PROJECT REPORT ON

CRISIL

MBA-GENERAL MANAGEMENT

Under the supervision of

Dr. TARUN DHINGRA

BY

ABHINAV CHATURVEDI

DIVNEET CHANDOK

HARLEEN KAUR SIAL

MRIGANKA PENUILY

MOHINI SINGH

SCHOOL OF BUSINESS

UNIVERSITY OF PETROLEUM AND ENERGY STUDIES

DEHRADUN
INTRODUCTION
CRISIL Research is India’s largest independent integrated research house. They provide data,
insights, opinion and analysis on the Indian Economy, industry, capital markets and companies.
They also conduct training programs to financial sector professionals on a wide array of
technical issues.

They are India’s most credible provider of economy and industry research. Their industry
research covers 86 sectors and sub-sectors and is known for it’s rich insights and perspectives.
Their analysis is culmination of mining and their proprietary databases and inputs from large
network of primary sources, including industry experts, industry associates and trade channels.

They also play a key role in India’s fixed income markets. They are the largest provider of
valuation of fixed income securities to the mutual fund, insurance and banking industries in the
country. They are also the sole provider of debt and hybrid indices to India’s mutual fund and
life insurance industries.

They pioneered independent equity research in India, and today offer services across company
valuation, commercial due diligence and competitive benchmarking.

Our defining trait is the ability to convert information and data into expert judgements and
forecasts with complete objectivity. They leverage their deep understanding of the macro-
economy and our extensive sector coverage to provide unique insights on micro-macro and
cross-sectoral linkages. Their talent pool comprises economists, sector experts, company analysts
and information management specialists.

They are majorly owned by S&P Global Inc., a leading provider of transparent and independent
ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.
PURPOSE
VISION

To be a leading agile and innovative, global analytics company.

MISSION

To make markets function better by providing independent opinions, actionable insights and
efficient solutions.

VALUES

Integrity

They are independent in their thinking and act with unimpeachable integrity at all times. Their
opinions and analysis are credible, unbiased and not bound by any company, government or
market.

Excellence

They continuously innovate to deliver actionable analysis and solutions that help consumers
make informed business decisions and mitigate risk. They are committed to the highest
standards, while robust analytical rigour ensures that their insights are objective, distinct,
consistent and reliable.

Accountability

They are committed to what they do, they stand by their opinions and analysis, and they assume
complete responsibility and ownership of their decisions and actions.

Teamwork

They collaborate with, and incorporate the expertise and insights of each team member to
enhance the values of our deliverables to consumers,, investors and other market participants.

Respect

They treat everyone with mutual trust and respect, be it their colleagues, customers or other
stakeholders. They embrace and cherish the inclusivity and diversity of our organization.
 FIRM STRATEGY MAPPED ON HAMBRICK MODEL, IT’S SENSE AND
PERFORMANCE

HAMBRICK MODEL

1. ARENA
CRISIL serves more than 1,000 Indian and global clients. These include banks, exchanges,
companies, mutual funds, insurance companies, wealth managers, private equity firms, brokers,
investment banks, consultants, industry associations and educational institutions.
 Their clientele includes:
 More than 90% of the Indian banking sector by asset base.
 15 of the top 25 Indian companies by market capitalization.
 Entire Indian mutual funds industry.
 Life insurance industry in India.
 6 Of the world’s leading consulting firms.

 GEOGRAPHIC AREAS- India, USA and UK.

 MARKET SEGMENTS

CRISIL is a worldwide logical organization giving evaluations, research and hazard and strategy
warning administrative work. They are the premier supplier of top of the line research to the
world’s biggest banks and driving enterprises. CRISIL. S&P Global Inc. has the majority of
shares in it and it is the main supplier of straightforward and free appraisals, benchmarks,
investigations and information to the capital and item advertises around the world.

CRISIL works through three fragments- Ratings, Research and Advisory. Rating administrations
incorporate FICO assessments for corporates, banks, small and medium enterprises (SME’S),
preparing in the FICO score field, credit examination administrations, reviewing administrations
and worldwide diagnostic administrations. The research fragment gives value to inquire about,
industry reports, altered research assignments, membership to information administrations and
starting open offer evaluating. Advisory services include giving advices at various stages of
infrastructure development cycle.

