Report-MOHEX Mauritius 09

MOHEX 2009 IN MAURITIUS
MALAYSIA EDUCATION EXHIBITION

Quatre Bornes Municipal Hall, Mauritius
(11 – 17 February 2009)
EXHIBITION REPORT
EDUCATURE SDN. BHD
1
(11 – 17 February 2009)
INDEX
1. EXHIBITION SUMMARY
2. EVENT PROFILE
3. EXHIBITOR ANALYSIS AND STATISTICS
4. VISITOR ANALYSIS AND STATISTICS
5. THE OUTREACH PROGRAMME
6. EVENT COVERAGE
7. PICTURE GALLERY
8. APPENDIXES
- Advertising & Promotions

o Exhibitors’ Catalogue
o Posters, Flyers
o Newspaper Advertisements
o Newspaper Articles
o Visitor’s Registration Form
- Analysis & Statistics

o Overall Visitors
o Serious Enquiries
o On the Spot Registrations
o Programmes in Demand
2
(11 – 17 February 2009)
EXHIBITION SUMMARY
Show Details
Venue : Quatre Bornes Municipal Hall

Mauritius
Date : 14 – 15 February 2009
Founded in : 2002
Profile : Single Country Education Exhibition
Frequency : Annual
Admission : Free Admission
Opening Hours : 10:00 a.m. to 05:00 p.m.
Number of Exhibitors : 15
Number of Visitors : 2918
Type of Visitors : Students, Parents, Professionals,

General Public
No. of Open Days : 2 Days
Inaugurated By : Hon Rajeshwar JEETAH

Minister of Health and Quality of Life
Organiser : Malaysia Education Co. Ltd, a subsidiary of

Winning Magnitude Sdn. Bhd.
Educature Sdn. Bhd.
3
(11 – 17 February 2009)
EVENT PROFILE
The Event
The 7th edition of the Malaysia Education Exhibition in Mauritius was by far the
most successful event in its series, both in term of the size and the quality and
quantity of the visitors.
Organized by Malaysia Education Co. Ltd and EDUCATURE Sdn. Bhd. and with
the support from the Ministry of Higher Education Malaysia, the event had
showcased 13 Malaysian Educational Institutions that provided only recognized
and quality education options to over 2,000 visitors, which included students,
parents, academicians and professionals.
Malaysia Education Exhibition in Mauritius was 25% larger than its earlier show
in 2008. As such, this year’s outcome has indicated that Malaysia Education
Exhibition in Mauritius for 2009 is heading for a right direction; another increase
in size and hopefully a bigger increase in the number of recruited students from
Mauritius.
4
(11 – 17 February 2009)
EXHIBITOR ANALYSIS AND STATISTICS
Represented Institutions
1. Asia Pacific University College of Technology & Innovation
2. HELP University College
3. INTI Education Group
4. KDU College
5. Limkokwing University Of Creative Technology
6. MAHSA College
7. Multimedia University
8. Nilai University College
9. Sunway University College
10. Swinburne University Sarawak Campus
11. The University of Nottingham
12. UCSI University
13. Universiti Kuala Lumpur
5
(11 – 17 February 2009)
EXHIBITOR STATISTICS
14
12
10
8 Government
Organization
6 Private Universities
& Colleges
4
0
Exhibitors
Total Number of Exhibitors : 15
Government Organisations : 2
Private Universities & Colleges : 13
6
(11 – 17 February 2009)
Exhibitors’ Growth Analysis
2006 2007 2008 2009
Number of Exhibitors 10 17 13 15
18
16
14
12
10
8 Exhibitors
6
4
2
0
2006 2007 2008 2009
7
(11 – 17 February 2009)
Classification of Programmes Offered
By Level:
• Foundation Courses
• Diplomas
• Undergraduate Courses
• Post Graduate Education
Programmes in Demand (Event Evaluation)
1. Business (Undergraduate & Postgraduate Level)

2. Medicine (Undergraduate & Postgraduate Level)
3. Engineering (undergraduate & Postgraduate Level)
4. Allied Health Sciences
5. Architecture (Undergraduate Level)
6. LLB Law (Undergraduate Level)
7. IT & Creative Multimedia (Undergraduate Level)
8
(11 – 17 February 2009)
VISITOR ANALYSIS AND STATISTICS
Visitor Analysis (2009)
Overall Visitors : 2,918
Serious Enquiries : 584 (20%)
On the Spot Registrations : 68
9
(11 – 17 February 2009)
Visitors’ Growth Analysis
2006 2007 2008 2009
Number of Visitors 1,000 1500 2,335 2918
3000
2500
2000
1500
Visitors
1000
500
0
2006 2007 2008 2009
10
(11 – 17 February 2009)
OUTREACH PROGRAMMES
As part of event promotion, technical visit to schools and Tertiary Education

