Professional Documents
Culture Documents
A BUSINESS PLAN OF
ENTREPRENEURSHIP
Submitted To:
Submitted By:
Adia, Lennard M.
Benedicto, Charles
Areta, Seth
Candia, Loreine
MARCH 2018
3
INTRODUCTION
Pizza is one of the most popular foods not only here in the Philippines but also in
other countries. The delicious taste of pizza marked every tongue of the people who’ve
tasted it that made the pizza as one of the most famous foods all over the world.
Everyone (especially the students) love a good slice and affordable slice of
pizza, and that’s how the proponents decided to build a mini pizza parlor for the people
of Bauan. Making pizzas doesn’t require too much time, effort and space. They also
think that building a pizza parlor with a twist (by making pizza rolls) can be a profitable
venture because of its uniqueness and affordable price especially for the students.
The twist that has been made by the proponents was that the pizza was been
rolled and they decided to add different toppings on it. They also added some drinks to
satisfy the needs of the customers. They chose flavoured juices to accompany their pizza
rolls.
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Table of Contents
Title Page …………………………………………………………………………..…..1
Company Logo……………………………………………………………………..…....2
Introduction ……………………………………………………………………..……...3
Table of Contents………………………………………………………………..….…...4
I. Project Summary……………………………………………………………..………..6
1.1 Name of Business…………………………………………………………..………..6
1.2 Goal of Business…………………………………………………………..…………6
1.3 Location of Business………………………………………………………..………..6
1.4 Brief Description of Business…………………………………………….………….6
1.5 Objective of Study……………………………………………………….…………..8
1.6 Scope and Limitation……….......................................................................................8
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CHAPTER 1
PROJECT SUMMARY
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The main goal of the business is to earn money and give those customers
the satisfaction they want to meet in terms of food. The proponents also wants build a
business related to what they love to make and to eat, and of course they would also
want to share it with their upcoming customers. They also want their product to meet the
market standards and build other branches in different places.
P’eat’zza House will be located outside the Citimart Bauan. The proponents has
their stall beside Chooks To Go.
One of the reasons for choosing this location is for the customer to buy
pasalubong for their families left at home after buying groceries in Citimart.
The proponents decided to choose this location because it is very accessible and a
lot of possible customers are passing outside.
individual who work in the business, it also include partners who have limited
participation and also limited liability for the debts and lawsuits against the
business. Since there are 8 members in the group they decided to make a deal and
partner with each other. The Following are the benefits of business partnership and it is
the reason why the members chose partnership.
Capital – Due to the nature of the business, the partners will fund the
business with start up capital. This means that the more partners there are, the
more money they can put into the business, which will allow better flexibility and
more potential for growth. It also means more potential profit, which will be
equally shared between the partners.
Decision Making – Partners share the decision making and can help each
other out when they need to. More partners means more brains that can be picked
for business ideas and for the solving of problems that the business encounters.
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The reason why the proponents chose their business is because their product
offers high quality of pizza to a growing community that currently has limited
availability and no availability to delivery.
Their menu will include rolled flavors of pizzas with various combinations
ingredients inside. Predefined, high-margin pizzas will be highlighted on the
menu. Additionally, drinks will be included in the initial menu offerings.
The proponents decide to choose this business because they wanted to practice
and make use of their practical knowledge and apply what they learned from school.
The business will not be known and successful without the help of these
objectives:
A. Marketing Aspect
- To find ingredients that are cheap but tasty and will satisfy customers needs.
B. Management Aspect
C. Financial Aspect
D. Socio-economic
The scope of this study is for those who are pizza lovers and for those who needs
food that can make them satisfied and are cheap in price but worth to eat. A pizza that
can be bought per piece and has a great taste.
CHAPTER 2
MARKETING ASPECT
- To know the needs and wants of customer in terms of food industry and based
on our product.