 PRODUCT CATEGORIES- Indices, SMART, RAM, CRISIL Coalation index, MF Ranking,

CRISIL ULIP Ranking, Brecon, New rating products.
2. VEHICLE
ACQUISITION
 In the year 2000, CRISIL acquired the business and brand INFAC of Information products and
research services (India) Pvt. Ltd. The acquisition strengthens CRISIL’S research business, and
makes it India’s leading provider of intergrated research.
 In 2003, it acquired EconoMatters ltd (later known as The Gas Strategy Group). A London
based company providing natural gas related consulting, information and training, and
conference- organizing services.
 In the year 2005, CRISIL made its second overseas acquisition of Irvena, thus adding equity
research to its wide canvas of work. Irvena Is a leading Global equity research and analytics
company.
 In 2010, CRISIL acquired Pipal Research, further strengthening its leadership in the KPO
industry.
 In June 2012, CRISIL acquired UK- based Coalation, a company proving high end analytics to
global investment banks.
 The recent acquisition of CRISIL is in Pragmatix. It acquired 100% stake in it. Pragmatics
provide analytics and solutions to retail and commercial banks, financial institutions, asset
mangers, insurance and telecom companies.

NEW PRODUCT DEVELOPMENT

CRISIL has launched many different products and services for many different sectors, be it
infrastructure, insurance, energy, etc. it has products/services for every sector.
Some of the new products that CRISIL diversified into are-
 CRISIL MarketWire- for providing real-time financial news services to help clients make pricing
and investment related decisions.
 IISL- a joint-venture with NSEIL, to provide variety of indices and index related services and
products to Indian capital markets.
 In 1994, it diversified into advisory services
 SME Rating is launched to serve the needs of SME sector
 CRISIL launches SMART, an innovative financial research platform powered y cognitive
automation that enables research analytics to emulate certain tasks an optimize decision making for
many others.

3. DIFFERENTIATOR
 PRICING- CRISIL has always followed a premium pricing strategy, which has been accepted by
the market as a concomitant of superior delivered value.
 CUSTOMISED RESEARCH- High- end customized research for many leading Indian and
Global corporates. Their focused sectors include Automotive, Energy, Metals, Cements, Infra
and logistics, real estate. Also CRISIL is doing tailored studies in market sizing, demand
forecasting, project feasibility.
4. STAGING
The speed of expansion of CRISIL is fast as every year they come up with either new
product/service or are diversifying into a new sector. They are expanding at a great pace. From
their year of commencement they were just into ratings and now after 30 years they are into
almost every sector with different products/services for them.

5. ECONOMIC LOGIC

 Premium prices due to unmatchable services.

 Premium prices due to proprietary product features.

PERFORMANCE ANALYSIS FOR PAST 10 YEARS

 MARKETS AND COMPETITORS IDENTIFICATION

 MARKET STRUCTURE- HERFINDAHL INDEX

NAME MARKET SHARE SQUARE OF MARKET

SHARE
CRISIL 55% 3025
ICRA 20% 400
CARE 15% 225
Brickworks Rating 10% 100
TOTAL 3750
3750/10,000= 0.375

STRUCTURE HERFINDAHL INDEX INTENSITY OF PRICE

COMPETITION
Oligopoly 0.2-0.6 (0.375) Depends on inter-firm rivalry

 COMPETITOR IDENTIFICATION

FUTURE OBJECTIVES
CRISIL goals and objectives are much more clearer than its competitors, as the other three are
only focusing on research and rating. But CRISIL is doing much more than just rating and
research.
CAPABILITIES
 The strengths of CRISIL are that it has a Strong management, Customer loyalty and Brand
name as it is one of the oldest credit rating agency.
CRISIL not only rates but also guides and act as a catalyst as mentioned in its objectives, they
abide by that and provide quality services, on the other hand the other rating agencies just rate
and grade.
RESPONSE
The competitors can strategize to move into other segments like CRISIL, diversify into new
products/services. But CRISIL holds competitive advantage in that case as they have already
positioned themselves well in all the sectors. They have the first- mover advantage with them.
Also they are in sector for quite long and the other agencies will just enter into the sector so it
will be difficult for them.

LEADERSHIP AND ORGANIZATIONAL STRUCTURE

 The organizational structure that CRISIL follows is Matrix structure.

 Matrix structure fits the organization as it is a widespread organization which is into different
sectors and perform different functions for every sector.
 The leadership structure is hierarchical i.e. the organization follows a top-down approach.

BUSINESS MODEL OF CRISIL

CRISIL one of the India’s leading ratings, risk, research and policy advisory. The company has
diversified into different business segments to lower the risk of revenue on any geography. It is
having 7 different research centres operating in India, China, Argentina and Poland. The data
that is collected is kept in digital format. CRISIL helps clients to solve business opportunities,
identify, evaluate and enter markets and to know the competitive advantage and its
competitiveness.
As CRISIL has a unique business strategy where they don’t have a package of solutions they
keep in account a combination of in-built and off- the shelf applications. They believe in buying
an existing product after doing a cost comparison.

