Social Media and Brand Awareness for

Safe Alternatives to Violent Environments

(S.A.V.E.)

Royal Consulting Group

Cover Letter
Ian Austen,
Naomi Isom,
Rachel Liu,
Ariella Wirya,
Royal Consulting Group
500 El Camino Real, Santa Clara, CA 95053

October 16, 2018

Paula Manczuk
Safe Alternatives to Violent Environments (S.A.F.E.)
1900 Mowry Ave #201, Fremont, CA 94538

Dear Ms. Manczuk,

Royal Consulting Group is eager to be working with S.A.V.E. on improving its social media
presence and brand awareness. Thank you for this opportunity to be helping S.A.V.E., since our
core values align very close to the organization’s. Listed in the following pages is a detailed
summary of how we will be implementing key strategies will help the success of S.A.V.E.’s first
ever, Giving Tuesday.

This proposal defines a two-phase social media campaign to help build up awareness for S.A.V.E.
to attract more donors, as well as attention for Giving Tuesday. The first phase, starting October
8th, will predominantly be focused on improving social media presence on Facebook to target
S.A.V.E.’s current audience and tabling on the Santa Clara University campus to target the
younger demographic. The second phase, beginning November 1st, will focus on Giving Tuesday
and fundraising objectives.

Given our experiences in different industries and educational backgrounds, Royal Consulting
Group is confident that our wide variety of skills will be able to guarantee the success of this
proposal. We are open to hear any questions or comments that your organization may have.
Please feel free to reach us at (510) 386-6568.

Thank you for your time.

Sincerely,
Ian Austen, Naomi Isom, Rachel Liu, Ariella Wirya
Royal Consulting Group

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Table of Contents
Executive Summary ..……………………………………………………………………………………………...……………… 4

Safe Alternatives to Violent Environments

Problem and Solution

Commitment

Introduction to the Problem/Need ………………………………………………………………………………………… 5

Domestic Violence Statistics Overview

Domestic Violence Statistics California

S.A.V.E’s Impact

Project Rationale …………………………………………………………………………………………….…..………………… 7

Bringing Awareness to Domestic Violence

Increasing Online Presence

On-Campus Outreach

Deliverables ……………………………………………………………………………………………….….…………….…….…. 8

Cost Analysis …………………………………………………………………………………………….……..……………..…….. 9

Delivery Schedule ..…………………………………………………………………………………….…………..…….…….. 10

Phase I

Phase 2

Success Metrics ……………………………………………………………………………………….…………………..………. 12

Benchmark and Goals

Staffing ………………………………………………………………………………………………….…………….……….……… 14

Discussion ……………………………………………………………………………………………………………………………. 16

Appendix (A): Résumés ……………………………………………………………………………….……..……….….…... 20

Appendix (B): Logo …….………………………………………………………………………………….…..……….….….. .24

Appendix (C): Deliverables …………………………………………………………………………….………….………... 25

Appendix (D): Works Cited …………………………………………………………………………….……….…………... 26

Appendix (E): Correspondence ……………………………………………………………….……………….…….……. 27

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Executive Summary
Safe Alternatives to Violent Environments
Safe Alternatives to Violent Environment was founded by a group of women in the Bay Area in
1976. The women noticed that their community was missing a shelter that could accommodate
the needs of domestic violence victims. SAVE serves the Southern Alameda County and offers
safe housing programs, and educational programs to high schools, police officers, and medical
personnel about domestic violence.

Problem and Solution

Although Safe Alternatives to Violent Environment has social media and online presence, lack of
activity and professionalism makes the communication weak.

Our proposed plan is to improve S.A.V.E.’s brand awareness by implementing a weekly schedule
of posting online, creating a standardized donation email, and tabling on-campus at Santa Clara
University. The outcomes we plan to achieve are increased social media engagement, improved
donor reception of emails, and higher brand awareness at Santa Clara University.

