Professional Documents
Culture Documents
Hey Brad,
It feels like just yesterday that we were only taking pictures of each other in clothes we couldn’t
afford. We’ve accomplished a lot in our past 4 years with Hypebeast Social. I think a lot of hard
work and good timing really helped us out in the end. Instead of taking pictures of our own limited
wardrobe, now we have professional photographers taking pictures of street wear that’s sent to us
for free! All we do now is manage other leaders of departments and we’ve grown so much.
Since we’ve achieved 6 digit numbers in revenue, we’re at the top of the market when it comes to
streetwear marketing. There are other companies that I’ve been looking at recently that are also
growing through instagram too. I noticed that even though they’re posting brands that aren’t that
Christian Iosif
popular, the way the shots are positioned and their setting in the background is visually astonishing.
They have a mix of jungles, pyramids, deserts, waterfalls, cities, skies, and breathtaking views.
If we want to exponentially grow, now is the time. We took advantage of the first movers strategy
but now we have competitors that might be forcing us adapt and continue evolving. Our brand is
very reputable with the fashion industry. If we reach out to brands with upcoming popularity, they
will most likely pay us to showcase their best designs and we have a strategy that promotes the
natural traits of our brain’s habits. Hypebeast Social has been great to us, but we need to take action
and be great for the rest of the company. That is, if we want this company to continue being great.
Chad
HypeBeast Social was founded to support the belief that people around the globe deserve equal
opportunity to express themselves. As a community dedicated to spreading the ideas of totality and
awareness through innovative technology, we want you to join us on our mission.
○ Acceptance for equality in gender, racial, sex, sexual-orientation, and even different
social / financial classes has increased starting from the era World Wars to
exponentially increasing because of the internet
● I said “community” because Saxby’s calls their customers “guests”, not customers or even
clients
○ The reason to do this is to provide a sense of belonging and move away from the
feeling of disconnect between a business and the people in it or the people it serves
● “Totality and awareness” are positive traits that are beneficial and support the goal of “equal
opportunity and expression”
● Having the “we want you to join us on our mission” is there as a motivation and a call to
action, similar to Uncle Sam’s recruiting propaganda during the war
Dear Todd,
I’m reaching out to inquire about the newer brands that have recently joined HypeBeast Social. As
part of our new and growing marketing campaign, we welcome and support most brands that
support our cause to achieve totality and awareness.
At the start of this campaign, we’ve also engaged in yearly quality checks for these brands. During
these checks, we look for their source of materials, how they’re sewn and designed, and the general
checks that we have here in the states. However, after double checking the origins and processes of
some of these newer brands, specifically Bahn and Indo, some information about their product
procurement has been brought to my attention.
Brands such as Bahn and Indo use processes to make their clothing that are not supported here in
the US such as child labor, slavery, and caged animals for their materials. From the beginning, there
was a noticeable difference in payment from these companies to market their brand. Initially we
were hesitant to accept more money from these smaller companies considering their offerings were
higher than the other growing companies we are helping.
After our investigation, we’ve come to realize that the reason why they’re able to spend that much
for marketing is because they save money on labor with child slaves. For their materials, they cage
sheep and alpacas to save space on real estate farmland which is not the image we are going for.
HypeBeast’s larger companies are hand selected because their labor is mostly US based which brings
jobs to the states and their animals roam free on large acres of farmland. We will not continue to
support these companies and will be reaching out to them to cancel our agreement and remove any
instance of their branding from our social media pages immediately.
Christian Iosif
Initially after this discovery, I personally had doubts that you knew about their immoral processes
because since our campaign is so new and you are known to fall asleep often in meetings, I figured
you just didn’t look into it. After further investigation by different people, we have found emails
showing that you were in personal contact with these companies. From the emails, it is obvious to
us now that you’ve known about this the whole time and were taking extra commision from them
every time we marketed them to our followers. Not only is our company not supportive of their
business processes, but we are also not going to tolerate your actions. Lawyers have been contacted
as your actions have breached our contract with you.
I regret to inform you that HypeBeast Social has finalized the decision to relieve you of your
position at the company. Your employment has been officially terminated effective immediately.