It was consolidated in 1987 as India's first FICO score office. By and by, it is significantly
claimed by Standard and Poor's (S&P), the world's driving supplier of autonomous credit chance
research and benchmarks, and a piece of McGraw Hill Financial (once in the past The McGraw-
Hill Companies). S&P right now claims a 67.1% stake in the organization.
Business Structure

Ratings Research Advisory

.India ratings . India Research . Framework

Advisory
. Bond rating .Economy & Industry
Research . Hazard Solutions
. Bank Loan rating
.Funds & Fixed Income
. SME Rating Research Equity &
Company Research
. Other Grading
Service •Global Research &
Analytics •Financial
. Global Analytical Research •Risk &
Rating Analytics •Corporate
Research •Coalition

The business fragments that CRISIL addresses look like that of Standard and Poor's and
Moody's. CRISIL's plan of action has, not withstanding, now gone past that of both of these
global FICO score organizations. CRISIL currently means to utilize its examination and
systematic qualities to develop as an organization giving evaluations, budgetary news, and
hazard and strategy warning.

Sources of Revenue-
CRISIL is a minimal organization with just 300 workers yet developing at a lively pace. From
1994 to 2003, its incomes have developed at an intensified yearly rate of 25 percent to Rs 72
crore and its benefits at the rate of 20 percent to Rs 18 crore.

Given the little size of the organization — both regarding number of workers and its incomes —
the quantity of income producing exercises is very high. These include:

 Providing money related evaluations to customers

 Advising the legislature and the private part on foundation ventures
 Risk warning answers for banks and monetary organizations
 Industry look into
 Real-time news
 Mutual subsidize appraisals and rankings
 Valuation administrations and benchmark administrations for the shared reserve portion.

There are more income streams, yet these can, be that as it may, be comprehensively arranged
into three sections:

 Ratings
 Advisory
 Information administrations

PRODUCT PORTFOLIO

The organization is comprehensively into -

i) Ratings
ii) Advisory
iii) Information Service
iv) Acquisitions and Global

Among these parts, the association wins more advantage in rating.

Rating
 CRISIL offers different rating organizations:

• Credit

• Corporate

• Governance

• Mutual Fund (similarly situating)

• Rating of Financial Strength of Insurance Companies

The association is blooming with assessments and FICO appraisal is the noteworthy pay
winning piece of the CRISIL.

The establishment cautioning business is portrayed by strong contention, proper from

tremendous guiding firms, hypothesis banks and, to a lesser degree, programming firms, for
instance, TCS and Infosys. The edges are cut down diverged from the rating business.
Esteeming power is furthermore broadly reduced by virtue of extraordinary contention. As
shown by CRISIL, offering at immensely constrained expenses is as of now fundamental by
virtue of poor money related activity and thusly less undertakings.

Despite such firm competition, CRISIL has overseen cautioning assignments running from
water endeavors to gas and power. Improvement in regards to the quantity of assignments
that CRISIL has done is furthermore extending each year. The anchoring of Economatters
has given CRISIL the extra ideal position of worldwide gas territory bent. The gas portion is
moreover observing extended development, the world over.

Information Service

CRISIL's information organizations business shows a comprehension into its arrangement of

changing over a segment of the commitments to the assessments business into advantage centers
and free associations. For instance, evaluations business needs commitments to the kind of
industry research, cash related examination and access to steady news. Every one of the three is
at present self-sufficient business areas for CRISIL. Beside industry explore, money related
examination and constant news, CRISIL as of now also has a center for budgetary research,
which implies concentrating on the corporate portion for advancing usable and revamps
monetary research.

The resistance in the information organizations business is not kidding. Suitable from agents to
explicit research firms, even other FICO score associations offer research inputs. This puts
weight on CRISIL to pass on investigate information that could easily compare to what the
market offers. This will strain to assess too.

Acquisitions and Global Linkage

CRISIL moreover has an eye on the overall market to pass on improvement. Like most
organization associations in India, CRISIL intends to tap re-appropriating openings. There is, in
any case, one vital differentiation. CRISIL needs to grow simply reasonable business openings. It
is reluctant to add to its delegate quality just to find two or three years down the line that the
business is never again doable. Given such a cautious technique, improvement in earnings from
redistributing is only inclined to be moderate.

In the hover of redistributing, CRISIL starting at now has a gathering tackling S&P's old news.
This business is said to grow constantly and foreseen that would keep up such improvement. The
range of the business is, in any case, little now. CRISIL also has a framework to incorporate
Indian agents in the work done by Economatters. CRISIL needs to diminish the time spent by
Economatters specialists in individual endeavors by doling out such work to Indian inspectors.
This will redesign the work done by the central analysts at Economatters and grow improvement.
CRISIL is moreover examining ways to deal with re-suitable capital measurable looking over to
associations in the US.

