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PRESENTED BY POWER TRAIN

Dwayne Gandy
www.power-train.net
dgandy@power-train.net
Power Book Summary
214-724-5375
The Speed of Trust by Stephen M.R. Covey
Special points of
interest:
Book Overview
• Leadership: From
Control to Empower-
ment coming to
Frisco starting Sep- Stephen M.R. Covey is the happiest of marriages. How- customers, bosses, co-workers
tember 11th at 8:30 son of Dr. Stephen R. Covey, ever, trust is the least studied and subordinates is essential
• The Trust Factor— the author of The Seven Habits and least understood element to business success. The abil-
coming to Frisco of Highly Effective People. The of business success. ity to build trust with your
starting September
author of this book is the spouse, children and friends is
11th at 1:00 Covey builds the business case
seven-year-old in the “clean essential to personal success.
• Onsite training avail- for trust. He shares a trust
able! and green” story told by Dr.
formula. He states “When The good news is that trust
Covey.
trust goes up, speed will also can be built. The better news
In the book The Speed of Trust: go up and cost will go down.” is that trust can be rebuilt
The One Thing That Changes The inverse is also true. faster than most of us think.
Everything, Covey concludes “When trust goes down, speed Trust is built on two things:
that trust is the one thing that will go down and costs will go competence and character.
Inside this issue: can build or destroy every up.” He uses the example of
Covey breaks trust down into
human relationship. The lack air travel. After 9/11 trust
five waves: 1. Self trust, 2.
of trust will bring down the went down, speed also went
The Second Wave— 3 Relationship trust, 3. Organ-
Relationship Trust most powerful countries, down and cost went up.
izational trust, 4. Market
bankrupt the most profitable
The ability to build trust with trust, 5. Societal trust.
The Third Wave— 5 companies, and destroy the
Organizational Trust

The Fourth Wave— 6


Market Trust Power Train
The Fifth Wave— 6
Societal Trust Power Train is a company focused on three areas of We have a series of excellent trust building work-
improvement: shops called The Trust Factor.
1. We help develop powerful people. Employees During this program, you will learn the core elements
Extending “Smart 7
are the biggest asset for any company. of trust. You will have an opportunity to assess your
Trust”
own trustworthiness. You will learn what degree of
2. We help create powerful relationships. Com- trust others have in you. You will learn to view oth-
Restoring Trust When 7 panies are successful when well trained powerful ers from a paradigm of trust and goodwill rather than
It Has Been Lost people join forces in a spirit of cooperation. mistrust and alienation. You will learn how to en-
gage in vigorous dialogue and arrive at win/win out-
3. We help build powerful companies. Powerful comes. And, you will learn to play a role within your
The Trust Factor 8 people, who join forces to create powerful relation- relationships in which you strengthen and contribute
ships, need strategies, goals, and direction to build to the development of other people.
powerful companies.

