Professional Documents
Culture Documents
Reproduction or appropriation of
images and photographs within
this material is prohibited.
Goal
2
Background of VI update
Brand Definition
2
・ZZ Logo
Our brand vision
・Color
36
“Mazda Premium”
Brand Journey
Premium
-Brand Position
Distinctive Brand-
Stylish:
driven Player
Future
Unique
・Font
Today
Conventional Price-
Vibrant, Friendly
Driven Player
Insightful: ・Angle
Courageously creative
Spirited:
Fun, Liberating
3
Background of VI update
Our VI should reflect the update and clarification of our brand definition.
Brand Definition
2
・ZZ Logo
Our brand vision
・Color
36
“Mazda Premium”
Brand Journey
Premium
-Brand Position
Distinctive Brand-
driven Player 36
Brand Journey
Unique
・Font
Today
Premium
Conventional Price-
Driven Player
Distinctive Brand-
driven Player
Future
・Angle
Unique
Today
Conventional Price-
Driven Player
4
Principles of new VI guideline
. Convey the pride and confidence of the Mazda brand and everyone
involved with it
5
Evaluation Summary of current VI guidelines
Font
Keep
ZZ Logo Color
Update
Angle Dynamic W
Drop
6
Update: Brand Mark