GOVERNMENT AND INSTITUTIONAL RELATIONSHIP

CRISIL Infrastructure Advisory has involvement in the Public Private Partnership (PPP)
foundation space, having effectively prompted on more than 850 undertakings in 22+ nations.
We have utilized our broad PPP abilities in helping legislatures of rising economies in Africa and
Southeast Asia in illustration guides for expanding private division interest in parts, for example,
  Water
 Wastewater
 Land advancement
 Social framework
 Sports
 The Travel industry
 Neighborliness
 Urban transport

The thorough administration covers conceptualization, techno-business practicality, offer process

the executives and contract the board. Our experience likewise incorporates lawful, arrangement
and administrative surveys for PPPs. We have assessed World Bank toolboxes, the South Africa
Treasury manual, Victoria PPP Guidelines, United Kingdom Public Finance Initiative
specialized notes. Our involvement in PPP financing incorporates detailing suitability whole
fund systems, creating take-out back items and that's just the beginning.

They are driving guides to governments and controllers, multilateral offices, financial specialists
and vast corporate. We help shape open approach and empower foundation advancement. We
work in the zones of approach and administrative, venture warning, open private organization
structures, foundation financing systems, and usage support to vast framework programs.

CRISIL groups have ability over the framework range, including urban improvement, vitality
and common assets, transport and coordination, and foundation financing in India and other
developing nations. The tasks are based out of India and 22 rising economies in Asia, Africa, and
the Middle East.

VRIO ANALYSIS

Value- CRISIL Infrastructure, Ratings, Grading and Energy Natural Resources practice work
across value chain. This helps in conceptualizing & implementing reforms, market entry, and
value addition compared within traders which add minimal value to product they deal in.
Rare- CRISIL offers financial products for a wide range of market segments.

Imitability- The imitability of entities of CRISIL with regards to corporate governance and
value creation for all stakeholders is higher.

Organization- CRISIL assesses the extend to which a developer adopts a structured approach to
business management & control .CRISIL also assess.

CORE COMPETENCY

CRISIL has attempt to diversify by leveraging its core competencies and move into new
business. CRISIL finds itself facing the challenge of operating in an increasing regulated banking
environment even it explores new market opportunities.

CRISIL mutual fund Ranking is highly popular among investors, intermediaries and it also
provide customized mutual fund ranking to private banks and wealth managers.

Strengths of CRISIL basically in research and analytics for institutional clients such as provident
fund. CRISIL possess a understanding of Indian economy, Industries and Companies .80
industries, 3000 companies satisfying the information needs of large and diverse set of India’s
leading economic decision makers is available with CRISIL.

It maintains a team of highly qualified, experienced, multi-disciplinary professionals from

diverse streams like charted accounts, business management.

Provider of ratings, data research , analytics and solutions. A strong track record of growth,
culture of innovation and also delivers independent opinions, efficient solutions over 1 lakh
customers.

CRISIL access to a global and dynamic workforce and its people are the most vital part of
organization and contribute its growth.
CRISIL incorporate the expertise and insights of each members to enhance the value of their
deliverables to customers, investors and other market participants .

Expertise areas of CRISIL are: Front office Trading, Structuring Modeling teams on derivative
strategies and products.

VALUE PROPOSITION

The services which CRISIL offered to customers in order to solve their problem like unbiased
independent assessment, risk identification.

The products offered are grading, rating and advisory.

Source credibility & brand name are the value that customers get. Clients range from micro,
small & medium companies to large corporate, investors & top global financial institutions.

CRISIL analyze, insights, solution help lenders, borrowers, and investors make sound decisions.
Helps client to manage & mitigate risks, valuation decision, generate revenues.

COMPETITIVE ADVANTAGE

In CRISIL majority of its revenue comes from its research division with rating business
accounting for only 28% of total revenues.

Strong growth in its research division accounting for about 66% of company revenues.
Competitive intensity in the rating industry is higher .

CRISIL incurs small portion of its revenue in training its employees it saves on R&D cost. They
sell stable products and don’t incur huge on R&D cost to upgrade product.

CRISIL is an oligopoly market and has a largest credit rating agency in India with highest market
share. And it expanded its presence in new areas such as support services for risk management
and regulatory compliance.
 CRISIL indicates the issuer’s ability and WTP interest .The rating agency assigns rating on the
basis of analysis of business and financial risk.

To maintain customer interest and to stay ahead of competition, companies need to introduce
better product. CRISIL looks market share trend of each product .It ensures stable relationship &
better control over distribution channels.