Executive Summary 1 Copyright Power 2007 Train 214-724-5375


Power Book Summary
Page 2

The First Wave— Self Trust: The Principle of Credibility


Credibility boils down to two springs from our character. It is we are inside. Skills are the things
Integrity in- simple questions. First, do I trust part of our value system. It is how you have learned to do well.
myself. Second, am I someone we know we should act. Covey Covey does point out that it is
cludes honesty, who others can trust. Covey talks
about four “cores” that are key to
breaks intent down to three
things.
easy to get so comfortable with
our skills that we never fulfill our
building credibility. The four talents. He suggests that talent is
congruency, cores are: 1. Integrity, 2. Intent,
Motive is why you do what you
a deeper well than skill. Knowl-
do. The best motive in building
3. Capabilities, and 4. Results. edge is what you know and con-
humility and Integrity and intent are character
trust is genuinely caring about
people. If you don’t care and tinue to learn. Style is your
cores. Capabilities and Results have no desire to care, be honest unique way of doing things. It
courage. are competency cores. All four and let people know you don’t involves your personality.
cores are necessary for credibility. care. If you don’t care but want to How to Increase Your Capabili-
A person of integrity that does not care, start doing caring things. ties: First, follow your strengths
produce results is not credible. If Often, the feelings will follow the and your passions. Second, re-
you are not credible you are not actions. main relevant by continually in-
trustworthy! creasing your knowledge and im-
Agenda stems from our motive.
The First Core—Integrity Most The best agenda is honestly seek- proving your skills. Third, know
of the major violations of trust are ing what is good for others. No- where you are going. The people
violations of integrity. Covey tice that your agenda is much you lead will follow if you know
Motive is why you asserts that integrity is more than more than wanting what is good where you are going.
honesty. In addition to honesty, The Fourth Core—Results People
for others, but seeking what is good
integrity is made up of three other
do what you do. virtues.
for others. don't trust people who don’t de-
liver results. Results are the deliv-
Behavior is putting your agenda
Congruency is when one acts erables. They are what you con-
into practice. It is what we do
The best motive in according to his values. It is when
based upon what we intend to do
tribute to the company. You can’t
there is no gap between what one hide from your results. He states,
and what we are actively seeking.
intends to do and what one actu- “… if the results aren’t there, nei-
building trust is ally does.
Behavior is where the rubber
ther is the credibility, neither is
meets the road. Behavior is im-
Humility is the ability to look out the trust. It’s just that simple; it’s
portant because it is what people
just that harsh.”
genuinely caring for the good of others in addition see and judge. Telling someone
to what is good for you. Covey you love them is important, but There are three areas of results
puts it this way, “A humble person showing them you love them is people look at to judge your credi-
about people. is more concerned about what is essential. bility. First, your past results:
right than about being right, about what you have proven you can do.
Covey gives three suggestions to
acting on good ideas than having Second, your current results: what
improve intent. First, examine
the ideas, about embracing new you are contributing right now.
and refine your motives. Second,
truth than defending an outdated Third, your potential results:
declare your intent. Third,
position, about building the team what people anticipate you will
choose abundance.
than exalting self, about recognizing accomplish in the future.
The Third Core—Capabilities
contribution than being recognized How to improve your results:
Capabilities are “the talents, skills,
for it.” First, take responsibility for re-
knowledge, capacities and abilities
Courage is the ability to do the sults, not activity. Second, expect
that we have that enable us to
right thing even when it may be to achieve your goals. Assume you
perform with excellence.” To
difficult. It is when you do what will be successful. This assump-
help think about the various di-
you know is right regardless of the tion will translate into action.
mensions of capabilities, Covey
possible consequences. Third, finish strong. “Results are
uses the acronym TASKS: Talents,
all about finishing. You are
Covey suggests three ways to in- Attitude, Skills, Knowledge, and
probably aware of the old adage;
crease your integrity. First, make Style.
Beginners are many; finishers are
and keep commitments to your- Talents are the things we naturally few.”
self. Second, stand for something. do well. These are the things we
Third, be open. usually love to do. Your attitude
The Second Core—Intent Intent is how you see things. It is how