Commission (TEC), Ministry of Education of Mauritius were organized for the
Malaysian group.
The technical visit to TEC was to initiate further understanding on the Education
System in Mauritius and to enhance further cooperation between the two nations,
especially in the Education Sector.
The outreach programmes in schools brought together a team of school

counselors, which includes School Principals, Academic Advisor and Career
Guidance Counselors, for the purpose of providing the high school students with
the information kit on Malaysian Education and higher education choices that are
provided by the Malaysian Educational Institutions.
The objectives of the exercise were to:
• Enhance the visitor quality to Malaysia Education Exhibition in Mauritius

by providing students the hands on information on Malaysia Education.
Focused information to the students would increase the conversion rate
from enquiry to admission for participating exhibitors.
• Increase footfall to the event through direct contact with the students;
spread awareness about the nature of the event and the variety of study
options showcased under one roof.
• Initiate the awareness of the development of Malaysia Education

Exhibition in Mauritius profile to the education industry in Mauritius and its
people.
11
(11 – 17 February 2009)
Schedules
Official Visit
Date : 12 February 2009

Time : 15:30 – 16:30
Dept : Tertiary Education Commission
Ministry of Education of Mauritius

Time : 15:00 – 17:00
Dept : Council of Registered Professional Engineers of Mauritius

Time : 09:00 – 09:30
Dept : Tertiary Education Commission
Ministry of Education of Mauritius

Time : 10:00 – 10:30
Dept : Minister of Education and Human Resources
12
(11 – 17 February 2009)
Technical Visit to Schools

Time : 09:30 – 10:30
School : Royal College of Port Louis
Type : All Boys School

Time : 13:00 – 14:00
School : College du St Esprit

Time : 10:00 – 11:00
School : Dr Maurice Curee State College
Type : All Girls School

Time : 13:00 – 14:00
School : Royal College of Curepipe
13
(11 – 17 February 2009)
EVENT COVERAGE
The promotion campaign for the event included the following:
a) Promotion in the Print Media – Newspaper Advertisements, Articles,

Banners, Posters, Flyers.
b) Promotion through the Electronic Media – Announcement Slots, Event
Exposure through Main News, Radio Coverage
c) Direct Mail Campaign – VIP and Complimentary Invitations
d) Public Relations – Official Meetings with Related Government
Organisations prior to event
e) School Visits
PRINT MEDIA
Newspaper Advertisements
14 advertisements were published in French Newspapers in Mauritius, covering

the event, number of exhibitors, date and venue of the exhibition.
Publication Date Language No. of Insertions
Le Matinal 06/02/09 French 2

13/03/09
L’Express 10/02/09 French 2

13/02/09
L’Express Dimanche 08/02/09 French 1
14
The Star 08/02/09 French 1
5-plus 08/02/09 French 1
Weekend 08/02/09 French 1
Le Mauricien 09/02/09 French 2

11/02/09 French
Defi Plus 07/02/09 French 1
L’Hebdo 08/02/09 French 1
Impact News 06/02/09 French 2

13/02/09
_________________________________________________________
TOTAL 14
_________________________________________________________
Newspaper Articles
Beside the newspaper advertisements, articles were also published in some of

the major newspapers in Mauritius
Publication Date Language No. of Insertions
Impact News 20/02/09 French 1
_________________________________________________________
TOTAL 1
-----------------------------------------------------------------------------------------------
Posters
200 posters were distributed for display on notice boards in schools, colleges and
universities in Mauritius.
Banners
30 banners were placed in strategic locations (public and commercial areas) in

Mauritius.
Flyers
2000 Printed flyers were distributed to students in high schools, colleges and
universities in Mauritius.
15
(11 – 17 February 2009)
ELECTRONIC MEDIA
Radio Coverage
Channel Top FM and Radio Plus of Mauritius was commissioned to do a 30

seconds radio advertisements for the event on a daily basis from 8th February to
15th February twice a day during peak time.
2 radio interviews were done with the representative of Malaysia Education Co.
Ltd on Saturday 14th February 2009 and Sunday 15th February 2009 respectively.
The interviews were broadcast in the news in both Top FM and Radio Plus.
TV Coverage
13 slots of 10 seconds TV announcement were covered through MBC National