VALUE CREATION

CRISIL looks record in creating and distributing value among the various stakeholders. The
stakeholders considered and some parameters are consider to evaluate value creation

1. Shareholders- The parameter include return on invested capital compares to weighted

average cost of capital.
2. Debt Holders-CRISIL looks at relative debt protection measures. This will include credit
rating and upgrading in ratings among others.
3. Customers-The parameter includes market share, assessment of customers.
4. Employees –The parameter include salary levels, employee stock option, and attrition
rates.
5. Suppliers-The parameter include relevant change in credit terms, support to suppliers.
6. Society-Includes direct tax paid, employment generated, expense on infrastructure and
social impact cost.

BEST PRACTICES

CRISIL operates on the basis of sectoral specialization. It basically rates different kinds of SME,
Non –banking financial institutions, mutual funds, Infrastructure.
CRISIL operates From India, US, Poland, China.
 Looks at actual practices through an interactive process thereby going much beyond the scope of
audit of regulatory compliance.

 Quantifies the value created on account of good governance practices

 Recognize crucial role of stakeholders in value creation for shareholders.

 Provides an appropriate balance of qualitative and quantitative factors.

Various Operations like:

 CRISIL specialize in analyzing and evaluating creditworthiness of corporate and enhance the
ability of borrowers and issuers to access money, market and capital.

 Provides Knowledge Outsourcing of various financial institutions, Investment banks , private

equity firms.

 Explicit code of ethics signed and adopted by each member of the agency.

 Some of the factors like technology, access to resources, human resource, capacity utilization
contributes CRISIL cost structure & create sustainable cost advantage.

 CRISIL access the flexibility of the company to shift products or redeploy human resource.

Functional strategies and its alignment

Research

As the world's preferred provider of custom research solutions to corporations, small and mid-
sized firms and professional services firms, they leverage holistic secondary research combined
 with extensive primary research methodologies. Their proprietary products and frameworks,
including those for competitive intelligence, client intelligence, and revenue analytics, are aimed
at delivering actionable insights to client teams across varied business units including strategy,
sales & marketing and operations.

Strategy

CRISIL's Strategy services help clients uncover business opportunities; identify, evaluate, and
enter markets; and predict, recognize, and manage competitive threats and opportunities. Our
qualitative and quantitative research methodologies are customized to help our clients expand
their capabilities.

Their robust research methodology (secondary and primary research), complemented with
advanced data analytics, and expertise across more than 100 third-party information sources,
enable them to provide rationale-driven insights for strategic decision-making to their clients.
They have enabled market intelligence on more than 14,000 global firms across 70 global
sectors. Their 'Strategy' offerings across sectors include:
 Facilitate the expansion of coverage, enter new markets, and develop new products/services.
 Provide independent third-party assessments.
 Provide CI in the context of a client's priorities.
 Provide early warning on competitors' moves and their strategic impact to enable counter
strategies.
 Help anticipate risks and grab opportunities to be an early mover.
 Optimize product prices through elasticity models and design pricing strategy vis a vis
competition.
 Analyze opportunity for new launches and identify white space markets.
 Track brand awareness and buzz by analyzing consumer affairs data from digital channels.

Its strategies offerings and benefits include:

 Macroeconomic analysis:
 Trend Analysis
 Regulatory implications study
 M&A Support:
 Landscape analysis
 Initial due-diligence
 Target screening
 Comparable transaction analysis
 Feasibility Analysis:
 Market entry support
 New product evaluation support
 Demand forecasting
 Company and Industry Analysis:
 Company profiles
 Suppliers profiles
  Industry/Sector profiles
 Competitive Intelligence: CI360
 Online platform- real time intelligence
 Insights, news/events tracking and earnings review
 Product comparisons
 Benchmarking across parameters
 Modular and white labeled
 Market sizing:
 Market identification
 Market sizing
 Growth forecasting
 Market sizing models

CRISIL’s strategy execution mapping on ‘Congruence Model’ or ‘Balance

Scorecard’

It’s been more than 25 years since Harvard Business School professor Dr. Robert S. Kaplan and
cohort David P. Norton put forth the concept and research of the Balanced Scorecard, a practice
of measuring whether the smaller-scale operational activities of a company are aligned with its
larger-scale objectives in terms of vision and strategy. However, the culture and strategy remains
relevant today. At this morning’s keynote at the Gartner Business Intelligence Summit in
Washington D.C, Dr. Kaplan emphasized the growing need for strategy execution. In his
presentation themed “Strategy Execution in a Dynamic World,” Kaplan pointed to recent
Conference Board results. For the last two years, the number one top of mind priority has been
whether or not senior management can execute. Up until November, the reigning number two
issue had been generating top line revenue growth. As the economy began to tumble, the order
changed and excellence in execution took over as the number two spot.