Executive Summary 2 Copyright Power 2007 Train 214-724-5375


Page 3

The Second Wave—Relationship Trust


Relationship trust is all about is the value of the individual. The behavior while others will try
consistent behavior. People judge behavior is acting out the Golden covering up their misdeeds. Both
us on behavior not intent. People Rule. Almost every culture and of these attempts will not only fail
can’t see our heart but they can religion recognizes the value of the to make deposits in trust ac-
see our behavior. Golden Rule. We should treat counts, but are certain to make
people the way we want to be substantial withdrawals.
Building trust accounts There treated. Our actions should show
are several keys to “trust ac- we care. They should be sincere. Show Loyalty— There are many
counts.” The fastest way to build ways to show loyalty to your em-
People will notice if an action is
a trust account is to stop making motivated by a lesser reason or an ployees. Covey focuses on two.
withdrawals. You also have to be First, give credit to others. As a
impure value. Respect is demon-
aware that withdrawals are bigger strated in the “little” things we do leader you need to give credit to
than deposits, each trust account the individuals responsible for
daily.
is unique, there are two ways of success. A leader should never
viewing a trust account (your way Create Transparency— Tell the take credit for the hard work of
and their way), and what is a truth in a way that can be verified. others. Just as bad is the one who
deposit in one person’s account Transparency is based on princi- gives credit to someone in their The fastest way to
may be a withdrawal from another ples of honesty, openness, integ- presence, but then down-plays
person’s account. rity and authenticity. It is based their contribution to others. build trust with a
on doing things in the open where
The thirteen relationship trust Giving credit to others is the right
all can see. client is to deliver
building behaviors: thing to do. It will foster an envi-
Part of transparency is sharing ronment where people are encour-
Talk Straight! Say what is on information. If ever in question, aged to be creative and innovative.
results. Results
your mind. Don’t hide your err on the side of disclosure. It will increase trust and have a
agenda. When we talk straight we
Rollin King, founder of Southwest direct impact on the bottom line. give you instant
tell the truth and leave the right Airlines states, “We adopted the
impression. Most employees don't Second, speak about others as if credibility and
philosophy that we wouldn’t hide
think their bosses communicate anything, not any of our prob- they were present. Some people
honestly. This creates a trust tax. think it builds relationships to
lems, from the employees.” That’s trust.
This causes speed to go down and transparency. talk about others. The opposite is
costs to go up. We spend entirely true. Talking about others behind
too much time trying to decipher Right Wrongs—To right a wrong their back will decrease trust with
truth from spin. is much more than apologizing. It your current audience.
involves making restitution. With
Straight talk needs to be paired customers it may include that free Deliver Results—The fastest way
with tact. There is no excuse for to build trust with a client is to
gift along with the sincere apol-
being so blunt you hurt feelings ogy. We have all been to a restau- deliver results. Results give you
and destroy relationships. Tact is instant credibility and trust. De-
rant where we received an apology
a skill that can be learned and along with a free dessert or a cou- livering results is based on compe-
when coupled with straight talk, tence. “This behavior grows out
pon for something free the next
will build relationship trust. of the principles of responsibility,
time we eat there. It is the princi-
ple of going the extra mile. accountability and performance.
Demonstrate Respect—the princi-
The opposite of Deliver Results is
ple behind demonstrating respect
Some will justify their wrongful performing poorly or failing to

Executive Summary 3 Copyright Power 2007 Train 214-724-5375


Power Book Summary
Page 4

Relationship Trust (cont)


deliver. The counterfeit is deliver- success up front. This is a preven- nication is more than just words,
ing activities instead of results.” tative measure. When expecta- so you will have to listen to non-
Delivering results converts the tions are not clearly defined up verbal messages as well. If a per-
cynics, establishes trust in new front, trust and speed both go son is displaying a high level of
relationships, and restores trust down. A lot of time is wasted due emotion, they don’t feel under-
that has been lost due to lack of to leaders not clearly defining stood. Keep listening. Also, a
competence. It is also the first expectations. person is not likely to ask for ad-
half of covey’s definition of leader- vice until they feel you understand
Failure to clarify expectations
ship: getting results in a way that all the pertinent information.
leaves people guessing. When Don’t give advice too early.
inspires trust.
results are delivered they fall short
Get Better— In today’s ever chang- and are not valued. Keep Commitments—Covey re-
ing environment one must con- fers to this as the “Big Kahuna” of
Practice Accountability— In a all the trust behaviors. When you
tinue to improve or become obso-
lete. You cannot learn a skill and 2002 Golin/Harris poll, “assuming make a commitment you build
ride that one skill for 30 years. personal responsibility and account- hope. When you keep a commit-
“assuming personal You have to constantly be improv- ability” was ranked as the second- ment you build trust. Be careful
ing. When others see you con- highest factor in building trust. Great when making commitments.
responsibility and tinually learning and adapting to leaders build trust by first holding Make only the commitments you
change they become more confi- themselves accountable then hold- can keep. Also, don’t be vague
ing others accountable.
accountability” was dent in your ability to lead into when making commitments.
the future. Be careful not to be-
Holding yourself accountable There are implicit and explicit
ranked as the come a life-long learner that does
includes taking responsibility for commitments, and violating either
not produce, or one who sees only
bad results. It is often our natural is a huge withdrawal from the
one way to improve self and oth-
second-highest response to blame others for fail- trust account. Be aware of the
ers.
ure. When we fail, we need to commitment expectations. Some
factor in building Covey suggest two ways to get look in the mirror. companies are strict with internal
better. First, seek feedback from meeting times and others are
Holding others accountable allows
trust. those around you. Second, learn
performers to feel good about the
more flexible. Also, remember
from your mistakes. family commitments are just as
job they are doing. It also in-
important if not more so than
Confront Reality—We cannot creases trust by assuring perform-
work commitments.
close our eyes to the tough reali- ers that slackers and poor per-
ties we face. If we are honest formers will not pull them down. Extend Trust—The other behav-
about the difficult issues and are iors help you become a trusted
Listen First—Listening before
addressing them head-on people leader; this behavior helps you
prescribing builds trust. Trying to
will trust us. We have to avoid become a trusting leader. We
give advice before knowing all the
the temptation to avoid reality or should extend trust to those who
facts is a waste of time and simply
act as if we are addressing the have earned it. Be willing to ex-
not fair. You need to be careful
difficult issues, while we are actu- tend trust to those who are still
not to learn the mechanics of
ally evading them. earning it. Be wise in extending
listening and leave the impression
trust to those who have not exem-
Clarify Expectations—It is impor- you are listening when you really
plified a character worth trusting.
tant to focus on a shared vision of are not. Remember that commu-