TV of Mauritius.
Live coverage during the Opening Ceremony on 18th February 2009, was
telecast in the main news on MBC Channel at 7:00 p.m., 7:30 p.m. and 9:00 p.m.
DIRECT MAIL CAMPAIGN
Special Invitations were sent to VIPs, School Principals, Rectors and School
Counselors to attend the Opening Ceremony of the exhibition on 14th February.
16
(11 – 17 February 2009)
PUBLIC RELATIONS
2 months prior to the event, Malaysia Education Co. Ltd. started its promotion
efforts by meeting important public figures in Mauritius to get their support for the
event. Ministry of Education of Mauritius and Ministry of Health and Quality of
Life of Mauritius were the main government authorities which have been
supporting the implementation of the event from the very beginning until the last
day of the exhibition.
SCHOOL VISITS
Malaysia Education Co. Ltd. had conducted school visits to more than 30 high
schools in Mauritius, prior to the arrival of the delegation from Malaysia. Meetings
were arranged with school principals and rectors to inform them about the
Malaysia Education Exhibition.
In addition to that, the Malaysian delegation was also brought to 4 schools on the
12th and 13 th February 2008 (please refer to Outreach Programme Information).
A vcd on the education system in Malaysia by Ministry of Higher Education of
Malaysia were conducted in the school hall. Those who attended the
presentations were students who will be sitting for HSC examination by end of
the year, and also school counselors.
17
(11 – 17 February 2009)
APPENDIX A
Advertising and Promotion Materials
a) Printed Materials – Exhibitors’ Catalogue, Posters, Flyers
b) Newspaper Advertisements
c) Newspaper Articles
d) Visitor’s Registration Form
APPENDIX B
Statistics and Figures
a) Overall Visitors (Data Collection According to Individual Participant)
b) Serious Enquiries (Data Collection According to Individual Participant)
c) On the Spot Registration (Data Collection According to Individual

Participant)
d) Programmes in Demand (According to Visitors’ Evaluation)
18

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MOHEX 2009 IN MAURITIUS

MALAYSIA EDUCATION EXHIBITION

EDUCATURE SDN. BHD

3. EXHIBITOR ANALYSIS AND STATISTICS

4. VISITOR ANALYSIS AND STATISTICS

5. THE OUTREACH PROGRAMME

- Advertising & Promotions

- Analysis & Statistics

Venue : Quatre Bornes Municipal Hall

Date : 14 – 15 February 2009

Profile : Single Country Education Exhibition

Admission : Free Admission

Opening Hours : 10:00 a.m. to 05:00 p.m.

Number of Visitors : 2918

Type of Visitors : Students, Parents, Professionals,

No. of Open Days : 2 Days

Inaugurated By : Hon Rajeshwar JEETAH

Organiser : Malaysia Education Co. Ltd, a subsidiary of

EXHIBITOR ANALYSIS AND STATISTICS

1. Asia Pacific University College of Technology & Innovation

2. HELP University College

3. INTI Education Group

5. Limkokwing University Of Creative Technology

8. Nilai University College

9. Sunway University College

10. Swinburne University Sarawak Campus

11. The University of Nottingham

12. UCSI University

13. Universiti Kuala Lumpur

Total Number of Exhibitors : 15

Private Universities & Colleges : 13

Exhibitors’ Growth Analysis

2006 2007 2008 2009

Classification of Programmes Offered

Programmes in Demand (Event Evaluation)

1. Business (Undergraduate & Postgraduate Level)

VISITOR ANALYSIS AND STATISTICS

Visitor Analysis (2009)

Overall Visitors : 2,918

Serious Enquiries : 584 (20%)

On the Spot Registrations : 68

Visitors’ Growth Analysis

2006 2007 2008 2009

Number of Visitors 1,000 1500 2,335 2918

As part of event promotion, technical visit to schools and Tertiary Education

The outreach programmes in schools brought together a team of school

The objectives of the exercise were to:

• Enhance the visitor quality to Malaysia Education Exhibition in Mauritius

• Initiate the awareness of the development of Malaysia Education

Date : 12 February 2009

Date : 13 February 2009

Date : 16 February 2009

Date : 16 February 2009

Technical Visit to Schools

Date : 13 February 2009

Date : 13 February 2009

Date : 14 February 2009

Date : 14 February 2009

The promotion campaign for the event included the following:

a) Promotion in the Print Media – Newspaper Advertisements, Articles,

14 advertisements were published in French Newspapers in Mauritius, covering

Publication Date Language No. of Insertions

Le Matinal 06/02/09 French 2

L’Express 10/02/09 French 2