Commitment
Royal Consulting Group is excited to work with S.A.V.E to help improve their social media presence,
as well as brand awareness. This improvement to the organization will help ensure the success of
their first Giving Tuesday event. The event will be focused on attracting donations that will help
fund Safe Alternatives to Violent Environments. We hope to guarantee the success of Giving
Tuesday to use the donated funds to reach even more domestic abuse victims in the community.
Given our various studies in Finance, Accounting, Marketing, and Management Information
Systems, our team provides a wide variety of skillsets to address any obstacles that may arise.

4
Introduction to the Problem/Need
Domestic Violence Statistics Overview
Around the world, at least one in every three women has been beaten, coerced into sex or
otherwise abused (Domestic Violence Statistics). Based on data in 2017, approximately 40% of
California women experience physical intimate partner violence. Also, 1 in 4 men will be victims
of intimate partner violence. This can lead to trauma that stays with them after the violence
ends. Domestic violence increases the chances for depression and suicidal behavior and can
negatively impact a victim's ability to perform well at work. This can reduce the amount of
money a victim may have, trapping them in an abusive relationship.

Domestic violence affects younger generations as they mature. Men who as children witnessed
their parents’ domestic violence were twice as likely to abuse their own wives than sons of
nonviolent parents. Studies also suggest that up to 10 million children witness some form of
domestic violence annually. Nearly 1 in 5 teenage girls who have been in a relationship said a
boyfriend threatened violence or self-harm if presented with a breakup.

*This graph shows the rate of

domestic violence based on the
victim-offender relationship from
1993-2012. Although the intimate
partner offender rate has
decreased, the amount of
immediate family and other
relatives have stayed stagnant.

5
Introduction to the Problem/Need (Continued)
Domestic Violence Statistics in California
• Domestic violence programs in California answers over 922 crises calls per day, which is
an average of 38 calls per hour.
• 492 people on average requested assistance and they couldn’t be helped because there
were not enough resources.
• Between 2001-2007, over 91,000 victims stayed in State-funded domestic violence
shelters, while an average of 7,348 adult victims were turned away per year because
shelters were full.
• State-funded domestic violence programs counseled over 50,000 children from 2002-
2008, which is an average of 8,350 children counseled per year (Domestic Violence
Statistics).

S.A.V.E’s Impact
S.A.V.E. works to lower and domestic violence. They have a 24-hour Hotline, group counseling
sessions, an Emergency Safe House, presentations at schools, and a Community Oriented
Prevention Services (C.O.P.S.) program. S.A.V.E.’s services are all meant to bring peace and hope
to victims of domestic violence and their families, and to empower and strengthen communities
through education and outreach.

In S.A.V.E.’s 2016-2017 fiscal year:

• 1,768 calls were answered on a 24-hr Hotline in which S.A.V.E. provides emotional
support, referrals, and crisis intervention.
• 334 survivors attended their group counseling sessions.
• 170 women and children stayed at their Emergency Safe House for approximately 9,532
nights.
• 8,599 students participated in their teen dating violence awareness and prevention
presentations.
• 1,053 victims were assisted by their C.O.P.S. Program, a collaborative program with local
law enforcement agencies.

6
Project Rationale
Bringing Awareness to Domestic Violence
S.A.V.E.’s mission is to increase awareness for domestic violence. Given that October is Domestic
Abuse Awareness month and November is Giving Tuesday, S.A.V.E. is focused on fundraising
during these two months to continue S.A.V.E.’s non-profit services.

Increasing Online Presence

The project will help raise awareness through the implementation of a social media plan and
improve existing online pages to gain widespread views. Given our team’s studies in marketing
and prior work experience regarding online media campaigns, Royal Consulting Group can
customize a specific social media campaign for S.A.V.E.

In the Facebook page that we are designing, we would like to implement “Factual Friday”. It will
be a small news fact that would give a random statistic or fact about domestic violence, the
organization, or tips and tricks.