Executive Summary 4 Copyright Power 2007 Train 214-724-5375


Page 5

The Third Wave—Organizational Trust


The principle of organizational 3. Politics is when one uses strat- Russell Investment Group, For- “Customers buy
trust is based on alignment. “All egy to gain power. We spend way tune magazine’s “100 Best Com-
more, buy more
organizations are perfectly aligned too much time in business fight- panies to Work for in Amer-
to get the level of trust they get.” ing for information, interpreting ica” (in which trust constitutes frequently, refer
If your organization is not reaping other people’s motives and trying 60% of the criteria) earned over more, and stay
the trust benefits it desires, you to read hidden agendas. four times the returns of the
longer with compa-
need to look at your structures broader marker over the prior
4. Disengagement is when people seven years. nies and people
and your systems.
are still getting paid even though
they trust.”
Symbols: Manifestation of Align- they have “clocked-out” years ago. Second, customer value. High
ment. Symbols are more powerful They will put in the minimal ef- trust organizations constantly
than rhetoric. “Symbols include fort required to get their pay deliver higher value to their cus-
everything from 500-page policy check. tomers.
manuals to top managers who
5. Turnover is a huge business 2. Accelerated Growth is a natu-
park their expensive cars in re-
expense and trust tax. Performers ral result of high trust companies.
served executive parking spaces, to
newly appointed CEOs who re-
like to work in a high trust envi- Customers will not only buy more “In a Watson Wyatt
ronment. “When they’re not but will refer companies they
fuse to accept a pay raise because
it might send the wrong message
trusted, it’s insulting to them, and trust. 2002 study, high-
a significant number will ulti-
to workers, to legends such as 3. Enhanced Innovation is a di-
Howard Shultz responding in a
mately seek employment where trust organizations
rect result of high trust. Innova-
they’re trusted.”
caring way when the Starbucks tion requires information sharing,
employees were murdered…” outperformed low-
6. Churn is the turnover of stock- an absence of credit hawking, a
Your symbols have to match your holders other than employees. willingness to take risks, and safety
rhetoric, or trust and speed will go trust organizations
Trust breeds longevity of relation- to make mistakes. All are a result
down and cost will go up. ship. A low trust organization will of High Trust.
in total return to
constantly have to find new cus-
The 7 Low-Trust Organizational 4. Improved Collaboration is a
tomers, suppliers, distributors and
Taxes must in today’s global economy. shareholders by 286
investors.
The bedrock of collaboration is
1. Redundancy is unnecessary
7. Fraud is flat-out dishonesty. trust. percent.”
duplication. It stems from the
Fraud is the circular tax. If in
mindset that people cannot be 5. Stronger Partnering is a result
response to the possibility of fraud
trusted unless they are being of high trust. Outsourcing based
you tighten the reigns, you will see
closely watched. on trust produces value up to 40%
a reduction in fraud tax but an
of the contract. “Trust is becom-
2. Bureaucracy is when too many increase in the other six taxes.
rules and regulations are in
ing the vital com-
6. Better Execution is a sign of a
The 7 High-Trust Organizational
place… when too many people high-trust organization. ponent in cus-
Dividends
have to “sign off” on something. tomer loyalty and
In 2004 it was estimated that the 7. Heightened Loyalty can be
1. Increased Value in two dimen-
U.S. spent $1.1 trillion in comply- seen in lower turnover, repeat brand strength.”
sions. First, stockholders gain
ing with federal regulations. In customers, and long term relation-
value from their investment. Dr. Larry Ponemon
2003 the cost of health care bu- According to a 2005 study by ships with distributors, suppliers,
reaucracy was $399 billion. and investors.

