues communicating across diversity
C. Characteristics of organizational culture
D. Interpersonal communication skills in a culturally diverse workplace
E. Conflict management and resolution strategies/techniques in a multicultural workplace
F. Listening at Work (types, styles, and techniques)
II. Principles and Techniques of Interviewing
A. Interviewing strategies and skills
B. Types of interviewing
C. The ethics of interviewing
III. Principles/Techniques of instructional, informative, persuasive, and special occasion speaking in
business
A. Types of business presentations
1. Informative presentations
2. Persuasive presentations
3. Group presentations
4. Special occasion speaking
B. Researching, Organizing, and Delivering Informative, Instructional, and Persuasive
Presentations
1. Claims of fact, value and policy
2. Analysis of customer need (selling benefits)
3. Problem/solution and cause/problem/solution organizational patterns
4. Monroe’s motivated sequence for building on need
 5. Similarities, differences, and conversion techniques
6. Guidelines for effective use of presentational aids
C. Group Process in Business
1. The nature and types of teams
2. Leadership and influence in teams
3. Effective communication in teams
4. Communication networks
5. Effective meetings