On- Campus Outreach

Partnering with Alpha Phi Omega, Santa Clara University’s community service fraternity, Royal
Consulting Group will table for the event for 3 days at Santa Clara University on October 22
through 24 in front of Benson Hall. Benson Hall is the Cafeteria and tutoring building in Santa
Clara and has the most traffic of people at any given time which will be advantageous to us
because it will give us the most opportunity to spread awareness. We are tabling 11am to 2pm
during those days when Benson Hall receives the highest amount of traffic.

During tabling, Royal Consulting Group and Alpha Phi Omega will be passing out flyers and fact
sheets that give details about domestic violence and the services that S.A.V.E. provides. Royal
Consulting Group will be sporting purse charms on our backpacks, as well as passing out purse
charms to people who make a team to join the Purple Purse challenge, a fundraising campaign
challenge started by Serena Williams for domestic violence non-profit organizations.

7
Deliverables

In operating this project for Safe Alternatives to Violent Environments (S.A.V.E), Royal Consulting
Group (RCG) will assist in increasing brand awareness, awareness of domestic violence, and
accommodate in the funding of Purple Purse and “Giving Tuesday”. We will achieve this through
creating a social media platform and an email template, and conduct a tabling at Santa Clara
University. S.A.V.E. will act as the primary host for all events, however, RCG will be responsible
for the increase in S.A.V.E.’s brand awareness and its social media presence.

Social Media Platform

• The implementation of online social media applications such as Facebook, Twitter, and
Instagram will surely get the attention of our community. Through our weekly postings,
such as “Fun Fact Friday”, we will build awareness among our viewers by giving
information regarding domestic violence and the services offered by S.A.V.E., some of
which are their Safe House, 24-hour Hotline, and counseling sessions.

Tabling at Santa Clara University

• Royal Consulting Group and Alpha Phi Omega will conduct a tabling on October 22-24
from 11am to 2 pm in Benson Cafeteria Hall. Benson Hall is the most crowded area in
Santa Clara University, allowing students of SCU to personally be exposed to S.A.V.E. and
be aware of their presence as a social service preventing domestic violence. During
tabling, we will be distributing End Domestic Violence fliers, fact sheets, and Purple Purse
charms consisting of further details on domestic violence. This will also be an opportunity
for students of SCU to talk to us or ask questions face-to-face regarding domestic
violence and S.A.V.E.

Email Template for Donor Outreach

Along with the weekly Facebook posts, Royal Consulting Group will be making a custom email
template for S.A.V.E. Since S.A.V.E. is a non-profit organization, they rely on funding through
fundraisers and donations. They do not currently have a standardized email template; therefore,
we will be creating one, practical for S.A.V.E. to send out to their donors. This standardized
template will be designed to improve efficiency for sending emails to potential donors.

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Cost Analysis
Projected Expenses and Costs

Description Quantity Unit Price Cost

End Domestic Violence Flier 500 units $ 0.69 $ 345

Purple Purse Charm 100 units $ 3 $ 300

Labor - Social Media Campaign 72 hours $ 27 $ 1944

Labor - Tabling at Santa Clara University 36 hours $ 27 $ 972

Total $ 3561

Pro Bono Discount $ (3561)

Notes:
1. The Projected costs above for the implementation of social media platform and
fundraising for national events: Purple Purse and Giving Tuesday resulting in a total of
$3561 was calculated given the following components:
2. The End Domestic Violence Fliers and Purple Purse Charms made to be distributed
around school and the community during Tabling at Santa Clara University.
3. In conducting the Social Media Campaign, we did not incur any costs. We activated an
Instagram, Facebook, and Twitter social media platform to run public postings with
S.A.V.E every Friday.
4. In acquiring access for Tabling we did not incur any costs. We collaborated with Alpha Phi
Omega Service Fraternity vice presidents to secure a reservation for tabling and have
volunteers to sign up.
5. The total labor hours required to complete this project is approximately 21 hours. The
hourly wage of $ 27 was determined by the average Business Development Consultant
Salaries in the United States as provided by job site, Indeed.

