Professional Documents
Culture Documents
CREATIVE
THINKING
DESIGN
THINKING
Dr Hilmi Hussin ME
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WHAT is
CREATIVITY?
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WHAT is CREATIVITY?
Think different.
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WHAT is CREATIVITY?
ETP TEAM #3 (SEPT 2015)
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What is INNOVATION?
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INNOVATION is Not an EVENT
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INNOVATION is a (DESIGN) PROCESS
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INNOVATION in Handphone
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CREATIVE
THINKING
Thomas Edison
DO NOT START
with the
PRODUCT!!!
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How to COME UP with a PROJECT TOPIC?
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How to COME UP with a PROJECT TOPIC?
ROAD
ACCIDENTS
LIVING
BUGLAR
COST
HOME
SAFETY
CAUSE 1
FIRE
HOME
SOCIETY CAUSE 2 POSSIBLE
WATER
ISSUES AREA !
CRISIS
HOW to
SOLVE it
Note: NEED to ensure
ENVIRO this is REAL ISSUE!
NMENT
To Get into the Final Topic/area, there are many processes
involved especially getting relevant INFO from relevant PEOPLE
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and BRAINSTORMING (Divergence thinking)
Where to LOOK for REAL ISSUES (Design Challenge)?
Newspaper
Observation
Interview
Internet
Survey
Questionnaires
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Search for more IN-DEPTH INFO and RELATED SOURCES
Websites /Portal
Magazines
Library
Journal
Newspaper
Internet
Survey
Questionnaires
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Interview
WHAT IS DESIGN THINKING?
A Human Centered approach to innovation and problem solving
Design thinking is a process that combines empathy for the user,
with creative tools from design and ethnography, technical skills
from engineering, and the strategy skills of business
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DESIGN THINKING & PROCESS
EMPATHIZE IDEATE
DEFINE PROTOTYPE
TEST
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IDEATE TEST
EMPATHIZE
Create a large quantity Learn from user’s
Approach the problem
with the user in mind
DEFINE of ideas interaction with your
prototype
Frame an actionable
Ask & listen
problem statement PROTOTYPE
Make your idea
Need Insight tangible, let users
experience it
User
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DESIGN THINKING Real Story:
Design for Affordable Incubator - Nepal
Reframe
Project
Objectives:
“Design an ultra
low cost,
portable way of
maintaining
babies’
temperatures
without the use of
electricity.”
SOLUTION:
The Embrace Infant Warmer contains an inner heating pouch that keeps a baby
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warm for up to four hours. http://www.slate.com/blogs/the_eye/2013/11/04/embrace_infant_warmer_creative_confidence_by_tom_and_david_kelley.html
Kirthi’s baby girl weighed just 1.6 kilograms when she was born. She was placed in the
Embrace warmer for a week. The baby, now 5 months old, is healthy and growing.
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DESIGN THINKING
b. Seek Stories
“Could you tell me story about a time you … (..going to pasar malam?)
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“How did you feel at that moment, when ……….happened?
Divergence
What does that mean?
Gain Insights by thinking of what might be the deeper meaning behind what your heard. Have fun with it
One thing that seems to be important to him/her is … How might ETP act on my hunch that
__________________________?
____________________________________________
(This question should help you imagine products / services /
I wonder if this means ….. experiences in this context that capitalizes on your unique hunch)
(WRITE A COUPLE HUNCHES)
_______________________________________________________
_______________________________________________________
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Convergence 4 Min Divergence 3 Min
New Ideas?
Generate a diverse set of concepts in response to your brainstorming questions.
Your goal is to build ideas on others.
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4 Min
Convergence
LET’S SHARE !
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TO RECAP
IDEATE TEST
EMPATHIZE
Create a large quantity Learn from user’s
Approach the problem
with the user in mind
DEFINE of ideas interaction with your
prototype
Frame an actionable
Ask & listen
problem statement PROTOTYPE
Make your idea
Need Insight tangible, let users
experience it
User
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