Pizza Roll offered by the P”eat”zza House and owned by a partnership is a pizza
parlor where authentic presentation of pizza are the main attraction. It is offered
especially for those pizza lovers or for someone who just need a food to eat just to
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satisfy their cravings and hungry tummy. It is located outside the Citimart beside the
chooks to go at Bauan Batangas.
The proposed business P”eat”zza House assures that the product: pizza roll being
sold will be known and successful. Though there are lots of pizza parlor everywhere.
This business found effective strategy to compete with others.
2.3 Vision
Pizza Roll in the P’eat’zza House will be the number one product in the
municipality of Bauan in 2 years.
2.4 Mission
2.5 Values
P”eat”zza House, “House of rolled pizza” has an authentic service and has the
courage standard for a better partnership, a better world, a better self. And also to build
genuine relationships with their customer and do the right thing.
2.6 Methodology
The proponents decided to sell pizza roll in order to give the customer a unique
presentation of an unusual product. Though pizza flavors don’t have different tastes at
any branches, their Pizza Roll has different appearance. They will use survey
questionnaires, interview, observation and analysis to know the feasibility of the study
and gather information about the target market’s needs and wants.
Market Share
Angel's Pizza
25% 15% Czyrah's Pizza
Lot's a Pizza
12% 26%
Batangas Pizza
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AVERAGE
NUMBER OF TARGET
MARKET SIZE AVAILABLE
YEAR POPULATION ITEMS MARGET in
PER YEAR MARKET
PURCHASED UNITS
IN A MONTH
The Population used as basis for was gathered from Municipal Planning
The market size per year was computed based on the following formula:
Population x average number of item purchased per month and per year (8 x 12
Czyrah’s Pizza, Lot’s a Pizza, Batangas Pizza, Pizza Roll which comprises 80%
of the market size. The Target Market for the year 2018 is 5%, 2019 10%, 2020
15%, 2021 20%, and 2022 is 25% of the available market size. An increase of
The proponents come up with this business because they know that their product
is considered as one of the basic needs of people and it is said to be not ending. Being
part of the food industry is not hard for them though they know that they have lots of
competitors out there. By this, the proponents are searching and observing for better and
suitable strategy to sustain everybody’s expectation and meet satisfaction.
The promotion of the proposed business includes brochures, flyers, posters and
facebook page that will be distributed to the target market. There will be also a tarpaulin
displayed outside the firms office to make the business more appealing.
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P”EAT”ZZA HOUSE
CUSTOMERS
2.12 Pricing
Ingredients Cost
Bread 512
Cheese 300
White Onion 80
Ham 400
Egg 160
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Total 2092
Total 50
We can produce 300+ in a day with an excess ingredients that can be use again
The target market of the proposed business are the individuals living in the entire
Bauan. And, if they become successful, they will extend their business and will build
branches to the different places in the province of batangas and so on.
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Business Logo
2.16 Tarpaulin
CHAPTER 3
MANAGEMENT ASPECT
For the business to legally operate the following requirements should be met.
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The business P”eat”zza House is a partnership with 8 members. The business will
start with the total capital contribution of twelve thousands pesos ( Php 12000) Lennard
Adia will serve as the Administrator of the company with the right overall supervision
and the preparation and signing of contract and agreements. Trisha Jane Brual is
assigned as the Finance Officer whose duty is to act as Cash custodian of the company
and as Finance Officer does all the Financial planning scheme as well as the investments
schemes of the company. Charles Benedicto will be the Marketing Officer of the
business.
ADMINISTRATIVE OFFICE
Lennard Adia
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CASHIER STAFF
Trisha Brual John Paul Arevalo/ Charles
Benedicto
Figure illustrates the type of organizational structure used in the P”eat”zza House
Partnership. The proposed business used a line with staff type of organizational
structure. In this type organization the power of command always remains with line
executive and staffs structure help’s to identify set of guidelines for the people directly
involved and completing the organization work this type of structure combines the flow
of information from the line structure with the staff department that service advice and
support them .
