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Digitalization in Marketing
Mallikarjun Raju Chikkodi
M.Com Student, K.L.E. Society’s B. K. College of Commerce,,
Chikkodi
Chikkodi, Belagavi, Karnataka, India
ABSTRACT 4. extension
In this seminar I would like to show about the Many customerss do almost all of their shopping
digitalization in marketing and its performing in our online. Digital marketing lets you to request to
day to day life such as its needs, types and its these people and thus develop the reach of your
advantages and also its disadvantages. Digitalization business.
in marketing is playing a very important role in the 5. Multimedia: Consumers tend in the direction of
economy. more with marketing materials that mingle
numerous types of content,
conte including photos,
NEEDS OF DIGITALIZATION IN video clips, and audio. It is far easier to
MARKETING: incorporate all these content types into digital
Every business will have different specific goal in marketing than any other type of publicity –and it
mind, but almost all are trying to reach more is very important.
customers and convince them to purchase .to do thus 6. Interactivity:
effectively, you have to take benefit of all the most Digital marketing lets you be in touch directly
precious marketing resources and technologies. with the consumers who perceive you content,
Which include: notably through website comments, messages,
reviews, and social media posts. This shows those
1. Affordability consumers that you care about what they say and
Digital marketing is noticeably low expensive think, leading them to think respected and Part of
than other marketing techniques. Specific prices the society you’re building.
g.
vary based on what you’re doing but ad spend 7. Tracking:
tends to be lower than other forms of marketing. Besides communicating with consumers digital
2. Mobile admittance marketing lets you track their activities. You can
You may not know thus but 77 percent of keep an eye on which ads and types of content
American youths are on a smart phone and are they have seen shortly before they make a buy.
likely o use that smart phone or another mobile
device for news, social networking, and countless Types of digital marketing
other actions .Digital marketing lets you reach 1. Social Media Marketing
them while they’re doing this. The social Ms has a muscular focus on social
3. Flexibility media marketing. So that is where we are going to
There are many forms and benef benefits of digital start our list of types of digital marketing. Social
marketing. Including banner ads, email marketing, Media positively has fairly earned position in the
content marketing, and social media posts. Thus record. Social media marketing is, the use of
by learning how to market yourself digitally, you social mediaa platforms and websites to support a
open up a wide range of possibilities for future goods or service.
publicity strategy.