9
Delivery Schedule
Phase I

Actions Date Responsibilities

All team members

Meet with Client - S.A.V.E representative CFRE Paula present, Drivers:
Manczuk at 12:30 p.m. in main office in Fremont 10/3/2018 Ariella, Rachel, Naomi

Introduce ourselves and explain our project, how we can

help, and what to expect from us. We established relations
with Paula and learned about the organization’s purpose All team members
while sharing our own unique individual skills. 10/3/2018 present

Discovered issue that online social media presence is

lacking and fundraising for national events has not met goal All team members
expectations 10/3/2018 present

Our solution was to offer new and revamped social media

platforms. Our main platform will be Facebook due to older
target demographics, but we will use Instagram and Twitter
to help spread awareness. We also to offered to table at our All team members
school to spread awareness and help fundraise 10/3/2018 present

Sign waiver before end of meeting and present to Professor All team members
Frontczak on Tuesday 10/4/2018 for approval 10/3/2018 present

10
Delivery Schedule (Continued)
Phase 2

Actions Date Responsibilities

Acquire access to Facebook page and establish Rachel is primary consultant and
regular email contact with Paula for updates 10/4/2018 relays to team

Talk to Alpha Phi Omega Service Fraternity

vice presidents of service to secure a reservation
for tabling and have local brothers who would
be interested to sign up 10/5/2018 Team members: Ian and Rachel

Reserved table for October 22-24 from 11am to

2pm in Benson Cafeteria Hall. Interested
brothers must sign-up before the 22nd midnight 10/7/2018 Team members: Ian and Rachel

All team members present, use

Take picture with Purple Purse charms for first Rachel's phone for best shots,
official Instagram campaign picture 10/9/2018 Naomi as chief model

Design name and logo for our consulting group: All team members present,
Royal Consulting Group 10/9/2018 Ariella chief designer

Receive flyers and handouts for tabling from

Paula and print extras 10/11/2018 Rachel

Set up Fun Fact Friday on Facebook page and

run it by Paula before posting 10/12/2018 Rachel

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Success Metrics
S.A.V.E. will measure RCG’s success through the amount of likes and views. Any donations
S.A.V.E. receives will be treated as a bonus to our success, but it will also be known that it is not
RCG’s main goal to help them raise money. RCG can provide the most benefit to S.A.V.E. by
completing the goals listed below in a timely fashion.

1. Create an Instagram and Twitter social media platform and run any postings with S.A.V.E
by every Wednesday before going public on every Friday.
2. Distribute handouts around school and the community to raise awareness, as well as
organize a school event to promote awareness.
3. Hand out purse charms for donations.
4. At the end of every week, RCG will update S.A.V.E via email of current progress with each
of the website views and likes, as well as donation totals.

Success Metrics

Day Flyer Charm Likes Views Donations

Monday 10/22/2018 Tabling 14 13 10 15 $ 5.00

Tuesday 10/23/2018 Tabling 20 12 1 10 $ 5.00

Wednesday 10/24/2018 Tabling 12 10 5 12 $ 5.00

$
Week Ending 10/20/2018 12 0 2 10 1.00

Week Ending 10/27/2018 10 0 5 6 $ 1.00

$
Week Ending 11/3/2018 13 0 3 10 1.00

Week Ending 11/10/2018 5 0 8 6 $ 1.00

Week Ending 11/17/2018 7 0 11 12 $ 1.00

Week Ending 11/24/2018 13 0 11 12 $ 5.00

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Week Ending 12/1/2018 - - - - $ -

Totals 106 35 56 93 $ 25.00

Benchmark and Goals

The project metrics evaluation sheet below will be used to measure and determine the project’s
success, and will be completed by S.A.V.E., following the conclusion of the Purple Purse week
which ends 12/1/2018.

Criteria Accomplished?

Was an informational PowerPoint created, detailing the significance of RCG's yes / no

social media campaign?

Was the social media content appropriate and pre-approved before posting to yes / no
public?

Were informational handouts, purse charms, social media posts, and directions yes / no
created and distributed?