The foundation behind Balanced Scorecard is that financial measurements don’t reveal
everything about an organization. Companies should, therefore, measure the areas in which they
can change. Kaplan recommends the following steps for organizations to deliver strategic
excellence:

1. Mobilize change through executive leadership.

Leaders should see the threats and the opportunities and communicate a vision to the
organization, Kaplan said. There has to be a case or an agent for change. He drew the
event for 9/11 as an example. September 11 led the FBI to overturn its 90 year old
operational strategy and to deliver on a new mission. “It’s like playing tennis and you
take lessons with instructor,” Kaplain said. “Once you get away from the lesson, you
want to get back to what feels comfortable.” Don’t let that happen. Keep your strategy
or your scorecard as constant reminder. Put it in your pocket if you need to — carry it
 everywhere, he said. Leaders truly have to own process of change. “It has to be your
priority and you have to show you are personally invested in it,” Kaplan contended.
2. Translate strategy to operational teams.
Kaplan said, develop measures that affect word statements. Map out strategies
visually. Look at the map and ask, “what’s missing?”
3. Align the organization to the strategy
Most organizations consist of multiple business units and it can be a struggle to get
them all to work together on an intended goal. Kaplan displayed a photograph of a
crew team. Does the team want the eight best rowers all in one boat? Probably not. It’s
all about balance and creating a sense of common purpose, he said.
4. Motivate to make strategy everyone’s job.
Kaplan shared that this means aligning personal incentives with competency
development. “Communicate seven times seven different ways,” he said, adding that
personal relevance brings the strategy to life.
sustained communication uses diff channels to get the message across
5. Make strategy a continual process.
Kaplan advised making strategy maps and encouraged feedback dashboards to keep
employees in the loop.

Managing change and crisis in CRISIL

Financial institutions, particularly banks, must ensure their reporting processes comply with
changing regulations. CRISIL Global Research & Analytics' intuitive understanding of
guidelines - Basel II/2.5/III, Dodd Frank, OCC/SR 11-7, FSA, CCAR, Solvency II - helps clients
stay abreast with such changes.

Stress Testing:
Provide comprehensive and customized stress testing solutions, drawing upon industry best
practices

Risk Control & Reporting:

Help monitor key risk indicators, support risk and control self-assessment, among others

Reporting & Dashboard Creation:

Offer 360-degree visibility to senior management through comprehensive dashboard creation
and maintenance for regulatory reporting and documentation

Data Management:
Cover all facets of data management from sourcing and aggregating data, standardisation of data
definitions, interpretation, analysis and validation, and others
Credit Scoring Model Development and Validation

CRISIL Global Research & Analytics complements the efforts of global banks as they strive to
safeguard themselves from systemic shocks. Our Credit Scoring Model Development and
Validation offerings across risk, valuation, and stress testing models help banks comply with
regulatory requirements, mitigate financial risk, take informed decisions, and safeguard their
reputation.
We have a deep understanding of product structures, regulations, pricing, modeling skills, and
macro variables. This helps us execute client requirements around capital modeling, stress
testing, and model validation within the regulatory deadlines. Our offerings span the modeling
lifecycle - documenting model theory, reviewing code, checking model sensitivity, benchmark,
validate models and everything in between.
They offer following expertise in risk management:

 Risk models:
 Credit risk
 Economical capital
 Market risk
 Counterparty credit risk
 Sales:
 Less forecasting
 Macro to micro
 PPNR
 Operations:
 Discounting
 Lattice based approaches
 PDE/ Analytical techniques
 Simulation techniques

Credit and Counterparty Credit Risk Capability

The global financial crisis has transformed the way banks and Fixed Incomes (FIs) manage
their credit risk. The regulators' clampdown has underscored the need for a risk management
architecture that balances operational, strategic and regulatory objectives with enhanced
business.
Their mission is to equip global banks and FIs to achieve these goals. They ensure process
consistency, reduce turnaround time, accelerate closure, enhance portfolio surveillance, and
ensure cost-efficiency.
Annually, their core team 0f 650 analysts track the credit quality of 3,400+ corporations &
BFSI firms, 6,000+ Munis, 80+ sovereign issues and 4,800+ structured deals. Today, they
support 24 leading global banks and 3 of the top 10 global asset managers.
They provide comprehensive support on counterparty credit risk assessment - from developing
frameworks for credit risk assessment, preparing standardized spreads and reports to building
robust database and dashboard tools.
 BUSINESS STRATEGY

The company has adopted a strategy of diversifying into different business segments across
various geographies to mitigate the risk arising from high dependence on any one geography for
revenues. While India contributed ~32% of the total consolidated revenue in CY15, North
America and Europe contributed ~33% and ~30%, respectively. The company operates from 7
research centres across Argentina, China, India and Poland.