A. Administrator
Finance Officer job description should highlight the need for candidates who are
focused on outcomes, excellent problem solvers and strong communicators.
C. Cashier
Cashier is the one who deals with cash. There are many organizations like bank,
schools, shops etc that deals with cash transactions. And this is the places where there is
a need of cashier. Cashier plays very important role in the field of business.
The job of cashier includes many things and it is job of accuracy. They have to
interact with customer on daily basis for solving queries, handling money etc.
D. Marketing officer
E. Staff
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Staffs are the one who is preparing necessary paperwork for regular company
procedures, scheduling meetings and appointments and also in organizing and
maintaining employee records.
Administrator
Finance officer
Cashier
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Marketing Officer
STAFF
The proposed business will provide job opening by posting posters on the electricity
posts and tarpaulins on designated walls. There would also be an online advertisement
like facebook page and brochures. The applicants are required to submit the following
documents.
4.Birth Certificate.
5.SSS/Tin.
Each personnel would be given the exact salary and additional bonus but it
depends on his/her performance. The daily salary of each personnel depends upon their
positioning. The staff will be having 250 daily. The other members of the partnership
will be the other staff of the partnership instead of hiring others so that they will not
going to pay for the rest. But it is just for a while and if they gain a larger profit that is
the time to give other a chance to hire as the store’s staff. Lennard Adia will be assigned
and act as the manager because he is the one who proposed the business.
EMPLOYER-EMPLOYEE
Position No SOCIAL SECURITY EC TOTAL CONTRIBUTION
ER EE TOTAL ER ER EE TOTAL
CHAPTER IV
The place is almost perfect because it is located outside the Citimart, Bauan and it
is really visible for the customers especially for those person who are just finished
having their groceries. It will be bought as their pasalubong.
As they started, they will just store on a mini stall and if they think that the
business will click to the customer, it is possible for them to build their own room for
the store.
The service that the business will be offering are to build a good customer
relationship management or able to get the trust and loyalty of their customer.
Promo
Bond Papers is durable, strong, and opaque paper used for writing,
typing, printing, and photocopying, it is well suited for office stationery
by being free from fuzz and having good finish.
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File Folder
Is a thin cardboard folder of a size to be stored in the drawer of a file
cabinet and for containing correspondence and other files.
Paperclips is a flat wire or plastic clip so that it can hold sheets of paper
between two of its loops.
Staplera machine for fastening together sheets of paper or the like, with w
irestaples.
Ballpen
Any of various instruments for writing or drawing with ink or a similar
substance.
Trash can is a container that holds materials that have been thrown
away
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FINANCIAL ASPECT
business.
The total capital of proposed business is (P96, 000) Ninety Six Thousand Pesos
which the proponents will contribute (P12, 000) Twelve Thousand Pesos for each
partner. All the proponents will give their time, skill and attention in the operation of the
business as an employee of the proposed business. The profit and losses will be divided
c. The company will generate its revenue through offering services such as
The source of capital that the partner’s uses are taken from their personal savings
family members’ property and personal loans. The project initial investment is
Project Financing
The partners will use an initial investment of P96, 000 to finance the operation of
P”eat”zza House