Was the above created in a timely manner? yes / no

Did RCG meet the expectations of S.A.V.E? yes / no

Was there constant communication between RCG and S.A.V.E.? yes / no

Did RCG help S.A.V.E achieve their goals of spreading awareness of domestic yes / no
violence and fundraise for Purple Purse Campaign?

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Staffing
Ian Austen
Ian is currently a Senior studying Finance at Santa Clara
University Leavey School of Business. He brings to our team
knowledge of Microsoft Office, QuickBooks Software,
Publicity, and NetSuite to help us crunch numbers. He has
worked at Target as a human resources team member and
managed employee schedules to increase productivity. He
has also worked at the Computer History Museum he was
an Accounting Clerk. This gave him the ability to ensure the
annual company audit was accurate. These skills allow Ian to
provide precise timetables and success metrics to hit
projected goals for our team.

Naomi Isom
Naomi is a current Junior Marketing major studying at Santa
Clara University Leavey School of Business. She has worked
as a marketing and business development intern with a
small company called Ice Safety Solutions. She made
marketing collateral, designed a marketing campaign, and
been in close contact with clients. She also has experience
as an orientation leader at Santa Clara University. Her job
consisted of attending diversity trainings and building
relationships with the students and parents. Her skill set
enables her to be our writer, editor, creative eye, and
outreach for the team.

14
Staffing (Continued)
Rachel Liu
Rachel is a current Junior Management Information Systems
major and Data Analytics minor at Santa Clara University
Leavey School of Business. Her experience with Columbia
Sportswear Company as a part-time floor supervisor gives
her the expertise to be our project leader! Her skills of
improving customer relations as well as overseeing multiple
employees in a retail setting allows her to assign tasks,
manage time efficiently, and provide sales ideas for our
team. She sets due dates, confirms our writing is uniform,
and sets high standards to impress our clients.

Ariella Wirya
Ariella is a current Junior studying Accounting at Santa Clara
University Leavey School of Business. She has interned at
many companies such as Reanda Bernardi with an auditor
internship and PT Harindotoma Mandiri with an accounting
internship. Her main tasks were to help prepare the quarterly
report and test financial documents for compliance with
GAAP. She brings to our team an understanding of attention
to detail regarding finances and relevant information. For
these reasons, she is in charge of stating specific collaterals
and providing a definitive cost analysis for our team. She also
dabbles in Photoshop, making her our visuals leader.

Alpha Phi Omega

We have hired Alpha Phi Omega (APhiO) as one of our subcontractors.
APhiO is a service fraternity on Santa Clara University’s campus. They
provide service to the community by donating time and effort to various
non-profit organizations and causes. Under APhiO, we will be tabling to
advertise S.A.VE., Purple Purse, and Giving Tuesday. Tabling will be from
October 22 through 24 in front of Benson Hall, Santa Clara’s main dining
hall. During tabling, we will be passing out flyers, facts sheets detailing
domestic violence, and purple purse charms to people to raise awareness.

15
Discussion
Summary of Project Outcomes
Royal Consulting Group aimed to increase S.A.V.E.’s brand awareness through social media,
specifically Facebook. RCG posted weekly updates on how S.A.V.E. helps survivors of domestic
abuse and emphasizing two events: Purple Purse and Giving Tuesday. In the images below
demonstrates the growth from RCG’s posts to S.A.V.E.’s previous posts. On the left is RCG’s post
with over twice the amount of people reached and almost twice as many engagements.

*The post on the left is one we posted while

the right one SAVE posted. Our post reached 207 more people than SAVE’s previous post. In our
post there were 19 more engagements. Our post has seven more likes. We got three shares
while the previous post has none.

16
Discussion (Continued)

On October 22nd through October 24th Royal Consulting Group worked with Alpha Phi Omega
to table on Santa Clara University’s campus to increase brand awareness to a younger
generation. After tabling for three days, we passed out 300 End Domestic Violence fliers and
gave away 100 Purple Purse charms that have extra information about domestic violence on
them.