Executive Summary 5 Copyright Power 2007 Train 214-724-5375


Power Book Summary
Page 6

The Fourth Wave—Market Trust


… a “brand” is trust
Market Trust is based on the prin- The Speed of Trust in Building Enron was 60th.
with the customer,
ciple of reputation. When you see (Or Destroying) Reputation
trust with the mar- certain company logos, you have How To Build Your Brand
positive feelings based on experi- In the global market, trust can be
ketplace, or even Apply the 4 cores and the 13 be-
built or destroyed at incredible
ence. Other company logos con- haviors at the organizational level.
more boldly, “trust speed. In a 2005 study conducted
jure up negative feeling based on
by Harris Interactive which ranks Also put on your trust glasses and
monetized.” personal experience and/or repu- ask the following questions about
tation. the 60 most recognizable compa-
nies in America, Johnson & your organization:

“Brand” Matters on Every Level Johnson ranked first for the sev- 1. Does my brand have integrity?
enth straight year. However, 2. Does my brand demonstrate
It is easy for us to see that corpora- good intent?
Google ranked third. Google has
tions depend heavily on their only been in business seven years. 3. Does my brand demonstrate
brand name. However, other capabilities?
Of course trust can also be de- 4. Is my brand associated with
entities such as schools, govern- stroyed at warp speed. World- results?
ments and individuals rely heavily
Com was 59th on the list and
Contribution is the on reputation.

intent to create The Fifth Wave—Societal Trust


value instead of
Societal Trust is based on the The Principle of Contribution giving back to society. This in-
principle of contribution. During cludes giving money but also in-
destroying it. It is the 1992 L.A. riots sparked by the
Contribution is the intent to cre-
corporates a spirit of societal bene-
Rodney King trial many neighbor- ate value instead of destroying it. fit into the very fabric of the busi-
when we give back hoods were burned and looted.
It is when we give back instead of
ness.
Amazingly, all McDonald’s re- take. Many high profile individu-
instead of take. als have given back huge amounts The idea of corporate social re-
mained untouched. When asked
why, the people in the community of money and time. Bill and sponsibility is nothing new. It was
Melinda Gates started a charitable originally the framework of the
responded by saying they would
not want to harm a company that foundation. Two weeks later free enterprise system. Adam
Warren Buffett donated $30.7 Smith, father of the free enter-
gives so much back to the commu-
nity. They received a huge trust billion dollars to the Gates’ foun- prise, stated that for a society to
dation. Oprah Winfrey created be prosperous people had to com-
dividend base on their contribu-
tion to society. the “Angel Network” and has pete for their own self-interest
been instrumental in building within the framework of inten-
Fish Discover Water Last schools in eleven different coun- tional virtue. When companies
tries. Buckminster Fuller used to try to make a profit at any cost,
Fish discover water last because pay his company’s bills, then give trust is lost and the company will
water “just is.” They are sur-
away any additional funds. He eventually fail.
rounded by it. They don’t come said, “If you devote your time and
to see the importance of water Global citizenship is an economic
attention to the highest advantage
until it is polluted or nonexistent. of others, the Universe will sup- necessity and an individual
Humans often discover the essen- choice. One must see the value of
port you, always and only in the
tial nature of trust only when it is nick of time.” contribution then make a con-
polluted or nonexistent. certed effort to contribute.
Businesses are seeing the value in

