Republic of the Philippines LNU VISION

Leyte Normal University

COLLEGE OF ARTS AND SCIENCES A leading university of education and diverse
disciplines attuned to local and global
Tacloban City
development needs

LNU MISSION
To produce top performing professionals
equipped to engage on knowledge and

BUSINESS technology production so necessary to develop a

sustainable society

CORRESPONDENCE COLLEGE OF ARTS & SCIENCES GOALS

 To produce world class professionals in the

An Outcomes-Based Syllabus
Arts and Sciences
 To develop and maintain curricular programs
that are relevant and responsive to regional
and national development goals
COURSE DESCRIPTION
This course is designed to equip students with
Languages & Literature Unit basic understanding of business communication,
familiarizing them with the techniques, strategies
S.Y. 2018-2019 and forms of business letter writing used in the
professional world and thereby developing
First Semester students’ skills in writing effective business
correspondences. It includes discussion of the
principles, illustration of writing process and
techniques plus provision of inputs on preparing
CHARMAINE B. BRAMIDA business reports.
Faculty
Vertical Alignment Matrix
Program : BSHRM/HAE/THRM
Course Code : ENG 111
Descriptive Title : Business Correspondence

INSTITUTIONAL OUTCOME COLLEGE OUTCOME (CME) PROGRAM OUTCOME COURSE OUTCOME

Analyse the current trends in the tourism industry

Critical Thinkers Conceptualize, plan, and design effective
while considering its impact towards sustainable
communication materials.
development

Effectively promote the richness of cultural
Effective Communicators destinations through different modes of
communication
Demonstrate leadership and excellence in
accordance to the demands of the profession while
Professionally Competent
keeping themselves abreast with current issues and
legal concerns
Effectively bring to life the mandates and
ICT Competent philosophy of the tourism industry utilizing the
various multimedia platforms
Present ideas persuasively using appropriate
language registers, tone, facial expressions,
and gestures.
Create clear, coherent, and effective
communication materials.
Convey ideas through oral, audio-visual,
and/or web-based presentation for different
target audiences in local and global setting
using appropriate registers.

Practice integrity and social responsibility towards Adopt awareness of audience and context in
Value-laden Leaders
the industry and the community presenting idea.
Business Correspondence
COURSE PLAN
 COURSE OUTCOME

 Convey ideas through oral, audio-visual, and/or web-based presentation for different target audiences in local and global setting using appropriate registers;
 Create clear, coherent, and effective communication materials;
 Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures;
 Adopt awareness of audience and context in presenting ideas

INTENDED
INSTITUTIONAL LEARNING TIME
CONTENT/TOPIC/ LESSON TEACHING AND LEARNING EXPERIENCE ASSESSMENT RESOURCE
OUTCOME OUTCOME FRAME

A student (who) MIDTERMS COVERAGE: A. Orient students on the nature and A. The students will collate 1. Videos
can: A. Nature and 5-7 requirements of the course. their writing outputs for 2. Models and
 Conceptualize, weeks each topic by producing a Exemplars
Requirements
Critical Thinker plan, design, and 1. Definition and B. Have a lecture/discussion on the writing portfolio. 3. Books
produce Characteristics following: B. The students shall be 4. Multimedia
correspondences 2. Purpose a. Sentence vs Fragments grouped in triads and shall Materials
3. Subject Matter b. Sentence Types accdg to conceptualize a 5. Hand-outs
Effective  Write 4. The Audience/ Structure project/event cursory to 6. Hyperlinks and
Communicator correspondences Readers c. Sentence Problems the student’s program and URLs
 Use ICT media for B. Revisiting the Basics d. Misplaced/Dangling Modifiers write necessary 7. Worksheets
ICT Competent production and Rules of English e. Basic Principles in correspondences for it
communication 1. Sentence Communication (reservation letter, letters
 Collaborate with Structure C. Let students read and study rules on of inquiry, letters of
others and observe Sentences vs Fragments punctuation. invitation)
Value-laden ethical standards in Sentence Types accdg to D. Lecture Discussion on Proofreading C. The same group of
structure
Leaders both production Sentence Problems
students shall produce a
and Misplaced/Dangling proposal, brochure, poster
Modifiers for the project/event.
communication
2. Basic Principles
Professional  Write Completeness,
Competent correspondences Correctness, Clarity, Proper writing mechanics shall be
and get employed Consideration, Courtesy, observed.
Conciseness,
Concreteness
3. Punctuations The requirements shall be
assessed and evaluated using a
scoring rubric.
 FINALS COVERAGE:
C. Writeshops on the
various types of 2 exemplars based on the following:
CORRESPONDENCE weeks
1. Letters, Memos,
Emails, and
Related Forms
2. Writing a
business proposal
3.
4. Requirements:
 Attendance
 Writing Portfolio
 Business Proposal
E. Have students analyze and dissect the
parts, content, purpose, tone
(business letter, memos, e-mails, and
other related forms);
F. and have students write samples of
the aforementioned correspondences
given certain situations.
G. Let students research on how to write
the following:
1. A letter of reservation for venue and
facility;
2. A proposal for the conduct of the
project;
3. A letter of inquiry to suppliers for
pricing bids for food, entertainment,
and facility rentals;
4. A letter of invite to sponsors,
exhibitors, and participants; and,
5. A brochure of the project

H. Let the students conceptualize and

3 event/project
weeks
I. Have students write the following:
1. A letter of reservation for venue and
facility;
2. A proposal for the conduct of the
project;
3. A letter of inquiry to suppliers for
pricing bids for food, entertainment,
and facility rentals;
4. A letter of invite to sponsors,
exhibitors, and participants; and,
5. A brochure and a poster on the
project
References:

a. Holloway, Brian R. Technical Writing Basics. New Jersey: Pearson Education, 2008
b. Barrot, Jessie S. Business Correspondence with Style: A guide to effective business English and correspondence for college students and professionals. Quezon City: C&E
Publishing, Inc, 2018
c. The Punctuation Guide. [source: http://thepunctuationguide.com/index.html]
d. Gerson, Sharon J. and Gerson, Steven M. Technical Writing Process and Product. New Jersey: Pearson Education, 2006
e. Manalo, Paterna E. Technical and Report Writing. Mandaluyong City: National Bookstore, 2007
f. Alcantara, Rebecca D. and Espina Felicidad P. Technical Writing for Filipino Students 2. Makati City: Katha Publishing Co., Inc., 2003
g. Master, Peter. English Grammar and Technical Writing. Washington, DC: Regional Printing Center of the U.S. Department of State, 2004

Prepared by:

CHARMAINE B. BRAMIDA
Instructor I
Languages and Literature Unit

Adapted from:

ROGELIO O. TICOY, JR.

Instructor I
Languages and Literature Unit

Concurred:

DR. GERARDO P. NICOL

Chair, Languages and Literature Unit