Your office is expected to be empty of all personal belongings within the hour and any act of
defiance may be used against you in court.
Brad Conrad
President and CEO of HypeBeast Social Inc.
brad.conrad@hbs.com | 849. 929. 3726
Dear Heads of Foreign Relations at the Bahn and Indo Fashion Organizations,
I am the Vice President at HypeBeast Social. We appreciate our new affiliation and want to invite
you to come to our office in the states to talk in person. We have questions about your processes
within the company and want to make further decisions that may affect our contract. Because of the
importance of this issue, we implore that you contact us as soon as possible to schedule a time and
date to meet.
Chad Rad
Vice President and CFO of HypeBeast Social Inc.
chad.rad@hbs.com | 849. 239. 4059
Christian Iosif
My name is Terry Cruise and I have been a fan of the page as one of the original followers and I
love what you all are doing with the page and the campaign you have recently started. I too have
recently taken a big step into the fashion industry. My brand, Cruz, is a brand that prides itself on
good quality and streetwear style.
This will be my 5th time reaching out to ask about HypeBeast’s marketing services. Unfortunately,
this will be my last time inquiring for such a service. During these past four months of pushing out
different outerwear styles, now that winter is approaching, I have been contacted by multiple fashion
companies that want me to join them. Instead of trying to start my own personal brand, I will be
joining these established companies that can help me reach the audience I have been looking for.
The reason for my email is to explain why I have no interest in pursuing a company that ignores
potential partners. I hope that for your sake as a company looking to grow, that you reply to this
email to ensure to your fan base that you are a caring and personal company. If a brand reaches out
to you for help, I recommend you respond to them. If you do not have the labor for it, I
recommend you create a department specifically for these sort of requests, for missed opportunities
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will become more often for you. Because of your ignorance to prospective brand relationship
creation, a growth limit is placed and potentially avoidable if properly dealt with.
Thank you for taking the time out of your day for reading this email,
Best regards,
Terry Cruise
I am the new Head of External Communication here at HypeBeast Social and I wanted to personally
thank you for your ambitions and perseverance that helped create my position here at the company.
Speaking on behalf of the company, we are proud to recognize your progression within the industry
and congratulate you.
Because of your multiple attempts to contact us, my position was created to prevent loss in
prospective potential. We want to create as many opportunities possible for those who believe in
our mission and want those with potential to succeed whether it’s within our community or another.
Your efforts have initialized a new movement towards open communication between companies,
regardless of competition. Our new program will ease the process of recruitment for our new
commutative organization and the industry will be seeing an exponential increase in prospective
employees.
We wish you luck in your endeavors and thank you for being an important asset to the fashion
industry.
Best Regards,
Lisa Chaffer
Head of External Communication
lisa.chaffer@hbs.com | 849. 209. 1923
Christian Iosif
Z. De Piero Student:
________________________
202D Business Writing, F’18
Company Profile
Have you you provided relevant background information to help bring your
organization to life? What’s the name of this organization/company?
What’s their field, industry, or “line of work”? Where are they located?
Who is their clientele?
Exigence
Writer
Who is the intended/primary audience for this genre? What’s their name,
what organization/company are they affiliated with, and what’s their
position/role?
Purpose
Genre Identification
Genre-Specific Conventions
To what extent did each textual genre include its most important
conventions? Remember: when we think of “conventions,” we think
of the unique characteristics, features, patterns, or ingredients of a
particular genre. (e.g. a sspecific subject or an e-signature line for an
email)
Rhetorical Strategies
Organization/Structure
Mechanics + Punctuation
Focus on “Moves”
What writerly decisions did you make in this project? Did you identify
numerous, conseequential “moves” that you made for this project? Did you
articulate what you did and why you did it? (Or didn’t do it?) do that
Examples of “Moves”
Interview
Per the syllabus, did you make specific connections to our assigned course
readings? What ideas, concepts, or strategies informed your project? I’d
like to see you paraphrase and “quote” at least 5 different times from at
least 3 different readings/chapters.!