Giving Tuesday is a nationwide event that supports non-profits through donations. Royal
Consulting Group made an email template for S.A.V.E. to utilize for the current Giving Tuesday
and future ones. In collaboration with S.A.V.E.’s fundraising efforts on Giving Tuesday, there
were $2,978.30 from emails and $305 from Facebook, with a total of $3,283.30 in online
donations. The image below is the email template RCG created for S.A.V.E. for Giving Tuesday.

17
Discussion (Continued)
Implications
After conducting the social media campaign and the on-campus outreach for SAVE, RCG found
that our project positively impacted the community and SCU students by increasing awareness
regarding domestic violence. Through the responses, we received from the implication of our
project, especially through tabling, we noticed that students demonstrated an interest in
learning about our cause as they were active and engaged in asking questions and coming to our
booth. Through this activity, RCG realized that our community received a better understanding
regarding the importance of domestic violence awareness.

Royal Consulting Group was surprised with the engagement level of donors in response to RCG’s
donor email. As mentioned earlier, S.A.V.E. was able to exceed their goal of donations. Without
the constant support and quick responses from Paula Manczuk, this project would not have
achieved the level of success that it did. Her clear dedication to RCG and S.A.V.E. made the multi-
pronged campaign run smoothly.

RCG believes that donors and students on the Santa Clara University campus reacted positively
to the tabling, Facebook posts, and email template. This campaign serves as a representation
that with improved brand image that S.A.V.E. will be able to increase donations and engagement
with their services.

Limitations
We experienced four different obstacles during the project that included both uncontrollable
elements and some unexpected events.

1. We had limited space to table inside the hallway at the Benson cafeteria. While we were
correct in assuming that the building would have the most traffic and garner us the most
exposure, we were limited in the space and hours we could book to table. Therefore, we
made sure to be early at each shift and stay until the very end of each shift to not waste a
single minute, and ensure that there were people always present tabling. Our local
service fraternity was able to assist us with tabling when they could, but Royal Consulting
Group made
2. Royal Consulting Group struggled with the demographics of the school community. We
found that students in college do not struggle with domestic abuse on a wide scale;
which in retrospect is a good thing, but severely limited our audience in finding people
who needed or were open to assistance with domestic abuse.

18
Discussion (Continued)
3. The importance of pictures. Royal Consulting Group did not add pictures or visual data to
every post and this resulted in mediocre engagements, likes, shares, and reposts. There
was a direct correlation between posts with pictures/graphics and likes, and if we were
able to pick up on that aspect sooner, we could have promoted more engagement for
SAVE.
4. Royal Consulting Group was also limited to by the number of friends and followers who
viewed and shared posts in the differing social media platforms. In order to combat this,
we turned our own profile posts public so that anyone could see our shared posts from
SAVE without getting privacy filtered. However, gathering large numbers for views and
likes proved to still be an obstacle.

Recommendations
This project can be replicated by continuing and following the current format for the weekly
“Factual-Friday” Facebook posts. The format that Royal Consulting Group uses is listing the fact
first, followed by a service that S.A.V.E. provides, and attached with a photo of relevant work
that Royal Consulting Group has done for that week.

A recommendation to the weekly Facebook posts would be to incorporate more photos of the
staff and the work that S.A.V.E. does. Royal Consulting Group mainly used photos of fliers and
students as the focus of Royal Consulting Group’s project. Using more photos of the staff and the
services that S.A.V.E. provides will communicate to donors where their donations are directly
impacting.