Executive Summary 6 Copyright Power 2007 Train 214-724-5375


Page 7

Extending “Smart Trust”


There is a trust spectrum and a the ideal quadrant.
trust matrix. The trust spectrum
Zone 3 is characterized by indeci-
is divided into three sections. On
the far left you have distrust or sion. This is one with a low pro-
pensity of trust coupled with a low
suspicion. In the center you have
smart trust which is characterized degree of analysis. Zone three is
the worst zone. It is high risk and
by judgment. On the far right
hand side you have gullibility or low reward.

blind trust. Zone 4 is characterized by a low

The Trust Matrix (pictured at the propensity to trust coupled with a of extending trust, however they
high degree of analysis. This zone continue to micromanage. “They
right) describes four quadrants of
trust. The vertical axis is a meas- will decrease trust and speed. It don’t give others the stewardships
limits collaboration and team- (responsibility with a trust) that
ure of one’s propensity to trust.
The horizontal axis is a measure of work. At the end of the day you engage genuine ownership and
are left with a single point of view accountability, bring out people’s
degree of analysis.
(yours) which may be skewed. greatest resourcefulness, and create Some say trust
Zone 1 is characterized by gullibil- the environment that generates
ity. This is a person with a high Why Many Trusted Managers can never be
high-trust dividends.
Never Become Leaders
propensity to trust combined with restored. While
low analysis. The number one responsibility of
Many competent managers never it is best never to
all leaders is to inspire trust.
become leaders because they never
Zone 2 is characterized by judg-
ment. This is one with a high learn to extend trust. They live in break trust, trust
the suspicion quadrant. Many of
propensity to trust combined with can be restored—
a high degree of analysis. This is them pay lip service to the concept
and often even
Restoring Trust When It Has Been Lost enhanced.

Some say trust can never be re- Market Trust—sometimes when came out and it was determined
stored. While it is best never to you violate trust with a customer, that the education department
break trust, trust can be restored— you lose that customer forever. was making a substantial contribu-
and often even enhanced. Other times the incident, when tion to the bottom line. He apolo-
handled correctly, actually builds gized to the director and all mem-
It is harder to overcome a loss of trust. bers of the department. He also
trust based on a violation of char-
became a chief spokesman for the
acter than competence. Let’s look Organizational Trust— Covey uses education department.
at building trust in each of the five himself as an example of restoring
Waves. organizational trust. When he Relationship Trust—can be rebuilt
took over at the Covey Leadership if you admit you were wrong and
Societal Trust— can and often is
center, he questioned the educa- find a forgiving heart.
restored. After the Enron and tional department’s ability to de-
WorldCom scandals a study Self trust—this is the most difficult
liver profits. He violated some of
showed an employee’s trust in the 13 behaviors, including not trust to restore. We must start by
management to be 44 percent. A applying the 13 behaviors to our
talking about others behind their
few years later it was 51 percent. relationship with ourselves.
back. More accurate numbers

Executive Summary 7 Copyright Power 2007 Train 214-724-5375


Power Book Summary

Power Train Workshops


Career Builder • High Payoff Hiring
Speaking for a Lasting Impres-
• Building Trust
sion
• Creating Teams
• Understanding the Adult Audience
• Communication
• Developing a Dynamic Delivery
• Effective Meetings
• Speaking with Conviction
• Emotional Excellence
• Presenting with Purpose
• Taking Responsibility
• Raising Retention
• Conflict Resolution
• Empowering Employees Positive Impact
• Setting Performance Expectations • Attitude
Get better was one • Time Management • Personal Accountability
• Team Decisions • Balance
of the 13 behaviors • Winning Relationships • Change
• Productivity
needed to build Diversity • Communication
• Valuing the Individual
• Leadership Opportunities
trust. Make an • Managing Diversity
Principles of High Performance
investment in Customer Service • Traditional vs. HP Paradigms
• Customer Service: A Strategic Advantage
• Characteristics of HP
helping your • Coaching Customer Service
• Building Trust
• HP Tools and Plans
employees get Time Management
• Managing Your Time
High Performance Leadership
better. It will help • Leading Others for Effective Time Management
• Principles of Leadership
• Practices of Empowering Leaders
Change Management
your bottom line. • The Five Leadership Roles
• Managing Change
• Leadership Practices: A Self-Assessment
• Leading Others Through Change
• Personal Productivity

