CHAPTER I

Abstract

Corporate social responsibility is emerging concept of present business environment. With

the passage of time everything has been changed and in this changing process the way of
doing social service by corporate agencies has also been changed. Today various
organization operates its social responsibility not only to increase future profitability but
also to increase brand strength and make equilibrium in an environment.

In order to conduct my research, I will use descriptive method. Under this both qualitative
and quantitative approaches will be used to present exact information without biasness.
Primary sources will be my main motive but secondary sources also be used to make report
more interactive.

The result driven from my research there will be advantageous to all the students who know
about theoretical aspect of Corporate Social Responsibility but unknown about practical
implementation. This report will represent most of the social responsibility bared by CG
noodles and CG cement.

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CHAPTER 1

1. Introduction

Corporate social responsibility is such kind of responsibility bared by organization in order

to maintain its brand and to make equilibrium in the environment. Chaudhary groups is
well renowned organization. It could be explained as CG is one of the best organization
with which international product is competing. It is the rising business organization that is
not only growing but also expanding it responsibility in the environment.

Today Chaudhary Group has over 100 Companies under its umbrella and an investment
outlay of over $1Billion. Being the first Nepalese organization to have a distribution
network spanning the subcontinent, it has made substantial presence in South Asia's
fiercely competitive Food and Beverages market. Our Food & Beverages products have
been a common household name in Nepal for decades. With ISO 9002 certification,
providing the lead, our F&B products have crossed the borders to become a favorite in
South Asian cities. he Group's progress over the last sixty-seven years has been a trial-
blazer on the Nepalese horizon. In a land-locked, developing third world nation, this spells
nothing short of very hard-earned success. Apart from also being a responsible citizen,
Chaudhary Group forms an intrinsic part of every realm of life from Biotech, Cement,
Education, Electronics & White goods, Energy and Infrastructure, Financial Services,
FMCG, Hotels & Resorts, Realty to Retail.

Thus, being a BBA student its my pleasure to do research in such well renowned
organization.

1.1 Problem Statement

This paper will seek to define corporate social responsibility (CSR), the impact of its
adoption by co operations on their competitive edge and consequently provide globally
accepted strategies adopted by Chaudhary Group. Importantly is the concept of

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contribution to research, health, technical adoption, education and training, environmental
protection and subsequent adoption of ethical procedures.

1.2 Research Questions and Objectives

The following research questions will be answered:

- What are the prevailing CSR strategies at CG and how these strategies help in
strengthening the image of the CG in Nepal?
- How do these CSR strategies impact the competitiveness of the CG Noodles and CG
Cement?
- How public are perceiving CG’s CSR task?
- What are the major task done by CG that made it most strengthen business organization
in Nepal?
- What is the gap between public expectation and CSR done by CG?

The following are the objectives of give research:

- To analyze how CG, make its corporate social responsibilities.

- To understand practical implication of CSR.
- To analyze public support to CSR’s of CG

1.3 Research Hypothesis

Hypothesis 1: More CSR might increase competitive advantage.

Hypothesis 2: Less CSR might decrease brand loyalty.

Hypothesis 3: Large scale organization might bare more social responsibility.

Hypothesis 4: Small scale organization might bare less social responsibility.

Hypothesis 5: Organizations CSR might determine image of the company.

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CHAPTER 2

2. Significance of the Study

This study will help me to understand how organizations operates its corporate social
responsibilities. How our theoretical aspect will be usable in practical field is the main
thing that can be represented through this report.

Corporate social responsibility lies at the center of the circles. A company brings its
business with a main objective for making profit. But because it is a part of the society
itself, it has its certain obligation and responsibility towards it. So now its concern values,
objectives, and decision are based on something more than the pursuit of profits. Being
part of society, it has to be responsible to the various stakeholders’ interest of the society,
such as financers, employees, creditors, workers, debtors, community, customers,
prospective investors, and state. Management of the corporation cannot be indifferent
about national and social problems such as unemployment, over population, rural
development, environment protection and providing social benefits like blood donation,
free health test, and pure drinking water etc. for the betterment of the people and
society.

Thus, research is conducted in order to identify how the corporate designs CSR and how
they implement it. It is also another aspect that this research will be helpful to gain
intensive knowledge about research itself.

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CHAPTER 3

3. Literature Review

In order to analyze the work done by CG, I have learned many books and reference sites.
First preference to do literature review by me is Group, C. (2010). “CG CSR REPORT”,
Group, C. (2012). “CG CSR REPORTS”, Group, C. (2015) “CG CSR REPORT”. Those are the
reports made by CG itself. My study will increase the exactness in their reports.

Following are the certain reference that I am using to understand CSR of corporates all
around the globe.

- Caroline W.B (2006). Corporate social responsibility in the Nepal. Management

Dynamic vol.8, 33-55.
- Charlette, H and Woreester, R.M. (1998). The business benefits of corporate
responsibility. Financial Times.
- Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Boston:
Pittman.
- Kamik,V.B.(1976). Workers share in ownership and management Economic Times.
- Kanuni Kitab Byabastha Samiti,( 2049) Labor Act,Kathmandu: Author.
- Kanuni Kitab Byabastha Samiti (2054). Consumer Protection Act: Author.
- Kanuni Kitab Byabastha Samiti (2063). Company Act. Kathmandu: Author.
- Khadka,N.B. (2058 BS). Social responsibility of company: An observation with special
reference of Nepalese laws. NRL, 13, 204- 215.

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CHAPTER 4

4. Research Methodology

In order to conduct my research, I will use descriptive method. Under this both qualitative
and quantitative approaches will be used to present exact information without biasness.
Primary sources will be my main motive but secondary sources also be used to make report
more interactive.

Descriptive research: The research which I am going to be done is descriptive in nature.

So, for this I must consider all the data related top organization. In description collection
my sources will be of two types, they are:

i) Primary sources
Primary source includes survey, questionnaire and interview.
ii) Secondary sources
Secondary sources include various kind of reports and journals published by CG.
Alon with that annual reports related to CG’s CSR.

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CHAPTER 5

5. Reference
- Caroline W.B (2006). Corporate social responsibility in the Nepal. Management
Dynamic vol.8, 33-55.
- Charlette, H and Woreester, R.M. (1998). The business benefits of corporate
responsibility. Financial Times.
- Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Boston:
Pittman.
- Group, C. (2010). “CG CSR REPORT”, Group, C. (2012). “CG CSR REPORTS”, Group, C.
(2015) “CG CSR REPORT”.
- Kamik,V.B.(1976). Workers share in ownership and management Economic Times.
- Kanuni Kitab Byabastha Samiti,( 2049) Labor Act,Kathmandu: Author.
- Kanuni Kitab Byabastha Samiti (2054). Consumer Protection Act: Author.
- Kanuni Kitab Byabastha Samiti (2063). Company Act. Kathmandu: Author.
- Khadka,N.B. (2058 BS). Social responsibility of company: An observation with special
reference of Nepalese laws. NRL, 13, 204- 215.

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