19
Appendix (A): Résumés

Ian Austen
iausten@scu.edu | 2374 Alcalde St., Santa Clara, CA 95054 | 408-394-4473
linkedin.com/in/ian-austen

Education
Business Bachelors: Finance | Expected June 2019 | Santa Clara University
Business Associates: Business Administration Transfer | May 2017 | Mission College

Relevant Coursework
Financial investments, accounting, intermediate accounting

Experience
Payroll Specialist
EK Health Services December 2017 – February 2018
• Assisted year end close by auditing, transferring, and sorting employee bios resulting in greater efficiency within the organization
for the upcoming tax season
• Integrated new system to back up hard copies to electronic copies, freeing up physical space to allow management to proceed
with remodeling without losing track of important files

Accounting Clerk – Payables

Computer History Museum February 2017 – June 2017
• Provided support to accounts payable and receivables to ensure accuracy of accounts, and billings were up to date, which
advertently advised management towards oncoming projects
• Worked with project managers across the organization’s departments to correct any discrepancies and/or miscommunications
which fostered growth in team relationships
• Verified electronic copies to hard copies of files resulted in a smooth transition for the annual company audit which resulted in
audit completion a full 24 hours less than previous year’s audits

Human Resources Team Member

Target Corp. September 2013 – January 2017
• Managed employees’ schedules, PTO, sick time, and corrected discrepancies in schedules to mitigate absenteeism
• Cross trained team members in ad signing to ensure team members are informed of weekly store plans

Logistics Backroom Team Member

Target Corp. September 2013 – January 2017
• Trained new recruits to operate backroom equipment, and to correctly follow procedures which cleared up any confusion and
boosted employee engagement
• Managed electronic lockup for high dollar merchandise to make sure products were available, accounted for, and ready for release
• Organized backroom to make room for new products and accommodate special promotions which increased efficiency to keep
up with sales demands

Activities and Interests

• Alpha Phi Omega National Service Fraternity
• Wrestling, Badminton, Track and Field, Weight lifting, Volleyball

Skills
• Computer: Microsoft Excel, Word, PowerPoint, Python, QuickBooks
• Relevant Projects: Managed stock portfolio, Intermediate accounting, managed a company Q4 report via QuickBooks, worked
with a non-profit organization to deliver Community Consulting Proposal to increase Domestic Abuse Awareness

20
Appendix (A): Résumés (Continued)

Naomi Isom
nisom@scu.edu | 510.851.2777 | www.linkedin.com/in/naomiisom/

EDUCATION
Santa Clara University Expected Graduation Date: 2020
Major: Marketing, Minor: Communications and Operational Management Information Systems Santa Clara, CA
Bachelors of Science in Commerce GPA: 3.0
WORK EXPERIENCE
Student Caller Feb. 2018-Present
Santa Clara University Santa Clara, CA
• Called Santa Clara University alumni and parents to update the prospect's contact information, inform them about
recent and upcoming events, and ask them to support the University with a monetary gift
• Raised $2,901.44 from 19 donors
• Represent Santa Clara as an ambassador by educating, encouraging, and updating our donor base regarding the
importance of annual, unrestricted support
Orientation Leader Mar. 2018-Sept. 2018
Santa Clara University Santa Clara, CA
• Attended 30+ hours of extensive leadership, diversity, and communication training
• Facilitated activities for students to become acclimated with Santa Clara’s resources and make them feel comfortable
with their peers
• Spoke in front of approximately 420+ parents for five minutes to explain my experience of living on campus
Marketing and Business Development Intern May 2017-Sept. 2017
Ice Safety Solutions Fremont, CA
• Formulated, designed and devised an external marketing campaign to existing/potential clients in order to increase
revenue by 10%
• Constructed marketing collateral, promotional items and trade show presentations that improved customer relations
• Utilized $7,000 for the mailing and printing services regarding all marketing products
Managerial Intern Oct. 2016
Women's Business Enterprise National Council Las Vegas, NV
• Assisted in managing over 1,000 meetings between corporations and women-owned business at a regional conference
• Addressed customer’s concerns and presented information needed to maintain customer relationship
LEADERSHIP AND VOLUNTEER EXPERIENCE
Link Crew Leader Aug. 2014-May 2016
Moreau Catholic High School Hayward, CA
• Mentored underclassmen to ensure an easy transition from middle school to high school
Volunteer Social Services Nov. 2015
St. Anthony’s Foundation San Francisco, CA
• Served lunch to the homeless population in San Francisco
• Organized donated clothes to establish easier distribution to those in need
Volunteer Training Apr. 2014
League of Volunteers Newark, CA
• Trained employees of non-profit organization about CPR and First Aid to ensure life-saving techniques