Conflict Management • Fundamentals of HP Teams

• Managing Interpersonal Conflict


• Performance Expectations

• Managing Organizational Conflict


• Empowering Others for Success

Effective Supervisory Skills Skills for HP Teamwork


• Effective Supervisory Skills • Basic Communication
• Giving and Receiving Feedback
Communication • Group Dynamics
• Effective Communication • Team Decision Making
• Communication Skills for Supervisors • Team Problem Solving
• Conflict Resolution
High Payoff Hiring • Time Management

Executive Summary 8 Copyright Power 2007 Train 214-724-5375


from Ray, he said the battery cable was loose and
Training Modules Continued the total bill came to around $14. On another
occasion, I thought I needed new brakes and was
willing to pay for a brake job. Ray looked at the
brakes and assured me they were O.K. and I didn’t
The Trust Factor need new brakes. I was shocked at Ray’s willingness
to leave money on the table.
• The Trust Imperative
I came to realize that Ray was not only making a
• Collusion good moral decision, he was making a good busi-
• A Change of Heart ness decision. I trusted Ray. When he told me I
needed new brakes, I bought new brakes. When he
• Face-to-Face Communication
told me my tires were dangerous, I bought new tires.
• Interpersonal Dialogue: Core Principles As trust went up, speed also went up.
• Interpersonal Dialogue: The Steps My second example comes from a combination of
personal experience and observation. I actually
When trust goes up
• Harness Harmful Behavior
found myself working in the service department of a
• Strengthening Our Relationships
luxury automobile dealership. I learned firsthand there are other
how trust affects speed and cost. I was new and
Developing HP Teams dealing with people for the first time. Although, I
knew I was honest, I was still paying a trust tax due benefits in addition
• Fundamentals of HP Teams
to the bad reputation of auto repair facilities. Fortu-
• The Team Charter nately, the dealership was honest and I could rely to speed going up
• Effective Meetings somewhat on their reputation. However, people
were still skeptical of the new guy.
• Customer Focus
and costs going
In contrast, while I was stressing out trying to build
• Managing The Process
trust, Cathy, the service advisor across the hall,
• Team Member Roles & Responsibilities would be calmly going about her daily routine. I down. When trust
• Setting Goals and Keeping Score would take 10 minutes for lunch, Cathy would take
her full hour. When the weekly rankings would
come out, Cathy would always have a higher pro- goes up, stress goes
Emotional Intelligence ductivity ranking than me. While I was working
• The Integrity Model hard trying to build trust, she was reaping the re-
wards of having built strong trust accounts with her
down. I was
• Conquer Your Key Moments
clients.
• Embrace Reality
Cathy, much like Ray, was extremely honest with always “stressed-
• Exercise Responsibility her customers. Clients would tell Cathy to flush
• Clarify Your Vision the transmission and she would remind them they out” and Cathy was
had their transmission flushed last year and there
• Define Your Purpose was no reason to do it again. Cathy had built trust
based on both character and competency. I would almost always calm.
spend 10 minutes telling a client they needed to
spend $600 on pads and rotors, Cathy’s conversa-
Building Trust With Customers tion usually lasted 10 seconds. The call would typi-
cally go like this: “Mr. Smith your brake pads and
Let’s face it, the automotive repair industry does not
rotors are below minimum specs. You need new
have the greatest “trust” reputation. However, I want
pads and rotors, and the cost is $596.52, would you
to share two examples of building trust in the auto-
like me to get that done for you today?” The client
motive industry.
would often respond, “Cathy, if you think I need
The first example comes from personal experience. I brakes, go ahead and do it; I trust you.” Some of
lived in Spring, Texas, and took my car to Ray’s Tire her clients would give her a “blank check” when
and Automotive. Ray supervised the shop and acted they dropped their car off. “Do whatever you think
as the service advisor. He would tell you what was it needs Cathy, and call me when it’s done.” I
wrong with your car and how much it was going to worked beside Cathy for a year and never saw her
cost. take advantage of that trust.
One day my Chevy S-10 wouldn’t start. I had no As trust went up, speed went up, Cathy’s paycheck
idea what was wrong with it, but I was expecting the went up, the dealerships profits went up, and cus-
worst. I had the car towed to Ray and was waiting by tomer satisfaction went up. It was a truly a win for
the phone for the bad news. When the call came everyone.