Market leader with strong parentage

CRISIL is the largest credit rating agency (CRA) with a market share of around 60% and enjoys
leadership position in the rating business including SME ratings. Besides, it is also one of the
biggest research houses in India and 90% of India's commercial banks use CRISIL’s industry
research for credit decisions. Further, it has strong parentage of Standard and Poor's. Strong
rating credibility and brand presence Credibility plays a vital role in the rating business. Brand
CRISIL enjoys a high level of rating credibility in the industry which is evident from the fact that
one out of every two companies rated in India has a CRISIL rating. It has robust rating process
and rigorous quality control team which performs in depth reviews of all rating proposals and
acts as an independent filter in the rating process. Further, CRISIL has strong brand recognition
in the ratings market with over 29 years of experience in rating financial instruments.

Diversified revenue streams to tide over cyclical revenue growth

From being a credit rating agency, CRISIL successfully diversified its revenue base into three
different business segments (research, rating and advisory) over the last few years to mitigate the
risk arising from high dependence on any one business. Therefore, it is less exposed to
concentration risk as bank loan rating (BLR) revenue would be at risk in the future if banks
move to internal rating based (IRB) approach to measure credit risk. CRISIL has also diversified
its business model in terms of geography. Superior business model with diverse revenue streams
enabled CRISIL to mitigate the current phase of systemic slowdown. CRISIL’s consolidated
revenue grew at a healthy CAGR of 11.7% over CY13-16. Further, we expect CRISIL to register
a CAGR of 13.9% in revenue over CY16-18E.

GR&A to drive research revenue

CRISIL’s research division posted an aggressive 18.8% CAGR over CY11-16 on the back of
inorganic growth. While depressed investment cycle and weak performance of banks impacted
India research business, research revenue growth was primarily driven by CRISIL GR&A’s
(Global Research & Analytics) risk and analytics. A series of acquisitions and their integration
strengthened the research capability and widened the product portfolio of GR&A. It acquired
Pipal Research (a Chicago-based leading knowledge services firm delivering highquality
financial and business research to organisations worldwide) in CY10 and Coalition (a UK-based
analytics firm serving leading global investment banks) in CY12. These acquisitions
strengthened its product bouquet as well as its presence in global research. As a result, the
research revenue contribution has increased to 64.8% in CY16 from 46.6% in CY10. Further,
GR&A won various mandates in CY16 which are expected to support future growth. Therefore,
with revival in global economy, we expect its research revenues to grow at a CAGR of 15.0%
over CY16-CY18E

Rating revenue to show healthy traction

CRISIL derived 30.2% (CY16) of its total revenue from Indian rating business and is the market
leader in the domestic rating industry. However, CRISIL’s rating revenue saw modest 7.5%
CAGR over CY11-16 owing to subdued investment by private sector and sluggish credit off take
in the recent years. Further, SME Ratings was also impacted due to reduced budgetary support
by the government. However, we expect rating revenue to show healthy traction with 11.2%
CAGR over CY16-CY18E on the back of pick up in corporate bond issuances, gradual but
steady improvement in bank credit demand with improving investment climate and declining
interest rates.

Key Risks:

➢ Foreign exchange earning risk: CRISIL's foreign currency revenue earnings are significant
and any appreciation or depreciation in the rupee can have a significant impact on revenue and
profitability
. ➢ Introduction of internal rating-based (IRB) approach: Under Basel III, banks are allowed to
use internal rating of credit risk (known as the IRB approach). Migration towards IRB may
negatively impact the ratings revenue of the company

. ➢ Pricing pressure: CRISIL enjoys the highest market share in industry. However, growing
competition from players such as CARE, ICRA, Brickwork, Fitch Rating and SMERA can
increase the pricing pressure which could lead to rationalization in margins enjoyed by the
company.

➢ Attrition risk: Employees are the core asset for a credit rating agency and hence attrition can
be a huge risk. The risk of employee movement (especially at the middle / senior management)
level.

Macro and Micro environment assessment:

In the course of recent years, India's FICO score industry has assumed a urgent job in raising
models and reinforcing the credit culture that wins in the nation. With 20,000 firms appraised,
India has one of the biggest pools of evaluated organizations comprehensively. While a few
evaluations have been addressed, the issue of "wrong" appraisals is in no way, shape or form
across the board. People in general accessibility—for nothing out of pocket—of rating methods
of reasoning on 20,000 firms has altogether enhanced straightforwardness in the framework. The
inclusion of littler organizations has conveyed them to the notice of speculators and banks, and
upgraded their raising money openings. As evaluations subject organizations to open
examination, organizations are more cognizant about money related order and opportune
adjusting of their obligation. Autonomous benchmarks given by appraisals enable markets to
value obligation all the more proficiently.