The partners’ equity and their share in the profit and loss would be based on the
PROJECT COST
CAPITAL EXPEDINTURE
Furniture and Fixtures P17,300
Equipment P22,495.00
TOTAL: P39795
WORKING CAPITAL
Office Supplies P716.50
Maintenance Supplies P712.40
TOTAL: P1428.90
TOTAL PROJECT COST: P41,223.90
financial performance and the cash flows of an entity that is useful to a wide range of
P"eat"zza House
BALANCE SHEET
ASSETS
CURRENT ASSET
ACCOUNTS RECEIVABLE
INVENTORIES
PREPAID EXPENSES
NONCURRENT ASSET
LESS: ACCUMULATED
4,411 4,411 4,411 4,411
DEPRECIATION
LESS: ACCUMULATED
DEPRECIATION
VEHICLES
LESS: ACCUMULATED
DEPRECIATION
LIABILITIES
CURRENT LIABILITIES
ACCOUNTS PAYABLE
MORTGAGE LOAN
TOTAL LIABILITIES 0 0 0 0 0
OWNERS EQUITY
PARTNERS CAPITAL
PARTNERS WITHDRAWAL
predicting the ability of the entity to generate cash in the future to covers all the
It shows the revenue, expenses and net income or loss for the period of time. It is
the level of income earned by the entity through the efficient and effective use of its
resources. It is useful in predicting the capacity of the entity to generate cash flows from
its operations. It is useful in forming judgment about the effectiveness of the entity in
P"eat"zza House
INCOME STATEMENT
LESS: OPERATING
EXPENSES
REPAIRS &
1,250.00 1,250.00 1,250.00 1,250.00 1,250.00
MAINTENANCE
It shows how it is obtained during the period. It is useful in order to assess the
operating, investing and financing during the period. It is the cash flow less the cash
P"eat"zza House
OPENING CASH
84,000 84,000 84,000 84,000 84,000
BALANCE
RECEIPTS
LOAN PROCEEDS
DISBURSEMENTS
ACCOUNTS PAYABLE
SUPPLIES
INSURANCE
ADVERTISING &
PROMO
MAINTENANCE &
1,250.85 1,250.85 1,250.85 1,250.85 1,250.85
REPAIRS
LOAN REPAYMENT
TOTAL
182872 34799.85 34799.85 34799.85 34799.85
DISBURSEMENTS
financial conditions. It is used to predict the future firm’s earnings. It will show the
CHAPTER VI
others staff. This project will not only benefit the owners of the business but the society
as well by giving employment to the people in Bauan, Batangas. The business will give
The proposed business will benefit also the government and the
public. All income the business incurs will generally help and contribute to the much
needed of our country’s GNP. The earning of the hired employees will add income to
It will provide them proper wages, benefits and incentives. These will
enable to improve their economic as well as their society and physical conditions with
the right management the employers can make use of the employee capabilities for the
improvement of the business while the employees can develop and bring their skills to
the extreme to be an asset of the firm. In this way self-esteem and morale of both
proper waste disposal to help the Environment. Instead of burning fuels or woods that
can be use for baking, Pizza rolls will be fried or baked using oven toaster. It is to help
Adia, Lennard M.
Sex: Male
48
Citizenship: Filipino
Educational Background
Bauan Batangas
2012 up to Present
2007 – 2012
Achievements:
NC II Holder (Electronics)
Sex: Male
Citizenship: Filipino
Educational Background
Bauan Batangas
2012 up to Present
2006-2012
50
Achievements:
Sex: Male
Citizenship: Filipino
Educational Background
Secondary:
Bauan Batangas
2012 up to Present
Elementary:
2006 – 2012
Achievements:
Sex: Male
Citizenship: Filipino
Educational Background
Secondary:
Bauan Batangas
2012 up to Present
Elementary:
2006 – 2012
Achievements:
Benedicto, Charles
Batangas City
Sex: Male
Citizenship: Filipino
Educational Background
Bauan Batangas
2012 up to Present
54
2006 – 2012
Achievements:
Sex: Female
Citizenship: Filipino
Educational Background
Secondary:
Bauan Batangas
2012 up to Present
Elementary:
As is Elementary School
2006 – 2012
Achievements:
Areta, Seth A.
Sex: Female
Citizenship: Filipino
Educational Background
Secondary:
Bauan Batangas
2012 up to Present
Elementary:
2006 – 2012
Achievements:
Candia, Loreine P.
Sex: Female
Citizenship: Filipino
Educational Background
Secondary:
Bauan Batangas
58
2012 up to Present
Elementary:
2006 – 2012
Achievements: