Shannon Polvino

ShannonPolvino@gmail.com
(716) 597-5188
115 Amberwood Drive
Amherst, NY 14228

Objective
To practice integrated marketing within a creative company.

Education
SUNY Buffalo State Buffalo, NY
B.A. in Public Communication (2010-2014)

Work Experience
Senior PR Account Executive at Zeppelin Communications Inc. East Aurora, NY
December 2014-Present
 Media Relations: I handle communication with media outlets on behalf of my clients to gain press coverage. I
create targeted media lists with Cision and my own research to better serve client’s messages, and pitch to media
outlets. I book clients on national cable news networks such as CNN, Fox News Channel, Fox Business Network,
MSNBC, SiriusXM, and targeted local television and radio news networks. I have placed stories in the New York
Times, USA Today, Politico, and local news outlets.
 Writing: I write press releases, media advisories, blogs, op-eds, speeches, talking points, and social media posts
on behalf of my clients.
 Project Management: I have handled projects for clients such as town hall meetings, press conferences,
commercial shoots, tradeshows and promotional events. I have organized multiple press conferences on Capitol
Hill for a DC law firm helping Hurricane Sandy victims, as well as scheduled the victims to meet with members
of congress and senate. I keep schedules organized while assuring press coverage.
 Social Media: I handle all of my client’s social media posts, management, and campaigns. I increase engagement
by targeting followers and generating relevant posts. I am very familiar with MailChimp and ZenReach software.

Network and Cable Television Liaison at the Republican National Convention Cleveland, OH
June 2016-August 2016
 I worked on behalf of Donald J. Trump for President in caucus operations for the Republican National
Convention. I booked interviews documenting the preparation for the large event and took requests from national
media outlets for booking the candidates surrogates for events and other appearances. Media placements include
Harper’s Bazaar, Cosmopolitan, C-SPAN, and Elite Daily.

Internship, Olear Team at MJ Peterson Tonawanda, NY

April 2014-July 2014
 Presented outlines for PowerPoints to Michael Olear, lead broker at Olear Team
 Created PowerPoint Presentation to showcase company’s credibility, specialized marketing services, and
operations to present to potential clients
 Created PowerPoint Presentation for their Executor’s Choice™ program

Professional Memberships
Public Relations Society of America
July 2016-Present
Public Relations Student Society of America
February 2013-January 2014

Related Skills
Public Relations, Media Relations, Production, Town Halls, Social Media, Writing, Graphic Design, Adobe Illustrator,
Adobe InDesign, Adobe Photoshop, Microsoft Office, Photography, Blogging, Market Research, Project Management,
Media Booking, List Management, Crisis Management, Promotions, Scheduling, Cision