Executive Summary 9 Copyright Power 2007 Train 214-724-5375


The Trust Factor— Module 3: A Change Of Heart

Dwayne Gandy Coming to Frisco! • Learn the four reasons we engage


in collusion
Module 1: The Trust Imperative • Identify payoffs and prices from
our collusions
PRESENTED BY POWER • Appreciate the need for a collabora- • Understand the folly of trying to
TRAIN tion in our interdependent society get others to change
• Learn the definition and key ele- • Experience a change of heart to-
2831 E El Dorado Pkwy ments of trust ward others
Ste 103 PMB 191 • Evaluate the consequences of high • Learn and practice the skill of creat-
Frisco, TX 75034 and low trust within an organization ing safe and trusting conditions
• Understand the importance of being
trustworthy in building trust, and Module 4: Face-to-Face Commu-
nication
Phone: 214-724-5375 rate your trustworthiness
Web: www.power-train.net • Receive feedback from others about • Explore the role of communication
E-mail: dgandy@power-train.net your personal trustworthiness in interpersonal relationships
• Learn about alternative ways of
Module 2: Collusion communicating/influencing others
• Understand the dynamic of collusion • Identify your “native tongue” or
• Be able to identify and diagram collu- preferred style of communicating
sive relationships
Module 5: Interpersonal Dia-
We are on the web • Write a personal story of collusion logue: Core Principles
• Evaluate the consequences of collu-
www.power-train.net sion • Understand the definition and

Module 1 —Sept. 11th meaning of interpersonal • Understand the meaning situations


Module 2— Oct. 9th dialogue and guidelines of advocacy • Understand the characteris-
• Learn a model and the core • Know how to identify and
Module 3— Nov 13th Module 8: Strengthening
principles of dialogue share your left-hand column
Module 4—Dec. 4th Our Relationships
• Understand why mutuality is • Practice using the skills of
Module 5— Jan 8th the “bedrock” of dialogue dialogue
Module 6— Feb 12th • Learn how to create a pool • Identify actions to improve tics and consequences of co-
of shared understanding your ability to engage in dependency
Module 7—Mar 11th
• Know how to solve problems dialogue • Know the difference between
Module 8— Apr 8th responsibility for and respon-
in a win-win way
• Do a self-assessment of your Module 7: Harnessing sibility to another
All modules are half-day skills in interpersonal dia- Harmful Behavior • Learn a credo for your rela-
workshops and go from logue tionships
• Learn to confront behavior
1:00-5:00. • Receive feedback from oth- • Understand what you do
that fails to meet your expec-
Workshops will be held at ers regarding your dialogue that weakens others when
tations
the Embassy Suites in skills you intend to help
• Understand the importance
Frisco, TX • Learn the valuing process as
Module 6: Interpersonal of discipline and conformity
a skill to strengthen others
Cost $1,997 for the Dialogue: The Steps in building trust
• Evaluate what you do to
entire program! • Develop a set of non-
• Learn the steps of dialogue strengthen others in your
Sign up by August 17th negotiables for those whom
• Practice the skills of mutual- relationships
you lead
and pay only $1,497! ity • Practice the skill of harness- The Trust Factor is not associ-
• Learn and practice various ing harmful behavior
inquiry skills ated with The Speed of Trust or
• Apply the skill to back-home the Covey Leadership Group

Executive Summary 10 Copyright Power 2007 Train 214-724-5375

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