SKILLS AND INTERESTS

Skills: Adobe Creative Suite, Customer Relationship Management Database Software, Microsoft Office Suite, Spanish (basic)
Interests: Animals, Food, Golden State Warriors, Harry Potter, Music, Rick Riordan books, Singing, Soccer

21
Appendix (A): Résumés (Continued)

22
Appendix A: Résumés (Continued)

ARIELLA ANJANI WIRYA

50 Saratoga Ave Apt 257, Santa Clara, CA, 95051 • (669) 203-9525 • awirya@scu.edu

EDUCATION
SANTA CLARA UNIVERSITY (2018-Current) Santa Clara, CA
Major : Business Administration - Accounting

DE ANZA COMMUNITY COLLEGE (2016-2018) Cupertino, CA

Major : Business Administration GPA : 3.98

SMA SANTA THERESIA HIGH SCHOOL (2013-2016) Jakarta, IDN

EXPERIENCE
Reanda Bernardi Jakarta, IDN
Auditor Internship – Assurance and Business Advisory Division July 2018-Aug 2018
·Assisted in planning and conducting operational and financial audits to confirm financial statements are fairly
presented in alignment with GAAP
·Tested various financial documents and reports for accuracy and compliance, and assembled financial statements
·Collected and examined a wide range of financial data
·Built relationships with clients and provided status updates and information

PT Harindotama Mandiri Jakarta, IDN

Accounting Internship – Finance & Accounting Department June 2016-Aug 2016
·Assisted in preparing the quarterly report (Q1 and Q2) by processing the company’s financial and operational data
·Experienced in using SAP Accounting System and expedited sorting and processing invoices to be sent to customers
·Participated in meetings/calls with suppliers, consumers, and banks

UNICEF DE ANZA Cupertino, CA

Volunteer Sept 2016-Feb 2017
·Helping needy children in the Bay Area through orphanage visits and Donation Drives

YAYASAN CINTA ANAK BANGSA (YCAB) Jakarta, IDN

Volunteer July 2017-Aug 2017
·Gathered the needy children in YCAB’s facility and taught them how to be capable of funding themselves

LEADERSHIP
PERMIAS DE ANZA De Anza College, CA
Treasurer Feb 2017-Feb 2018
·Organized the organization’s revenues and expenses; Sold tickets, clothes and food
·Held monthly fundraisings; organized events such as Orientation, Indonesian Day, and Officer Elections

SUMMARY OF QUALIFICATIONS
·Experience in Business and Economics problem solving, analysis, and data organization
·Comprehensive knowledge of accounting principles, A/P, A/R, general ledger postings
·Fluent in English and Indonesian; Proficient in MS. Office
·Proven communication skills as demonstrated through campus learning activities such as presentations
·Having a good understanding of current global economic and political situation

HONORS AND AWARDS

Phi Theta Kappa offer (2016-2018); Cum Laude-SMA Santa Theresia (2013-2016)

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Appendix (B): Logo

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Appendix (C): Deliverables
*On the left: Informational pamphlets and purse
charm to pass out during tabling

*On the bottom: Screenshot of our Social Media

Campaign: Fun-Fact Friday

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Appendix (D): Works Cited
Works Cited
Domestic Violence Statistics. “Domestic Violence Statistics.” Domestic Violence Statistics, 2018,

domesticviolencestatistics.org/domestic-violence-statistics/.

S.A.V.E. “Take Action.” Safe Alternatives to Violent Environments SAVE, 2018, save-dv.org/you-

can-help/).

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Appendix (E): Correspondence
Initial Correspondence to S.A.V.E.

Transfer to Our Current Contact

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Appendix (E): Correspondence (Continued)
Initial Correspondence to Our Contact

Moving Forward with The CCP Project

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