PESTLE ANALYSIS

POLITICAL FACTORS

Political risk
  Stability and legitimacy of political institutions;
 Popular participation in political processes
 Orderliness of leadership successions;
 Transparency in economic policy decisions and objectives;
 Public security;
 Geopolitical risk.

ECONOMIC RISK
 Prosperity, diversity and degree to which economy is market-oriented;
 Income disparities;
 Effectiveness of financial sector in intermediating funs availability of credit;
• Competitiveness and profitability of non-financial private sector;
• Efficiency of public sector;
• Protectionism and other non-market influences; and
• Labour flexibility

Technological risk

The Company's capacity to direct business might be unfavourably affected by a disturbance in the
framework that underpins its organizations. This may incorporate a disturbance including physical or
mechanical framework whether because of human blunder, equipment disappointment, cataclysmic
events, control misfortune, media transmission disappointments, break-ins, disrupt, deliberate
demonstrations of

vandalism, demonstrations of fear mongering, political turmoil, war or something else.

LEGAL RISK

The Company agrees to all the material laws, tenets and controls, and settles on business choices
based on far reaching exhortation gave both by its own authorities and by recognized outside
pros. Lawful dangers emerge as a result of changes in corporate laws, SEBI FICO score controls,
bookkeeping models, impose laws, and additionally some other material standards and directions
as might be revised now and again.
PORTERS FIVE FORCE MODEL

Threat of New Entrants

Risk of new participants is low in light of the fact that the FICO score organizations like ICRA,
CRISIL, CARE have officially obtained the real part or the market. So the danger of New
Entrants will be low

Threat of Substitutes

Threat of Substitutes will be high as CRISIL have high competition in the sector. CRISIL have
threats from companies like ICRA, CARE etc

Bargaining Power of Suppliers

Haggling intensity of providers will be low as the providers expected to give data and financials
to the FICO score office so the organization can be Graded , Rated or given the investigation.

Bargaining Power of Buyers

Bartering intensity of Buyers will be low as they need there organization rating and reviewing as
quickly as time permits and exact.

BOUNDARIES OF FIRM( vertical, horizontal, geographic scope)

These are the boundaries of the firm:
Ratings

SME Offerings

India Research

Global Research

Global Analytics

Infra
Advisory
Risk Solutions

Industrial Value Chain

Crisil 360 Degree was built up with an attention on giving tweaked assessments of counterparties
that establish the store network system of huge corporates and business arrangement of
banks/NBFCs. It is the chief supplier of little and medium undertaking evaluations.

We assume a key job in assessing and benchmarking execution of merchants and of huge
corporates and banks/NBFCs. Our assessments encourage a 360 degree knowledge into the
financials, the executives abilities and business dangers of SMEs, which have helped the
corporates and money related establishments enhance their activities and commitment with their
SME counterparties.

Notwithstanding evaluating SMEs, CRISIL 360 Degree offers the accompanying

administrations:
 CRISIL Dealer Evaluation Service

CRISIL merchant assessment administrations help corporate elements benchmark their current
merchant arranges and assess potential merchants. The appraisal structure received is a blend of
quantitative and subjective parameters incorporating territories, for example, Business activities,
the board and money related hazard and the financial soundness of the substance and its
advertisers. CRISIL's one of a kind 360 degree assessment process incorporates site visits,
interfaces with brokers and clients, and point by point examinations of reviewed asset reports,
benefit and misfortune (P&L) and bank explanations. CRISIL likewise investigations the
execution of the merchant's gathering substances. The examination finishes in a SWOT
investigation and score or review that is effortlessly similar to that of different merchants.

Having conveyed in excess of 25,000 merchant/merchant/client assessment reports to date,

CRISIL draws on a few all inclusive parameters, benchmarks, and weights to help modify the
assessment exercise to meet the explicit needs of corporate elements.

The extension is tweaked in exchanges with corporate customer in order to accomplish their
particular business goals.

 CRISIL Vendor Evaluation Service

Sellers being key accomplices in each business, it is fundamental to comprehend the monetary and
the executives qualities of merchants, the decent variety of their exercises, and the business
conditions in which they work. CRIS-Vens ;furnishes corporate elements with this basic data. The
goal of merchant evaluation is to decide the degree to which a specific seller will have the capacity to
meet his/her conveyance commitments, both now and later on. The look for a satisfactory provider
can be incredibly helped by receiving an efficient way to deal with seller examination and
assessment.

CRISIL's scientific quality structures the center of this administration. It incorporates examination of
both money related and non-monetary information accumulated from the merchant's P&L
explanation, asset report, bank proclamations, the executives talks, and criticism from brokers,
clients, providers, and other important sources. Site visits are likewise led to assemble ground-level
data.