Professional Documents
Culture Documents
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SUBJECT : 11
The Dav After"
I checked again today with Karna . She advised that although the
Administration is developing a press strategy for responding
to the program, no one has or intends to engage in this or any
other solicitation effort . She dces not feel it is necessa~ y and
does not intend to respo nd to Gen. Graham .
November 8, 1983
1010 Vermo nt Avenue , N.W. • Suite 1000 • Wash ington , O.C. 20005 • (202) 737-4979
URGENT
November 4, 1983
Dear Karna:
Here is our analysis of the problem which will arise from the ABC-TV
show "The Day After." And here is a sound course of action to offset it,
using it to promote the Pres i dent's call for strategic defenses instead
of his opposition's call for nuke freeze.
Regard , /
£,( ,_
Daniel O. Graham
Lt. Gen., USA (Ret.)
DOG:vvm
Enclosure
; ; ; , , ; , HIGH FRONTIER
1010 Vermont Avenue, N.W. • Suite 1000 • Washington , O.C. 20005 • (202) 737-4979
HIGH FRCNl'IER
'00 mY MEDIA BLITZ
Ed Meese
Morton Blackwell
Ed Rollins
Lyn Nofziger
Karna Small
Paul Laxalt
~ER 4, 1983
_;
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~ HIGH FRONTIER
1010 Vermont Avenue, N.W. • Suite 1000 • Washington, D.C. 20005 • (202) 737-4979
/
BACKGROUh1)
On November 20, 1983, ABC will air the made-for-TV movie, "The
Day After.· The announcement of this pro-freeze film has already
stirred a storm of anti-nuclear sentiment across the country.
WNDr\Y, OOJEH3ER 2Q
I-OcaJ "Ne5!iDper &m. Cone full page)
washington Post $29,200
Miami Herald 11,400
Houstoo 01.ronicle 10,400
nu.las Times Herald 9,500
SeatUe Times 14,100
San Diego Union Tribune 9,000 (Sun/Mon ccmbo)
-3-
Local Newmr !cs. c112 I;age>
San Francisco Chronicle 11,000
Los Angeles Times 12,000
Chicago Tribune 13,700
National LL.
* Ted Ko~l's post film analysis 50,000
2 - 60 second spots
~ , tP/EM3ER 2l.
Local Newspaper~ Cfull I;age) fik)nday
Washington Times (2 full I;age ads, $3,510
2nd I;age free for
1st time advertisers)
Houston Oironicle 9,800
Dallas Times Herald 9,100
Seattle Times 12,800
San Diego Union Tribune (Stm/Mon canbo) 9 ,000
National Newspaper Ac.s. (full I;age)
USA Today 16,000
* Wall street Journal (closed out)
I .
,
Christian science Mari.tor 1,450
National t..Y...
ABC's AM World News 7,000
one 60 second spot
-(Contingent a1 availability)
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Local/regional 60 second T.V. spots in markets
corresponding to the newspaper ads.
50,000
Total 510,000
'lllese are several secondary markets that we would like to
add to this campaign. OUr ability to oo so will depend on the
financial resources that can be raised in the brief time we have
left before the deadlines.
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111'"
MEDIA BUDGET
Since High Frontier will be carrying the lance for the President
on the issue of strategic defenses and the validity of his March 23
initiative, we are depending on the White House for their critical
support.
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